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A Review On Website Marketing
A Review On Website Marketing
A Review On Website Marketing
Kuldeep Sahil
1
PREFACE
Education becomes more meaningful when its theoretical aspects are combined with the
the study.
Master of Business Administration is a course which combines both theory and its
application as its contents of study in field of management as a part of course, every aspirant has
to undergo at least six weeks industrial training in an organization of repute. The purpose of this
training is to expose the students of management science to real business situations and to
provide insight into the various functions carried out within the organization.
present on account of practical knowledge and observations gathered during the vocational
training.
2
ACKNOWLEDGEMENT
List of Contents
3
Contents Page Number
Preface i
Acknowledgement ii
List of Tables iv
List of Figures v
Chapter 1: Introduction 7-….
1.1 7-
1.2
1.3
1.4
1.5
Chapter 2:
2.1 Review of Literature
2.2 Objectives of Study
2.3 Research Methodology
(Research design, Data
Collection methods,
Sampling
2.4 Scope of Study
2.5 Limitation of the study
(a) Questionnaire
(b) Bibliography
List of Tables
4
Table Number Content Page Number
5
List of Figures
6
CHAPTER 1
INTRODUCTION
7
INDUSTRY PROFILE
Four basic periods was characterized by a principal technology used to solve the
input, processing, output and communication problems of the time were
1. Premechanical,
2.Mechanical,
3. Electromechanical, and
4. Electronic
8
2. The Mechanical Age: 1450 - 1840
The First Information Explosion was by Johann Gutenberg who invented the movable
metal-type printing process in 1450. This by development of book indexes and the widespread
use of page numbers. Then the first general purpose "computers" actually people who held the
job title "computer: one who works with numbers."
9
Size of Information Technology industry
The size of India's IT industry has grown significantly over the years. The size of this
sunshine industry of India grew from 150 million US Dollars to 50 billion US Dollars between
1990-1991 and 2006-2007. The growth of the IT industry has been very high in the last few
years. The size of the Information Technology industry of India was 5.7 billion US Dollars in
1999-2000. After the turn of the century the industry experienced exponential growth to reach
the 50 billion mark by 2006-2007.
The size of the IT industry grew consistently during the period - 1995-2000
1995-1996 - 1224 million US Dollars 1996-1997 - 1755 million US Dollars 1997-1998 - 2670
million US Dollars 1998-1999 - 3900 million US Dollars 1999- 2000 - 5700 million US Dollars
2000-2001 - 8750 million US Dollars
1. TCS
2. Infosys
3. Wipro
4. HP
5. IBM
6. Satyam
7. HCL
8. Patni
9. Polaris
10. Cisco
11. KPIT Cummins
12. Kanbay
13. Microsoft
14. Dell
15. Larsen and Toubro
16. Compare Infobase
17. Accenture
18. i-Flex Solutions
19. Cognizant
20. Ombs
10
Past sales and profit trends
11
Government Initiatives
The government set up the National Taskforce on Information Technology and Software
Development with the objective of framing a long term National IT Policy for the
country.
Due to changes in information technology it has the potential for impacting the way in which
individuals are coming forward to participate in politics, such as future online voting and
registration, and obtain information from government. But still because there is no proper access
to technology, the Internet may only increase turnout rates or information among those who are
already being using to vote or become engaged, broadening the gulf between those groups that
do and do not participate. Being consistent with cross-national accounts of the digital divide
(Norris 2001), our data on willingness to use IT for political purposes reveals a democratic
divide - individuals with higher education and income are more supportive of digital democracy,
and are more likely to participate in politics online. Our research suggests the Internet may
increase the participation gap based on education and income, while reducing the disparities in
participation based on age. Overall support for different forms of political participation varies
from a low of 48% for online voting, to a high of 78% for searching for government information
online. Education emerged as the most important factors in the democratic division. Support for
online voting and online registration were 19 and 22 percentage points higher among individuals
with a college degree compared to those with only a high school diploma, holding other factors
constant. This information reveals existing disparities in civic participation, which are largely
associated with educational differences. This suggests that in order to close the democratic divide
in cyberspace, as well as traditional politics, education will be crucial as well as access to
technology.
12
Company Profile
OMBS (Online Media Business Solutions) started on 3rd March 2009. OMBS had been & still
remains a dynamic and progressive media group, creating many firsts on its path to becoming
one of the largest media conglomerates in India. We are the first indian company who provides
all online solutions to business community & individuals.
Advertising and promotion are related to applications (principally the World Wide Web and E-
mail ) that use the Internet, not to the Internet communications network.
Internet Promotions is a full-service Internet Presence Provider. Our services include: Web Site
design, Storage (Hosting), Maintenance, Domain name registration and customer support. Our
support, service packages, and extra features are intended to provide you with optimum service
at a competitive price. We can utilize your current advertising and/or marketing materials in
preparing a web site to your specifications.
Companies can significantly reduce the costly process of daily business operations by utilizing
our services. Our "Internet Benefits" presentation takes very less time and reviews the
components, statistics, flexibility, and key advantages of having a presence on the Internet. It is
our strong belief that you should only pay for what you need and not a penny more.
The OMBS Group is a progressive media group, creating many firsts on its path to becoming one
of the largest media conglomerates. We seek to provide our users with support, assistance, and
guidance throughout their life, with our interactive media. We do this by providing innovative
platforms for internet users across the globe to assist them in every aspect of their lives. OMBS
is associated with many brands like jumptowebsite, inboxreach, buzzgamz, valued survey.
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The OMBS Group is a progressive online-media group, creating many firsts on its path to becoming
an upcoming online-media conglomerate. We seek to provide the brands and organizations an
inclusive support, assistance, and guidance throughout their life, with our interactive online media.
We do this by providing innovative platforms to our clients for internet users across the globe to
assist them in every aspect of their lives.
OMBS helps companies significantly reduce the cost of reaching their potential customers and
consumers using the ever growing world of Internet. At OMBS, we strongly believe that you should
pay only for what gets you business.
Now a days it is a great necessity for a company to have a website that should have lasting effects on
minds of people as all the companies launched themselves on websites
Jump to website delivers high quality website development & online promotion services keeping in
mind the requirements of clients. Moreover it does advertising and gives top priority to the intended
audience/market and overall user experience.
Inbox Reach is all about performing Email Marketing & SMS sending alerts. It is a tool which you
can send emails or SMS to the inbox of email ids or mobiles of various users to reach your potential
customers. It proves to be reliable mean to get your brand & products/services to be promoted best
worldwide.
Valued Survey is an information warehouse & communication service that brings all internet-users
to take part in market research surveys. As a member of this portal, you have a platform to share your
views on issues you experience. The users participating in the survey gets rewarded for each survey
they participate in. Participating organizations and business houses get key feedback from their
potential consumers.
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Buzzgamz.com is a web platform introduced to ignite the gaming action in India. It is a gaming
portal where the users can play games according to their interests & users can get aware of best new
fun free online games. The main objective of Buzzgamz.com is to reflect youthful passion,
exuberance, vigor, and energy for winners.
Web Service
We offer world class web designing services inclusive of website design, web page design etc. All
companies have launched themselves on websites. It is absolutely essential that you have a website
which can attract audience - that is intuitive, informative and efficient. It is also necessary that you
have an affordable web designing and web development package to meet these needs. Web site
should have lasting effect on the minds of the people. The web design services offered by us
empower individuals, teams and organizations in most efficient manner. We deliver high quality web
solutions and website services through our motivated and qualified specialist teams which are
focused on exceeding clients' expectations every time. Our website design services will get you the
results that you always wanted. Our websites are clean, clear and customized to your needs! Keeping
in mind the requirements of our client; we develop the website, giving top priority to the intended
audience/market and overall user experience.
Corporate website
Web design
Brand website
Logo maker
E-commerce website
Content writer
Portals
Corporate website
Plush Offices, Great Brands and Lousy Corporate Websites? A Corporate Website is a round-the-
clock 'e-ambassdor'. It needs to be inline with the present day web trends, always evolving and
communicating with the people of the organization. Creating a Corporate Websites entails much
more than just juxtaposing designs and words.Its about showcasing your company's ideas, people,
products and services through elements such as Corporate Blogging, Live Webcasts, Industry New
Feeds, Response Management, Online Financial Reports and Corporate e-Newsletters. Its about
creating experiences for your diverse shakeholders--an art we have mastered over years.
Get in touch with us and we will be happy to come back to you with a SWOT on your Corporate
initiative.
15
Brand website
As per the latest internet usage trends, the net savvy, brands conscious "Millenial Generation" is on a
lookout on your brand online.
Internet users leverage the web to Know More and, the more time a consumer spend on your
websites, the higher is the purchase intent and brand affinity.
In addition to your Brand Site, we work on extensive Online Visibility Campaign Interactive Utilities
like Widgets, Facebook Applications, Games, Flip Brouchers and virals to make sure your brand
stands from the clutters and is truly aspirational!
E-commerce website
The web today is an important channel for transacting little surprise then, online retail sales are
witnessing a phenomenal growth year after year. Its time all retailers looked at integrating internet as
one of their sales channels. It is all the more relevant because a presence online makes an impact both
online and offline.
We, at OMBS, can handle all aspects of your online store. We can offer a robust and engaging e-
commerce storefront, well populated by product images and descriptions, multiple payment options,
response management through email and chat support, logistic managements, and online marketing
through emails, search engines, portals and social media marketing.
Web design
We offer world class web designing services inclusive of website design, web page design etc. All
companies have launched themselves on websites. It is absolutely essential that you have a website
which can attract audience - that is intuitive, informative and efficient. It is also necessary that you
have an affordable web designing and web development package to meet these needs. Web site
should have lasting effect on the minds of the people. The web design services offered by us
empower individuals, teams and organizations in most efficient manner. We deliver high quality web
solutions and website services through our motivated and qualified specialist teams which are
focused on exceeding clients' expectations every time. Our website design services will get you the
results that you always wanted. Our websites are clean, clear and customized to your needs! Keeping
in mind the requirements of our client; we develop the website, giving top priority to the intended
audience/market and overall user experience.
16
Logo maker
Just like a flag represents a country, a logo represents a company. Logo creates a lasting impression
and helps you to gain more customers. How logos can help a company:
You will be judged by people in many ways that you present yourself to them.
OMBS is he frontrunner and specializes in building, optimizing and managing efficient SEO
campaigns.
We serve plenty of our customer base which is increasing day by day only because we know what
you want.
17
E-mail marketing
One Stop Trading / Name it and Have it.
We are the first company who will provide a database along with email campaigns. Marketing in
simpler terms is defined as the management process for identifying, anticipating, and satisfying
customer requirements profitably. However, with unrealistic expectation of power technology, today
our markets are set apart by hyper-competition. People have different notions about the new
economy as companies have started regulating their marketing practices to meet new conditions like
e-business and CRM (Customer Relationship Management). The new technological capabilities have
led to launch various services like E-mail Marketing, Online buying and various other customer
centric services. The current market downtown presents challenges and a prospect for better
marketing strategies like Email Marketing, which describes company effort to inform, communicate,
promote, and sell its products and by far is the most important as well as the most common form of
online marketing.
Email Marketing has urbanized as a powerful tool in the recent years, reason being it
is Effective.
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Email is the hottest way to communicate. You can use email newsletters to your marketing advantage
if done right and not just Spam. Too often email marketing is waved off because people think it may
backfire, making customers angry. However, you can make email work for you. There is a way to
communicate with people and gain customers, without infringing on their time or annoying them.
Email marketing helps curtail marketing and sales Costs while enhancing existing customer
relationships thereby enabling you to practically communicate and manage your customers with ease.
In addition, it is an Effective mode of communication, which can be carried out between you and
your prospective customer as Fast as you want.
Effective sales return come only after you have shaped a relationship with your prospect, earned their
trust, and made them want to listen to you and this is exactly what we do.
We have been a leader among email service providers and offer state of art Email Marketing
solution. We provide full service solutions for clients and send email campaigns for them, and help
our clients achieve better business results through email marketing.
Put the power of Email Marketing in to your Business and see how it benefits you. We trust that the
most booming email marketing strategies are those that merge a number of marketing disciplines to
deliver maximum impact through an integrated solution. Therefore, we take a holistic approach to
create effective marketing campaigns to get your message right across with following benefits:-
Cost effectively
19
Online display advertising
Online Advertising is a form of promotion that is done with the Internet and World Wide Web for
the expressed purpose of delivering marketing messages to attract customers.
Online display ads - which is called simply banner ads - have now grown-up. They are better targeted
to visitors, include more interaction, and are using the same pricing structures that helped search ads
become popular. While it's unlikely that display ads will ever pass search ads in terms of market size,
with the help of Google, Yahoo and MSFT, they are certainly destined to claim a strong second place
Sms campaing
If you want to run your campaign through SMS then you are at the right place. We can help you in
doing your campaign where you want to do. It could be on gender basis whether male or female, any
particular country or city or region. We run all types of campaigns. Eg. If you want to target people
of Chandigarh of age group 18-30 years. We provide such type of specific campaigns also.
Lead genration
We provide lead to all kinds of businesses in their respective areas. We provide lead by promoting
them on various search engines like Yahoo, Google, Orkut, MSN, Facebook, Youtube, etc. We give
them edge in their relevant businesses through:
Our Database
SMS Campaign
E-mails
Online Promotion
Online Campaign
We take care of all online and internet promotion needs for all kind of businesses.
20
OBJECTIVES OF STUDY
Primary objectives
Secondary objectives:
a. To determine which categories of business prefer corporate website for their
organizations.
b. To determine what are the reasons, for incorporating their official website.
c. To determine what are the preferences given by business organizations for incorporating
their official website.
e. To determine who are the competitors for the company in website marketing.
g. To find out the amount they have invested in launching their website or are planning to
invest.
i. To find out what they actually expect from website designing companies and take in
recommendations from them which would help the company to look into them and
satisfy and create more customers
21
RESARCH
METHODOLOGY
22
Research methodology
Research methodology is a way to systematically solve the research problem. The research
methodology includes the various methods and techniques for conducting a research. “Research
is the systematic design, collection analysis and reporting of data and finding relevant
solution to a specific situation or problem.”
Research is thus an original contribution to the existing stock of knowledge making for its
advancement. The purpose of research is to discover the answers to the questions through the
application of scientific procedures.
In the encyclopaedia of social sciences define Research as “the manipulation of things, concept
or symbols for the purpose of generalizing to extend, correct or verify”.
Research Design:
Research Design is a blueprint or framework for conducting the research project. It specifies the
details of the procedures necessary for obtaining the information needed to structure and solve
marketing research problem. The research design used in my study is descriptive research.
23
Sampling Design:
Sampling can be defined as the section of some part of an aggregate or totality on the basis of
which judgment or an inference about aggregate or totality is made. The steps involved in
sampling design are as follows:
Universe:
Universe refers to the total of the units in field of inquiry. My study is restricted to Financial and
Cost Departments of ITL.
Sampling Unit:
Sampling frame is the representation of the elements of the target population.
Sample Size:
Sample size is the total no. of study units which we covered in our study. My sample size is 100
respondents.
Sampling Technique:
Sampling Technique used in my study is Non-Probabilistic Convenient Sampling.
Convenient Sampling:
It is that type of sampling where the researcher selects the sample according to his or her
convenience.
Data sources:
Data source refers to from where we get the information for our report. Whether we use existed
data or collect first hand information. It may be:
Secondary data:
Secondary data is that which was collected for another purpose and already existing some-where.
The collection of secondary data was from the company web site and various other financial
reports etc.
24
Primary data: Primary data is that which was freshly collected for a specific research project.
The primary data was collected from the employees, Deputy Manager about the analysis and the
techniques they used for analyzing the statement
Scope of study
a. This study helps to know how effective website marketing for the business organizations
as a marketing tool is.
b. This study helps the company to know what the preferences are given by the customers in
website marketing.
c. This study helps the company to know what individuals are expecting from them.
d. This study helps for many individuals to know what the benefits are for them when they
do website marketing.
e. This study helps the company to know what is being expected by the business
organizations.
f. This study helps the company to work with the same pace in future. Objectives of the
study
25
LIMITATIONS
b. Costly
d. Time frame
e. Sampling errors
f. Cost factor
g. Narrow scope
26
27
CHAPTER.3
DATA ANALYSIS
AND
INTERPRETATION
28
Data analysis and interpretation
Yes No
TABLE NO3.1
RESPONSE PERCENTAGE
YES 75%
NO 25%
FIGURE NO3.1
RESPONSE
25
YES
NO
75
INTERPRETATION : above data shows that 75% customers are not aware
about the domain and rest 25% are aware about the domain. It may due that less
knowledge of domain.
Table no3.2
Response Percentage
Yes 20%
No 80%
Figure no3.2
response
20%
yes
No
80%
Interpretation: above data show that 20% customers are using domain and rest of
80% customers don’t use the domain in their business. Due to less knowledge
about domain.
30
Yes No
Table no3.3
Response Percentage
Yes 85
No 15
Figure no3.3
response
15%
yes
no
85%
Interpretation: above data shows that 85% people know about the website and
remaining 15% people don’t know about the websites.
31
Yes No
Table no3.4
Response percentage
Yes 60
No 40
Figure no3.4
response
40%
yes
no
60%
Interpretation: The above date shows that 40% people don’t need websites for
their business whereas 60% people required websites for their business.
Statement: 5 What are the marketing techniques you adopt for your business organization?
32
Advertisement Telemarketing
Websites Viral marketing
Table no3.5
Response Percentage
Advertisement 50
Telemarketing 15
Websites 20
Viral marketing 15
Figure no3.5
response
15%
advertisement
20% 50% telemarketing
websites
viral marketing
15%
Interpretation: The above data show that most of the people use advertising
media for promoting their business. 50% people use advertisement, 15%
telemarketing, 20% website and rest 15% people use viral marketing.
33
Yes NO Don’t know…………
Table no3.6
Response Percentage
Yes 55%
No 15%
Don’t know 30%
Figure no3.6
Response
30
yes
no
don't know
55
15
Interpretation: The above data shows that 55% people are agree to this statement
but 15% people are disagree, while 30% people don’t know about it.
Statement7. What do you expect from website designing company if you want to design your
website by them?
34
Low price unique design
Payment gateway Attractive features
Table no3.7
Response Percentage
Low price 40
unique design 20
Payment gateway 10
Attractive feature 30
Figure no3. 7
response
30%
40%
low price
unique design
payment gateway
attractive feature
10% 20%
Interpretation: The above data shows that the 40% of people required their website at low
price,20% people required unique design, 10% people required payment gateway, while 30%
people required attractive features.
Statement8. Do you think website marketing can attract the customers for your business?
35
Yes No Can’t say
Table no3.8
Response Percentage
Yes 50
No 30
Can’t say 20
Figure no3.8
Response
18%
45%
Yes
No
Can't say
36%
Interpretation: The above data shows that 50% people are agree to this statement, 30%
people are disagree, while 20% people can’t say about it.
36
CHAPTER.4
FINDINGS
AND
SUGGESTIONS
37
FINDINGS AND SUGGESTIONS
FINDINGS
b. Due to less awareness of domain respondent don’t have their own domain.
d. Most of the respondents need a website for their business but some of the Small
businessmen don’t need any website.
g. Maximum number of respondents expects good & unique design with much
functionality for low or reasonable cost.
h. Maximum number of respondents said yes for usefulness of website marketing for
their business.
38
SUGGESTIONS:
A. Company should concentrate more giving maximum security which is very much
required for the website owners.
B. As company is involved into 3D logo designing so it can also diversify itself into
printing the letter heads, visiting cards, CD’s.
C. The company can setup separate department for maintenance of website as the company
may get many orders even for it.
D. As the company has got effective software engineers it can try to create effective
software’s which will be killer product for the industry.
E. The company can print brochures for advertising its services and works done by them as
it will impress new customers.
F. The company can send one sample while sending quote to the customers.
39
Conclusion
From the above study, analysis and observations we can come to the conclusion that there are
many players in the website marketing sector, it has got good market to grow and compete in this
technological world. There are many business organizations who do not have their official
website, some of them are not aware of this new marketing tool and some of them are in half
mind to invest for designing their website and it would be easy to attract them as most of the
business organizations expect low priced and unique designed website which Foradian
Technologies Pvt. Ltd is already doing. It is also good time to grow for the company in this
sector.
40
Annexure
41
ANNEXURE-1
Questionnaire
“Hello, my name is Sahil. I’m management trainee in OMBS ONLINE MEDIA BUSINESS
SOLUTION. I am taking opinion on ‘Awareness regarding to website’. I would like to ask you
some questions with reference to this subject”
1. Name:……………………………………………
2. Age: …………………
3. Sex: Male………………. Female……………….
4. Qualification:…………………………………………….
5. Occupation:………………………………………………
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10. What are the marketing techniques you adopt for your business organization?
Advertising
Telemarketing
Websitemarketing
Viral marketing
13. What do you expect from website designing company if you want to design your website
by them?
Low cost
Unique Design
Payment gateway
Attractive features
14. Do you think website marketing can attract the customers for your business?
Yes……..
No……..
Can’t say……..
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44
45