Audience Strategies

Out-of-school youth Informative speech

For example, video presentations on the
importance of attending school.

Senior citizens Entertaining speech

Using a real-life example to make them
laugh.

Housewife/Househusband Demonstrative speech

As an example, they could make money
simply by staying at home.

Name: Marielle Angela M. Panollera Year & Course: BSNED 1-D

PURPOSIVE COMMUNICATION

BUILDING CONNECTION WITH AUDIENCE

II. Assume that you have been invited to deliver a speech on being a relevant member of a
community. Explain the strategies that you will do to ensure your connection with the
following types of audience. Use the table below.

Tasks

I. Identify one music video, one local or foreign film that you have recently watched,
and one TV commercial. Then, make an audience demographic profile of each
one. Use the following table as your guide.

Audience Demographic Profile Analysis

Need (Based on
Music Video Educational
Age Gender Maslow’s
Title Background
Hierarchy)

The Feels Male and Still studying Self-

15-30
Female and graduates actualization

Film Title

Fan Girl Male and Still studying

16 and above Safety needs
Female and graduates

TV Commercial
Title
25 and above Female Graduates or Biological and
Bear Brand undergraduate Psychological
 needs

II. View the video of the 2015 OSCAR Award winner Graham Moore’s acceptance
speech through this link: https://www.youtube.com/watch?v=xbNJq90t0Wk.
While viewing it, take note of the reaction of the audience to his speech, the
problems the speaker encountered as regards audience connection, and the
strategies the speaker used to overcome these problems.

Graham Moore started his speech a little bit funny as he was confused about
how to start his speech. But he regained his composure and started to say
something motivational. His words, "stay weird, stay different, and then when
it's your turn, and you are standing on the stage, please pass the same
message to the next person who comes along," made the audience stand and
clap in awe. 

III. In most cases, your classmates will serve as your audience when you deliver your
speeches in class. So, plan your speech by considering an audience analysis first.
Distribute a copy of the following worksheet to each of your classmates. Allow
each of them to fill out the sheet for ten minutes.

Name: Marielle Angela M. Panollera

Age 18
Gender Female
Nationality Filipino
Place of residence Upper Calarian
Degree program Special Needs Education
Occupation of father Driver
Occupation of mother Housewife
Religious affiliation Roman catholic
Languages spoken Bisaya, Chavacano, Tausug, Tagalog and English
Preferred speech topics of a How to learn sign language in a short time
speaker
Motivations in listening to a Real life situations examples
preferred topic
Preferred time to listen to a Morning
speech
Preferred size and set-up Small and semi-circle/circle

Once done, gather the sheets, consolidate, and summarize the results using the following
guide.
 Audience Analysis
Description
Age range 18-32
Male-female ratio 2:5
Nationalities Filipino
Places of residence Zamboanga City (Upper Calarian, Labuan, Putik,
Lower Cabatangan, Sangali)
Degree programs Bachelor of Special Needs Education
Occupations of parents Policeman, Driver, Housewives,
Languages spoken English, Tagalog, Bisaya, Chavacano, Tausug
Religious affiliations/ beliefs Roman Catholic, Islam, The Church of Jesus Christ of
Latter-day Saints
Topics preferred Sign language, Education, Motivational speeches
Motivations Self-betterment, self-actualization, preparedness for
real life situations
Time preferred Morning
Size and set-up preferred Large audience, Theatre set up

Evaluate the speech of your classmate focusing on his/her ways in connecting with
audience. Use the performance rubric in your evaluation.

RUBRIC FOR AUDIENCE ANALYSIS

Excellent (5) Very Good Good (3) Fair (2) Needs

(4) Improvement
(1)
Substance 
Completeness 
Accuracy 
Clarity of 
Language
Neatness of 
work
Total 10 12
Grand total 22

RUBRIC FOR CONNECTING WITH THE AUDIENCE

Excellent Very Good Fair Needs

(5) Good (4) (3) (2) Improvement
(1)
The speaker knows the 
purpose of his/her audience.
The speaker knows the needs 
 of his/her audience
The speaker adjusts to his/her 
audience.
The speaker shows politeness 
to his/her words.
The speaker effectively 
engages his/her audience.
The speaker sustains his/her 
audience.
The speaker is relaxed and 
composed in the duration of
his/her speech.

I-Reflect

Reflect on the learning that you gained from this lesson by completing the given
chart.

What were your misconceptions about the
topic prior to taking up this lesson?
I thought that in giving your speeches,
audience analysis is no longer necessary. I
thought it simple as talking with your
friends or casual talking.
What new or additional learning have you
gained from this lesson in terms of skills,
content and attitude?
I learned that using our bodies to create
clarity and convey our meaning to ideas is
beneficial. I also learned to analyze my
audience or listeners in order to properly
address them.