Coop20023 Member Relation

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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES I – OBJECTIVE

SABLAYAN, OCC. MINDORO CAMPUS


SABLAYAN, OCC. MINDORO This lesson is intended to teach the students the office
procedures, elements of member relations and effective
communications. At the end of the lesson, the student should
be able to:

1. To know the importance of business


2. To know the importance of member relations
3. Learn the effective communication
4. Learn the barriers of communication

LEARNING MODULE DEFINITION OF MEMBER RELATIONS

COOP 20023 – MEMBER RELATION AND OFFICE Happy members are productive members. Successful
PROCEDURES businesses know how to manage relationships to build lasting
member’s satisfaction. Learn the meaning of member
relations and understand the essential elements of an
effective member relations program.

Workers Are Important

The most important part of any business is its people. No


business can run effectively without them. But people don't
work in a vacuum; they need to communicate and work with
others to get their jobs done. Company need to manage
relationships in the workplace to keep the business
functioning smoothly, avoid problems, and make sure
members are performing at their best.

PREPARED BY:
PROF. ALGENE EDWARD M. FRANCISCO

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What Does 'Member Relations' Mean? Elements of a Good Member Relations Plan

The term 'Member relations' refers to a company's efforts to An effective member relations program starts with clearly
manage relationships between company and members. An written policies. Member relations policies describe the
organization with a good member relations program provides company's philosophy, rules, and procedures for addressing
fair and consistent treatment to all employees so they will be member-related matters and resolving problems in the
committed to their jobs and loyal to the company. Such workplace. Many companies have one or more member
programs also aim to prevent and resolve problems arising relations representatives, people who work in the human
from situations at work. resources department to ensure that company policies are
Member relations programs are typically part of a human followed fairly and consistently. Member relations
resource strategy designed to ensure the most effective use of representatives work with member and supervisors to
people to accomplish the organization's mission.  resolve problems and address concerns.
An member relations program is not a one-size-fits-all
Human resource strategies are deliberate plans companies solution. Strategies for good member relations can take many
use to help them gain and maintain a competitive edge in the forms and vary by a number of factors, including industry,
marketplace. Member relations programs focus on issues location, company size, and even individual leadership
affecting members, such as pay and benefits, philosophies. For example, issues that concern construction
supporting work-life balance, and safe working conditions. workers on the job can be very different from the problems
facing nurses or accountants. Nevertheless, there are some
One of the most effective ways for a company to ensure good elements that all good member relations programs share.
member relations is to adopt a human resource strategy that
places a high value on employees as stakeholders in the Communication
business. Stakeholders are people who are committed,
financially or otherwise, to a company and are affected by its Communication is the process of exchanging facts or ideas.
success or failure. When members are treated as more than There are eight basic elements of communication. They are
just paid laborers, but as actual stakeholders with the power source, message, encoding, channel, receiver, decoding and
to affect outcomes, they feel more valued for the job they do. feedback.

Think about the last job you truly loved. Was it because you Source 
were treated like an important part of the team? You - the person who is conveying the message. The
probably had an interest in seeing the business succeed, like a intention of the source is to pass information or ideas
stakeholder. to others. The source can also be referred to as the
sender or the encoder. The source decides on the
message and the most effective method to send it. The
source will decide if the message should be delivered

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in-person, in a letter, an email or another form of
communication. Receiver 
- is who the message is intended for. The receiver is also
Message  known as the decoder. The receiver is responsible for
- is the subject of the communication. The message can decoding or interpreting the message.
be an order, suggestion, opinion, feelings, attitude or
views. The message can be in several forms. For
example it can be a letter, a speech, an email or text.
The source takes in to consideration the meaning of Decoding
the message, who it's being delivered to and how it – is the process of the receiver interpreting the
needs to be represented. That will help the sender message. Reading or listening are a part of decoding
decide the best delivery that will make the message the message. Then the receiver must understand the
easiest for the receiver to understand and is most message in the way it was meant to be interpreted.
appropriate. The decoder may not always interpret the message in
the way the encoder intended the message to be
understood. If the decoder doesn't understand the
Encoding  message, it was communicated in a poor way.
- is the is the act of assembling the message. The
information, thoughts and ideas are put together in a Feedback 
way for the receiver to understand the message. The - ensures that the receiver understood the message in
key to communication is that the encoder sends a the way the sender wanted the message to be
message that is understood in the same way by both understood. Feedback is also known as reaction and
the encoder and receiver. If someone is known as a responses. The source can judge by the reaction if the
great communicator, then they are a great encoder. message was received correctly.
Great encoders know how to deliver their message in a
way that the intended audience can understand. Context
- is where the message is received. The environment can
Channel  change the meaning of the message. A message
- chooses the channel that will be used for delivered in a boardroom may not have the same
communicating the message. The channel is meaning as message delivered at a convention. The
responsible for delivering the message. The message audiences and their frame of mind differ in the
can be verbal or non-verbal. The channel can be a environment they are in.
letter, an email, a phone call or in-person. The encoder
can use the content and purpose of the message to
decide the channel to use for delivery.

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Kinds of Communication therefore risk wasting both time and/or money by causing
confusion and misunderstanding. 
1. Verbal Communication - the sharing of information
between individuals by using speech. Individuals Common Barriers to Effective Communication:
working within a business need to effectively use
verbal communication that employs readily 1. The use of jargon. Over-complicated, unfamiliar
understood spoken words, as well as ensuring that the and/or technical terms.
enunciation, stress and tone of voice with which the 2. Emotional barriers and taboos. Some people may
words are expressed is appropriate. find it difficult to express their emotions and some
topics may be completely 'off-limits' or taboo. Taboo
2. Non Verbal Communication - behavior and elements of or difficult topics may include, but are not limited to,
speech aside from the words themselves that transmit politics, religion, disabilities (mental and physical),
meaning. Non-verbal communication includes pitch, sexuality and sex, racism and any opinion that may be
speed, tone and volume of voice, gestures and facial seen as unpopular.
expressions, body posture, stance, and proximity to 3. Lack of attention, interest, distractions, or
the listener, eye movements and contact, and dress irrelevance to the receiver.  Differences in
and appearance. perception and viewpoint.
4. Physical disabilities such as hearing problems or
speech difficulties.
Barriers to Effective Communication 5. Physical barriers to non-verbal
communication. Not being able to see the non-verbal
There are many reasons why interpersonal communications cues, gestures, posture and general body language can
may fail. In many communications, the message (what is said) make communication less effective. Phone calls, text
may not be received exactly the way the sender intended. It is, messages and other communication methods that rely
therefore, important that the communicator seeks feedback on technology are often less effective than face-to-face
to check that their message is clearly understood. communication.
6. Language differences and the difficulty in
The skills of Active Listening, Clarification and Reflection may understanding unfamiliar accents.
help but the skilled communicator also needs to be aware of 7. Expectations and prejudices which may lead to
the barriers to effective communication and how to avoid or false assumptions or stereotyping.  People often
overcome them. hear what they expect to hear rather than what is
There are many barriers to communication and these may actually said and jump to incorrect conclusions.
occur at any stage in the communication process. Barriers 8. Cultural differences.  The norms of social interaction
may lead to your message becoming distorted and you vary greatly in different cultures, as do the way in
which emotions are expressed.

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Effective communication involves overcoming these SELF ASSESSMENT:
barriers and conveying a clear and concise message. 
1. What is the most important part of a business? Why is
this of such high importance?
Perhaps the most important element for successful 2. What does the term "Member relations" refer to?
relationships with members is communication. To feel When answering the question, be sure to discuss the
engaged in the business, members need to be informed of two groups that this "relationship" is between.
what's going on with the company, including management's 3. What are "human relationship strategies?" In addition
plans and how those plans may affect their jobs. Conversely, to describing these strategies, list and describe two
when management withholds information, this can result in examples of these types of strategies.
mistrust of leadership and damage to members morale. 4. One way to promote good member relations is to make
Management can keep workers informed of the latest them stakeholders in the business. Explain what this
developments by any number of means, including email means and discuss why this practice could be
announcements, newsletters, employee portals, regular successful.
meetings, and special events. 5. What are member relations strategies? What is the
role of an member relations representative in creating
Effective communication goes both ways; member should feel and enacting these strategies?
as though their opinions, feelings, and concerns are being 6. What role does communication have in member
heard by managers. relations? Give an example of how a boss can use
communication to promote good member relations.
Open lines of communication can be informal, such as day-to- Describe this policy and explain how it would be an
day interactions between members and supervisors, or effective tool.
formal mechanisms for employee feedback, such as 7. Explain the importance of a grievances and appeals
workplace satisfaction surveys or grievance and appeals process in a healthy work environment.
procedures.  8. What are the basic elements of communications?
9. Whys do cultural differences affect the
A skilled communicator must be aware of these barriers communication? Give 5 examples and explain briefly.
and try to reduce their impact by continually checking 10. How would you reduce the impact of barriers of
understanding and by offering appropriate feedback. communication? Support your answers by giving
enough examples.
Grievances and appeals are processes that allow members
to challenge management decisions or labor issues through a
formal dispute resolution process.

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Readings:

>Skillsyouneed/barriers of communications

REFERENCES:

https://careertrend.com/workplace-hygiene-policies-
2967.html

http://www.businessdictionary.com/definition/verbal-
communication.html

https://www.skillsyouneed.com/ips/barriers-
communication.html

https://study.com/academy/lesson/

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