Reliance Digital Store

Retail Strategy: -
Price Strategy: -
 Competitive
 Discount
Distribution Strategy: -
 Store based: - Strip shopping Centre
Service strategy: -
 Assorted Service

Technology in Retail: -
 Product into
 Virtual display Case
 Electronic POP signage's, LED
 Body scanning

Challenges to Retailers: -
 Customer satisfaction
 Ability to acquire right product
 Product presentation
 Traffic building
  Layout
 Location
 Keeping pace with technology

Retail location: -
1.Selection of a city : -
Side of the city's trending area: -
Population and growth trends: -
Purchasing power and its distribution: -
Number size quality of competition: -
Development cost: -
2.Selection of an area: -
 Customer Attraction power
Direction home is paid off city
Availability of access routes
Qualitative and quantitative nature of
competition
3.Specific Site: -
 Parking availability
Strategic decisions implemented at Store level
works through: -

Retail location Type: -

Free standing or Isolated: -
Part of shopping Centre: -Strip Centre
 Identify the market in which to locate the store
 Evaluate demand supply within the market
(market potential)
 Identify the most Attractive site
 Select the best site available
 Store Design: -

design layout

Atmosphere: -
 The Temporal aspects of the occasion
 The objective of the Shopping trip
 The predisposition of the individual.
The main sensory medium are:-
 visual: - Colour; brightness, light variation
 Aural: - volume, Pitch, beat, harmony
 Olfactory: - scent, freshness
 Tactile : - Softness, smoothness
Space planning : -
Layout
Layout grid layout

Layout Design

method of Display

Retail Tasks / operations: -

1. Store administration floor space
management
 Obtain high ROI by increasing productivity of retail
space which requires effective utilization of space for
 Display
 Customer movement
 Compatible existing and retional interface
between
Customer
And sells people

As space is fixed it a challenging task to balance

 Selling a space
 Personal space
 Customer space

2. Space mix
The quality of product and space allotted to respect it
products depends on
 Sales productivity
 Brand positioning
 Location of various departments
 Process of distributing though
 Right amount of space
 To the right product
  At the right time
 According to a detailed analysis of
customer demand

3. Maintaining Store inventories, and

display
4. Cashiering process
5. Customer Service in retailing
6. Managing in Store promotion