Professional Documents
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SB Issue1 2020
SB Issue1 2020
com 2020 1
INTRODUCING THE
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global spa and wellness www.spabusiness.com 2020 1
UN Sustainable
Development Goals
What are they
and how do they
apply to spas?
Alejandro
Bataller
Rolling out
Sha Wellness across
major world regions
Spa Foresight™
Climate emergency,
gen alpha and
brain optimisation
CONFERENCE REPORTS
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NATURAL BEAUTY
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EDITOR’S LETTER
Time to shine
As spas reach peak revenues, now’s the time for our industry
to act as a catalyst in working out how we measure the
impact of an experience and the ‘return on wellness’
I
t’s positive and encouraging to see a number
UFABIZPHOTO/SHUTTERSTOCK
of studies reporting strong performance
indicators in hotel spas recently, with
some types posting record revenues.
The latest research from hotel advisory firm
CBRE shows that spa is now one of the top performing
departments in US hotels (see p32). Its 2019 Trends
in the Hotel Spa Industry found that while total hotel
revenue in its sample of 159 hotels increased by 3.8
per cent, spa departments grew by 4.8 per cent. The
greatest rise occurred in hotels with less than 200
rooms which had a revenue jump of 13.3 per cent.
At the same time, HVS consulting has revealed that Spa is now one of the top performing departments in hotels
in the US, on average, “spa and wellness departments
run profitably and can contribute significantly to
a hotel’s bottom line”. In its second annual 2019 Hotel chains are grappling with
HVS Performance Report: Spa Department, it found putting a value on wellness and
that treatment rooms in luxury hotels generate
US$257k in revenue a year – more than double the
what it brings to the bottom line.
average for upper-upscale hotels (see p28). Spas make the perfect testbed
Both of these reports follow the 20th edition of
ISPA’s US Spa Industry Study which shows that grappling with putting a value on what wellness adds to the
facilities across the US generate US$18.3bn in bottom line. What is an individual’s wellness level before
revenue and that all key financial indicators in spas and after a stay/experience and how does this impact on
have risen steadily over the last nine years. customer loyalty, for example, or other spending patterns?
After years of having to justify their viability, now is No one has cracked the code for this yet and spas
the time for spas to shine. And their position can be – a linchpin of wellbeing in hotels – are the perfect
further elevated by proving their worth when it comes testbed for first defining and then measuring the
to a new, as yet unmeasured, KPI – ‘return on wellness’. return on wellness for the wider hotel business.
With the booming trend of wellness extending beyond
spas into all hotel departments, global corporations are Katie Barnes, editor @SpaBusinessKB
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CONTENTS spa business ISSUE 1 2020
spa business global spa and wellness spabusiness.com
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Standout sauna design and innovation p84
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THE SPA BUSINESS TEAM
For email, use contact’s fullname@spabusiness.com
global spa and wellness www.spabusiness.com 2020 1
UN Sustainable
Development Goals
What are they
and how do they
apply to spas?
Alejandro
Bataller
Rolling out
Sha Wellness across
major world regions
Spa Foresight™
Climate emergency,
gen alpha and
brain optimisation
CONFERENCE REPORTS
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EDITOR
Katie Barnes +44 (0)1462 471925 OKath Hudson
Kath Hudson frequently writes for Spa Business and
CONTRIBUTING EDITOR
other Leisure Media titles and has written widely on
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ASSISTANT PRODUCT EDITOR Email: kathhudson@leisuremedia.com
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Letters 1 2020
Letters
Do you have a strong opinion, or disagree with somebody else’s point of view on
topics related to the spa industry? If so, Spa Business would love to hear from you.
Email your letters, thoughts and suggestions to theteam@spabusiness.com
H
aving worked on some
of the top UK spas for
the last decade, we’re
witnessing a shift in
design – away from formal and
minimalist settings towards
those with ‘heart and soul’.
The choice of finishes is
moving away from plush and
bling, for example, towards
There’s a sway towards handmade, locally-sourced materials, artwork and furniture in spas like South Lodge
natural raw materials that
recreate the kind of barefoot
luxury found in island resorts. handmade, locally-sourced Moroccan tadelakt. Concealed We also expect to see natural
Think honed Forest Green materials, artwork and furniture. lighting will progressively swimming pools featuring
marble rather than highly Rendered walls will give replace spot and down lighting freshwater and filtered by plants
polished Calacatta marble, end spas a new-found freedom for to give a softer, more integrated become an essential element
grain timbers, green slate and creating organic shapes using look and full spectrum bulbs for eco-conscious operators.
terracotta tiles in interesting modern stone and polished means intensity can subtly New luxury is about nurture,
formats. There will also be a plaster which, for instance, change throughout the day in care, comfort, relaxation and
sway towards incorporating mimic the smoothness of accordance to circadian rhythms. connecting with nature.
T
he history of health However, while many spas in the next two years alone,
prevention and medical were once owned and operated another 13 spa hotels and
spa towns, using local by the state, an economic crisis wellness destinations are
therapeutic mineral in the 1990s meant existing planned in the country. We’re
water and mud, dates back infrastructure was acquired consulting on more than half
over 200 years in Lithuania. by private companies. And of these and, according to our
calculations, total investments
should amount to €90.5m many are adapting services to
(US$100.7m, £77.4m). meet the needs of a younger
Today, people are visiting generation and families.
spa towns such as Birstonas, With modernisation
Druskininkai, Anyksciai Lithuania is opening up its
and Palanga not just for little known traditions to the
rehabilitation, but also for health world and in the next decade
prevention and relaxation. Spas it will become one of the most
are treating contemporary well-known European spa
ailments such as chronic destinations with one of the
The sleep hotel is just one of 13 wellness projects in Lithuania
fatigue and insomnia and best-developed markets.
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spa people
by Megan Whitby
S
panish destination spa natural therapies and macrobiotics.
Sha Wellness Clinic Vice president Alejandro Bataller
has cited ambitions to tells Spa Business: “We feel
have a facility in every we’ve reached our maximum
major world region in the next potential at Sha Spain, so we
10 years, following its recent wanted to make our offering more
announcement of expansion accessible to a global market.”
into Mexico and the UAE. Sha explored multiple potential
Based in picturesque mountains international locations, assessing
near Alicante, the resort has 93 climate, environment and access
suites, 11 private residences and to clinical resources. In-depth
6,000sq m of spa and wellness analysis showed Mexico and
facilities which were opened 11 the UAE were best-suited to
years ago by the Bataller family. the needs of the business and
It's known for the Sha Method, a these locations are now on
The flagship site in Spain
holistic approach that provides a track to open by 2021 and 2023,
welcomes 6,000 guests a
mix of cutting-edge preventive, respectively, with Sha developing
year and is at full capacity
genetic and anti-ageing medicine and managing both properties.
– from telomere testing to male Sha Mexico will be based in
hormone therapy – alongside the north of the Riviera Maya in
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Sha Mexico is on track to
open by 2021 in Cancun
Cancun and include 100 suites and The offering at Sha Mexico Recently we’ve offering to each market and its
a number of private residences. and Sha Emirates will remain the seen an increase individual needs,” says Bataller.
Meanwhile, Sha Emirates will same in terms of the traditional Sha’s flagship clinic in Spain
be located in the new AlJurf Sha Method and types of health
in solo travellers welcomes approximately 6,000
coastal development in Abu programmes. However, the brand – those who chase guests a year and remains at full
Dhabi and include 120 suites anticipates each site will attract a transformative capacity. When the company
and close to 300 residences. It's guests with specific needs. rather than launched in late 2008, only 30
being created in partnership Sha foresees that guests staying per cent of guests were men,
with local place-maker IMKAN at the Mexico clinic will seek a
a pampering but today it accommodates
with an investment of AED600m retreat-focused approach, with experience nearly equal numbers of
(US$163.4m, €146.8m, £124.5m). anti-stress or holistic treatments male and female guests.
“Over the years we’ve received and therapies and that Sha Bataller says: “A typical Sha
countless proposals to open in Emirates guests are likely to guest is someone who seeks to
different countries and have focus on revitalising medical spend their free-time evolving,
always been very cautious in treatments, such as ozone learning from themselves
that we’ll only expand when therapy, and also non-invasive and constantly striving to
we consider we can maintain aesthetic medical treatments. improve their health.
the concept and standards of “Our aim is to always offer “Recently we’ve seen an increase
excellence that characterise us. the most outstanding therapies, in solo travellers – those who
We feel this moment has arrived.” but it’s important we tailor our chase a transformative rather
than a pampering experience. In
fact, the majority of guests who
come to the clinic, come alone.”
Up to US$163m is being In 2018, Sha celebrated its 10
invested in the third year anniversary and Bataller
property in the UAE upholds that the offering remains
a unique concept that’s capable
of transforming people’s lives.
He says: “Sha is a life-changing
experience. It’s a place where
you come to reset yourself
while acquiring the knowledge
and the tools to take hold of
your health and enjoy optimal
health and wellbeing at any
stage of your life.” O
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SPA PEOPLE by Megan Whitby
M
att Sykes, former Trail as well as hiking, Peninsula Hot Springs is also
experience manager rail and bike routes. developing a hot springs
at Australia’s Sykes produced the wellness hotel and
Peninsula Hot blueprint after he won bathing marina.
Springs, has proposed a blueprint a 2018 fellowship at Along the way, people
for a hot springs bathing cycle the Victoria Tourism have the opportunity to
around the emerging sector Industry Council. experience the Twelve
in the state of Victoria. For research, Apostles Hot Springs
He recently presented the he visited global near Port Campbell,
route to the spa industry for the thermal destinations, opening January 2022;
first time at the Global Thermal looking at industry Peninsula Hot Springs on
Think Tank summit in China benchmarks and the Mornington Peninsula;
(see p62) and the California Hot experiencing a variety the Phillip Island Hot Springs
Springs Convention in the USA. of international bathing and Saltwater Baths, which
The 900km Great Victorian methods. He started in southern are under construction and the
Bathing Trail would run along and central Australia, he then The bathing trail Nunduk Hot Springs Resort in
Australia’s southern coast taking travelled to Tasmania and then Seacombe, East Gippsland which
will connect around
in a wide variety of bathing further afield to China and Japan. is scheduled to open in 2021.
destinations such as hot springs He also explored Europe, visiting 50 businesses Sykes argues the initiative
and sea baths, river baths and Iceland, Finland and Norway, and will kickstart community and
beaches, mineral springs, forest then Denmark, Sweden and the UK. economic regeneration and
baths and salt, ice and lake baths. The trail would begin at the is an opportunity to create a
In total, Sykes says it would Deep Blue Hotel and Hot Spring nature-based economy that is
connect around 50 locations, in Warrnambool and trace the supportive of the local ecology.
business and initiatives. coastline to the state’s eastern “Victoria has a plethora of
The proposed route will also link border Metung on the Gippsland geothermal springs,” he says,
with Victoria’s Aboriginal Cultural Lakes in East Gippsland, where “this creates a unique selling
point globally for our state and
positions Victoria prominently
among destinations around the
world that are focusing on this
lucrative and growing sector.
“By 2030 we could create a
signature wellness experience that’s
nature-based, wellness-focused and
defined by a common regenerative
development philosophy.”
Sykes is now exploring the
potential for other bathing trails in
the Australian states of Queensland
and New South Wales. O
Nunduk Hot Springs,
due to open in 2021, is
O To see the proposed Great
included in the cycle
Victorian Bathing Trail in detail
visit spabusiness.com/bathingtrail
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SPA PEOPLE by Kath Hudson
W
ater is medicine. to relax, bringing in peripheral like to use words like flow, ripple
We are more vision and a soft fascination effect and buoyancy in my work.”
liquid than solid which expands thought.” In addition, they could simply
and it’s even Although there’s now abundant offer more experiences and
possible that one of the reasons scientific research to show how packages by bodies of water,
we evolved onto two legs was effective bodies of water are for employ blue health coaches or put
to make it easier to find water mental wellness, Larbalestier therapists through the coaching
sources,” says Lizzi Larbalestier argues the medicinal effects of course she’s just about to launch.
who’s built her business around water are still underutilised and “Although I wouldn’t always
the therapeutic benefits of water. undervalued – even in resort advocate initiating a conversation,
Larbalestier specialises in Blue and destination spas which it would be great to train
Health Coaching, offering business have their origins in salus per therapists to be able to respond
and lifestyle coaching by the aquum (health through water). appropriately if people do
sea and based on the idea that a She advocates stripping out volunteer information,” she says.
connection with water promotes chlorine and using salt water “Massage is all about moving
mental, physical, spiritual, for pools, as well as looking liquid – lymphatic fluid – around
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SPA PEOPLE by Megan Whitby
T
he US military has made without parabens, phthalates, Bernet tells Spa Business:
helped develop SLS/SLES or phenoxyethanol. “These are men and women being
a skincare line to The price point is between US$5 the best version of themselves
meet the needs of (€4, £4) and US$14 (€13, £11). through their service to the country
military troops stationed in The most popular item is the 100 and we were inspired to take
the harshest environments. per cent biodegradable cloth wipe that unifying ethos and launch a
Founded in 2018, US-based Bravo made with antibacterial agents company that develops products
Sierra worked with 1,000 people on that can clean an entire body. which reflect that message.”
active-duty, who engaged in field- Co-founded by Benjamin Bernet Guilbert adds: “We believe that
testing and provided feedback. and Justin Guilbert, Bravo Sierra if our products are good enough
The products were first made takes its name from the NATO for the men and women who go
available to military patrons via phonetic alphabet and alludes through extreme conditions to
Air Force, Army, Marine Corps to cutting through the BS. serve our country, then we’re
and Navy Exchanges worldwide Bernet previously worked for confident they’ll outperform
but are now on sale to the general L’Oréal and Glossier and was They’ll outperform the expectations of high
public at very affordable prices. also head of global marketing for performance-seeking civilians.”
The eight items include products Kiehl’s men’s care, while Guilbert
the expectations of The duo contribute 5 per
for the body, hair, and face, all of is a former marketing executive high performance- cent of company revenue to the
which are vegan, cruelty-free and from Garnier and Maybelline. seeking civilians Morale, Welfare and Recreation
network, which offers a range of
community support programmes
to US service members,
veterans, and their families.
Bravo Sierra found business
support in a group of investment
partners delivering a US$6.75m
seed round of funding in early
2019, led by Global Founders
Capital, with participation from
Canaan Partners, Mousse Partners,
BoxGroup, Redo Ventures
and Grace Beauty Capital.
The brand has announced
The range, tested by
plans to enter the nutrition space,
soldiers, is now sold to the
expand the product range and
public at affordable prices
launch partnerships in 2020. O
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NEW OPENING
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The hotel is frozen in place in
the winter and will float on
the Lule River in the summer
A
rchitects Bertil Harström and Johan Krauppi
have created a free-floating hotel on one
of Sweden’s longest rivers, with the micro-
destination featuring a spa among its offerings.
Owned and conceptualised by the architectural
duo, the circular Arctic Bath Hotel and Spa will float
on the Lule River during the summer months, with
the structure frozen in place through the winter.
The main circular building has a design inspired by a
log jam and features six rooms, another 12 are elevated on
poles onshore. There’s also a spa, restaurant and lounge.
The bijou spa has just one treatment room
offering treatments by Kerstin Florian and its sister
brand ANDA, which is both organic and vegan.
Additional facilities include an outdoor cold
bath – a circular pool at the building’s centre – as
well as saunas, a steam sauna and thermal baths.
The outdoor cold bath will be available all year,
as during the winter the pool will be kept free from
ice. During summer, the midnight sun will allow
guests to swim outside both day and night.
Guests will also be offered a range of activities
such as moose calling, bear watching, northern There’s one treatment room,
lights photography, dog sledging, nature walks, two saunas and an open air
snowshoe hiking, cross-country skiing and yoga. plunge pool at the centre
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NEW OPENING
Iconic Raffles
Singapore reopens with
spa and gem treatments
T
he new spa at Singapore’s landmark Lindsay Madden-Nadeau
Raffles Hotel has partnered with British implemented the original
product house ISUN, which specialises design of the spa
in gemstone-infused products, and Japanese
skincare brand Mikimoto, the sister company
to the famous cultured pearl business.
The iconic hotel recently completed a
two-year multi-million dollar restoration, with
design by Alexandra Champalimaud, during
which accommodation was increased to 115 suites.
The spa is accessible to both hotel guests and the
general public and the original design was implemented
by Lindsay Madden-Nadeau, director of wellbeing for
Accor’s Fairmont, Raffles and MGallery brands.
It’s located in the Raffles Arcade and home to five single
treatment rooms, one couple’s room and one suite.
The spa overhaul is part of a The four-person suite has been named The Gem to
mutli-million dollar restoration accentuate the partnerships and has its own separate
of the famous hotel treatment rooms and facilities with linen supplied by RKF.
Siti Mohd, Raffles spa manager says: “Gemstones have
properties that facilitate relaxation and healing which
ultimately enhances the treatment received by guests.
Gemstone-infused massage oils are unrivalled in their abilities
to enhance deep relaxation, mental strength and stability.
“We’re focusing on B2B offers such as opening up
the spa for company events,” says Mohd, “As The Gem
suite and the entire spa are available to be rented.
“We want to make our spa a social, relaxing and
interactive space with a good balance between
communal and private experiences.”
Other facilities also include an aromatic steamroom,
ice fountain, sauna, a pool similar to an onsen and
separate relaxation lounge areas for men and women.
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The large-scale hot spring, spa
and sports resort is the second
of its kind created by the state
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DEFINING SPA.
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The spa garden includes
relaxation pods, hot
tubs, a pool and sauna
Carden Park
welcomes new
14-room spa with
Bollinger garden bar
Carden Park Hotel in Cheshire, UK, has
launched a new spa following a £10m
(US$13m, €12m) construction project.
The Spa at Carden spans 4,500sq m
and was created by consultant Nicki
Kurran, who worked alongside Barr
& Wray Interior Design, Pave Always
Building Contractors and HB Architects. Kurran tells Spa Business: Set within the hotel’s 1,000-
“It’s been an absolute pleasure acre grounds, the spa has been
working with the spa team at developed to provide guests
Carden Park over the past two with a wellness reset using
years, we’ve created a truly We’ve created nature, and features a large
exclusive experience for our a truly exclusive spa garden, which is also home
guests with some magnificent experience for to an all-weather Bollinger
show-stopping touchpoints.” our guests champagne bar. The gardens
The destination spa has Nicki Kurran include five heated relaxation
14 treatment rooms, three pods, fire pits and a garden
themed relaxation rooms, two indoor sauna, three outdoor hot tubs and a vitality
saunas and an ice fountain. Spa guests pool, and is planted with fresh herbs
A garden sauna looks out on the grounds can also visit experience showers, a that are incorporated into treatments.
salt steamroom and a tepidarium. More: http://lei.sr/g6J6u_B
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Jean-Michel Gathy
channels Issey
Miyake to create
signature installation
for Tokyo spa
Designer Jean-Michel Gathy has
created a 3D origami-inspired
feature wall for Four Seasons’ spa
The flowing paper structure appears to sweep outwards
sanctuary in its upcoming hotel
in Japan – called Four Seasons
Hotel Tokyo at Otemachi. work is inspired by Japanese traditional Japanese treatments also be found throughout the
Dominating the spa lobby, fashion designer Issey Miyake’s designed to balance the mind 190-guestroom hotel, which is
the flowing paper structure flowing fabrics, as captured by and body. Guests will be able due to open in July. The hotel
appears to billow and sweep photographer Namiko Kitaura. to enjoy facials, massages and is located in a new, 39-storey
outwards, and has been The top-floor spa includes Japanese-inspired signature tower and will be Four Seasons’
designed to calm guests as five treatment rooms and has experiences. The flowing, third Japanese property.
they enter the spa. Gathy’s a wellness menu inspired by multidimensional design will More: http://lei.sr/N2F4E
Six Senses
announces new
wellness role
for Mark Sands
Mark Sands has been promoted to
VP of wellness at Six Senses. Prior
to his promotion, Sands worked as
area spa director for Six Senses in
Vietnam and Thailand, where he
created and launched multiple Six
Clinique La Prairie launches first ‘city hub’ in Madrid Senses’ wellness initiatives, while
also leading spa operations.
Swiss health and medical medical, aesthetic and wellness Sands began his Six Senses career
spa operator Clinique La services, underpinned by in 2011 and has worked closely
Prairie has opened a new the luxury Swiss hospitality with the technical services team on
medi-spa in Madrid as we are famed for, right in multiple aspects of spa development.
part of an international the heart of the world’s He recently supported the launch of
development roll out. most cosmopolitan cities,” Mission Wellness, the group-wide host
Called Clinique La Prairie – says Simone Gibertoni, wellbeing initiative. Before joining
Aesthetics & Longevity Suites, CEO, Clinique La Prairie. Six Senses, Sands worked at Ananda
the 600sq m medical aesthetic Simone Gibertoni Established in 1931, Clinique in the Himalayas for six years.
centre, which offers regenerative La Prairie’s original destination spa “I’m excited and honoured to be
and non-invasive treatments, has four is in Montreux, Switzerland and the brand taking a larger role within such an
treatment rooms and two consultation has revealed its aspirations to develop important pillar of Six Senses,” says
rooms. Clinique La Prairie has selected internationally. Gibertoni says Madrid’s Sands. “Having been part of the growth
Swiss Perfection to supply treatments “vibrant, cosmopolitan and innovative of Six Senses, it’s impossible
at the clinic, which offers coolsculpting, culture aligns perfectly with our passion not to be inspired by how
mesotherapy, laser treatments and for helping people to live longer, healthier the company has kept
platelet-rich plasma facials, as well as a lives. We understand people are busier than improving over the past
range of anti-ageing treatments, peels, ever, so we’re adapting this philosophy to seven years. Six Senses’
ultrasound, and tensor thread therapy. enable us to offer follow-up services to global development plans
“Our ambition is to create Clinique La our existing clients throughout the year.” are also hugely exciting.”
Prairie city hubs which will offer world-class More: http://lei.sr/t4e9o More: http://lei.sr/8E7p7_S
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DIARY DATES
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NEWS REPORT by Megan Whitby, journalist
STUDIO ROMANTIC/SHUTTERSTOCK
Resort spas saw a
bigger revenue rise
than urban hotel spas
A
new report by CBRE Hotel Advisory, 2019 At resorts, 62 per cent of customers are hotel guests, 32
Trends in the Hotel Spa Industry, has per cent are locals/others and 6 per cent are spa members.
revealed that total hotel revenue increased Authored by Mark VanStekelenburg, division MD
by 3.8 per cent, while spa departments of CBRE Hotels Advisory and Jenna Finkelstein,
reported increases of 4.8 per cent. director at CBRE Hotels Advisory, the report features
According to the report, which was 2018 revenue and expense data from 159 US hotels
released in December, revenues and with spas. This is the 13th iteration of the report.
profitability also improved in all types of hotel spas. 2019 Trends in the Hotel Spa Industry is designed
The greatest increase was reported to provide owners and operators
by hotels with less than 200 with the means to compare
rooms, with a jump of 13.3 per cent.
The greatest increase in their performance against that
Hotels with more than 700 rooms spa revenue was reported of similar facilities, or against
increased spa revenue by 3.6 per industry averages, and to
cent, while hotels with 200-700
by hotels with less than identify their level of operating
rooms saw the smallest increase 200 rooms which saw efficiency and competitiveness.
in spa department revenue, with “As in prior years, despite
just 0.3 per cent, during 2018.
a 13.3 per cent jump rising labour costs, decreases
Resort hotels have also shown in other department operating
greater increases in spa department profits than expenses, along with revenue increases led to
urban properties for the first time in seven years. profit gains for all hotel spas,” say the authors.
CBRE also gives a breakdown of customer In addition, the paper highlights major trends
segmentation for all hotel spas in 2018, finding it in the hotel industry, stating that sustainability
was comprised of 53 per cent hotel guests, 4 per initiatives have grown in popularity, as well as
cent spa members and 43 per cent locals/others. hotel partnerships with major fitness brands.
In urban hotel spas, the percentage of locals is higher “Hotels will continue to succeed if wellness
at 61 per cent. CBRE says this indicates an opportunity is seamlessly incorporated throughout the
for hotel owners to provide packages to entice the local hotel. This includes offering healthy dining
community into their spas for different services and to options, partnering with boutique fitness classes,
convert these local patrons into members to provide providing top-of-the-line equipment, and socially
a steady income stream to all areas of the hotel. responsible sourcing” says Finkelstein. O
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affordable
#theOriginal
Luxury by
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SPA PROGRAMMES by Katie Barnes, editor
On the menu
We provide inspiration for spa programmes and highlight some
of the latest treatments, services and concepts on offer
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Spinal alignment
and gut programmes
at Sangha Retreat
Sangha Retreat by Octave
Institute is offering a four or Fred Tsao
seven-day Traditional Spinal The programme includes
Alignment retreat at its wellness and improve mobility and posture. anti-inflammatory
destination in Suzhou, China. It includes rehab sessions, anti- Chinese cookery classes
The chiropractic-led experience inflammatory Chinese cookery
is claimed to correct vertebral classes and spa treatments.
alignment, improve mental and The retreat is one of Sangha’s
emotional wellbeing, resolve 21 new wellness programmes.
muscle tension and inflammation Other highlights include a
seasonal gut health management
Sangha Retreat, retreat and a cardiac programme
focused on heart health.
Suzhou, China
Fred Tsao, Octave Institute
4 or 7 days founder, says: “The purpose of
CNY6,526 (US$928, the institute is to introduce a new
€839, £719) per night cycle of living that achieves mind,
body and spiritual wellness”.
£45 (US$58, €52) and mind therapies at the Asian- Free Jeremy McCarthy
inspired Urban Escape spa.
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SPA PROGRAMMES
Anantara Phuket
uses acupuncture for The spa is an ideal
smoking cessation setting for guests
to change habits
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INTERVIEW
Mia Kyricos
Hyatt’s head of wellbeing talks to Katie Barnes about global
strategies, exclusive partnerships and how the company’s commitment
to wellness is unlike anything else in the hospitality sector
A
ll eyes are on Mia Kyricos, of Hotel Administration, the respected 9/11 happened. Classmates lost family
closely watching how she’s US hospitality school where she first members and we were shook to the core.
shaping hospitality wellness became serious about the business of It reminded me, and everyone, of our
since being appointed spa and wellness. For someone still in mortality and that’s when I decided I
senior vice-president, global her mid 40s, this is testament to her wanted to better align my personal and
head of wellbeing for the dedication to the industry. “It’s incredibly professional endeavours with something
US$4.45bn revenue Hyatt humbling and overwhelming,” says that was truly good for the world.
Hotels Corporation. In the newly-created Kyricos of the accolades. “Sometimes I “I went to visit professor Mary Tabacchi
role, which she started in August 2018, just don’t feel old enough and in many – I had worked in hotels, restaurants,
she oversees the wellbeing not only of ways I feel like I’ve only just begun.” private clubs, all major areas of hospitality,
guests and customers at Hyatt’s 875-plus operations and management, but spa
properties worldwide, but also of its 139,000 Spa epiphany felt like an unsung hero that she knew
colleagues (employees) – a two-pronged Growing up in a strong, matriarchal Greek about. And I wanted to be a pioneer.”
approach which underscores its purpose “to family in Maine, US, Kyricos says her Driven and ambitious, yet mindful and
care for people so they can be their best”. grandmother always had a herbal remedy compassionate, Kyricos quickly moved
More recently, she’s scooped two to hand and that a menthol massage was up the career ladder and over the last 18
awards. In October, she was named the first line of defence. Her wellness years she’s worked for companies like
Leading Woman in Wellness at the Global epiphany occurred, however, during her Starwood Hotels & Resorts, creating six
Wellness Summit. Less than a month early days at Cornell. She explains: “I international spa brands (see SB10/3
later, she was recognised as Outstanding had a really personal moment during p24); Spafinder Wellness as a chief brand
Alumna of the Year by the Cornell School my first week of grad school... when officer; and Kyricos & Associates, her own
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Kyricos receiving one of
two personal industry awards
in as many months
boutique advisory firm. She also had a to me with a business case for wellness
leadership role at Core Performance, the prepared, versus me having to make the
workplace division of athletes performance case and it just gave me goose bumps.”
company EXOS. It’s this corporate Being responsible for shaping Hyatt’s
wellness experience, on top of the name multidimensional global wellbeing
she’s built for herself in spa and wellness, strategy, she reports into Vondrasek. And
which made her a prime candidate for while, in today’s climate, hotel groups
Hyatt’s all-encompassing new role. are announcing their alignment with
wellness on a daily basis, Kyricos is
High-level commitment convinced that Hyatt is onto something
“What initially attracted me to Hyatt was special. “There are three things which
the fact that it had acquired Miraval and make our approach unique,” she says.
Exhale [in 2017] which signalled a real “First, is our commitment at the highest
commitment to wellbeing,” says Kyricos. level of the organisation across all of
“The second signal came when both Mark our [20] brands rather than just one.
Hoplamazian [CEO] and Mark Vondrasek “Secondly, Hyatt is the first company of
[CCO] spent almost two hours talking its kind to bring on a leader and develop
to me about what wellbeing meant to Hyatt’s CCO Mark Vondrasek (top) a department that’s shepherding a single
them and how they were dedicated to and CEO Mark Hoplamazian (above) vision and strategy for what wellness
it. It’s the first time in 20 years that the are both wellbeing advocates and wellbeing means both commercially
senior leadership of a company came and internally with HR. That combined
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INTERVIEW
40
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prompted them to look at wellbeing
as an ecosystem. If we invest in our
colleagues, they’re happier and healthier
which will make them more productive
and able to deliver on that purpose of
care to our customers and guests.
“And then if you look at customers and
guests, if they’re feeling the care, they’ll Hyatt’s dedication to wellness permeates all 20
be more loyal, more satisfied, they’ll shift brands including Exhale (above), Hyatt Regency
more of their share to Hyatt, which in turn (below right) and its World of Hyatt members
will deliver the financial expectations
of our owners. Ideally, more financial
resources will help to socially impact
the communities in which we operate,
making it easier to attract and retain talent.
And that whole cycle repeats again.”
“Last year we spent a good deal of whose background is firmly in the spa
investment to pilot full immersion camp, feel about this? “This is a passion
HYATT PORTFOLIO programmes in about 20 hotels looking at point of mine,” she says. “Even though
Hyatt Hotels Corporation has 20 how colleagues can better manage their wellness is extending to other parts of the
upscale, upper-upscale and luxury energy, how they feel, fuel and function, hotel, I still very much believe that spas are
brands in 60 countries which range in work and life,” explains Kyricos. “We a linchpin to connecting consumers with
from boutique properties with 50 learned a lot and this will fuel our plans wellness and wellbeing at a hotel level.”
rooms up to sites with 2,000 rooms. for 2020. We’ll be working closely with Around a quarter of Hyatt’s hotels
The brands include: our internal HR team and looking to have some kind of spa offering and their
Park Hyatt, Miraval, Grand Hyatt, include things like assessment tools that managers are supported by regional spa
Alila, Andaz, The Unbound Collection individuals can access to take an audit of leads who work closely with Kyricos.
by Hyatt, Destination, Hyatt Regency, their own wellbeing and we’ll give them Today, she sees her role being more of
Hyatt, Hyatt Ziva, Hyatt Zilara, the tools and resources to positively a supportive one than hands-on in daily
Thompson Hotels, Hyatt Centric, impact on certain aspects of their health. operations. “Quite honestly, we’ve gotten
Caption by Hyatt, Joie de Vivre, “We’ve already taken 830 leaders very good at running spas. Now our
Hyatt House, Hyatt Place, Tommie, through their own personal audits, at our opportunity is to elevate them across
Hyatt Residence Club and Exhale leadership summit so they can identify digital channels and increase awareness
what wellbeing means to them. This might of all that they offer,” she says, adding
sound silly to some degree, but if you’re that things are going well for three of its
trying to change a company’s DNA it needs most wellness-focused brands – Miraval,
to come from the top down and bottom up.” one of the original US destination spas;
Exhale, a movement, fitness, spa hybrid;
Spas are a linchpin and Alila, an Asia-based boutique chain
With wellness now growing way beyond which Hyatt acquired under the Two
the four walls of spa into every aspect of a Roads Hospitality portfolio in late 2018.
hotel, some industry experts feel hotel spas “Miraval has opened its second property
are starting to lose their way, while others in Austin and is refining operations – I was
are being overlooked. So how does Kyricos, there a couple of weeks ago and it’s doing
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INTERVIEW
Shifting share
Having paved a path for wellness and
wellbeing, along with continually pushing
Hyatt’s position on this internally
and externally, Kyricos and her team, At some point this year, Kyricos
consisting of four people at present, are hints at the launch of a new meetings
now focusing on initiatives across brands package for Hyatt’s corporate customers
and regions to “help raise the tide”. The to make “meetings more well”.
two key areas in this respect – what So, with all of this in mind, the question
Kyricos refers to as the ‘big buckets’ – are is can Hyatt put a value to wellness
developing Hyatt’s partnerships and and what it means to the business
working on its meeting products. commercially? “I get asked this a lot!”
She says: “We’re looking at how to bring says Kyricos. “In some ways we have a
partnerships to life that are aligned with greater runway because wellbeing is so
our landmarks,” she explains. “Whether intrinsically tied to who we are, but we
that’s working with specialists around will be measuring it over time. What I can
emotional and mental wellbeing, which is say is that we’re finding that it’s shifting
Feel, or others affecting Fuel and Function.” share – whether you’re a guest, customer
As a case in point, Hyatt has just or even a colleague. As more people
announced an exclusive collaboration with keep hearing about our commitment and
meditation and mindfulness app provider developments, they’re typically choosing
Headspace, which has nearly 60 million us over other companies because we
users in 190 countries. The relationship stand to care for their wellbeing more
will provide mindfulness exercises, than the next guy. And right now, our
guided meditations and sleep content to overall focus is our purpose of care.” O
the corporation’s employees, corporate
customers and guests. Kyricos says
Hoplamazian chilling out they’ve also been vetting other possible
Katie Barnes is the editor
with Headspace following tie-ups over the last 12 months – “we’ve of Spa Business magazine
an exclusive collaboration been highly selective” – so we can expect Qkatiebarnes@spabusiness.com
to see more coming down the line.
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OPINION
01 No poverty
02 Zero hunger
Good health
03
and well-being
Quality
04
education
Many initiatives at
Rancho La Puerta already
Gender
support multiple SDGs 05
equality
Sustainable 07
Affordable and
clean energy
Development Goals 08
Decent work
and economic
growth
What are the UN’s Sustainable Development Goals and how do Industry,
09 innovation and
they apply to the spa and wellness industry? Kath Hudson reports infrastructure
A
Reduced
ccording to the United Nations (UN), the Initially, the SDGs might look daunting, but 10
inequalities
world population more than doubled it’s important for every person and business
between 1970 and 2019, jumping to 7.7 to play their part in the global crisis.
Sustainable
billion. By 2050, it’s expected to reach 9.7 In the words of archbishop Desmond Tutu: “We 11 cities and
billion, so it’s crucial for global resources are living in a historic moment. We are each communities
to be preserved and better managed. called to take part in a great transformation.
Responsible
As a result, in 2015, 193 heads of states voted Our survival as a species is threatened by
12 consumption
to implement 17 Sustainable Development Goals global warming, economic meltdown, and an and production
(SDGs) by 2030. Blueprints to achieve a better and ever-increasing gap between rich and poor. Yet
more sustainable future for everyone, the SDGs these threats offer an opportunity to awaken as
address the global challenges we’re facing: poverty, an interconnected and beloved community.” 13 Climate action
health, education, gender equality, sustainable Doing good business can also be positive to
cities and climate action. The goals interconnect the bottom line and is in step with what many
Life below
in order to leave no one behind, recognising that consumers, particularly millennials, want. According 14
water
ending poverty and other deprivations must go to a study by JW Thompson Innovation Group
hand in hand with improving health and education, a new economy based around the SDGs could
reducing inequality and tackling climate change. be worth US$12tn and create 380 million jobs. 15 Life on land
As it’s already been four years since the UN So what SDGs are particularly relevant and how
voted to implement the goals, the spa industry has should operators, suppliers and other businesses go
Peace, justice
been slow on the uptake. Surely, it’s important for about implementing them? We ask the industry.
16 and strong
a sector that’s devoted to wellness to step up? institutions
While SDG 3 – good health and wellbeing – is
Kath Hudson is a regular
the most relevant to the spa industry, there are contributor to Spa Business Partnership
17
many others the sector can address including Qkathhudson@leisuremedia.com for the goals
quality education and gender inequality.
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Andrew Jacka chair, Asia Pacific Spa & Wellness Coalition
D
uring our round table We’ve created a collective document
meeting last year it
was resolved that the with spa-relevant sub goals which will
Asia Pacific Spa & Wellness
Coalition (APSWC) should be a practical tool for the industry
partner with the Agricultural
and Food Marketing of it is big picture stuff and just about money, it’s also
Association for Asia and hard to embark on, but, we about being more inclusive
the Pacific to develop and all have a part to play in and improving the standards
implement a SDG endorsement creating a sustainable future, for staff, which in turn will
programme which is relevant so it’s about taking small steps aid staff retention. It’s also
for the spa industry. forward and slowly chipping about each person accepting
To this end, we’ve gathered away. I advise looking at responsibility for their own
feedback from spas and Although there are only 17 the specific sub-standards, actions and doing the right
suppliers across the region to SDGs, there are nearly 200 choosing one which works thing by living in a sustainable
create a collective document sub goals, so the document is and making some changes. manner, rather than living
with spa-relevant sub goals fairly daunting. Given that it Cutting down on plastic use is excessively and abusing the
which will be a practical was drafted and signed off by an obvious place to start and limited resources of the world.
tool for the industry, from governments, the language something that we can all do.
the industry. We expect used is very corporate, so at There’s serious money to QAndrew Jacka has chaired
to release the final list in first glance a small business be saved when you look into APSWC since 2015 and is
advance of our next annual operator may not see how the sustainability of business also MD of Bangkok-based
gathering in Vietnam in July. they can do anything. Much practices, however it’s not consultancy Spa Origins
T
he spa industry could It’s now clear that sustainability is
play a key role in many
areas of SDGs. While not only a reputation stance, but has a
we should all aim to contribute
to the highest number, SDG 3 positive impact on the whole business
is where it can directly play a
special role, helping people compensate for it. This could a reputation stance, but
to regain balance through include using renewable generates a positive impact
stress relief management energy; the reduction/reuse/ on the whole business.
and longevity programmes. recycling of plastic; selecting Several recent studies report
The industry can also products which are formulated, global investors do not even
contribute to democratising manufactured and packaged consider a company which
wellness. Initiatives like in a conscious, sustainable does not present a sustainable
Global Wellness Day ensures certification which recognises way; or contributing to medium-long term plan and
a focus on these themes and businesses that balance profit offsetting initiatives. the younger generations have
offers tips which everyone can with people and the planet. Regarding SDG 6 (clean made sustainability one of
embrace. This also contributes Measuring your carbon water and sanitation), it the main reasons to choose
to SDG 4 (quality education) footprint is the first step might be hard to take direct one brand over another.
and SDG 17 (partnership and towards improvement, which actions, but it’s easy to sponsor
goals). Partnering can imply everyone can do via https:// non-profit organisations QDavines Group is the parent
selecting brands and suppliers www.footprintcalculator.org. which bring clean water to company of Comfort Zone
which prove to be aligned Then it’s necessary to translate underprivileged countries. skincare, is B Corp certified
with a sustainable and ethical all this into actions to limit It’s now clear that and runs numerous sustainable
vision, up to gaining B Corp the footprint, and if needed, sustainability is not only and CSR programmes
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PRODUCT
OPINION FOCUS
T
he SDGs present a Consumers want to see businesses
fantastic opportunity
to not only rethink taking action on the environment and
operations, but to increase
the value proposition of those who don’t will get left behind
spas, moving away from
the reputation of luxury ban single-use plastic; reduce, can get started in working for
and making them a valued re-use and recycle; be more the planet, such as allowing
resource in the community, inclusive regarding guests with their therapists to work with
promoting healthier lifestyles disabilities; develop effective disadvantaged communities
and wellness for all. heat and water experiences, as part of their contracted
Consumers want to see with a light footprint on the hours; taking the Green Spa
businesses taking action on that 70 per cent of millennials environment and a positive Network’s Pledge for the
the environment and those – a consumer group projected impact on the bottom line. Planet (and acting on it)
who don’t get on board will to spend up to US¢1.4tn this Instead of focusing on selling and committing to adhering
get left behind. A recent study year – indicated a willingness treatments by the hour, we to the eight principles of
at Yale and George Mason to spend more with brands should be developing wellness environmental sustainability.
University found consumers which support causes or programmes which encourage
want to know what businesses operate using business models guests to invest in themselves QAs well as his work on the
are doing to limit their carbon which align and resonate and feel empowered to GWI SDG initiative, De Gabriac
footprint, emissions, water with their own eco values. adopt healthy habits. is CEO of spa consultancy
usage and damage to the This is the time for spas and There are a number of ways Tip Touch and founder of
earth. A study by RSM found the industry to take a stand: spa and wellness operators World Wellness Weekend
O
ne of the key By caring for our family of employees
principles in nature
is reciprocity. Life and their children... In turn, they care for
begets life and our existence is
made possible by much greater our guests with graciousness and dignity
circles and cycles of elegant
reciprocity. Many of the SDGs environmental education, guests, employees, and
recognise these interconnected, nutrition, community gardens, community’. The values and
mutual, self-renewing cycles social and emotional learning, practices that they determined
and this is also a founding fire prevention and meditation were needed to embody this
principle of Rancho La Puerta. are our way of giving back to vision are: health, respect,
By caring for our family of this community which has authenticity, innovation,
employees and their children; supported us for 80 years. honesty, commitment
the town they live in; the recycling water, reducing waste, Five years ago, we updated and altruism. Faithfully
air they breathe; the food supporting a robust workplace our mission, vision and incorporated by any
they eat and the water they wellness programme. We values statement. Employees business, these values
drink, we have transformed also provide continuing were asked about their naturally encompass and
their communities with their education and a multitude personal values and what affirm the 17 SDGs. O
participation. In turn, they of training programmes to they understand the founding
care for our guests with our staff in house and our philosophy of the Ranch to QBrightwood joined Rancho
graciousness and dignity. non-profit arm, Fundación La be. The result made my heart La Puerta in the 1980s. The
Our guests know we have Puerta, educates thousands sing: ‘To inspire leadership, famous retreat was created
invested our resources, time of local school children every the pursuit of health, and by her parents Edmond and
and vision in preserving land, year. These programmes in planetary wellbeing in our Deborah Szekely in 1940
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ORGAN I C S K I N CAR E
with proven results
C E R T I F I E D O R G A N I C | C A R B O N N E U T R A L | L U X U R Y S PA T R E A T M E N T S
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SPONSORED BRIEFING
winter
WONDERLAND
If you want to deliver a
hot and cold experience
as part of your wellness
programme, adding a
snowroom will introduce a
delightful and more gentle
TechnoAlpin’s dry snowroom
form of cold therapy, as gives a gentle cold which is
Sara Brenninger explains more appealing than a plunge
pool when it come to delivering
R
hot and cold treatments
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What’s it
made of?
How big? TechnoAlpin’s
Snowrooms snow is made
are typically from only pure Snow making
How cold? water and air Fresh snow is
2
5m Temperatures produced every
to inside a night so the
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range from for guests in
-5°C to -10°C the morning
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SPONSORED BRIEFING
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SPA FORESIGHT™
Spa Foresight
TM
Top 20 predictions
1 Climate Emergency
2 True North (and South)
3 Altitude Rooms
4 Olfactory Therapy
5 Gen Alpha
6 Swaddling
7 Rocking
8 Vibration Therapy SHUTTERSTOCK/INK DROP
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POPULATION SHIFTS
2. TRUE NORTH
(AND SOUTH)
As the world warms, parts of the planet
will become uninhabitable. There are
already areas of India, for example, that
were previously fertile, but are now
becoming unfit for human habitation.
Climate experts at the Massachusetts
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SPA FORESIGHT™
SHUTTERSTOCK/JIMENA ROQUERO
NEXT GENERATION More than 2.5 million members of this footsteps of their gen Z parents – the
generation are currently being born each first generation to prefer a green
5. GEN ALPHA week, and when complete in 2025, gen smoothie to a pint of beer and a pilates
alpha will number a staggering 2 billion class to a night in front of the TV.
We’re watching trends in generational people across the world. This will make Gen Z, the children of the millennials,
marketing and looking at how this will it the be the biggest-ever generation. are being raised by parents committed
impact the spa and wellness industry. All evidence suggests that wellness to healthy living who are passing these
The latest generation on the radar will be a huge priority for members habits on to their kids, so we can expect
is gen alpha, which began in 2010. of gen alpha, who are following in the the current boom in wellness to continue.
7. ROCKING
Scientists from Switzerland
are adding to evidence
which shows that rocking
improves our sleep quality.
Research by the University
Weighted blankets could be used for a heightened sense of calm
of Geneva shows people
lying on a bed that rocked
BLANKET APPROVAL We believe there’s which in turn increases fell asleep more quickly
something in this for spas – serotonin and melatonin and experienced less REM
6. SWADDLING deep relaxation experiences levels while reducing cortisol. sleep, which is indicative
could look at how customers Once a tool of therapists of lighter sleep cycles.
Anyone who’s seen how are wrapped to enhance and psychiatry clinics and In additional tests, they
peacefully a baby sleeps the sense of tranquility. used to treat everything from also had better memory
when swaddled in a blanket Weighted blankets deliver sensory disorders to PTSD, function in the morning.
knows being wrapped up this experience too. Not to weighted blankets have We predict that more
tight can help instil a sense be confused with thicker gone mainstream – there’s operators will look into
of calm and aid sleep. quilts, they‘re designed to even one for dogs to wear this as evidence grows
Parents have used this spread an even pressure over in thunderstorms. and the sleep health trend
technique for thousands the entire body. Based on They’re seen as a way to continues. Indeed, innovative
of years, from the ancient the principles of deep touch improve sleep, mood and suppliers such as Klafs,
Greeks and Romans to Native pressure stimulation, they’re relaxation and could be used Living Earth Crafts and
Americans, and scientific designed to relax the nervous in treatments or relaxation Clap Tzu already offer beds
studies also prove the system by simulating the areas to create a heightened and loungers that sway.
effectiveness of swaddling. feeling of being hugged, sense of reassurance.
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SHUTTERSTOCK/LUCY LULU
TUNING IN
8. VIBRATION
THERAPY
The new sensory spa garden
Vibration treatments have long at Carden Park in the UK
been known to have powerful was created by Barr+Wray
effects on bone density and
muscle strength, with academic
papers showing how they GREEN GIANTS
simulate exercise and impact.
With an ageing population and 9. OUTDOOR SPAS
time-poor consumers, vibration
therapy is increasingly being In a recent study, researchers at Kings Combining thermal water with a tranquil,
recognised as a powerful way College London found that being green space is a straightforward way for
to supplement workout regimes outdoors, seeing trees, hearing bird spas to expand, without breaking the
and wellness programmes. song, seeing the sky, and feeling in bank by having to undertake expensive
We expect to see more spas contact with nature are associated with construction work to create indoor space.
offering vibration training and higher levels of mental wellbeing. Outdoor spas are also great for groups,
other therapies and for research As a result, we’re seeing an increasing and lend themselves to innovative
proving the efficacy of these number of outdoor spa gardens being programming, such as star-watching.
interventions to be extended developed – even in places such as And those photos are great for
into new areas of wellbeing. Scandinavia and the UK, where the marketing and social media – much more
weather isn’t ideal for much of the year. enticing than many treatment rooms.
10. CO-WORKING
SPACES
The growth of startups and the gig
economy have powered the development of
co-working offices, where space is paid for
by the ‘seat’ on rolling monthly contracts.
The sector is increasingly competitive,
with operators offering ever better facilities
to gain a competitive advantage.
Some, such as WeWork, with its Rise
by We wellness concept and Industrious,
which has just done a deal to co-locate
with fitness operator, Equinox, boast a
range of spa, wellness and fitness spaces.
But just as co-working providers are We think there will be a sharp
adding wellness facilities, so we expect rise in wellness-friendly co-working Spas could take inspiration
spa and wellness operators – especially spaces – whether in spas or as standalone from co-working space
those in urban areas – to start to add facilities, as the industry continues operator Industrious and
co-working offerings. After all, what better to look for new ways to sweat its its working environments
place to work than within a healthy and assets, find new revenue streams and
supportive wellness environment? create more of a membership base.
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SPA FORESIGHT™
SHUTTERSTOCK/YPHOTO
SMART TREATMENTS
SHUTTERSTOCK/FLAMINGO IMAGES
TAKING IT UP A GEAR ramping up their training regimes It will enable wellness operators
to emulate their sporting icons. to attract more sportspeople as
13. TRAIN LIKE The trend will be boosted by the growing customers and will bring some of the
AN ATHLETE expertise of personal trainers, exercise determination, stoicism, discipline and
professionals and sports scientists who energy of sport into the industry.
Social media, specialist TV and the are building careers in the wellness We expect spa and wellness operators
growing professionalism of sport has given industries, giving customers access to to increasingly offer Train like an
star athletes huge reach, enabling us to support with technique and motivation. Athlete retreats and to also target
understand their training and nutrition The trend will impact the wellness sportspeople as customers. The 2019
programmes as never before and driving a industry in areas such as the Global Wellness Institute research
trend we’re calling ‘Train like an Athlete’. specification of exercise equipment, topic is physical activity, a market is
Ambitious spa and wellness consumers gym floor layout, programming, says is worth US$828bn, indicating the
are starting to demand support in marketing and endorsements. industry’s increasing focus on this area.
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SHUTTERSTOCK/SZEFEI
MEMORY LANE
Spending mindful time in the
forest has been shown to reduce 15. DEMENTIA
blood pressure, lower cortisol
levels and improve memory New studies have shown that
frequent sauna bathing can
reduce the risk of dementia
SHINRIN-YOKU and Alzheimer’s. And other
recent studies have found that
14. FOREST BATHING a healthy lifestyle – including
physical exercise, keeping fit
The Japanese have known for years Cambridge, revealed a garden design at and eating a balanced diet – can
that spending time in the forest is good the 2019 Chelsea Flower Show inspired help offset a person’s genetic
for body and soul – the government by shinrin-yoku, and doctors are being risk of dementia by as much as
introduced the practice of shinrin-yoku, urged to include forest bathing in a social 32 per cent, and help improve
or forest bathing, to the country’s health prescribing initiative to treat stress. memory function and maintain
programme in the 1980s as a way to help So it’s no wonder we’re seeing more a healthy brain as we age.
over-stressed workers, and an estimated and more forest bathing experiences in These are all things that
5 million people take part in the practice. the spa world – from Center Parcs’ forest spas can help to promote – and
Studies have shown that spending mindful spa concept to Aromatherapy Associates’ they’re reasons why spas will
time in the forest, using all five senses, can new Forest Therapy collection. Spas be increasingly important
reduce blood pressure, lower cortisol levels can easily embrace the idea, adding in in retirement communities
and improve memory. Scientists also think programming that takes advantage of and other healthy ageing
phytoncides, a chemical released by trees local woods or bamboo groves with the initiatives. The baby boomers
and plants, helps boost the immune system. guidance of an expert, or incorporating are getting older – and are
Now the practice is gaining followers the scents, sounds and elements of a looking for solutions.
around the world – Kate, Duchess of forest in their design or treatment menu.
SHUTTERSTOCK/ADRIATICFOTO
BEATING TIME LIVE YOUNGER
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SPA FORESIGHT™
REMEMBERING
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SPA FORESIGHT™ Archive
2018-2019 Q Social good Q 3D printing 2011
Q Vegan spas Q The virome Q Predicting purchasing Q Express treatments
Q Spa tribes Q Clean eating Q No front desk Q Beauty treatments
Q Rage rooms Q Dementia-friendly Q Hot spot: Japan Q Spa data
Q Senior living Q Meditation spaces Q Virtual trainers Q Location-based
Q Rewilding Q Epigenetics Q Bad products marketing
Q Cockroaches Q Skin science Q Over nourishment Q Serious skincare
Q Plastic free Q Specialisation Q Circadian programmes Q Discounting
Q Assisted stretching Q Singing Q Microgyms Q Treatment room size
Q Blue light antidotes Q Suspension massage Q Gut health – microbiome Q Part time staff
Q Home wellness Q Hot Spot: Haiti Q Clean air & water Q Global marketing
Q Andropause Q Walk-in spas Q Facial recognition partnerships
Q Brain health Q Immune challenge Q Wellness cities
Q Visual detox Q Rest for recovery 2010
Q Diagnostics Q Floatation 2013 Q Spa art
Q Hawaii Q Modular fitness Q Fresh food deliveries Q Four star spas
Q Self-care Q Online reviews Q Menu engineering
Q Spa coaching 2015 Q Wearable tech Q Spa memberships
Q Climbing Q Invisibles Q Death Q Social spa-ing
Q Meaningful meetings Q Faecal transplants Q Emotion Q Spa niching
Q Blockchain Q Hot spot: Panama Q Skills register Q Walk-ins
Q Massage-on-demand Q Glute massage Q Online learning
Liz Terry has been Jane Kitchen has a 20-year Katie Barnes is the editor
writing about and career in international media, of Spa Business magazine
analysing the global covering topics from health and was launch editor of the
leisure industries since and wellness to furniture and Spa Business Handbook.
1983. She’s editorial design. She’s the editor of Her career in publishing has
director of Spa Business the Spa Business Handbook focused on the international
and Spa Opportunities magazines. and contributing editor to Spa Business. spa, beauty and health sectors.
Email: lizterry@spabusiness.com Email: janekitchen@spabusiness.com Email: katiebarnes@spabusiness.com
Twitter: @elizterry Twitter: @JaneKitchenSB Twitter: @SpaBusinessKB
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SPONSORED BRIEFING
A playful tomorrow
Investing in children’s facilities gives a spa and wellness offering a competitive edge,
as well as helping the next generation achieve their potential, explains Mohammed
Ibrahim, CEO of industry design and consultancy practice, The Wellness
A
lbert Einstein once said “Play is guide our new generation to develop and
the highest form of research”, cope with life challenges,” he explains.
explains Mohammed Ibrahim,
CEO of industry design and Children’s clubhouses
consultancy practice, The “The availability of children’s facilities – I’d
Wellness. “My aim is to revive this call them children’s clubhouses – are a key
philosophy and help our future generations consideration for consumers when choosing
develop and have fun, away from the their next destination,” says Ibrahim, “so
stressful life we put them through. they should be a revenue generator, as
“We want kids to be kids, learning well as offering what each parent seeks for
without stress and enjoying life but how their child and what each child needs.”
can we do this today? The high-tech life Ibrahim’s vision is to enable kids to
they live nowadays takes them away from re-learn the skills they’re losing due to
the active, movement-filled life children modern life: “Our aim is to meet the
used to live and creates a lot of problems needs of families and operators through
with their social, visual and motor skills. a creative design approach that aims
“It’s so important we give our children to make sure kids stay kids, but also
the right tools to adjust and stay learn while being active,” he says.
healthy and socially intact. We must “Offering this kind of full experience
ensure we let them shine,” he says. that caters for children, while also giving
The Wellness has created concepts for “When we talk about wellness for kids, parents the opportunity to ‘dream big’
children’s clubhouses to give spa and we’re not talking about kids’ spas, we’re in terms of their own wellbeing, is very
wellness developments a strong USP much more interested in how to help important for spa and wellness operators.
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Children’s
clubhouses
The Wellness
Children Blueprint
are not things Mohammed Ibrahim outlines the
elements of play needed to inspire
The active zone
be unfolded
children. Each will have their to achieve higher levels of physical
own dedicated zones literacy and better health and vitality
Jess Lair
The complete experience
“Parents must also be relieved of
worry about their kids’ wellbeing and
to know they’ll be playing, learning,
experimenting and developing,” he says.
“My vision is for the creation of a kids
club which is a complete experience – a
place where children can grow, develop
life skills and have fun, while creating
a socially integrated community
for all the family,” says Ibrahim.
“When developing children’s clubs,
The social zone Visual perception
we take into account each location, the Here, kids learn behavioural skills, These activities help the brain make
society and culture. This ensures we enjoy making friends, building sense of what the eyes see.
create every facility using a concept their character and learning how to Visual perception has been
that’s unique and special in every integrate with others and to deal shown to be closely associated
way – every time,” says Ibrahim. with living successfully in society with language processing
“Life challenges have a vital role to
play in kids’ everyday lives, it shapes
them into healthy, happy adults.”
The process
“When creating great children’s
clubs, the assessment process is very
important. This is conducted using
observatory play research, where experts
establish the development needs of the
target audience,” explains Ibrahim.
“The most important aspects when
designing any children’s facility are
this research and understanding
the daily operational challenges.
Language development Auditory perception
This enables us to create custom- Language development allows This developmental element involves
designed solutions and enhancement kids to learn how to express listening and explaining what you heard.
programmes designed to respect each themselves by talking and making We use auditory perception to enjoy
child’s differences and visions.” conversation, reading and storytelling, the theatre or cinema, get attached to
listening and expressing a story and then express our opinion
O www.thewellness.ae
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EVENT REPORT
Heated Debate
Hot spring owners and stakeholders gathered in China and Japan for the latest
T
Global Thermal Think Tank events. Lisa Starr shares her highlights from Asia
here was a time, not that long ago, when with wellness professor Marc Cohen. Davidson himself
treatments utilising water were considered has allowed his passion to carry him to 51 countries since
essential to a spa experience. In the last 1998 on what he calls ‘hot springs research missions’. This
decade, with the advent of the wellness year for the first time, the G3T group offered conferences
movement and the advances in technology before and after October’s Global Wellness Summit
and equipment, it’s no longer a central in Singapore – one in China, the other in Japan.
component. There are, however, locations
where water still plays a starring and pivotal Chinese whispers
role – the thermal/mineral springs spa. At the pre-summit event in Guangzhou, China, the host
These businesses, which can seem few and far between in hotel Bishuiwan Hot Springs rolled out the red carpet
certain parts of the world, actually number approximately for more than 40 attendees of the two-day conference.
35,000 globally according to the most recent Global Wellness Simultaneous translation was offered for the presentations
Institute (GWI) research. Thermal and mineral spring spas from government officials, scientists, doctors, and
are the keepers of time-honored bathing and communal thermal spa operators on a variety of relevant subjects.
traditions in their regions, attracting locals and tourists Zhang Yue, secretary general of the China Hot Spring
alike. In the last few years, as spa conferences move into the Tourism Association, gave some insights into the hot
wellness realm, representatives of this specialised group springs market in the country. He says that much effort,
have begun to gather annually in an event that has come and expense from the government – almost CNY71bn
to be known as G3T, or Global Thermal Think Tank. (US$10.1bn, €9.1bn, £7.7bn) – has been put into the
“The primary impetus for starting the group was a desire development of hot springs tourism, with impressive results.
to learn from bathing cultures of the world, and to do it One location in Chongqing had 40,000 visitors in a day!
together with other people who share a passion for hot China has approximately 2,500 hot springs locations, many
springs,” says Charles Davidson, founder of Australia’s of which target the luxury market and some that are also
Peninsula Hot Springs, who originally set up the group able to host conferences and provide entertainment.
A national panel, including Zhang Yue (first right), gave insights into hot springs in China
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Up to 40 hot spring leaders
attended to learn about
bathing cultures of the world
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EVENT REPORT
In Japan, a government-backed
initiative called Shin-Toji
encourages hot spring bathing
operating since 1860 and has more than 200,000 annual Hot springs are like lighthouses
visitors. Operating revenues from 2019 were predicted to
reach US$31m (€27.9m, £23.7m), with a 35 per cent margin. for regions. They attract people
But Schweder says investors want more added value, who, once at a destination,
so Glen Ivy is adding 50 hotel rooms, and 245 housing
units. But it’s only been able to do this because it’s got
spend money on other activities
strong financials – 80 per cent of visitors are repeat
guests and this has created a stable business model, experiences, natural environments, picturesque scenery,
allowing Glen Ivy the financial opportunity to also be beauty treatments and communication with local people.
part of the burgeoning wellness real estate industry. “The Japanese Ministry of Environment launched
Shin-Toji in April 2018, and 39 cities, 55 companies, 38 resort
Shin-Toji scheme hotels, 26 tourism associations and 46 other organisations
Days before the post-summit gathering in Japan, the venue have already been participating as members now.”
was forced to move to Shuzenji on the Izu Peninsula due to a
typhoon threat. Unfortunately, that meant many government Lighthouses for communities
and association representatives were unable to attend. While the thermal/mineral springs segment of wellness,
However, industry leaders managed to make it and valued by GWI at US$56bn (€50.4bn, £42.8bn), is one of the
held lively discussions on the development of hot springs oldest wellness traditions, this market is continuing to grow
communities globally, as well as hearing about the latest and flourish, as operators realise the potential of this model,
research covering everything from balneology and exercise in a digital age, to provide connections between people and
packages to the importance of nature therapy. There was also communities. Davidson concludes: “Hot springs are like
also a call for industry and academia to work more closely lighthouses for regions. They attract people who, once at a
together to create an evidence-based explanation on the destination, spend money on other activities. The more we
benefits of bathing and water properties that Japanese onsen can encourage people to engage in conscious travel that is
facilities can use to educate bathers. driven by the health and wellbeing association of hot springs,
Elsewhere, in the 2019 Spa Business Handbook, Japanese the greater the social, environmental and economic flow on
researcher Tomonori Maruyama pointed out the hot spring benefits to communities.” O
potential in his country which boasts 12,860 thermal springs
providing accommodation for more than 130 million guests.
He says: “An emerging opportunity for the spa and wellness
Lisa Starr is a senior spa consultant
industry in Japan is Shin-Toji, a scheme for encouraging a and trainer at Wynne Business.
wellness lifestyle by spending time in hot spring regions Q lstarr@wynnebusiness.com
while at the same time enjoying local foods, cultural
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Learn why Booker is the leading spa management software
mindbodyonline.com/spa-software
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PROMOTION
Material
Differences
As a symbol of luxury, innovation and quality in the world of spa
and hospitality, much of RKF Luxury Linen’s success comes from its
highly client-centric design process, says CEO Riadh Bouaziz
G
rowing up in Tunisia and
holidaying with his family
at hotels and resorts, Riadh
Bouaziz – even from a young
age – was captivated by how
an atmosphere of luxury could
impact a person’s feelings and Every design
emotions. “It made me determined to
work in the hospitality industry in some
must tell a story
way, and spread these feelings of comfort – an authentic,
and happiness to other people,” he says.
Fast forward a few decades and that
captivating and
aspirational young boy is not only the
Riadh Bouaziz
enchanting story
founder and CEO of a French company
serving the luxury hospitality and
wellness markets – he’s also regarded grown into a sought-after partner for The client journey
by his peers as an inspirational the creation of hospitality and wellness In addition to this, the RKF-client
change-maker who has successfully linen concepts that are unrivalled in relationship has always been key, as
elevated the design and manufacture their originality and attention to detail. “that’s where the magic happens”, says
of linen to a commercial art form. “Our partners are proud to be associated Bouaziz. “We love to be involved from
With Bouaziz at the helm, RKF with RKF, because they know how our the very beginning of a project, ideally
Luxury Linen was always destined to B2B reputation will enhance their own even before the designers have been
be so much more than ‘just another brand, and bring the customer experience appointed, as we see linens as integral
product supplier’ to luxury brands. It’s to a whole new level,” says Bouaziz. to the development of the interiors
and overall customer experience.
“Every design must tell a story – an
authentic, captivating and enchanting
Bouaziz says the group is
story – and that’s what we set out to do on
unrivalled when it comes to
each project, paying homage to the past
originality and attention to detail
while creating a vision for the future.
“Before we even discuss the choice
of fabrics or colours, our design team
undertakes an in-depth period of
research around elements such as
the history of the building, its unique
architectural forms, the landscape that
surrounds it, etc,” says Bouaziz.
For one high profile hotel project in
London, Bouaziz was inspired by the
undulating shape of the balconies, and for
66
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RKF has worked with 25,000-plus
clients from fashion brands such as
Guerlain to sheiks and celebrities
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FIRST PERSON
SPLASHING OUT
Molitor, the iconic and historic Parisian lido, is a popular haunt for
locals following a stylish renovation and addition of a hotel, club
and Clarins spa. Magali Robathan dips in to find out more
A
s a teenager, my Parisian mother ironwork, terrazzo floors, mosaics, portholes and
used to go to Molitor on hot days to white railings that contributed to its cruise liner feel.
swim, sunbathe and eye up the other The outdoor pool was surrounded by sun loungers,
teenagers. Like many, the iconic art sandy ‘beaches’ and brightly coloured parasols.
deco pool held a special place in her Bathing beauty contests and artist’s galas were held
heart, which is why I was excited there and in 1946, French designer Louis Reard
to visit it in its latest incarnation, famously launched the first modern bikini there.
more than half a century later. It began to fall into disrepair in the 1970s as
The Molitor pool complex was inaugurated in 1929 renovations became more expensive and in 1989
by Olympic swimmer Johnny Weissmuller, who worked the keys were returned to Paris City Council. The
there as a lifeguard that summer and later starred as complex remained closed for two decades until Colony
Tarzan in the Hollywood movies of the 1930s and 1940s. Capital, associated with Bouygues Construction and
In the years that followed, the swimming Accorhotels, was awarded a tender for its restoration
club – which consisted of a 46m outdoor lido and – one that would respect its unique history but also
a 33m indoor pool – became the place to see and bring in a contemporary style in a nod to the edgy
be seen. It hosted fashion shows and attracted street artists who gathered there when it shut down.
celebrities, but also acted as a respite from the In 2014, the complex reopened under Accor’s
city for ordinary Parisians like my mother. MGallery brand. The pools had been demolished
Molitor was designed by architect Lucien Pollet, and rebuilt true to original designs and with colours,
who employed the finest craftspeople to create the mosaics and balustrades all faithfully rerendered.
68
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French designer Louis Reard
famously launched the first
modern bikini at Molitor
In addition, was a new 124-bed swimmers were doing calm lengths, barely
hotel with a restaurant, bright It’s the magical rippling the water’s surface. Around the
and open rooftop bar offering
views of the famous pool and a
pool at the heart of winter pool, the old changing cabins
have been turned into mini art galleries,
chic and dramatic fitness club
and 1,700sq m Clarins spa.
Molitor that really with a different contemporary artist
given free reign to transform each one.
steals the show The pools, spa and fitness area are
Sense of arrival available for use by hotel guests, Club
I arrived at Molitor after a busy Molitor members and members of
day travelling around Paris to various meetings. It’s the public who have booked an Escale Molitor
location in the 16th arrondissement is slightly out of package at the Spa by Clarins – which starts at €280
the way and it took me longer than expected to walk (US$312, £237) and includes a one hour treatment
from the Metro station, so the sight of the building’s and access to the facilities. It’s obviously a popular
iconic warm yellow facade was a welcome sight. club; a steady stream of members arrived to
Club Molitor has its own entrance and reception; as check in while I was there, and the spotless, well-
I walked in from the busy city street I felt a real sense designed changing rooms were filled with people
that I’d arrived at a destination. Everything about the dressing and undressing and chatting quietly.
place feels exclusive and very cool – the Jean-Philippe
Nuel-designed interiors are bold and graphic, with navy Lido-inspired spa
walls, geometric patterns and flashes of the original A lift takes you down to the subterranean Molitor Spa
‘tango yellow’ facade picked up in the furnishings. by Clarins, where the geometric vintage-style flooring
From the club’s lounge area, you look out onto the in the spa’s entrance creates a dramatic first impression.
iconic outdoor pool – heated to 28 degrees all year This 1,700sq m facility, is one of the largest hotel
round – and it’s an impressive sight. It was dark when spas in Paris. It has 13 treatment rooms, with beds
I visited, and the pool was lit up, making it glow a by Gharieni, a hammam, sauna, sensory showers, a
vibrant turquoise. In the winter pool opposite, several relaxation room, tea salon, hairdressers and barber shop.
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FIRST PERSON Specialist sports-specific
massages are a signature
offer at the busy, popular spa
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SPA TECHNOLOGY
FOR THE NEW DECADE
Gharieni Gharieni
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PROMOTION
S
pas can choose from a variety What’s more, Bäurle says the icelab -110
of experiences and concepts to can be very profitable – the sessions, for up
offer guests, but the reliability to groups of four, only last three minutes
of Cold Sauna icelab -110˚C so you can fit in more than 100 a day. The
is what differentiates it as a versatile treatment can either be offered on
wellness proposition, says sales its own, combined in spa menu packages,
manager Benjamin Bäurle. within fitness, sports and leisure packages, Chenot Palace Weggis
Over the last 24 years, not a single and even be part of medical spa offerings.
icelab -110˚C has been reported faulty At the same time, the chamber has low
due to technical reasons. The whole electricity consumption and its Heatback Cold Sauna icelab -110˚C is
body cryostimulation cabin uses unique Recovery System means all the heat made by Germany’s Zimmer
software for telemaintenance, and state-of- extracted from it can be ‘recycled’ and used MedizinSysteme and is
the-art product set-up assures the utmost to support the heating of a swimming pool. distributed worldwide to
consistency. Plus its electric system fulfills Bäurle adds that a return on investment spa and wellness centres,
the highest German engineering standards. can be seen in the first few years. sport and fitness clubs
Even the very first icelabs installed and medical facilities.
in 1996, and the CryoVIP introduced It supplies some of the top
nine years ago, are still in operation. spas in the world including
It’s rare that whole body cryostimulation those at the new Chenot
solutions reach the temperatures they Palace Gabala, Azerbaijan and
claim to, says Bäurle, meaning that Palace Weggis, Switzerland;
Contact Zimmer
the full benefits are not delivered. Waldhotel at the Bürgenstock
MedizinSysteme GmbH
But icelab does just that, using an Resort, Switzerland; Jumeirah
electric triple cold cascade which also Tel: +49 731 9761 0 Al Wathba Desert Resort,
produces a comfortable, dry, cold air Email: icelab@zimmer.de Abu Dhabi; The Istana in
environment for guests where they don’t www.cold-sauna.com Uluwatu, Bali; Thermes Marins,
come into contact with refrigerants, www.wholebody-cryotherapy.com Monte Carlo; and Sparkling
nitrogen, liquid air or other gases. Hill Resort, Canada.
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better comfortable
real dry -110°C
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DESTINATION SPA
74
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ALPINE ENERGY
Italian destination spa Lefay has just opened a second location in the Dolomites.
Jane Kitchen finds out how wellness underpins everything for this innovative group
75
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DESTINATION SPA
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The spa sits at the centre of the LEFAY DOLOMITI
resort and covers 5,000sq m, SPA SUPPLIERS
making it 30 per cent bigger than Treatments & products:
the original one in Lake Garda in-house range, Hydrafacial,
Intraceuticals and Zo Skin Health
Heat experiences and
pools: Hofer Group
Hydrobaths: Unbescheiden
Beds: Lemi
Linen: Beltrami
We wanted to enter the market with a property that’s not just a leader
today, but that will still be a leader in the next 10-20 years
connects all of the zones, and guests are 50-minute Massage of the Black Tortoise
encouraged to transition here for a few using chromotherapy and vapourised
minutes between the different saunas. . essential oils, a 50-minute facial energy
massage, a 40-minute qi gong session,
The Black Tortoise and dedicated phytotherapy session,
I’m told my own energetic levels will and is offered for €300 (US$332, £255).
naturally draw me to one of the four “The challenges people face in their
zones – the Green Dragon is suggested for daily lives are driving them to explore
impulsive and nervous people, while the new wellness-related products and
White Tiger is for people experiencing services as they realise a need to take
weakness, tiredness or melancholy – and care of themselves,” says Leali. “As
each zone even has its own blend of well as pollution, bad dietary habits
herbal teas to help realign your energy. and less time to exercise, today’s
For me, it was the Black Tortoise path consumers experience mounting
– suggested for people experiencing pressures, tough schedules, lack of true
Tired guests head to the White Tiger zone
stress – that drew me in, which meant leisure time, and constant availability
retreating into a dim, cave-like area through digital devices. As a response,
created with dark stone and black tile. There, surrounded a step back is needed: guests reassess how they live
by the scent of juniper and cypress, I rested in the Salt their lives, and look for other types of fulfilment.”
Grotto, and floated blissfully in the hypersaline waters of
the Salt Water Lake – one of three private floatation pools Mountain spa
designed for up to two people. The spa brochure tells me In addition to the Energy Therapeutic World, the spa
this zone represents the stage of profound gathering, of features a treatment and rituals floor for treatments with
winter, and the peak of yin. If this energy is imbalanced, more than 20 rooms, as well as a level dedicated to fitness,
light sleep and loss of creative abilities can ensue. A full with a 24-hour Technogym-equipped centre that overlooks
Black Tortoise sequence consists of the Salt Grotto and the garden and includes studios for breathing, meditation
Salt Water Lake, relaxation on a water lounger, plus a and physical-energetic rebalancing classes. The indoor
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DESTINATION SPA
78
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+39 035 716315 O www.beltrami.it O www.beltramiboutique.com
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EVENT REPORT
BAKU
TO T H E
future
Spa trends, innovations and concepts, investments
in biohacking and science all underpinned topics Left to right: event
presenters Mike Wallace and
at the Spa & Wellness International Congress in Laszlo Puczko with Lisa Starr
Azerbaijan. Lisa Starr shares her takeaways
I
2019 PERFECT SPA n December, 260 spa On subsequent days, the
AWARD WINNERS: professionals from 15 congress was divided into sections
DAY SPA: Riviera Day countries gathered in such as Hotel & Resort Spa
Spa (Minsk, Belarus) Baku, Azerbaijan, for Segment Trends and Day Spa
MEDICAL SPA: Gazelli
the sixth annual Spa & Best Practices, enabling deeper
House Wellness Center Wellness International dives into content specific to these
(Baku, Azerbaijan) Congress, oriented to markets. There were numerous
WELLNESS RESORT: businesses in the Russian-speaking insightful presentations on
Elena Bogacheva
Bioli Medical Wellness regions of the world. Organiser subjects such as investments in
Resort (Tbilisi, Georgia) Elena Bogacheva, president of biohacking, wellness architecture,
HOTEL SPA: Carelica Russia’s Spa & Wellness International Council and budgeting & cash flow management.
Eco Spa at Hilton (SWIC), and CEO of consulting firm Spa Priori, Meanwhile, in evening discussions, many
(St Petersburg, Russia) put together an insightful four-day event. delegates voiced their concerns about black
RESORT SPA: Riviera Opening day, panels covered wide-ranging market spas, especially in Moscow. These
Sunrise Resort Spa topics such as current spa concepts, wellness non-licensed facilities offer cheaper services
Hotel (Alushta, Russia) marketing and KPIs. Dr Tamaz Mchedlidze, and are tempting staff from legitimate spas
SPA HOTEL: ReLife creator of the Bioli Medical Wellness Resort in with unrealistic compensation schemes.
Wellness Center in Green Georgia, shared the vision behind the resort’s In other news, however, it was noted
Flow Hotel (Sochi, Russia) successful mix of stress management, exercise, that younger clients are drawn to more
and functional nutrition. Later on, the resort sustainable businesses and practices.
received SWIC’s 2019 Perfect Spa Award (see In a Scientific Conference on the fourth
opposite), along with Gazelli Art House, a day, professors and doctors gave expert
gorgeous multi-faceted business in downtown presentations on Age in the 21st Century;
Baku which hosted delegates for an evening. Innovative Laboratory Diagnostics;
and hormones, beauty and ageing.
ANA FLASKER/SHUTTERSTOCK
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Halo Trolley
Light up your spa with the Oakworks
Masters’ Collection Halo Trolley
$YDLODEOHLQRYHUÀQLVKHV
www.spatables.com international@oakworks.com
001 717.759.3125
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The Glass House was
PROMOTION
purpose-built to deliver a
bespoke retreat experience
T
he concept was the Versa Duels, a range of pin
creation of family-run loaded resistance machines
construction company, that incorporate advanced
Jarvis Development biomechanics for a natural,
Group, which has smooth, efficient workout
successfully ventured experience, and the Matrix
into the spa and Connexus columns were
hospitality market with this installed in both the gym and
innovative architectural in the studio to provide the best
creation, complemented by in functional training and built-
eco-friendly solar panels, a in-storage solutions. The gym
ground source heat pump and also incorporates Matrix Fitness
Matrix has created a hyper-versatile fitness suite
rain water recycling technology. lifestyle graphics on the walls.
Russell Jarvis, from The Glass Nigel Tapping, head of
House comments: “The Glass House began facilities include a heated leisure pool, Sales – Hospitality Sector at Matrix Fitness
as a passion project for Joy, our mother, a Cryotherapy chamber, a spa and salt adds: “The Glass House Wellness Retreat is
who has been visiting wellness retreats block sauna, eight treatment rooms, a an exciting tailor-made, eco-friendly build.
for years. Whilst her experiences were communal lounge and dining area, a large A project built from concept to completion
always inspiring, she felt there was room fitness studio and a fully loaded gym. that has been thought through with the end
for improvement – many sites were a bit “The gym is at the core of the Glass users experience in mind at every step.
pushed for space and had limited facilities.” House experience.” Russell continues. Premium fitness suites and versatile
“Other retreats are converted or “With the help of Matrix Fitness, we gym designs are playing an increasingly
renovated buildings, they have to use the have created a hyper-versatile fitness vital role in the spa and hospitality sector
space as best they can and are therefore suite, offering visitors everything they and it has been fantastic to collaborate
restricted in their design. Being able need for a full body workout. Our entire with the Jarvis family to provide a cutting-
to plan The Glass House Wellness design has been carefully considered edge fitness experience to its visitors.”
Retreat from scratch has allowed us to so it was vital that we partnered with an
create an impressive building not only equipment supplier who could give us O To find out more about The
of architectural significance, but also state-of-the-art equipment, optimised Glass House Wellness Retreat visit
purpose-built to deliver a premium, to give our members the best results.” www.glasshouseretreat.co.uk or to
bespoke retreat experience.” The install included Matrix 3xe cardio learn about how Matrix Fitness can
Nestled in seven acres of countryside gym equipment with intuitive app-based transform your fitness experience
just an hour outside of London, interfaces and touchscreen displays, Matrix visit www.matrixfitness.co.uk
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DESIGN
HEAT
OF THE
MOMENT
From giant golden egg saunas and converted ski
gondolas to rustic hand-crafted huts, we showcase
the latest in heat experience design and innovations
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Craftsmen have remastered
a shingle production method
once used by farmers to create
the eye-catching design
Spruced up sauna
Estonia-based company Iglucraft
is adding a rustic touch to sauna
design with its hand-crafted huts.
Craftsmen have remastered the
shingle production technique used
by farmers decades ago to cover the
pods in individual spruce tiles.
They come in single, double
and triple sizes, with the largest
capable of hosting six people and
including a steamroom, washroom
and changing room. Iglusaunas
are prefabricated and arrive on site
ready to install. The company counts
David Beckham among its customers
after the footballer bought one for
his home in the Cotswolds, UK.
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DESIGN
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The cladding is broken
up with glittering tiles in
reference to local folklore
All that glistens
Another piece of artwork, the in reference to folklore – to
Soria Moria sauna in Dalen, the mythical and magical.
Norway, is the first installation Architect David Fjågesund
in the Tales of the Waterway says: “The main idea is that
project which aims to bring visitors and people living in the
more attention to six canal area will experience the canal
municipalities in the region. landscape in a new way.”
The silhouette of the Soria Moria is a focal point
sauna is an interpretation for local residents, guests at the
of the steep mountainsides nearby Dalen Hotel or hikers and
surrounding Lake Bandak cyclists exploring the region. It
which it juts out into. Wooden can hold up to 15 people, rented
shingle cladding, inspired by for private use or used for drop-in
local building techniques, is sessions for about NOK50
broken up with glittering tiles (US$5.6, €5.1, £4.3) per person.
Scene setter
Not all heat experiences, especially in urban
settings, have the luxury of an outside view.
With this in mind, sauna and spa manufacturer
Klafs has created the Atmosphere screen.
Up to four panels, designed for permanent
operation under extreme temperatures, can be
modularly installed in saunas or snow rooms and
display captivating nature clips – from shots in
the Arctic Circle, to the mountains, to the tropics.
The continuous images last for 15 minutes, the
usual amount of time someone spends in a sauna,
and have been shot by professional cameramen
for Klafs in the highest resolution (8k). The
films play in slow motion so people can detect
Klafs’ Atmosphere screens even the finest details, such as the spray on a
bring captivating nature breaking wave, and to add to the calming effect.
images to sauna interiors
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DESIGN
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DESIGN
Show time
Norwegian spa resort Farris Bad has
opened a 100-person events sauna to
host entertaining aufguss sauna shows
and major sauna competitions.
The sauna, designed in collaboration
with DS Light and Sound and B+S Finland
Sauna, features state of the art light and
sound technology and even a DJ booth.
Farris Bad development manager Lasse
Eriksen says: “We can go full-throttle,
with a Top Gun-style aufguss show.
“It’s like sitting on a stage in a show –
you’re in the centre where the energy is
created and with the mix of heat, water, ice,
herbs and essential oils, the sauna master
guides you on this amazing journey.”
Heat and salt inhalation are combined in Soleum’s new Sea Climate Cabins
Sea change
The traditional benefits of heat is to skin conditions and boosting the or Ellipse shapes and a range of 26
boosted with salt inhalation thanks immune system. Using the same colours including an eye-catching
to the new Sea Climate Cabin technique, the cabin can be turned gold. Soleum says the jointless
from Austrian firm Soleum. into a ‘teadarium’, where the air is interiors make for easier cleaning
A misting system can be used for infused with medicinal teas such as too. Changing coloured lights and
dry or moist salt inhalation to help chamomile, mint, thyme and sage. feel-good music round off the wellness
with everything from respiratory The cabins, suitable for outdoor experience, which can be controlled
disorders, sleep health and allergies or indoor use, come in Omega, Egg by a smartphone or tablet if desired.
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Sustainability
Innovation Satisfaction
Quality
!
!
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DESIGN
Multitude
of innovations
A
Cloud-like wellness from Vital Tech
s sauna bathing grows in
popularity, so do innovations
in the field. Infrared heat
experiences are diversifying
with the likes of Vital
Tech, which has created
a sense of weightlessness
with its Nuage cloud-like lounger and
Halotherapy Solutions which has teamed
up with Mandarin Oriental Hong Kong
to launch one of the first salt-therapy
infrared saunas. Meanwhile, Iyashi Dome
is supplying operators such as Reebok
and using far infrared rays, inspired
by ancient Japanese hot sand rituals,
to develop its detoxing, slimming and
anti-ageing experiences which are said to
burn up to 600 calories in 30 minutes.
Infrared, salt therapy in Hong Kong
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Ripavi’s sauna on stilts
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PROMOTION
T
he Davines Group is
Davines Group has
redefining the business
made a commitment world through a visionary
model that generates a
to operating sustainably positive impact, enabling
in all aspects of its its spa partners to embrace
initiatives that make the
business, to lead the way world a better place.
With its focus on ethical
for customers and
trading and sustainability, the group is
collaborators committed to meeting some of the most
testing environmental standards in the
world, including the United Nations
Sustainable Development Goals.
The company and its three brands
– Comfort Zone / Skin Regimen skin
care and Davines hair care – is also a
Davide Bollati, president
certified B Corporation, and has been
and owner of Comfort Zone
recognised as a “Best For Environment” and Skin Regimen, the skincare
Honoree, which have deeply influenced brands of the Davines Group
their sustainbility objectives and report.
The headquarters of
Davines Group is a carbon-
neutral, sustainable building
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Ethio Trees: beyond offsetting
Through the partnership with this
non-profit, the Davines Group
contributes to environmental
and social change in the
Tembien Highlands, Ethiopia
Global culture shift Fully carbon neutral This social and environmental
B Corps – businesses that balance profit In 2019, Davines Group’s B Corp status non-profit is dedicated to regenerating
and purpose to meet the highest standards was re-certified, with the business the soil and forests of Ethiopia, as well
of environmental and social performance increasing its score to 117.4 – out of a as helping farmers and communities
– are accelerating a global culture shift maximum of 200 – up from 99 in 2016. gain access to drinking water.
to redefine success in business and build This was as a result of a wide range of
more inclusive and sustainable economies. commitments, including all its offices Meaningful changes
“Being a B Corp constantly inspires and around the world becoming carbon neutral, Davines Group initiatives include
motivates us to improve the way we create sourcing 100 per cent of energy at the Italian reducing the use of plastic in packaging,
products, do business and give back to the headquarters from renewables and offsetting the adoption of carbon neutral
community,” says president and founder, energy consumed by manufacturing manufacturing and encouraging suppliers
Davide Bollati. “The influence of the B through a collaboration with EthioTrees. to adhere to sustainability practices.
Corp movement has expanded far beyond The company also supports a number
just us, inspiring our suppliers and partners of projects, such as I Sustain Beauty, a
to join the movement and engaging global campaign supporting initiatives
with spa businesses and consumers who that create positive social, artistic
care about the future of the planet. and environmental impact.
“More and more spas want to be Since 2014, over 240 projects have
sustainable,” says Bollati, “but don’t been started around the world, including
necessarily know how. The B Corp sustainable agriculture to protect
certification standards are a great reference pollinators and the maintenance of
in terms of inspiration and education, greenways for sustainable mobility.
while also having a very practical side.
“This is important, because Discover more
consumers are increasingly making www.comfortzone.it
buying decisions based on ethical and www.skinregimen.com
environmental considerations.” www.davines.com
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TECHNOLOGY
Hyper
Personalisation
Savvy spa consumers expect ultra-personal services throughout their
experience, so how are software companies helping operators deliver this?
B
y providing spa consumers With Shiji Group’s Concept Spa
with individualised experiences Business Intelligence functionality, spas
that tap into their very own can pull guest data such as anniversary,
preferences – whether that’s nationality, spend trends, preferences,
the type of tea they drink, favourite services and booking behaviour
to their favourite therapist in order to create tailored promotions.
– operators are making the Meanwhile, Book4Time provides insight
ordinary extraordinary, which can only on guest behaviour across multiple
help to increase their reputation and locations, a full 360˚ experience with data
retention rates. And software suppliers insight revealing important elements
are at the heart of the evolution, helping about a guest, offering numerous
spa operators to reap the rewards. ways to personalise their campaigns
Since using this and experiences once in the spa.
one-two punch TARGETED TECH ISalon Software says seasonal offers
capitalising on busy periods work well for
approach, our Hyper personalised marketing is the its spa operators. Meanwhile, Oak Haven
rebookings have obvious starting point as sophisticated Massage in Texas, US is using Mindbody’s
increased by at software systems deliver big data branded web tools to break down its
analytics that are mined for information communications into the three groups
least 70 per cent at every touchpoint, allowing spas – new clients, reactivation campaigns and
PAULA DI MARCO, to dig deeper into their consumers’ those which target the top 100 spenders.
YOUNG MEDICAL SPA behaviour than ever before. In another lucrative move, Young
Medical Spa, which has three medi-spas
in Pennsylvania, US, is using DaySmart’s
Young Medical Spa uses Orchid Medical Spa software in conjunction
DaySmart software for its with automated marketing company
personalised marketing DemandForce where data is populated
every 10 minutes to generate automated
96
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Mindbody client Oak Haven
Massage is boosting business
through personalisation
We get over
800 referrals
per month. We
also have a 95
per cent Net
Promoter Score
ALLISON MORENO,
OAK HAVEN MASSAGE
emails and texts and communicate with through to favourite therapist, drinks and medical information that the Orchid
patients seamlessly. Orchid’s ability to magazine choices. Just how personal Medical Spa Software tracks confidentially.
connect with DemandForce has proven the spa gets with that information Di Marco says: “We know our patients
valuable says the spa’s PR director Paula is up to them. However, like most have a particular provider that they prefer
Di Marco: “Since using this one-two software systems, Core also ensures and Orchid Medical Spa software helps us
punch approach, our rebookings have that spas remain GDPR compliant. to ensure our patients are scheduled with
increased by at least 70 per cent.” Likewise, The Assistant Company (TAC) them. We also utilise the pop-up feature to
emphasises the importance of being notify us whenever a patient record is open
GETTING TO KNOW YOU able to guarantee the secure handling of so that we may address personal notes to
guests’ data and maintain the balance greet them, perhaps a wedding coming
Just as the options for carving up personal between the quest for the ultra-personal up, or special event they are refreshing
data for marketing are endless, so too and the potential for invasiveness. their look for, or even a concern they had
are the options for how spas interpret For those facilities operating in a last visit to guarantee we can give them
preferences once guests arrives. Leonie medical setting, such as Young Medical a little extra service moving forward.”
Wileman, COO of Premier Software Spa, data capture inevitably necessitates For Mindbody client Oak Haven
says its Core system provides all the acquiring an even greater level of personal Massage, data collection starts even
data a spa needs – from details such as info which, alongside the standard robe before the guest walks through the
date of birth and marketing preferences, size and favourite scents, includes sensitive door. Spa co-owner Allison Moreno
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TECHNOLOGY
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For more information, or to contact any of these
SPA-KIT.NET companies, visit spa-kit.net and type in the keyword
Product
innovation by Lauren Heath-Jones,
assistant product editor
http://lei.sr/J4D1z
spa-kit.net keyword:
SENSYNC
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SPA-KIT.NET
Tomorrow’s habitat
will absolutely have to
be eco-friendly and be
put at the heart of our
natural environment
Jean-Michel
Ducancelle launches
solar-powered
floating pods
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SPA-KIT.NET
http://lei.sr/q1h7c
spa-kit.net keywords:
BC SOFTWEAR
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PROMOTION
S
pa Vision has a reputation and engagement, as well as Kurran, spa consultant as well as
for delivering high end partnership working to get to the cost consultants, and Alex
spa and wellness projects. the optimum outcome. James the spa director.
We talk to Susan Auld about Our brief was to supply As with all work we do
how the team delivers all the treatment room with interior designers,
and relaxation lounge we offer in depth
How do you approach equipment and spa knowledge of the design
collaboration with a client? furniture and we had and functionality of the
First and foremost, we ensure we to ensure we fulfilled spa equipment the client
establish contact with the client and the requirements of all is seeking to ensure the
set out clear lines of communication. stakeholders, including the design of the treatment rooms
This ensures we can identify the Interior designers, cost consultants, are suitable and functional.
specific needs of the project spa consultant, and spa director. Having been briefed by the
and understand expectations. We identified interior designers, we were
From here we’re well placed What were the main the opportunity then able to work with the spa
to begin exploring options challenges and solutions? to deliver consultant and spa director to
around design and comfort As part of the early scoping, we something ensure the operational effectiveness
details, manufacturer preference, identified the opportunity to deliver unique, which of equipment was achieved,
equipment functionality and something unique which led to the on time and within budget.
led to the
a clearly defined budget. creation of a bespoke, two-person We then worked with both
Our detailed and diligent lounger – designed by our brand creation of a Living Earth Crafts and Gharieni,
approach, which we adopt partner, Living Earth Crafts. bespoke, two- the main brand partners for this
with all projects, enables us to While a fairly simple idea, it person lounger project, to ensure we delivered
move seamlessly to finalising allowed us to demonstrate how to the clients specification.
the specifics, so we can plan we can work with our clients and It was great to play our part in
delivery and installations. manufacturers to turn existing such a long-term and prestigious
equipment designs into bespoke project. The focus on teamwork
You’ve recently been working pieces that offer something gave us all a clear direction and a
on The Langley. Tell us about different for our clients goal to work towards, which enabled
the scheme you developed us to deliver a fantastic experience
For us this is such a good example Tell us about your for the client – and their spa guests.
of the importance of collaboration, collaborations on the project
as each step of the project We worked closely with Denis spa-kit.net keywords:
SPA VISION
required clear communication Irvine, interior designer, and Nicki
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SPA-KIT.NET
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spa-kit.net keyword:
PEVONIA
towards conservation
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Clair Davidson on Gharieni
and Voya’s collaboration
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spa business directory
SPA & BEAUTY EQUIPMENT SPA DESIGN & INSTALLATION
www.crownsportslockers.co.uk www.resortsuite.com
rkf@rkf.fr
www.rkf.fr
www.rkf.fr www.lemi.it
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To book, please contact the sales team Tel: +44 (0)1462 431385 Email: sales@spabusiness.com
better be comfortable
with real dry -110°C
15 Y
EA RS
2004
- 2019
D E TOX | A N T I -AG I N G | WE L L- B E I N G | S P O RT | S L I M M I N G
contact@yashidome.com
www.bcsoftwear.co.uk www.iyashidome.com
DEFINING SPA.
SINCE 1928.
klafs.com
www.spavision.com www.klafs.com
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RESEARCH
AFRICA STUDIO/SHUTTERSTOCK
Spas could use the
findings to help guests
cope with their emotions
Finishing touch
GETTING PERSONAL
Thinking of sadness as a person can reduce its effects, says new study
by Megan Whitby, journalist
S
pa operators could help guests reduce The research included six test studies involving 1,059
feelings of sadness, successfully make healthy participants, 56 per cent of whom were female and 44
eating choices and improve self-control and per cent were male. Each test involved subjects rating
discipline, using learnings from new research their level of sadness following prompts designed to
published in the Journal of Consumer Psychology. induce sadness, such as writing about a sad event which
Called When Sadness Comes Alive, had happened to them. Participants
Will it be Less Painful? The Effects of Anthropomorphic were then asked to imagine sadness
Anthropomorphic Thinking on Sadness thinking creates as a person and describe their
Regulation and Consumption, the characteristics and concluded by
research found that thinking of sadness a feeling of rating their levels of sadness again.
as a ‘person’ – what psychologists call detachment so All six studies demonstrated that
anthropomorphising – can reduce people feel less sad anthropomorphising sadness reduces
its effects, according to teams at the its severity and changes behaviour.
University of Austin, Texas, Hong and have better Lead author Li Yang explains: “We
Kong Polytechnic University and self-control found that anthropomorphic thinking
Hong Kong Baptist University. enables individuals to view sadness
With mental wellness interventions and as an independent human being that is separate from
programmes becoming increasingly popular in them and consequently creates a feeling of detachment.
the spa and wellness industry, this research and its “As a result, an individual who anthropomorphises
approach could inform future treatments and help sadness will feel less sad and will also tend to display better
equip guests to take control of their emotions. self-control in subsequent decisions about consumption.”
Previous studies have shown that someone feeling In one study participants anthropomorphised their
sad exhibits a desire for urgent reward and little sadness and chose either a healthy food option (salad)
willpower, such as succumbing to hedonic temptations or an unhealthy one (cheesecake). Evidence highlighted
or engaging in impulsive purchases. The new research that those who humanised sadness were less likely to
explores how anthropomorphic thinking influences indulge in the unhealthy choice because as their sadness
people’s feelings and subsequent behaviour. reduced so did their self-indulgent behaviour.O
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Develop a talent for
managing your talent.
Engaging your team is key to attracting and retaining employees in today’s
competitive labor market. The inaugural ISPA Talent Symposium will equip
you with energetic and innovative approaches to solving these pertinent
workforce challenges. Established spa industry and workforce development
professionals will join featured speakers to help you unlock the secrets to
fostering an engaged workforce and developing a talent strategy.
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