G.H. Patel Post Graduate Institute of Business Management: Summer Internship Training Project Report

SUMMER INTERNSHIP TRAINING PROJECT REPORT
G.H. PATEL POST GRADUATE INSTITUTE OF

BUSINESS MANAGEMENT
SARDAR PATEL UNIVERSITY
VALLABH VIDHYANAGAR
ANAND, GUJARAT
-: PROJECT REPORT: -
A STUDY OF CUSTOMER EXPECATION, EXPERIENCE AND SATISFACTION LEVEL
TOWARDS POINT OF SALE MACHINE FACILITIES AND CONCEPTUAL ANALYSIS OF
KOTAK MAHINDRA BANK WITH THEIR PRODUCTS.
-: COMPANY NAME: -
KOTAK MAHINDRA BANK PRIVATE LIMITED
-: SUBMITTED BY: -
BHAVY RAJESHBHAI VASA
<18055>
1 MAY,2019 TO 15TH JUNE,2019
ST
1
INDEX
PARTICULAR PAGE NO
DECLARATION 3
ACKNOWLEDGEMENT 4
PREFACE 5
INTRODUCTION AND HISTORY OF KOTAK MAHINDRA BANK 6
VISION AND MISSION OF KOTAK MAHINDRA BANK 10
OBJECTIVES OF KOTAK MAHINDRA BANK 11
KEY GROUP OF KOTAK MAHINDRA BANK 12
REWARD AND RECOGNITION OF KOTAK MAHINDRA BANK 13
ORGANIZATION STRUCTURE OF KOTAK MAHINDRA BANK 14
COMPETITORS AND CURRENT POISITION 15
SWOT ANALYSIS OF KOTAK MAHINDRA BANK 18
PRODUCTS OF KOTAK MAHINDRA BANK 19
INTRODUCTIONS OF POS (POINT OS SALE) 22
TYPES AND BENEFITS OF POS 23
SYSTEMS OF POS BY KOTAK MAHINDRA BANK 24
BENEFITS OF POS BY KOTAK MAHINDRA BANK 27
SWOT ANALYSIS OF POS BY KOTAK MAHINDRA BANK 28
FEES AND CHARGES OF KOTAK MAHINDRA BANK 30
INTRODUCTIONS & CONCEPTS OF CASA OF KOTAK MAHINDRA BANK 40
DIFFERENT TYPES OF CASA OF KOTAK MAHINDRA BANK 41
FINANCIAL STATEMENTS OF KOTAK MAHINDRA BANK 45
OPERATIONAL ACTIVITIES OF KOTAK MAHINDRA BANK 47
DIGITAL BANKING OF KOTAK MAHINDRA BANK 51
MARKETING AREA OF KOTAK MAHINDRA BANK 62
QUESTIONNAIRE OF KOTAK MAHINDRA BANK 73
CONCLUSION 89
BIBLOGRAPHY 90
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DECLARATION: -
This project entitled Empirical Study on “Kotak Mahindra bank” is submitted in partial fulfilment of the
requirement for the award. This research work is done by VASA BHAVY. This research work has been done
only for KOTAK BANK and none of this research work has been submitted for any other student and that
project has not been copied from anywhere. The assistance and help during the execution of the project has been
fully acknowledged.
Date: -07/05/19
Place: - Vadodara
Yours faithfully,
VASA BHAVY R.
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ACKNOWLEDGEMENT: -
First of all, I am thankful to KOTAK MAHINDRA BANK and Circle Sales Manager Mr. JIGAR GANDHI for
giving me permission to take the summer training and my project guide Mr. VIPUL for his support in this
project. I would also like to thank the staff members of the bank for providing us information about the different
departments of the bank. I would like to Finally I am glad to thank our all faculties who have provided me
substantial guidance & support in preparation of this project. This successful completion of this project could
not have been possible without their co-operation and support.
7TH MAY, 2019

VASA BHAVY R
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PREFACE: -
The industrial scenario of economy is highly competitive and constantly changing. To serve this
highly competitive scenario practical studies are much more important with theoretical studies.
In India the significance of MBA course is increasing drastically. Amongst all the PG courses
MBA is most favoured. As a partial fulfilment of third semester the students have to take a
summer training of 6 to 7 weeks at any company and prepare a project report on the basis of that
practical experience. Indian economy is growing at a considerable rate. The growth of GDP in
India is 8% per annum. The major sector contributing to the growth of GDP is service sector
and it is approximately 63% to GDP. Banking is one of the main pillars of service sector.
So, I have decided to take exposure of banking sector by taking practical training at KOTAK
MAHINDRA BANK which is one of the reputed private banks. The aim of KOTAK
MAHINDRA BANK is customization & people cantered banking. Customized banking system
can be achieved by provided what customer actually wants. So, we want to check weather
KOTAK MAHINDRA BANK is successful or not. As a part of this study I have decided to
prepare a project report on
“A COMPARITIVE ANALYSIS OF DIFFERENT PRODUCT AND FINANCIAL
STRATEGIES OF KOTAK MAHINDRA BANK W.R.T OTHER BANKS”.
The study of this topic is helpful to me in analysing customer satisfaction & loyalty to the
services which they are using at the KOTAK MAHINDRA BANK. This study will also be
helpful to us in analysing the information about what change customer want from the existing
services. This report also gives me the overall satisfaction level of customer from the KOTAK
MAHINDRA BANK & how the customers are loyal to the bank. This report also includes
graphical representation wherever it feels necessary. Finally, it is indeed excellent opportunity
for us to present this report and a matter of esteem honours itself. After successful completion
of training it is golden experience for me of banking sector. And I also know how the different
departments are working.
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INTRODUCTION AND HISTORY OF KOTAK MAHINDRA BANK: -
INTRODUCTION: -
Modern banking in India originated in the last decade of the 18th century. Among the first banks were the Bank
of Hindustan, which was established in 1770 and liquidated in 1829–32; and the General Bank of India,
established in 1786 but failed in 1791.
The largest bank, and the oldest still in existence, is the State Bank of India (S.B.I). It originated and started
working as the Bank of Calcutta in mid-June 1806. In 1809, it was renamed as the Bank of Bengal. This was
one of the three banks founded by a presidency government, the other two were the Bank of Bombay in 1840
and the Bank of Madras in 1843. The three banks were merged in 1921 to form the Imperial Bank of India,
which upon India's independence, became the State Bank of India in 1955. For many years the presidency banks
had acted as quasi-central banks, as did their successors, until the Reserve Bank of India was established in
1935, under the Reserve Bank of India Act, 1934.
Kotak has transformed into a bigger, better and bolder organization to fulﬁl the aspirations of this new India.
Through determined actions spanning every facet of its business value chain. Because Kotak believes in letting
its Actions speakKotak Mahindra Bank is an Indian private sector bank headquartered
in Mumbai, Maharashtra, India. In February 2003, Reserve Bank of India (RBI) issued the licence to Kotak
Mahindra Finance Ltd., the group's flagship company, to carry on banking business.
It offers a wide range of banking products and financial services for corporate and retail customers through a
variety of delivery channels and specialized subsidiaries in the areas of personal finance, investment
banking, general insurance, life insurance, and wealth management. As on April 2019, it is second largest Indian
private sector bank by market capitalization.
HISTORY OF KOTAK MAHINDRA BANK: -

1985; - The company was incorporated on 21st November 1985 under the name Kotak Capital Management
Finance Ltd. The Company has been promoted by Mr Uday S Kotak, Mr S.A.A Pinto and Kotak & Company.
The company obtained the certificate of commencement of business on 11th February 1986 and the Existing
promoters were joined by Mr Harish Mahindra and Mr Anand Mahindra. The company's name was changed on
8th April 1986 to its present name Kotak Mahindra Finance Ltd. The Company deals in Bill discounting, leasing
and hire purchase, corporate finance, management of fixed deposit mobilisation, financing against securities,
money market operations, consumer finance, investment banking and clients' money management.
1990; - 3,08,770 No. of equity shares subscribed for by the promoters, directors, 3,41,230 No. of equity shares
allotted as rights as on 28.3.89. 19,50,000 shares issued as bonus (6,50,000 shares in prop. 1:1 as on 29.7.89
and 13,00,000 shares in prop. 1:1 as on 27.2.91).
1991: - An application was made to SEBI for approval for setting up a Mutual Fund trust and an asset
management company. The newly set up Corporate Advisory Services Group received several mandates for
advice on mergers and acquisitions and re-structuring. The Company's newly established Foreign Exchange
Risk Management Service carters to the vast potential demand for price Risk management.
1992: - In January, the Company offered and allotted 15,50,000 - 14% secured partly convertible debentures of
Rs 90 each for a total value of Rs 13.95 crores in the following manner: (i) 2,00,000 debentures to promoters,
directors, etc. (ii) 77,500 debentures to employees (including working directors)/workers on preferential basis
(iii) 12,72,500 debentures to Indian public through prospectus. Additional 30,000 debentures to promoters,
directors, etc., 9,500 debentures to employees and 1,93,000 debentures to Indian public were allotted to retain
oversubscription. As per the terms of debenture issue, a portion of Rs 45 of each debenture of Rs 90 was to be
converted into 1 equity share of Rs 10 each at a premium of Rs 35 per share as on the date of allotment of the
debentures. Accordingly, 17,82,500 No. of equity shares allotted as on 25th February.
1992: - being the date of allotment of the debentures. The non-convertible portion of Rs 45 of each debenture
would be redeemed at par in three equal instalments of Rs 15, Rs 15 and Rs 15 at the end of the 7th, 8th and 9th
year respectively from the date of allotment of the debentures. In April, the Company has raised Rs. 18 crores
by issue of Commercial Paper which has been awarded P1 + rating by Credit Rating and Information Services
of India limited (CRISIL) indicating Highest standards of safety.
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1993: - During February, the Company issued 69,82,500 Rights equity shares of Rs 10 each at a premium of Rs
15 per share in proportion 1:1 (all were taken-up). Additional 13,950 shares were allotted to those who had
applied for additional shares. The Company issued through a Prospectus 44,00,000 No. of equity shares of Rs
10 each for cash at a premium of Rs 140 per share of which the following were reserved for allotment (i) 1,30,000
shares to promoters, directors, their relatives etc., (ii) 25,000 shares to Foreign/Indian Financial Institutions (all
were taken up). Of the remaining 50,000 shares reserved for allotment on a preferential basis to employees (only
34,600 shares taken up). Another 5,55,000 shares to NRIs were reserved on non-repatriation basis (all were
taken up). Balance 36,40,000 shares, along with 15,400 shares not taken up by employees', were offered for
public subscription. At the 8th Annual General Meeting held on 28th September the Company has reserved
61,22,000 No. of equity shares of Rs 10 each for cash to be allotted at such issue price as may be decided by the
board to Foreign Institutional Investors and/or, Foreign and/or Indian Pension and/or Mutual and/or other Funds
and/or Institutions, Banks, Companies, Bodies and/or individuals and/or Groups of Individuals.
1994: - The Company entered into a Memorandum of Understanding with KB Currency Advisors Inc. USA to
market their Foreign Exchange Fund Management programme. 183,65,500 Rights equity shares issued in
prop. 1:1. 11,800 No. of equity shares forfeited. The Company has received the approval of Securities and
Exchange Board of India (SEBI) for setting up a Mutual Fund.
1995: - The Company issued 4,00,000 - 17% Secured Redeemable Non-Convertible Debenture of Rs 2500 each
including 96000 - 16% NCDs reserved for NRIs/URB (only 9510 taken-up). Unsubscribed portion of 90
debentures issued to the public. These are redeemable at par on 7.3.2001 with an option for early redemption
up to a maximum of 5% of the issue amounts every year. The Company entered into a joint venture agreement
with Ford Credit International Inc. (FCI), a subsidiary of Ford Motor Credit Co., USA. It was proposed to
finance all non-Ford Passenger cars. Kotak Mahindra Capital company became a subsidiary of the Company.
1996: - The Company's operations were affected by the liquidity crunch, scarcity of resources, sluggishness in
the capital markets and the overall deceleration of economic growth. the Company has entered into a MOU with
the Chubb Corporation, New Jersey, U.S.A., one of the largest American Insurance firms, to develop a Joint
Venture dedicated to the conduct of causality and property insurance business in India. The Company has
invested a sum of about Rs 200 lakhs in Matrix Information Services Private Ltd. (Matrix), a company formed
for providing comprehensive value-added information to business and general users. Matrix is a wholly owned
subsidiary of the company. The Company has divested its entire holding of 20,00,070 No. of equity shares of
Rs 10 each of Kotak Mahindra Securities Ltd. (KMSL) and 20,00,000 ordinaries shares of US $ 1 each of Kotak
Mahindra International Ltd. Hamko Financial Services Ltd., Kotak Mahindra Securities Ltd. provides of broking
services to institutional and corporate clients, Kotak, Mahindra Asset Management Company, Kotak Mahindra
International Ltd., an offshore company and Kotak Mahindra (UK) Ltd. are all subsidiaries of the Company.
The Company's public issue of 400000 16- 17% Secured Redeemable Non-Convertible Debentures of Rs.2500
each for cash at par aggregating Rs.100 crores in January.
1997: - In recognition of the Company's prudent funds management, CRISIL has assigned a rating of AA+ to
the Company's public issue of Non-Convertible Debentures and P1+ for all short-term borrowings up-to
Rs.35000 lakhs. Kotak Mahindra Finance Ltd, has decided to venture into health insurance business. Kotak
Mahindra Finance has launched a new consumer finance product called Kotak Mahindra K-Value.
1998: -Kotak Mahindra Asset Management Company Limited (KMAMCL) launched its mutual fund schemes
in December. The Company it would launch its mutual fund with two schemes -KGilt Unit Scheme and K30
Unit Scheme. Kotak Mahindra Finance, is a joint venture with Goldman Sachs.
1999: - The `FAA' (pronounced `F double A') rating assigned to the fixeddeposit programme of Ford Credit
Kotak Mahindra (FCKM) has been reaffirmed. With the allotment to the Company of 50,000 equity shares of
Rs. 10 each by Kotak Mahindra Trustee Company Limited (KMTCL) on 12th May.
2000: - Kotak Mahindra Finance Ltd (KMFL) and Chubb Corporation of the US have decided to call off their
joint venture for entering the general insurance business in India. The Company has decided to set up a venture
capital fund with an initial corpus of Rs. 100 crores. KMFL has set up a new asset reconstruction division to
offer recovery management services to players in the financial services industry. The Company Issue of
91,82,500 No. of Equity Shares of Rs. 10/- each for cash at a premium of Rs. 90/- per share aggregating Rs.
91,82,50,000 tothe Equity Shareholders of the Company on Rights basis in the ratio of one equity share for our
equity shares held on 15th February.Mr. K.K. Sheth has resigned effective from May 8. Kotak Securities an
affiliate of Kotak Mahindra Finance Ltd., has launched electronic broking services for retail investors. Kotak
Mahindra Finance is in talks with foreign insurers for a joint venture in the life insurance business. The Company
has proposed to start-up capital of Rs 150 crore in its life insurance joint venture with Old Mutual, the UK based
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financial services group. The Company proposes to make the necessary applications to the RBI and the Insurance
Regulatory and Development Authority for entering the life insurance business.OM Kotak Mahindra Life
Insurance Company, the recently formed joint venture company of Kotak Mahindra Finance and Old Mutual
Plc has filed its application for approval of life insurance licence on 1st September. Kotak Mahindra Finance Ltd
has been assigned In AAA rating (indicating highest credit quality) for its Rs.510 million medium term
borrowing programme. Fitch India has assigned a rating of Ind AAA to the Rs 51-crore medium term borrowing
program of Kotak Mahindra Finance Ltd for high credit quality and negligible risk factor.
2001: - The Company recommended a swap ratio of 25 shares of KMFL for ever share of Pannier Trading’s
which has a 75 per cent equity stake in Kotak Securities. The Bharath Petroleum Corporation Ltd (BPCL) has
decided to part ways with Kotak Mahindra, one of the leading domestic financial services company, in its
convenient store venture in & Out.
2002: -KMFL's business has seen a fast growth with the total disbursement of commercial vehicle loan of the
company in the last fiscal was tuned to Rs. 250cr. RBI has given in-principle approval to Kotak Mahindra
Finance Ltd to convert itself into a bank, thereby becoming the first ever non-banking finance company
converted into a bank. Mr Uday Kotak says, there won't be any fresh capital infusion in the bank in the near
future. KMFL informed BSE the FITCH ratings assigned:
Fixed Deposit Programme - Ind AAA
Non-Convertible Debenture - Ind AAA
Mr. Ajay Sandhi has been appointed as the Additional Director of Kotak Mahindra Finance Ltd. Kotak
Mahindra Finance Company has shortlisted I-flex solutions 'Flex cube' and 'Infosys', 'Finacle' for its core
banking solutions. KMFL has raised 76.22cr by selling securitised commercial vehicle loans to Investors.
CRISIL has assigned 'AAA(SO)' rating for Rs.83cr securitisation Programme of Kotak Mahindra Finance Ltd.
Mr. Uday Kotak has been appointed as the Executive Vice Chairman and Managing Director of the company.
Kotak Mahindra Finance Ltd has mobilised Rs.104.89cr, asset-backed securitisation of commercial vehicle
receivables. Business Standard and Business Standard digital have ceased to be the subsidiaries of Kotak
Mahindra Finance Ltd. Mr.C Jayaram and Mr. Dipak Gupta are appointed as whole time Directors on the Board
of Kotak Mahindra Finance Ltd.
2003: - Madison Communications has won the Rs.30cr Kotak Mahindra's media AOR account. The proposal
of changing the name from 'Kotak Mahindra Finance Ltd' to 'Kotak Mahindra Bank Ltd' and the proposal to
change the Authorised capital from 100,00,00,000 divided into 10,00,00,000 equity shares of Rs.10 each has
been approved by the company shareholders. RBI has granted licence to Kotak Mahindra Finance Ltd to embark
on its banking business. O & M has got the creative account of Kotak Mahindra Bank, and has said to be working
professionally. Kotak Mahindra Bank has received a lot of interest from portfolio investors, private equity
investors and potential strategic investors. Kotak Mahindra Bank has entered into an ATM sharing agreement
with UTI Bank, which would allow KMB's customer free access to around 800 ATM's. Kotak Mahindra Bank
has started its operations in New Delhi by inaugurating a branch Connaught place office. Dr. Shankar Acharya
has been appointed as the Additional Director to the board of the bank. The Board of Kotak Mahindra Bank Ltd
accepts the resignation of Mr.S.A.A Pinto and Mr.M.R Punja as the Directors of the Bank. Kotak Mahindra
Investment Co Ltd. PCC a subsidiary of Kotak Mahindra Capital Company has constituted itself from a private
company to a public limited co. and has changed its name to 'Global Investment Opportunities Fund Ltd'. Kotak
Mahindra bank has unveiled several home finance products options which includes Home loan, Home equity
Loan, Home loan transfer and Home improvement loans. Kotak Mahindra Banklaunches online remittance
services called, FUNDS to HOME for Non-resident Indians. In response to the repo rate cut by the RBI, the
Kotak Mahindra Bank has reduced its lending rates in home loans.
VISION AND MISSION OF KOTAK MAHINDRA BANK
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Our Vision
1. The Global Indian Financial Services Brand
Our customers will enjoy the benefits of dealing with a global Indian brand that best understands their needs
and delivers customised pragmatic solutions across multiple platforms.
We are a world class Indian financial services group. Our technology and best practices are bench-marked along
international lines while our understanding of customers will be uniquely Indian.
We are more than a repository of our customers' savings. We, the group, are a single window to every financial
service in a customer's universe.
2. The Most Preferred Employer in Financial Services

A culture of empowerment and a spirit of enterprise attracts bright minds with an entrepreneurial streak to join
us and build long-term careers with us.
Working with a home grown professionally managed company, which has benefited from partnerships with
international leaders, gives our people a perspective that is universal as well as unique.
3. The Most Trusted Financial Services Company

We have created an ethos of trust across all our constituents. Adhering to high standards of compliance and
corporate governance is an integral part of building trust.
4. Value Creation
Value creation rather than size alone will be our business driver.
MISSION: -
Our Mission is to provide Top Class Customer Service with best value for money, creating values for our
customers, employees, community and stakeholders.”
OBJECTIVES OF KOTAK BANK: -
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KEY GROUP OF KOTAK MAHINDRA BANK: -
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Kotak Mahindra Bank
The Kotak Mahindra Groups flagship company, Kotak Mahindra Finance Ltd which was established in 1985,
was converted into a bank- Kotak Mahindra Bank Ltd in March 2003 becoming the first Indian company to
convert into a Bank. Its banking operations offer a central platform for customer relationships across the groups
various businesses. The bank has presence in Commercial Vehicles, Retail Finance, Corporate Banking,
Treasury and Housing Finance.
Kotak Mahindra Capital Company

Kotak Mahindra Capital Company Limited (KMCC) is India's premier Investment Bank. KMCCs core business
areas include Equity Issuances, Mergers & Acquisitions, Structured Finance and Advisory Services.
Kotak Securities
Kotak Securities Ltd. is one of India's largest brokerage and securities distribution houses. Over the years, Kotak
Securities has been one of the leading investment broking houses catering to the needs of both institutional and
non-institutional investor categories with presence all over the country through franchisees and coordinators.
Kotak Securities Ltd. offers online and offline services based on well-researched expertise and financial
products to non-institutional investors.
Kotak Mahindra Prime

Kotak Mahindra Prime Limited (KMP) (formerly known as Kotak Mahindra Prime Limited) has been formed
with the objective of financing the retail and wholesale trade of passenger and multi utility vehicles in India.
Kotak Mahindra Asset Management Company

Kotak Mahindra Asset Management Company Kotak Mahindra Asset Management Company (KMAMC), a
subsidiary of Kotak Mahindra Bank, is the asset manager for Kotak Mahindra Mutual Fund (KMMF).
Kotak Mahindra Old Mutual Life Insurance Limited

Kotak Mahindra Old Mutual Life Insurance Limited is a joint venture between Kotak Mahindra
Bank Ltd. and Old Mutual plc. Kotak Life Insurance helps customers to take important financial
decisions at every stage in life by offering them a wide range of innovative life insurance
products, to make them financially independent.
Kotak Securities
• Best Brokerage, India at the Asset Triple A Country Awards 2017
• Best Campaign Management
• Award (Gold Medal) for the Agar
• Magar Jigar campaign at DMAsia 2017
Kotak Mahindra Asset Management Company

Pankaj Tibrewal, Equity Fund Manager, Kotak Mahindra Asset Management Company
recognised as the Best Fund Manager by Outlook Business and Value Research Annual Ranking
of Fund Managers for 2018.
REWARD AND RECOGNITION OF KOTAK MAHINDRA BANK: -

• Transaction) Award at D&B Banking Awards 2017
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• Best Growing Mid-Size Bank Award at Business world’s Magna Best Banks Awards 2017
• Best Cash Management Bank in India at the Asian Banker Transaction Banking Awards 2017
• Kotak Mahindra Bank’s in-house legal team made it to The Legal 500 GC Power list: India Teams
• 6% savings rate recognized as the Best Savings Bank Product of the Year at Financial Express’ Best
Banks’ Awards 2016-17
• Kotak 811 and biometric account opening recognised with an award at IBA’s Banking Technology
Awards 2018
• 811 recognised with the Bronze Award in the Mobile App category at the 2017 SMARTIES TM APAC
Awards
• 811 named as winner at the 6th Edition of Banking Frontiers’ Innovate Awards 2018
• NetApp Innovation Award 2018 in the Enterprise Mobility Category
• Best Implementation of Change Communication Award (Silver Medal) for the Tol Mol Hai Goal
campaign at DMAsia 2017
• Best Storage Implementation Award in the Enterprise segment at the BW CIO World Digital
Leadership & CIO Awards 2017
• Award for Innovation in BMC IT Service Management Tools Implementation category by UBS
Transformance (UT): Datacentre Summit & Awards 2017
• Best Private Bank, India by Euromoney Private Banking Survey, 2018
• Leading Asian Private Banker’s AUM league table of top 20 private banks in India
• Best for Overall Country Research, India (Brokers Poll)
• The Asset Triple A Country Awards 2017:
• Best IPO, India for Avenue Supermarts’ `18.7 billion IPO in which Kotak
• Investment Banking acted as sole global co-cordinator and book running lead manager
• Best QIP, India for State Bank of India’s USD 2.3 billion QIP in which Kotak acted as joint book
running lead manager
• India Equity House award at IFR Asia Awards 2017
• Most Innovative Bank from
• Asia Pacific award by The Banker magazine
• Securities Advisory Firm of the Year in India in the Corporate INTL Global Awards – 2018
ORGANIZATION STRUCTURE OF KOTAK BANK: -
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COMPETITORS AND CURRENT POISITION: -
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SWOT ANALYSIS OF KOTAK MAHINDRA BANK: -
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PRODUCTS OF KOTAK MAHINDRA BANK: -
To understand the recent trend of CASA: -
CASA ratio stands for current and saving account ratio. CASA ratio of a bank is the ratio of
deposits in current and saving accounts to total deposits. A higher CASA ratio indicates a lower
cost of funds, because banks do not usually give any interests on current account deposits and
the interest on saving accounts is usually very low 3-4%. If a large part of a bank's deposits
comes from these funds, it means that the bank is getting those funds at a relative lower cost. It
is generally understood that a higher CASA ratio leads to higher net interest margin. In India, it
is used as one of the metrics to assess the profitability of a bank.
‘FORMULA: -
CASA RATIO: - CASA DEPOSITS
TOTAL DIPOSITS
CASA
CURRENT SAVING
ACCOUNT ACCOUNT
(CA) (SA)
CURRENT ACCOUNT: -
Current account is opened by businessman who have a higher number of regular transaction
with the bank. It includes deposits, withdrawals, and contra transaction. It is also known as
Demand deposit account.
This account is opened for businessman such as proprietors, partnership firms, public and private
companies, trust, associations of person, etc. that has a large number of daily transaction.
Current account holder gets one important advantage of overdraft facility.
Generally, current account holder does not get any interest on their balance lying in current
account with the bank.
It helps businessman to make a direct payment to their creditors by issuing cheque's, demand
draft or pay orders etc.
The businessman can withdraw from their current account without any limit.
CURRENT ACCOUNTS PRODUCTS: -
Edge Account, Pro Account, Elite Account, Ace Account
➢ The privy league programme comprises in 3 tier: -
Prima, Optima, Insigna
SAVING ACCOUNT: -
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A savings account is an account provided by a bank for individuals to save money and earn
interest on the cash held in the account. A savings account can be used to save money for specific
expenses or for longer-term undefined goals, all while earning interest on the money in the
account.
The 'saving account' is generally opened in bank by salaried persons or by the persons who have
a fixed regular income. This facility is also given to student, senior citizens, pensioners and so
on. At present, the rate of interest ranges between 4% to 6% per annum in India. the interest rate
may vary as per the amount of money deposited. Withdrawals and number of withdrawals are
allowed to certain limit only.
A minimum amount has to kept on saving account to keep it functioning.
generally equated monthly installment EMI for housing loan, personal loan, car loan, etc. are
paid through saving account.
Saving accounts products
1. Edge Accounts
2. Nova Accounts
3. Classic Accounts
4. Ace Accounts
5. Platina Account
6. Pro Account
7. Alpha (saving & investment programme)
➢ The privy league programme comprises in 3 tier: -
1. Prima
2. Optima
3. Insigna
Another specialty of Kotak in saving account: -
811 SAVING ACCOUNT
The new plan "811" is inspired by the date (NOVEMBER 8/11) on which demonetization was
announced by prime minister Narendra Modi.
Customer will be able to open an account on the 811 banking app with Zero balance.
Aadhaar and PAN card would be required to open 811 account and operate it.
The 811 saving account offers over 100 features including financial transaction management,
online shopping, flights, movie ticket and much more.
The account offers up to 6 % interest on saving deposits.
811 account is a part of vision to double the customer base in 18 months.
SILK SAVING ACCOUNT
Kotak Mahindra bank believes that every women is special and deserve to enjoy the best of
financial benefits and exclusive privileges.
The Kotak Mahindra Bank Silk programme provides women with the best of offers in finance,
dining, health or lifestyle and many more.
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6 % interest on saving account.
GRAND SAVING PROGRAMME
The Kotak Mahindra Bank Grand programme offers new-age senior citizens a plethora of
benefits that are guaranteed to make their lives comfortable.
Provide Indian Health Organisation Card which can get up to 50% discount on treatments,
consultation and procedures.
Up to 35% discount on locker rental for the first year.
Enjoy the convenience of having cash delivered to you, right at your doorstep.
Carry the Grand Priority Card that has all the important details regarding your health status and
emergency contacts for easy reference.
JUNIOUR SAVING ACCOUNT
The Kotak Mahindra Bank Junior Account is specifically designed to teach your children the
benefits of saving.
MY FAMILY ACCOUNT
The Kotak Mahindra My Family Savings Account brings the entire family’s banking needs
under one account. Maintain a balance in one account or spread across account. Enjoy services
like cash pick-up and delivery, cheque delivery etc. from home. Free ATM usage for Pro and
Ace savings account holders.
25% off on issuance charge of travel card.
Classic or Platinum Debit Card with high withdrawal limits and exciting offers.
OTHER ACCOUNT’S: -
KOTAK 3 IN 1 ACCOUNT
The Kotak 3 in 1 accounts helps and enjoy the benefits of a bank account, Demat account
&Trading Account for seamless banking &trading experience.
CORPORATE SALARY ACCOUNT

Edge salary account, Platina salary account, Neo salary account, Ace salary account
SAFE DEPOSIT LOCKER ACCOUNT

Get peace of mind with Kotak Mahindra Bank's Safe Deposit Lockers - banking service
providing security to your precious jewellery, Documents and other valuables
CARDS
Credit card, Debit card, Forex card
LOANS
Home loan, Car loan, Education loan, Loan against securities, Gold loan
19
INTRODUCTION OF POS: -
Point of sale (also called POS or checkout, during computerization later becoming electronic
point of sale or EPOS) is the place where a retail transaction is completed. It is the point at which
a customer makes a payment to the merchant in exchange for goods or services. At the point of
sale, the retailer would calculate the amount owed by the customer and provide options for the
customer to make payment. The merchant will also normally issue a receipt for the transaction.
The point of sale (POS) or point of purchase (POP) is the time and place where a retail
transaction is completed. At the point of sale, the merchant calculates the amount owed by
the customer, indicates that amount, may prepare an invoice for the customer (which may be a
cash register printout), and indicates the options for the customer to make payment. It is also the
point at which a customer makes a payment to the merchant in exchange for goods or after
provision of a service. After receiving payment, the merchant may issue a receipt for the
transaction, which is usually printed but is increasingly being dispensed with or sent
electronically.
To calculate the amount owed by a customer, the merchant may use various devices such
as weighing scales, barcode scanners, and cash registers. To make a payment, payment
terminals, touch screens, and other hardware and software options are available. The point of
sale is often referred to as the point of service because it is not just a point of sale but also a
point of return or customer order. POS terminal software may also include features for additional
functionality, such as inventory management, CRM, financials, or warehousing.
DIGIPOSPOS MACHINE MPOS POS MACHINE
PSTN POS MACHINE GPRS POS MACHINE
20
DIFFERENT TYPES OF POS PROVIDED BY KOTAK MAHINDRA
BANK:
1)GPRS: - wireless, movable, making transaction in 3o second, and gives paper receipt.
2)DIGIPOS: -it’s digital, paper receipt is no available, you can get transaction successful by getting text message
or mail
3)PSTN: -landline connection is necessary
4)MPOS: - it’s digital, paper receipt is no available, you can get transaction successful by getting text message
or mail
POS COMPETITORS OF KOTAK: -
• All banks: - ICICI, HDFC, YES, IDBI, BOB, BOI, UBI, CITY, HSBC
• PINE LABS PRIVATE LIMITED
• PAYU PAYMENTS PRIVATE LIMITED
• ONGO PRODUCTS
• PAYTM
• INNOVATIVE SOLUTION PRIVATE LIMITED
POS CHARES OF KOTAK: -
GPRS DIGIPOS PSTN
INSTALLATION CHARGES
STANDARD LOWEST STANDARD LOWEST STANDARD LOWEST
1000 500 1000 500 1000 500
MONTHLY CHARGES
750 550 650 500 450 250

ANNUAL CHARGES
8000 6000 6000 4500 8000 8000
SYSTEMS OF POS: -
21
1. Restaurant POS Systems
Why is a point of sale system needed for a restaurant? The primary reason you need a point of
sale for a restaurant is to accept cash and credit card payments. In addition to receiving
payments, you need to be able to track all your financial and tax data. Most POS solutions like
the Harbor touch restaurant POS have reporting features built-in to monitor your transactions
by date, time and type. But that’s only the beginning of the awesomeness.
There can be hundreds of features that can streamline your operations and make your restaurant
more efficient. For instance, most restaurant POS systems allow you to put in an order and send
the request directly to a kitchen printer reducing errors in the kitchen and increasing staff and
food prep efficiency. Another benefit would be tracking inventory and food usage. You can
also follow payroll with built-in time clock feature.
The main drawback of new or proprietary business software is there can be a slight learning
curve involved when figuring out new technology.
2. Bar POS Systems
Although there is software designed specifically for bars, most point of sale systems used by
restaurants can also be an excellent solution for bars. A fast, efficient and reliable bar and
restaurant POS system, like Harbor Touch Bar & Restaurant, can mean the difference between
success and failure in the bar and restaurant business. Particularly for busy bars, your system
needs to have speed functions and features for quick order input and fast check out.
The quicker you’re able to process a transaction; you’ll have happier customers and generate
more revenue for the business. Most iPad-based systems fall short for bars in this regard because
they rely solely on a fast and stable internet connection and internet speed can be unreliable or
go down sometimes. Also, iPads can be finicky and require constant updates for the iOS and
for the app itself, so carefully consider your options before you put an iPad system in a busy bar
environment.
The features to look for in a nightclub or bar system would be bar tab management, customer
management, employee management, inventory controls, recipe features, easily reorder drinks
and express check out. For the reporting side, you’ll want to see your labor costs compared to
sales, product reports, and all your sales and tax reports.
3. Retail POS Systems
Retail point of purchase (POP) systems is primarily for retail environments. So that means you
would most likely never use restaurant software for a retail shop and vice versa.
Some software or Apps on the market claim to be cross-platform, but that doesn’t mean you
should ever use them.
Retail businesses can have some particular requirements and features that other programs will
not have. They can have retail shop features such as color and size matrixing, inventory
tracking, employee commissions, gift registry, customer database, layaway, and purchase
orders.
Also, a retail POS system, like Harbour touch Checkout, may include a digital scale or barcode
scanner for weighing or scanning items respectively.
22
Retail technology has developed to such a degree that you can get nearly any report you could
ever desire, with the right point of purchase software of course. Specifically look for reports
such as detailed sales reports, customer reports, vendor reports, and inventory reports.
4. Small Business POS Systems
A small business point of sale system could come in many shapes, sizes, and flavors. Search
small business POS systems online, and you’ll find yourself in the middle of a battle over the
latest product of the week because they’re hundreds, if not thousands. Most of the new small
business technology is app based and on mobile platforms.
Remember I mentioned earlier under bar systems, that it’s probably not the best idea to use a
cloud-based system? Well, in the case of small business, we’re going to cut tablet apps some
slack. That’s because most of the mobile small business systems are designed to be light,
flexible and cost-effective.
If you’re not processing an enormous amount of volume and speed isn’t as critical (like in a
restaurant or bar), then a mobile POS could be just the answer to save you some
money. Additionally, a lot of these apps can very feature rich and have everything you need
without spending thousands on a “traditional” touchscreen POS terminal.
As examples, an iPad or tablet is perfect for environments like a small retail shop, little
restaurant, yogurt shop, boutique store, cafe or coffee shop. Places where you need quality
features and functions but where a cash register may not be enough to get the job done.
5. Salon and Spa POS Systems
Nail salons, hair salons and spas all require a particular set of POS options due to the nature of
the business. Options like an online appointment calendar, appointment reminders, customer
database with details for a previous haircut or nails styles, retail functionality, inventory
management, online employee scheduling, and employee management are all vital to have. So
not just any software system will do.
Nail and hair salon POS systems can sometimes crossover for other business types like barber
shops, gyms, fitness clubs, beauty schools, massage parlors, pet grooming, tattoo parlors, to
name a few. That is because these other business types will especially require an appointment
calendar and may need retail functionality with inventory control, and not every software
program has those features.
WHY USE POINT OF SALE?
One of the focal points of any retail or hospitality business is the cash register. The ability to
process transactions and tender cash are essential to the efficient operation of the enterprise. If
you have a lot of cash transactions, replacing the cash registers with a Point-Of-Sale (POS)
system save you money. A POS system is computer software and hardware networked together
to track sales and inventory as they occur. POS systems will solve a multitude of problems in
your
business.
The value of a POS system
A point-of-sale system can benefit your small business in a number of ways:
23
• Saves time by streamlining operations
• Increases productivity and reduces costs
• Provides detailed sales reporting and data analytics
• Reduces human error and increases accuracy
• Maximizes return on investment (ROI)
• Improves the overall customer experience
24
BENEFITS OF POS: -
1. Efficient transaction processing
Most POS systems are just very sophisticated cash registers. A good POS system will cut down
on or even eliminate any “human errors” that occur in merchant processing of transactions. For
example, most restaurants that do not use POS systems are susceptible to the risk of order errors
due to poor communication between waiters and kitchen staff. Some retail stores have separate
terminals for sales computation and credit card processing. A good POS system can fix these
problems, cutting down on employee error and making communication between different parts
of the business much easier.
2. BETTER RECORD KEEPING

POS systems standardize the format and recording of transactions, keeping a record of daily
sales that is organized and easy to understand. This can be valuable to service businesses, like
restaurants, which rely on precise records like calculating tips for employee tax information. A
POS system records every relevant piece of information about a transaction: the employee who
performed it, the amount, and the items or services purchased.
3. EFFECTIVE USE OF INFORMATION

POS systems allow a business to use information more effectively. For example, most POS
systems have reporting functions, where a business owner can generate a list of sales by
category, by date, or by employee for any given time period. If your business is deciding whether
or not to place an order for a certain product, you can obtain a detailed outline of all past sales
information.
4. COST SAVINGS
The chief reason most businesses choose to purchase a POS system is cost savings. If you are
keeping track of your inventory, saving time with computer generated reports and targeting those
key customers that spend the most, you’ll increase your business’ profits. A good POS system
makes it difficult for employees to give unwarranted discounts or free merchandise away
because inventory is better controlled. Problems with security or inventory control can be
addressed sooner and more specifically and you’ll also be able to make day-to-day business
decisions based on real data.
25
SWOT ANALYSIS OF POS: -
Strengths of a POS System
Reduce Shrinkage - Every modern POS system includes receiving and inventory functions.
Proper use of these functions helps pinpoint the causes of inventory loss, reduces "out of stock"
conditions and makes overall business management easier. Manage Specials - POS systems
automate the process of tracking current and marked down pricing.
Maintain Control - Many business owners discover that efficiency and customer service suffer
when they're not on site. POS systems give you the ability to track volume and performance
when you're not on the floor or you're busy with other tasks. Improve Efficiency - POS systems
allow your staff to tend to revenue generating tasks such as helping customers.
Improve Customer Satisfaction - Using a POS system with bar-code scanner will significantly
speed up the check-out process. Manage Using Remote Access - Many POS system software
packages give you the ability to manage the system while mobile. Whether you're traveling
between stores or taking a day off, remote access gives you the ability to see what's going on at
the location and take action when needed
Tracking Sales - A point-of-sale system provides detailed information about your menu by
identifying top sellers and the most profitable menu items.
Weaknesses of a POS System
Cost of Web Access - The whole point of having a point of sale system is that it allows you to
connect a single register to a larger network of information that would otherwise be unavailable
or inconvenient to access. For this reason, many businesses decide to go with a web-based
system rather than a software-based system, because it optimizes this aspect of the point of sale
system. However, this additional advantage comes at an additional cost, in that you will need to
pay for Internet access on your registers as well as a monthly fee to the provider.
Updates - If you go with a software-based point of sale system, you will need to continue
updating it with new versions from the manufacturer or software company. In addition to the
complications and costs that come with these updates, you may need to invest in hardware
updates as well. These updates can result in significant continuing costs for something that is
supposed to be an investment that brings long-term returns.
Security Risks - Customers who use debit cards at your point of sale stations run the risk of
divulging their PINs to other customers. Most systems do take some measures to hide the
keypad, but none of these efforts are perfect. Additionally, if you have web-based system, you
run the usual security and privacy risks that come with doing business on the Internet. Though
most providers of point of sale stations offer significant security protection, they can never
negate the security risk completely, and the convenience of making your system widely
accessible can come at a certain level of danger.
Opportunities of a POS System

Marketing - POS systems can also track the effectiveness of certain marketing efforts including
reward programs, coupons, vouchers, and more.
Timely and Accurate Reports - POS systems give you the ability to analyze sales data. You can
measure the effectiveness of pricing or advertising campaign. You'll know what items need to
be ordered and in what quantity. You can identify high margin items and promote them further.
You can easily calculate daily gross revenue, cost and profit. Historical data analysis helps to
forecast your future needs. It can easily collect customer data (from credit card transactions)
that you can use for targeted advertising and incentive programs. Flexible Expansion Options
26
- Most POS system software gives you the ability to add registers and administration computers.
If you have an eye to expansion, make sure that you can connect the multiple stores via the web
or other connection method. This will allow you to use a single system to manage all your
locations.
Threats to a POS System
Mature Markets - Mature markets are competitive. In order for a POS system to grow in a mature
market, it has to increase market share, which is difficult and expensive. Outdated POS Systems
- Outdated POS systems give other restaurants with newer systems and advantage. Those with
older systems may not have the control or options that newer system might.
FEES AND CHARGES OF KOTAK MAHINDRA BANK: -
27
Fees &Charges
Standard Charges
(in
Particulars Rs.)
Start Up
Product Name Premium
Average Quarterly Balance (AQB) in Rs. 100000.0
Remittances/Payments:
NIL
Charges up
Demand Draft/ Payable at Branch 1/1000 to 100
DD/ BC
Banker's Cheque Locations (Min 40 Max 5000) p.m.;
thereafter
Std Chrgs
NIL
Charges
Payable at Non- 2/1000 upto 10L
p.m.;
thereafter
branch Locations (Min 40 Max 5000) Std
Chrgs
NIL
RTGS Through Branch 2 - 5 L: 25/ txn; Charges
> 5 L: 50/ txn
Through Net NIL

Banking Charges
NIL
NEFT** Through Branch Upto 10k: 2.5/txn; Charges
>10K to 2LL: 5/txn;
2L: 25/txn
Through Net NIL

Banking Charges
28
Upto Rs. 100000: NIL
IMPS Rs.5 Charges
/ txn;
Rs. 100001 to Rs.
200000: Rs. 15 / txn
29
Standard Charges (in
PARTICULARS RS)
BRANCH & NET
FUND TRANSFER BANKING NIL NIL CHARGES
Default Cheque Upto 500 leaves/p.m. - NIL Charges
Cheque Book Book 2 /LEAF; upto 300
is Payable At-par Above 500 leaves/p.m.- cheque leaves
Only 3/LEAF p.m.,
then Std
Charges
Receipts/ Collections:
Local Clearing
Cheque Nil NIL Charges
Out-station Cheque Drawn at Kotak <10K: 50/Chq; 10K - NIL Charges

(Cheques drawn on Branch Locations 1L: 100/Chq; >1L:
non-speed clearing 150/Chq
branches)
Drawn at Kotak <10K: 50/Chq;
Non - <10K: 50/Chq; 10K - 10K -
1L: 25/Chq;
branch Locations 1L: 100/Chq; >1L: >1L: NIL
150/Chq Charges
Out-station Cheque Nil NIL Charges

(Cheques drawn on
speed clearing
branches)
RTGS Inward Nil NIL Charges
NEFT Inward Nil NIL Charges
Fund Transfer Inward Nil NIL Charges
Home Banking:
Cheque Pick- NIL Charges

On Call Requests up/DD Cheque/DD - upto 24
request p.m.
Delivery/ 75/Request (Max
30
1/Day)
Cash Pick-up or Cash - < 2L: thereafter Std
Delivery 200/Request; Charges
2-5L: 400/Request
Beat Service Cheque Pick-up 500 p.m. NIL Charges
Cash Deposit &

Withdrawal:
NIL Charges
Cash Deposits At Home Branch 3/1000 upto 5
times of prev
Location @ month's
avg credit
balance or
10L whichever
is
higher;
thereafter Std
Chrgs
At Non - home NIL Charges

Branch 4.5/1000 Min 50 per upto 3L
per month;
Location txn thereafter
std charges
FROM HOME BRANCH

CASH WITHDRAWL LOCATION NIL
NIL CHARGES
2/1000 Min 50 NIL Charges
From Non - home per txn upto 1L
per day;
Branch Location thereafter std
charges
Automated Teller Machine (ATM):
Kotak ATMs Non Financial Txn Nil NIL Charges
Cash Withdrawal Nil NIL Charges
Other Bank's VISA Non Financial Txn 8.50 per txn NIL Charges
ATMs – Domestic
31
Cash Withdrawal 20 per txn
Other Bank's VISA Non Financial Txn 25 per txn *

ATMs – International
Cash Withdrawal 150 per txn *
ATM Txns Declined ^^ Insufficient Funds 25 per txn *

Transactions declined
at merchant
outlets/websites/ATMs^^(w.e.f
April 1,2019)
Debit Card:
Primary Card Issuance Fee 250 p.a. NIL Charges
Annual Fee NIL Charges for

(Business 250 p.a. 1st
Gold) Year
thereafter Std
Chrgs
Annual Fee
(Business 750 p.a. *
Platinum)
Add-on Card Issuance Fee 250.0 *
Annual Fee 250 p.a. *
Card Replacement Lost Card 200.0 *
Damaged Card Nil NIL Charges
Other Charges:
Account Related
32
Non maintance
charges per quarter
AQB NON Nmc waiver for first If aqb<50% of the
maintenance <> 12 months required Product AQB 5000.0
If AQB >=50% but < 3000.0

100% of the required
Product AQB
<30 Days: Nil;

Account Closure - 31 - 181
Days: 3000;
Charges >181
Days: Nil
Cheque Returns
<>
Cheques Deposited Nil charges

& Local 100 per Cheque upto 5
Returned (Outward) p.m.;
thereafter Std
Charges
50 per Cheque
Out-station 100 per Cheque + Corr +
Corr Bank
Bank Chrgs Chrgs
Cheques Issued
and Financial Reasons Upto 3 returns - *
Returned (Inward)
& 350/instance; 4th
ECS returns return onward
750/instance
Technical Reasons Nil NIL Charges
SMS Alerts &

Updates
Balance SMS - 25 per Quarter NIL Charges

(Daily/Weekly), Txn
& Email – Free
Value Added Alerts
33
Phone Banking
Phone Banking IVR Assisted Nil NIL Charges
Agent Assisted 25 per Call NIL Charges
Charges Common for All Products
Account
Statements
Monthly Physical/ Email Physical - 75/quarter; NIL Charges

Email – Free
Weekly Physical 300 per Quarter *
By Email Nil NIL Charges
Daily By Email Only Nil NIL Charges
Through net banking: free

through branch: 85
Annual combine statements Through phone banking:
(physical) Rs 110
Ad- hoc Statements At Branch/ Phone <90 Days: 100 *
Request Banking
91-365 Days:
200 *
>365 Days:
1000 *
On Net Banking/ ATM 50.0 *
Nil (by email NIL

On Mobile Banking only) Charges
Standing Instruction
Set-up 100.0 *
34
NIL
Execution Nil Charges
Amendment 25.0 *
Failure ^^ 100.0 *
Statement/ Certi cate / Report Issuance
Balance Statement Other than 31st March 100.0 *
Interest Statement Duplicate Only 100.0 *
TDS Certi&cate Duplicate Only 200.0 *
ConQdential Report 500.0 *
NIL
Paid Cheque Report Nil Charges
Signature Veri cation 100.0 *
Photo Attestation 300.0 *
Solvency Certi cate 10000.0 *
Credit Con rmation 500.0 *
Address ConUrmation 100.0 *
FOREIGN CURRENCY PAYMENTS AND INSURANCE:

DD INSURANCE 500.00 *
DD Cancellation ~ 500.0 *
DD Revalidation 500.0 *
TT Transfer ~ Corr Bank Chrgs 250.0 *

Borne by BeneDciary
35
Corr Bank Chrgs Not 1000.0 *
Borne by BeneDciary
Cheque Collection~ 500.0 *
Cheque Deposited and Returned ~ 1000.0 *
Cheque Issued and Financial Reasons 1000.0 *

Returned ~ <>
Cheque Issued and Technical Reasons Nil NIL Charges

Returned <>
Miscellaneous
Charges
PIN Regeneration ATM/ Phone/ Net 50.0 *

Banking (only if sent
through courier)
DD/BC Cancellation / 100.0 *

Revalidation
Fund Transfer Return Financial Reasons 300.0 *

<>
Technical Reasons Nil NIL Charges
Cheque Purchase 0.5/1000 per Day *

Charges
Travelers Cheque Encashment ~ 1% of TC Amount *
TOD Charges 500.0 *
Stop Payment Individual or Range 100.0 *
Mandate Registration 50.0 *

Charges (Per Instance)
Activation of inoperative Account Nil NIL Charges
Record retrieval charges 100 / Request *
36
GST ON FOREIGN CURRENCY CONVERSION CHARGES
Value of purchase or Value on which GST rate will be applicable
sale of Foreign
Currency
1% of the gross amount of currency exchanges or minimum

Up to 1,00,000 of Rs.250/-
Above Rs.1,00,000/- 1000 + 0.50% of the gross amount of currency exchanged

to less 1,00,000.
Rs.10,00,000/-
Above Rs.5500/- + 0.10% of the gross amount of currency

Rs.10,00,000/- exchanges less 10,00,000
subject to maximum of Rs.60,000/-
37
INTRODUCTIONS & CONCEPTS OF CASA OF KOTAK MAHINDRA
BANK: -
INTRODUCTION: -
CASA stands for Current Account and Savings Account which is mostly used in West Asia and
South-east Asia. CASA deposit is the amount of money that gets deposited in the current and
savings accounts of bank customers. It is the cheapest and major source of funds for banks. The
savings accounts portion pays more interest compared to current accounts.
Description:
Banks offer mainly two types of accounts. These could be term deposits- like fixed or recurring
deposits or non-term deposits - like current or savings accounts.
A term deposit is valid for a fixed period of time and in return the bank pays interest at a fixed
rate with the condition that you do not touch the money in the interim. For example, you put in
Rs 10,000 in a fixed deposit for a period of seven years and the bank pays you an interest at the
rate of 12 per cent per annum.
On the other hand, current and savings accounts are used for daily operations and are valid as long
as the customer wants them to be. They have lower interest rates than term deposits depending on
the bank’s terms and conditions.
CONCEPTS OF CASA (CURRENT ACCOUNT SAVING ACCOUNT)

CASA stands for Current account saving account. Basically the saving & current accounts with a
bank cubed together is called CASA accounts. It is a low interest account. Since in saving account
banks pay small amount of interest (as compared to fixed accounts) & in current account deposits
don’t attract any interest at all & hence banks will have to pay very less amount as interest i.e.
cost of fund will be smaller & hence profit will increase. so banks tries have large number of
CASA account to reduce their cost of fund.
CASA RATIO: It is the ratio of number of saving & current account deposit to the total number
of deposit. A higher CASA ratio indicates a lower cost of funds. If a bank has higher number of
CASA account, the CASA ratio will be higher & hence the profitability increase.
38
DIFFERENT TYPES OF CASA OF KOTAK MAHINDRA BANK: -
TYPES OF CURRENT ACCOUNTS: -

(1) Neo Current Account
• Multi-city at par cheque book (First cheque book is free)

• Balance Alerts / Transaction and Value added alerts through SMS at nominal charge (Alerts
through email are free)
• Kotak ActivMoney - Convert current account balance above certain amount into Term deposits
so you earn attractive returns on your idle balances
(2) Pro Current Account
• Free Home Banking service - Cash/Cheque pickup and delivery, at your call
• Dedicated Relationship Manager who will be a single point of contact at the bank
• Better Forex rates and efficient Trade Services
(3) Ace Current Account
• Free Unlimited Demand Drafts payable at Kotak Bank branch locations

• Free Beat service (Daily home/office visits) and Free Home Banking service (at your call) -
Cash/Cheque pickup and delivery
• Waiver of outward cheque return charges (up to 10 instruments per month)
(4) Startup Premium Current Account
• Waiver of non-maintenance charges for the first 12 months from the account opening month
• 24 free home-banking services per month - cash/cheque pickup and delivery, at your call
• Free NEFT and RTGS at branches and through net banking
(5) Elite Current Account
• Free Home Banking service - Cash/cheque pickup and delivery, at your call
• Free Beat service - Daily visits to home or office for cheque pick-up and deposit in your
account
• Free outward cheque returns (up to 5 instruments per month)
(6) Astra 05 Current Account
• Free Home Banking service - Cash/Cheque pick-up and delivery, at your call
• Free beat service - Daily visits to home or office for cheque pickup and deposit in your account
39
(7) Global Trade Current Account
• Transparent and Competitive service charges

• Dedicated Relationship Manager
• Complimentary Kotak Multi Currency World Travel Card (KWTC)
(8) Astra 15 Current Account
• Free unlimited Demand Drafts payable at Kotak Bank branches

• Get unsecured overdraft facility of up to Rs. 15 Lakhs with Kotak Credit Access
(9) Edge Current Account
• Free Demand Drafts payable at Kotak Bank Branches (up to 25 per month)
• Balance Alerts / Transaction and Value-added alerts through SMS at nominal charge (Alerts
through email are free)
• Kotak ActivMoney - Converts current account balance above a certain amount into Term
Deposits, so you earn attractive returns on your idle balances
TYPES OF SAVING ACCOUNTS: -
(1) 811 Digital Bank Account
• Earn Up to 6%* interest p.a. on your savings account balance

• Your digital, no commitment, Zero Balance Savings Account
• Instant account opening with Aadhaar Card (UID Card) details
(2) Edge Savings Account
• Average Monthly Balance (AMB) of Rs. 10,000/-

• Earn up to 6%* interest on your savings account balance
• Free cash withdrawals at Kotak Bank ATMs on Edge Savings Account
(3) Junior - The Savings Account for Kids
• Up to 6%* interest p.a. on Junior and Guardian's Savings Account balance

• Personalized Junior Debit Card for every Junior Savings Account
• Exclusive privileges and discounts across kid’s brands
(4) 811 Edge Digital Bank Account

• Earn Up to 6%* interest on your Savings Account balance
• Free online transfers (NEFT, RTGS, IMPS) to help you go cashless
40
(5) Silk Women’s Savings Account
• Get Cash Back on Kotak Silk Debit Card Spends from Silk savings account
• 35% discount on Locker Rentals for the first year for every Silk Women’s Savings Account
• Avail Non Maintenance Charge waiver in your kid’s Junior savings account through linked
RD or SIP
(6) Pro Savings Account

(7) Classic Savings Account

(available only in semi urban and rural locations)

• Free Classic Debit Card with enhanced daily purchase limit of Rs. 150000 and daily ATM
cash withdrawal limit of Rs. 50,000 for every Classic Savings Account holder
(8) Sanman Savings Account
• Average Quarterly Balance of Rs. 2000

• Enhanced daily purchase limit of Rs. 1,50,000 on Sanman Savings Account
(9) Ace Savings Account

• Earn up to 6% interest on your savings account balance
• Avail a discount of 25% on issuance of Best Compliments Card (Gift cards) on Ace Savings
Account
(10) Nova Savings Account
• Average Monthly Balance of Rs. 5000

• Classic Debit Card with daily purchases limit of Rs. 1,50,000 and daily ATM cash
withdrawal limit of Rs. 50,000 for every Nova Savings Account Holder
(11) Platina Savings Account (Discontinued)
• Average Monthly Balance (AMB) of Rs. 1,00,000/-

• Earn up to 6%* interest on savings account balance
• Free Home Banking up to 10 calls per month on Platina Savings Account
41
(12) Alpha - The Savings & Investment Programme
• Get yearly Cashback of up to Rs. 4500 based on your Debit Card spends and account variant
• Waiver on Investment Account Annual charges (as long as SIP is running)
• Up to 25% Discount on locker rental for every Alpha Savings Account holder
(13) Grand - Savings Programme
• Up to 6%* interest p.a. on Grand Savings Account

• Get up to Rs. 4,500/- Cashback on your Debit Card spends for Grand Savings Account
• Priority Service & First Aid Card
(14) My Family Savings Account
• Up to 6%* interest p.a. on Savings Account balance

• Convert balance above a certain amount in to a Term Deposit using Active Money with
My Family Savings Account
• Maintain balance in one savings account or spread across multiple account
42
FINANCIAL STATEMENTS: -
BALANCE SHEET OF KOTAK MAHINDRA BANK: -

Balance Sheet of Kotak Mahindra Bank ------------------- in Rs. Cr. -------------------
Mar '18 Mar '17 Mar '16 Mar '15 Mar '14
12 mths 12 mths 12 mths 12 mths 12 mths
Capital and Liabilities:

Total Share Capital 952.82 920.45 917.19 386.18 385.16
Equity Share Capital 952.82 920.45 917.19 386.18 385.16
Share Application Money 2.17 1.87 3.41 3.00 8.53
Reserves 36,528.83 26,695.62 23,041.87 13,754.91 11,889.93
Net Worth 37,483.82 27,617.94 23,962.47 14,144.09 12,283.62
Deposits 192,643.27 157,425.86 138,643.02 74,860.31 59,072.33
Borrowings 25,154.15 21,095.48 20,975.34 12,149.71 12,895.58
Total Debt 217,797.42 178,521.34 159,618.36 87,010.02 71,967.91
Other Liabilities & Provisions 9,652.15 8,450.68 8,678.96 4,857.97 3,333.82
Total Liabilities 264,933.39 214,589.96 192,259.79 106,012.08 87,585.35
Assets
Cash & Balances with RBI 8,908.51 7,492.43 6,903.43 3,928.30 2,948.23
Balance with Banks, Money at Call 10,711.60 15,079.58 3,976.28 2,334.06 3,031.66
Advances 169,717.92 136,082.13 118,665.30 66,160.71 53,027.63
Investments 64,562.35 45,074.19 51,260.22 30,421.09 25,484.55
Gross Block 1,527.16 1,537.63 1,551.59 1,206.71 1,106.94
Net Block 1,527.16 1,537.63 1,551.59 1,206.71 1,106.94
Other Assets 9,505.86 9,324.00 9,902.97 1,961.21 1,986.33
Total Assets 264,933.40 214,589.96 192,259.79 106,012.08 87,585.34
Contingent Liabilities 229,360.15 213,385.80 257,574.33 68,092.15 46,903.54

Book Value (Rs) 196.69 150.01 130.61 183.09 159.35
43
PROFIT AND LOSS ACCOUNT: -
Kotak Mahindra Bank
Standalone Profit & Loss account ------------------- in Rs. Cr. -------------------
Income
Interest Earned 19,748.50 17,698.93 16,384.18 9,719.87 8,767.12
Other Income 4,052.21 3,477.16 2,612.23 2,028.45 1,399.71
Total Income 23,800.71 21,176.09 18,996.41 11,748.32 10,166.83
Expenditure
Interest expended 10,216.81 9,572.78 9,483.81 5,496.13 5,047.07
Employee Cost 2,950.23 2,768.53 2,816.97 1,466.68 1,172.16
Selling, Admin & Misc Expenses 6,246.67 5,132.62 4,318.49 2,726.52 2,279.91
Depreciation 302.69 290.66 287.38 193.00 165.18
Operating Expenses 6,425.72 5,618.50 5,471.53 3,254.72 2,542.62
Provisions & Contingencies 3,073.87 2,573.31 1,951.31 1,131.48 1,074.63
Total Expenses 19,716.40 17,764.59 16,906.65 9,882.33 8,664.32
Net Profit for the Year 4,084.30 3,411.50 2,089.78 1,865.98 1,502.52
Profit brought forward 10,756.29 8,214.12 6,769.97 4,005.29 3,016.60
Total 14,840.59 11,625.62 8,859.75 5,871.27 4,519.12
Equity Dividend 114.21 0.07 91.84 82.07 63.08
Corporate Dividend Tax 21.70 -0.68 18.70 13.58 8.69
Per share data (annualised)
Earning Per Share (Rs) 21.43 18.53 11.39 24.16 19.51
Equity Dividend (%) 14.00 12.00 10.00 18.00 16.00
Book Value (Rs) 196.69 150.01 130.61 183.09 159.35
Appropriations
Transfer to Statutory Reserves 1,100.08 869.94 535.10 587.06 366.93
Transfer to Other Reserves 0.01 0.00 -0.01 93.30 75.13
Proposed Dividend/Transfer to Govt 135.91 -0.61 110.54 95.65 71.77
Balance c/f to Balance Sheet 13,604.60 10,756.29 8,214.12 5,095.26 4,005.29
Total 14,840.60 11,625.62 8,859.75 5,871.27 4,519.12
44
OPERATIONAL ACTIVITIES OF KOTAK: -
Customer working hour is 10am to 5 pm.
Before 15minute counter should be ready.
Bank has mainly 4 work in operations

• CASH
• CLEARING
• RTGS/NEFT
• CUSTOMER REQUEST
WITHDRAWL
CASH
DEPOSIT
CASH DEPOSIT: -
Customer want to deposit money and give to cash transaction officer. money is collected from
customer and after that process will start.
TELLER CREDITED
CASH COUNTING SORTING
INPUT AMOUNT
CASH WITHDRAWAL: -
• Cash withdraw in bank through cheque.
• Cheque is valid for 3 months.

45
• Cash withdrawal process.
CUSTOMER
WITHDRAWL BY TECHNICAL CHEQUE VERIFY TELLER SYSTEM
SIGNATURE DENOMINATION
CHEQUE VERIFICATION BY UV MACHINE ENTRY
BEHIND CHEQUE
CLEARING: -
CTS (CHEQUE TRANSACTION SYSTEM)
INWARD
CLEARING
OUTWARD
• Cheque of X bank is debited X bank.
• Clearing time same working day.
OUTWARD:
• Cheque of X bank is submitted on Y bank.
• Clearing time Day +1.
• If deposited after cut off time day +2.
RTGS/NEFT: -
• Above 2 lacks RTGS to be done.
• RTGS time 9:30am to 4pm.
46
• Standard time is 2 hours.
• Process for RTGS.
RBI CYCLE RUN

INPUT AUTHORISED
WITHIN 2 HOURS
NEFT: -
• Less than 2 lacks NEFT to be done.
• NEFT time 9:30am to 7pm.
• After 7pm system closed and RBI cycle start.
• Standard time is 48 hours.
CUSTOMER REQUEST
For customer request customer presence and id proof is compulsory.
• Mobile number.
• pass book.
• cheque book.
• address change.
• aadhar update.
BANKING STRUCTURE IN INDIA: -

(A)Scheduled Banks in India
PUBLIC PRIVATE FOREIGN REGIONAL
SECTOR BANK SECTOR BANK BANKS IN RURAL BANK
INDIA
Nationalized Old private banks
bank
Other public New private
sector bank banks
(IDBI)
SBI and its

associates
(B) Scheduled Cooperative Banks

Scheduled Urban Cooperative Banks
Scheduled State Cooperative Banks
47
Here we more concerned about private sector banks and competition among them. Today, there
are 27 private sector banks in the banking sector: 19 old private sector banks and 8 new private
sector banks. These new banks have brought in state-of-the-art technology and Aggressively
marketed their products. The Public sector banks are Facing a stiff competition from the new
private sector banks. The banks which have been setup in the 1990s under the guidelines of the
Narasimham Committee are referred to as NEW PRIVATE SECTOR BANKS.
(C)INDIAN BANKING INDUSTRY: -
The Indian banking market is growing at an astonishing rate, with Assets expected to reach US$1
trillion by 2010. An expanding economy, middle class, and technological innovations are all
contributing to this growth. The country’s middle class accounts for over 320 million people. In
correlation with the growth of the economy, rising income levels, increased standard of living,
and affordability of banking products are promising factors for continued expansion.
▪ GROWTH OF INDIAN BANKING ASSETS: -
The Indian Banking Industry is in the middle of an IT revolution, Focusing on the expansion
of retail and rural banking. Players are becoming increasingly customer - centric in their
approach, which has resulted in innovative methods of offering new banking products and
services. Banks are now realizing the importance of being a big player and are beginning to
focus their attention on mergers and acquisitions to take advantage of Economies of scale
and/or comply with Basel II regulation. “Indian banking industry assets are expected to reach
US$1 trillion by 2010 and are poised to receive a greater infusion of foreign capital,” says
Prathima Rajan, analyst in Celent's banking group and author of the report. “The banking
industry should focus on having a small number of large players that can compete globally
rather than having a large number of fragmented players."
48
DIGITAL BANKING: -
➢ MOBILE BANKING:
The My Kotak screen which is the landing page / Home Page of the Mobile Banking app now has
a new design. This is a fresh look to improve experience and for easy discovery of features in the
app.
This new page is currently available only on Android Phone (new App version 5.0)
What’s new:
• See your Account and Credit Card Balance on top of the page.
• You can check your Account / Credit Card balance from the home screen without need to enter
MPIN. This functionality can be activated by switching MPIN requirement to ‘OFF’ from Edit
My Kotak page in Settings.
• You can also personalize the home page by changing order of the cards on the home screen.
• Frequently Used: Based on your usage, you will see 4 most frequently used features on top of
the page.
• Different cards on Home Page: A user-centric listing of different products & services to
improve visibility and easy discovery of all major features.
811: -
• Open a new zero balance 811 savings account in 5 mins.

• Virtual debit card for 811 customers.
BANKING SERVICES: -
• Check balance of your Savings & Current accounts

• View past transactions
• Account Overview
• Open Term Deposit
• Open Recurring Deposit
• View Term & Recurring Deposits
• Request for account statement
• View MMID
• Modify MMID
• Term Deposit Calculator
49
TRANSFERS & PAYMENTS: -
• Add a beneficiary for fund transfer

• Modify a registered beneficiary
• Register Beneficiary from past one time transactions
• Transfer funds without registering beneficiary, through One Time transfer
• Repeat past transactions made through One Time Transfer
• Search registered beneficiary
• Select Favourites
• Make NEFT / RTGS fund transfer even after the cut-off time
• Kotak to Kotak Fund Transfer
• Fund Transfer between own accounts
• IMPS Fund Transfer using Account No / IFSC (P2A)
• IMPS Fund Transfer using Mobile No / MMID (P2P)
• Schedule Fund Transfer post cut off time
• View Scheduled Payments
• Manage Scheduled Payments
• Send Reciept
• Scan & Pay
• Send and receive money without entering bank information using UPI
• Create a new VPA for UPI transactions
• Change the account linked to your Kotak VPA.
• View UPI Transfer history
• Manage / View Collect request
BILL PAY & RECHARGE: -
• Register for BillPay using Add biller

• Pay due bills
• Make instant payments to your registered billers
• Set auto pay to make payment automatically using Manage AutoPay
• Mobile recharge
• Browse mobile tariff special plans
• Repeat past mobile recharges
• DTH Recharge
• Repeat past DTH Recharges
CREDIT CARD: -
• View summary of your Credit Cards

• Pay your Credit Card bills
• View past billed statements
• View unbilled transactions
• Balance Transfer
• Convert transactions to EMI
• Service Requests
• Cashless payment at POS using mVisa
50
• Outstanding to EMI
• Balance Transfer on EMI
INVESTMENTS: -
• Purchase Mutual Funds (SIP / One Time)

• Redeem Mutual Funds
• Keep a track of your investments
• Get the latest NAV report
• Check status of your transaction requests
• Cancel your transaction request
KAY MALL: -
• Book domestic & international flight tickets

• View flight booking history
• Cancel flight booking
• Make hotel reservations
• View hotel reservation history
• Book bus travel
• View bus booking history
• Shop on Flipkart and Shopclues through e-commerce
• Subscribe to magazines
• Cashless payment at POS using mVisa
• Book Train tickets on IRCTC
• View and Cancel Train bookings
• Mobile Pay
SERVICE REQUESTS: -
Debit card
• Activate/Deactivate Debit Card

• Regenerate PIN
• Switch Primary Account
• Report loss of card
• Set / Remove international usage facility for your card
• Image Debit card
Credit Card Requests
• Instantly generate PIN

• Request Add on card
• Auto Debit
• Report Lost / Damaged Card
• Register for E-statements
• Card upgrade
• Card Limit Increase
• Switch On / Off
51
Cheque Requests
• Request for cheque book

• Status enquiry of your cheque
• Stop cheque request
Demat Request
• Request Client Master List (CML)

• Request Pledge Form
• Request Nomination Form
• Request Statement of Transaction
• Request Statement of Holding
• Request Statement of Billing
Account Related
• Activation / Deactivation of Passbook

• Deregistration of Printed Statement
• Upgrade Account Variant
• NACH Cancellation
• Change of Home Branch
Profile Related
• Email ID Update
• Mobile Number Update
• PAN Update
• Aadhaar Number Update
• FATCA Declaration
DEMAT: -
• Add ASBA beneficiary

• View and Edit ASBA beneficiary
• Apply for ASBA through mobile
• View past ASBA applications
• Check your account overview
• Check your account activity
• View your holding details
MY KOTAK: -
• Select widgets to personalise your home page and get all the information in one place
• Option to set MPIN Off and view certain information without logging in
• View alerts & notifications
• Get One View of all account
52
➢ NET BANKING: -
Now with Net Banking you can enjoy a convenient way to bank from the comfort of your home
or office. Explore a one-stop solution for all your banking needs 24x7 with Kotak Net Banking
services.
Other Features
• Transfer funds online between your third party accounts with Kotak Mahindra Bank, or any other
bank account via NEFT, RTGS or IMPS
• Book a Fixed / Recurring Deposit and do premature withdrawal online
• View and update your Profile details such as mobile number, email ID, correspondence address,
PAN Card, Aadhaar Number, FATCA Declaration, etc. online instantly
• View account balance, account activity and check cheque status
• Pay your Utility Bills, Credit Card, Recharge prepaid mobile / DTH using Kotak BillPay
• Recharge prepaid mobile phone and DTH accounts
• Book Air, Rail, Bus tickets and do Hotel bookings online
• Place requests for a cheque book, Payment Gateway registration and many more transaction
services
• Re-generate Debit Card PIN, Activate/Deactivate Debit Card, Activate/Deactivate Debit Card for
International Usage, Link Accounts
• Apply for New Debit Card, Upgrade Debit Card, apply for Image Debit Card, Apply For Priority
Pass, Apply for Card Protection Plan
• Download digitally signed statements through Statement tab
• View securities available for Demat Accounts
• Safe online shopping with Kotak Netc@rd at over 8500 websites
• Invest/Redeem in Mutual Funds online and view current Mutual Fund portfolio
• Apply for IPO/FPO/Rights Issue without any paperwork from the convenience of your
home/office using ASBA facility
• View Kotak Life insurance policy, switch funds, pay premium online
• Apply online for new Kotak Life insurance policy
Bank account related services now on WhatsApp:

To get started, give a missed call on 9718566655 If you are on mobile, click here to get
started.
53
Banking on WhatsApp
We’d like to be your WhatsApp friend!
Kotak Mahindra Bank is always looking for ways to make your banking simpler and more
convenient. We have introduced WhatsApp Banking to help you receive updates or avail services
via the WhatsApp messaging platform.
How it works: Register yourself by giving a missed call on 9718566655 from your registered
mobile number then Add ‘022 6600 6022’ to your mobile contacts
Go to WhatsApp, search for the contact and send “help” as a message to know the list of services
available and Simply type the number against the service like “1” and follow the steps on screen.
Changed your mind? No problem! You can opt out at any stage by saying ‘Stop’
Kotak Mahindra Bank chooses its channels carefully to ensure safety and security of its customers.
To know more, visit www.kotak.com/privacy for our privacy policy. WhatsApp messages are
secured with end-to-end encryption. To know more, visit www.whatsapp.com/legal/#privacy-
policy. The WhatsApp channel will direct customers seeking information on the following service
requests to Kotak website.
By registering through missed call, you provide us consent to send important information and
service updates to you on WhatsApp. Don’t worry. We won’t spam you.
➢ BHIM UPI: -
Discover a quicker and easier way to send/receive money without entering your bank account
details.
BHIM UPI allows you to send/receive money using unique identifiers called 'Virtual Payment
Addresses (VPAs)/UPI ID' for e.g. Myname@Kotak. There is no need to carry your Debit or
Credit Cards or remember details like bank account numbers or IFSC codes. No hassle of adding
a beneficiary before transferring money to another person's UPI ID.
54
➢ SMS Banking: -
We understand that banking needs don’t arise keeping banking hours in mind Bank when you
want, even without internet.
SMS Keywords
• SMS requests to be sent from your registered mobile number to 9971056767 or 5676788.
• Standard SMS charges apply
Make Keya do it: -

Welcome KEYA, Kotak’s smart virtual assistant is now on Google Assistant. Google Assistant is a
virtual assistant powered by artificial intelligence and developed by Google, that is primarily
available on mobile and smart home devices.
NRI BANKING: -
Moving abroad? Settle money matters first
NRE Rupee Savings Account

Keep your hard earned money from abroad safe at home.
55
Other Features:
• Fully and freely repatriable deposit (both principal and Interest)
• Interest is earned on daily closing balance on your savings account at 4.00% and is paid on half yearly
basis
• Global Debit Card allows access to your bank account anytime, anywhere on all VISA ATMs and at
merchant locations both in India and abroad
• At Par Cheque book along with 24/7 access through phone banking
• Net Banking allows you to access account from across geography as per your time zone and convenience
to carry out banking transaction from transfer of payment, book term deposit to payment of credit card
and utility bills in India
• Home Banking Services in India
• 2 Way Sweep provides a dual opportunity to earn higher interest and manage cash flow at the same time
• The principal amount and the interest earned on an NRE Account are exempt from Income Tax in India
• It can be jointly opened by NRIs/PIOs only. However, the same be opened jointly with Resident Indian
on former or survivor basis
NRE Platina Savings Account

An exclusive banking solution for your diverse financial needs.
56
Other Features
• Easy and economical remittances into India by cheque or wire transfer or Click2Remit
• Preferential Forex rate for transaction above USD 25,000/- or equivalent
• Fully and freely repatriable deposit (both principal and Interest)
• Interest is earned on daily closing balance on your savings account at 4.00% and is paid on
quarterly basis
• At Par Cheque book along with 24/7 access through phone banking
• Complimentary Net Banking facility
• Home Banking Services in India
57
MARKETING AREA: -
Place in the Marketing Mix o Kotak Mahindra Bank:
Kotak Mahindra Bank is of Indian origins and has its headquarters base at Mumbai in
Maharashtra. It has an international presence via its global offices in Singapore, Mauritius, Dubai,
San Francisco, London and New York. Kotak Mahindra Bank has adopted an intensive
distribution network so that its products and services are available in every nook and corner. It
has two thousand and forty-four ATMs and one thousand three hundred and thirty-six branches
spread in seven hundred and two places in India for efficient handlings.
It offers services to nearly fifteen million clients with help of an efficient workforce of more than
forty-six thousand and five hundred employees. Its distribution channel includes satellite offices,
representative offices and franchises spread in both urban and rural parts. Kotak Mahindra Bank
also offers phone, mobile and internet banking facilities anytime and anyplace 24*7. Online
Banking is free of charge and is possible with a single click.
Price in the Marketing Mix of Kotak Mahindra Bank:

Estimated revenues of Kotak Mahindra Bank is rupees 27,954.52 crore and net income rupees
3,431.12 crores at the end of the financial year 2015-16. Banks have a unique way of pricing
because it includes both high and low rates depending on customers and also the type of service
and product required. Kotak Mahindra Bank has also adopted an affordable pricing policy that is
different for the individual customer from that of corporate clients.
It offers loans to its customers and charges flexible and easy EMIs for repayment. It has kept its
rates of interest for services and products reasonable especially for individuals. Kotak Mahindra
Bank has adopted a value-based pricing policy for its corporate clients that have been implemented
after a complete evaluation of market and the price rates set up by competitors.
Promotions in the Marketing Mix Of Kotak Mahindra Bank:

Kotak Mahindra Bank has offered easy, convenient and safe options to its clients and it is reflected
in its tagline let’s make money simple. It realises that marketing is an integral part of any
organisation and has adopted several plans for promoting its services and products. Ads have been
launched in television channels and are aired on radio for gaining positive visibility. Hoardings
have been set up in popular places so that it can earn maximum publicity. It has also taken help of
mobile and internet to launch several promotional campaigns Insights about Marketing - Kotak
Mahindra Bank members on LinkedIn
Top company’s comparison
Kotak Mahindra Bank - 551

HDFC Bank - 39
Axis Bank - 24
ICICI Bank – 23 Indusland Bank - 15
Other Committees
1. Vigilance Committee
• The terms of reference of the Vigilance Committee is as follows:
• to guide the management on all aspects of vigilance in the bank;
• to formulate policies on preventive and detective vigilance;
58
• to undertake an inquiry or cause an inquiry or investigation to be made into any
• transaction in which any employee is suspected or alleged to have acted for an improper
purpose or in a corrupt manner;
• to tender independent and impartial advice to the disciplinary and other authorities in
disciplinary cases, involving vigilance angle;
• to exercise a general check and supervision over vigilance work in various departments of the
Bank;
• to undertake or cause an inquiry into complaints received against employees involving a
vigilance angle and recommend appropriate action; and to look into vigilance issues pertaining to
bank’s dealings with outsourced agencies/vendors.
2. Asset Liability Committee

• The market risk decisions for the Bank
• Oversee market risks in the banking book as well as the trading book
• The decision making committee for key market risk issues.
3. Credit Committee
• Approval of credit proposals; Review renewal of limits;
• Waivers taken;
• Monitor portfolios;
• Review the status of all non-performing assets;
• Review proposals put to the Board
• Review recovery status.
4. Customer Service Standing Committee

• To ensure timely and effective implementation of the RBI instructions Also that it receives
the necessary feedback to determine that the action taken by various departments of the
bank is in tune with the spirit and intent of such instructions.
5. Committee for Identification of Wilful Defaulters and Non Cooperative Borrowers

• To review the Wilful Defaulter Assessment Note and decide whether the borrower should
be classified as Wilful Defaulter.
6. First Tier Audit Committee

• To re-view matters before they are placed at the Audit Committee -
7. Information Security Committee

• Developing and facilitating the implementation of information security policies, standards
and procedures.
• Monitoring the implementation of information security initiatives.
• Reviewing the security incidents, security assessments and monitoring activities across
the bank.
• Reviewing the status of security awareness programmes.
• Assessing new developments or issues relating to information security.
8. Investment Committee
• Handles matters relating to market risk, Take dealing decision for limits as per policy
59
9. IT Strategy Committee
• Perform oversight functions over the IT Steering Committee (at a senior management
level)
• Investigate activities within this scope
• Seek information from any employee
• Obtain outside legal or professional advice
• Secure attendance of outsiders with relevant expertise, if it considers necessary
• Work in partnership with other Board committees and Senior Management to provide
input, review and amend the aligned corporate and IT strategies.
10. Premises Committee

• To decide on premises on purchase / lease / rental basis assessment of terms and
conditions of the above decisions for surrendering / shifting of premises to address
grievances of landlords / lessors.
11. Steering Board Committee

• Steering Board Committee would have the responsibility to govern the duties of the
Internal Complaint Committee and also decide on the penal action related to the offences
made under the Policy on Sexual Harassment of Women at Workplace.
60
OBJECTIVE AND METHODOLOGY: -
OBJECTIVES: -
• Study about the requirements of pos machine to the customer

• Study about the usages of pos in the market
• Study about the pos market portion of kotak bank
• Study about the need of customer towards pos
• Study about the requirements of casa and loan
METHODOLOGY: -
On the basis of marketing research data, we are selecting primary data and in that we are doing
quantitative data method for quantify the data and generalize the results from the sample to the
population of interest,
And in that we are using method: -causal experimentally data method

because there are 272 data entry of sample and it’s in large number of respective cases
so we need causal data method.
Data collection method is structured and data analysis is statistical because all figures and
data are included in this method.
Group respondents: - 272
Group Composition: - respondents,
Physical Setting
informal atmosphere
Time Duration
45 days’ survey
Recording
Through google form
Moderator
Observational
61
A QUESTIONNAIRE REGARDING MERCHANT ACQUIRING EDC TERMINAL
SURVEY.
THE PRESENT QUESTIONNAIRE WILL BE USED FOR STUDYING VARIOUS
INFORMATION REGARDING FOR POS MACHINE IN VADODARA CITY
*Required
1. DO YOU KNOW ABOUT POS (POINT OF SALE)

SWIPING MACHINE? * Mark only one oval.
Yes
No
2. IN WHICH BANK YOUR POS ACTIVITY ARE

CONNECTED?? Mark only one oval.
HDFC BANK
ICICI BANK
KOTAK MAHINDRA BANK
SBI BANK
IDBI BANK
AXIS BANK
CITY BANK
YES BANK
PRIVATE COMPANY
3. DO YOU KNOW ABOUT USAGES OF POS

MACHINE? * Mark only one oval.
Yes
No
Maybe
4. WHICH TYPE OF POS MACHINE YOU ARE

USING??? Mark only one oval.
GPRS
DIGIPOS
MPOS
PSTN
5. DO YOU HAVE ANY

REQUIREMENTS OF POS?? *
62
6. HOW LONG YOU ARE USING POS
MACHINE? Mark only one oval.
0-6 MONTH
6 MONTH-12 MONTH
1 YEAR- 3 YEAR
3 YEAR - 5 YEAR
MORE THEN 5 YEAR
7. WHICH RATE IS OFFER BY YOUR

BANK ON DEBIT CARD?
8. WHICH RATE IS OFFER BY YOUR

BANK ON CREDIT CARD?
9. WHAT IS THE % OF PROFIT GROWTH OF YOUR STORE THAN

LAST YEAR? * Mark only one oval.
NEGATIVE
0%- 10%
10%-20%
20%-30%
30%-40%
MORE THAN 40%
10. DO YOU HAVE EVER TAKEN ANY LOAN FROM BANK FOR
YOUR STORE? * Mark only one oval.
Yes
No
11. IF YES, THEN FROM WHICH BANK?
63
12. HOW MUCH INTEREST RATE YOU PAY YOUR
BANK FOR LOAN? Mark only one oval.
1
2
3
4
5
6
7
8
9
10
13. IF NO, THEN DO YOU HAVE ANY REQUIREMENTS OF LOAN?
14. DO YOU HAVE ANY

REQUIREMENTS OF CURRENT
ACCOUNT, SAVING ACCOUNT OR
BOTH? *
15. HOW MUCH TURNOVER OF

YOUR STORE? Mark only one oval.
0-100000
100000-200000
200000-500000
500000-1000000
1000000-2000000
MORE THAN 20,00,000
16. DO YOU USE NET

BANKING? Mark only
one oval.
Yes
No
64
17. WHICH YOU PREFER FOR YOUR POS MACHINE
CHARGES? * Mark only one oval.
ANNUAL
MONTHLY
18. WHAT IS YOUR POS MACHINE CHARGES? *
19. WHAT IS YOUR ONE TIME INSTALLATION

CHARGES? * Mark only one oval.
NIL
100-200
200-300
300-400
400-500
500-600
MORE THAN 600
20. WHAT IS YOUR TRADE

PATTERN? *
CASH
CREDIT
BOTH
65
PERSONAL DETAILS
21. OWNER NAME *
22. STORE NAME *
23. POSSESION.
OWNERSHIP STORE
RENTAL STORE
24. ADDRESS OF YOUR SHOP *
25. CONTACT OR MAIL ID *
66
67
68
69
70
71
72
73
74
75
76
77
CONCLUSION: -
Banking has become one of the most important tools for the success of any country. It has become a
backbone of any countries growing economy. Banking over the year, in India has seen lots of ups and
downs. Today due to liberalization of the economy, more and more sectors are becoming more and more
competitive. Banking is no different.
Bank like kotak Mahindra and others banks in India are doing terrifies job in banking sector handling
better human resources, adopt new technology, and bring new concept and managing standard.
Banking sector has seen a lot of transformation in the past post liberalization period, it has become very
important for bank to give services best to their capabilities. If the customer are not satisfied with the
service provided by the bank, they will transfer their account to some other bank. Result is loss of revenue
for the bank and the loss of goodwill.
New technology needs to be introduction in the banking sector it is utmost clear that people are not only
expecting normal banking services but they want to be as their business partners and help accordingly.
78
BIBLOGRPAHY: -
WEBSITES: -
WWW.KOTAK.COM
WWW.WIKIPEDIA.COM/ KOTAK HISTORY
WWW.MONEYCONTROL.COM
WWW.NETMBA.COM
• NEWS PAPER
• FACT SHEET AND STATEMENT
• TELEVISION AND CHANNEL
https://www.indiastat.com/banks-and-financial-institutions-data/3/scheduled-commercial-
banks/250/point-of-sale-pos-terminals/910840/stats.aspx (FOR POS)
https://www.kotak.com/j1001mp/netapp/MainPage.jsp (KOTAK BANKING)
https://www.google.com/search?q=point+of+sale+machine&source=lnms&tbm=isch&sa=X&ved=0ah
UKEwjj0KrItPriAhUFb30KHUxBCuMQ_AUIECgB&biw=1370&bih=661 (POS MACHINE IMAGES)
https://www.kotak.com/en.html (FOR KOTAK MOBILE BANKING)
79

G.H. Patel Post Graduate Institute of Business Management: Summer Internship Training Project Report

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SUMMER INTERNSHIP TRAINING PROJECT REPORT

G.H. PATEL POST GRADUATE INSTITUTE OF

SARDAR PATEL UNIVERSITY

INTRODUCTION AND HISTORY OF KOTAK MAHINDRA BANK 6

VISION AND MISSION OF KOTAK MAHINDRA BANK 10

OBJECTIVES OF KOTAK MAHINDRA BANK 11

KEY GROUP OF KOTAK MAHINDRA BANK 12

REWARD AND RECOGNITION OF KOTAK MAHINDRA BANK 13

ORGANIZATION STRUCTURE OF KOTAK MAHINDRA BANK 14

COMPETITORS AND CURRENT POISITION 15

SWOT ANALYSIS OF KOTAK MAHINDRA BANK 18

PRODUCTS OF KOTAK MAHINDRA BANK 19

INTRODUCTIONS OF POS (POINT OS SALE) 22

TYPES AND BENEFITS OF POS 23

SYSTEMS OF POS BY KOTAK MAHINDRA BANK 24

BENEFITS OF POS BY KOTAK MAHINDRA BANK 27

SWOT ANALYSIS OF POS BY KOTAK MAHINDRA BANK 28

FEES AND CHARGES OF KOTAK MAHINDRA BANK 30

INTRODUCTIONS & CONCEPTS OF CASA OF KOTAK MAHINDRA BANK 40

DIFFERENT TYPES OF CASA OF KOTAK MAHINDRA BANK 41

FINANCIAL STATEMENTS OF KOTAK MAHINDRA BANK 45

OPERATIONAL ACTIVITIES OF KOTAK MAHINDRA BANK 47

DIGITAL BANKING OF KOTAK MAHINDRA BANK 51

MARKETING AREA OF KOTAK MAHINDRA BANK 62

QUESTIONNAIRE OF KOTAK MAHINDRA BANK 73

7TH MAY, 2019

HISTORY OF KOTAK MAHINDRA BANK: -

VISION AND MISSION OF KOTAK MAHINDRA BANK

2. The Most Preferred Employer in Financial Services

3. The Most Trusted Financial Services Company

OBJECTIVES OF KOTAK BANK: -

Kotak Mahindra Capital Company

Kotak Mahindra Prime

Kotak Mahindra Asset Management Company

Kotak Mahindra Old Mutual Life Insurance Limited

Kotak Mahindra Asset Management Company

REWARD AND RECOGNITION OF KOTAK MAHINDRA BANK: -

ORGANIZATION STRUCTURE OF KOTAK BANK: -

CORPORATE SALARY ACCOUNT

SAFE DEPOSIT LOCKER ACCOUNT

DIGIPOSPOS MACHINE MPOS POS MACHINE

PSTN POS MACHINE GPRS POS MACHINE

POS COMPETITORS OF KOTAK: -

STANDARD LOWEST STANDARD LOWEST STANDARD LOWEST

1000 500 1000 500 1000 500

750 550 650 500 450 250

8000 6000 6000 4500 8000 8000

The value of a POS system

A point-of-sale system can benefit your small business in a number of ways:

2. BETTER RECORD KEEPING

3. EFFECTIVE USE OF INFORMATION

Opportunities of a POS System

FEES AND CHARGES OF KOTAK MAHINDRA BANK: -

Average Quarterly Balance (AQB) in Rs. 100000.0

Through Net NIL

Through Net NIL

Out-station Cheque Drawn at Kotak <10K: 50/Chq; 10K - NIL Charges

Out-station Cheque Nil NIL Charges

RTGS Inward Nil NIL Charges

NEFT Inward Nil NIL Charges

Fund Transfer Inward Nil NIL Charges

Cheque Pick- NIL Charges