SUMMER INTERNSHIP PROJECT REPORT

On
Bharti Airtel

Prepared By – Ankur Mittal (2019021015)

Guided by - Dr.Sunil Patel
Submitted to - UWSB (United World School of Law)
(2019-22)
Marketing strategies of telecom industry : A comparative analysis of Bharti Airtel and Idea Cellular
with special reference to eastern Rajasthan:

Mishra (2013)22 advised that the idea of "Blue Ocean" approach may be implemented to the Indian
Telecom industry. Lear and uninterrupted community, fine of carrier, community insurance in
farthest of regions, price for cash and financial VAS are essential elements for the fulfilment of
telecom carrier providers. A huge part of rural marketplace is untapped in conjunction with city and
semi-city areas. This method may be used to decorate competitiveness in penetrating markets each
current and new.

Kajale A. Ramesh (2012)23 targeted on knowledge patron want and desires with the assist of dating
advertising. Relationship Marketing enables in knowledge clients and therefore aids in customizing
services and products from them. It enables in managing unpredictable needs of clients. It is
certainly considered one among maximum effective method to upbeat competition.

Kotler (2010)24 described advertising approach as a grasp plan to satisfy agency objectives. This is
executed with the aid of using investigating goal markets approximately their wishes and
expectancies and designing appropriate advertising blend that satisfies client and the enterprise.
When a product is launched, the top control comes to a decision fee of product primarily based
totally on the right track marketplace and decrease control does the project of speaking the equal to
goal clients the use of four P's i.e., Product, Place, Price and Promotion.

Financial Performance of Telecom Companies with Special Reference to Bharti Airtel Ltd

National Telecom Policy (1999): Projected a goal seventy-five million phone traces through the 12
months 2005 and one hundred seventy-five million phone strains through 2010 has been set. Indian
telecom area has already executed a hundred million traces. With over one hundred million phone
connections and an annual turnover of rs.61000 crores. Our gift tele density is round 846 million
subscriber withinside the 12 months 2011.India has the world's biggest cellular phone consumer
base with over 1157.04 million as of July 2018².

Wellenius and Stern (2001): facts concerning these days as a essential issue of production, along
capital and labour. The data financial system in accordance or one-0.33 to one-1/2 of gross home
product (GDP) and of employment in company for financial cooperation and Development (OECD)
nations withinside the Nineteen Eighties and is predicted to attain 60 percentage for the European
network withinside the yr. 2000. Information additionally debts for a great share of GDP withinside
the newly industrialized economics and the cutting-edge sectors of growing countries³. World
Telecommunication Development Report (2002)
In this record explains that community expression in India turned into observed via way of means of
a growth in productiveness of telecom body of workers measured in phrases of ratio of range of
most important strains in operation to overall quantity of staffs.

Indian Telecommunication Statistics (2002) in its look at confirmed the longer-term fashion in deliver
and call for of Direct Exchange Lines (DEL). Potential calls for telecom carrier is a good deal greater
than its deliver. In eventual decade of sect oral reforms, there was substantial increase in deliver of
DEL".

Economic Survey, Government of India (2002-2003): has stated critical desires of telecom sectors as
turning in low-price excessive velocity pc networking to the most important quantity of firms. The
range of the corporation strains in line with one hundred folks of the populace that is referred to as
tele density has stepped forward hastily from 43.6 in March 2001 to 4. nine in December 20027.

Braff Adam, Passmore and Simpson (2003) He say's on this book, awareness the ones telecom
provider companies even in United States face a sea of troubles. The outlook for US wi-fi providers is
challenging. They cannot develop via way of means of obtaining new clients; in fact, their new
purchaser is in all likelihood to be migrated from different companies. Indeed, churning will quantity
for as a whole lot as 80% of latest clients in 2005. At the equal time, the carrier's Average sales in
keeping with User (APRU) is falling due to the fact clients have.

A study of evolving business model with special reference to Bharti Airtel limited

Jackson Fernandez and Ram Kumar Kakani (2010) of their paper on "Understanding Dynamics in an
Evolving Industry: Case of Mobile VAS in India" try at knowledge the strategic dynamics of the
evolving surroundings inside which the Indian gamers are operating, the demanding situations and
shape of the same.

Tripathi, Shalini N; Siddiqui, Masood H (2010) has carried out an empirical research of patron options
in cellular offerings and concluded that carrier vendors should try and advantage treasured
perception into customer possibilities, and layout cell carrier applications accordingly, the goal being
willpower of the relative significance of attributes in client preference procedures associated with
carrier programs.

Kushan Mitra (2010) analyses different factors contributing to opposition 'lo Indian Telecom
Industry. Besides decreasing of prices, expanded efficiency, extra innovation, tremendously tech
enterprise higher exceptional offerings are a number of the motives that are boosting opposition
among numerous telecom carrier vendors.
Mayank Aggarwal and Viji Gupta (2009) have carried out a Comparative Study of Telecom Service
Providers In India. Business matrices like internet sales, income after tax, marketplace capitalization
and degree of pleasure of the clients are critical signs depicting the stand of the businesses
withinside the marketplace. A comparative analysis.

A Study of Strategies for Customer Acquisition and Retention of Selected Mobile Communication
Service Providers In and Around Pune City

Kwiseok Kwona and Cookhwan Kimb (2012)¹¹, authors defined that once there's eager opposition
withinside the market, each firm, like to draw as many clients as they could thru personalization
merchandise or services. But it's far much less understood the effect of such personalization
techniques i.e. personalization dimensions on consumer retention. This has led to a loss of concord
on how satisfactory personalization techniques ought to be designed to fulfill as many clients to
keep them. Thus to deal with this trouble the authors recognized exceptional dimensions of
personalization and compare the effect of such personalization size on patron retention. Authors
performed the have a look at which includes 372 contributors the use of factorial layout experiments
through enforcing real personalization systems. The final results of the examine famous that, every
of the scale has a clean effect of the client retention. Thus in the long run of take a look at, authors
concluded the look at through offering the optimum aggregate of personalization dimensions in an
effort to end result into consumer pride and loyalty ensuing in consumer retention.

Every organisation has their client acquisition and retention techniques however nonetheless the
company want to broaden techniques to collect more recent clients to update and upload the
prevailing antique clients. Many a instances’ clients may also discover a selected company's
merchandise as out of date after its use for a long term duration and can update with a few different
company's merchandise, therefor the company have to constantly awareness on formulating new
advertising techniques to be able to assist the organisation to collect and hold new clients. Thus
writer concluded that the advertising system need to continually goal to collect new clients.

Mark D. Uncles, Robert East and Wendy Lomax (2013), of their take a look at attempted to discover
solution to the question, whether or not the clients received thru commercial have been maximum
precious or the clients encouraged through the prevailing clients. Various elements covered
withinside the look at have been patron satisfaction, client recommendation, patron acquisition and
retention, patron value, and extraordinary modes of acquisition of clients. The look at covered 6578
facts pertaining to fifteen distinctive merchandise and carrier class grouping. The take a look at
discovered that, the glad clients do greater referrals and advocate the emblem extra strongly. Such
clients received via referral and pointers have greater retention than the ones clients obtained thru
marketing and marketing and promotion. The locating additionally indicates that, referred clients are
extra treasured and worthwhile in comparison to the ones clients obtained via marketing and
marketing, however it rests real simplest if their retention is extra than the ones of received via
marketing and marketing. Thus the authors concluded that, the companies acquired extra blessings
from the endorsed clients as it's miles the end result of social amplification.