CH2-Macio ewivonmend analysis Macro envivonment: factors that impact many organizations, sectors » industries. E layers of the busmess envionment: Analysing the macro -ewvivenment: E | Forecasting * megatrends ESI * inflextion points ie analysis este a : ee Predicti * non-market liction emphasis : Scenario analysis 5 Learning emphasis about aifer. fossibilifies E Organizations should consider both: mavket and von -market aspect of the deay- bai envivonment: consis!s of economic imtevactions + customers / suppliers /compelitovs: i ction. market envivenmert: government, media, Campaign s ato create conve 2- nome goups 240 even and build veputation. | PESTEL: helps idewlify important issues influencing The siveteag: | Watiess, = government = Taxation f i ee ‘eal visk in foveign mavked lations: ~ foreign trade veg! - Snob iw Wade blocks mee exposure to civil sotiely 4 3 = EXPAT ih stele: Cos oumev, supplier ov casloner) companies facing political champe Hhveats amd oppor Polidical visk omalysis: exlernal-intevead dimension: - enna ic 01 CKSA on Oil prices: 4 oe “ a fe pena Coppemment changer pressure from beal groups) oe proups comm waise political issuesr social media duniliess should carey Macvo- wicve dimension: a ae 2 diets whole coumtvies C general political stability): = Micro: specific organization ov sector, Direct state involvement High eg. Defence industry ‘eg. Canal industy Political exposure al Low eg, Food industry eg. Hotel industry TUN HVVOMn nena ene aap LL ee Ecovemicst ~iwlevesd votes cycle ri 8 Intrestrcture cycle (15-25 years) Juglar investment = personal disposable income = unemployment vates « busines cyeles = different growth vates- economic cycles: 5 : I+ Kitchin€ stock) cyel 7 ———— 20 ee i Neal et r 3) AS economies emerge from yecessions- y slows, companies buy Jess 2-Suglav Cinvesdment) cye investment in capital eg aPler it fully depriciates. B-Kuzneds € infvastructuve) 15-25 yeavs- follow the lite-spam of infrastructave- vulwevable 42 economic cycles? industries: spending cam be delayed: cycle (7-11 years) Kitchin stock cycle (3-4 years) I yeaws. pment. companies spend again on equipment only Some economies ave adiscvetionowy spend Cavs, housings vestuvants 1 induslvies: Caielines adding ahigh fixed cos 7 hotels) i leads competitive price $ WSodiall can be analyzed by: p eldery services jons). move demand fe ~ demographics: Caging populadi i graphics: Caping po : i = geogiaphy: industries and wmavkeds concentvated in cevtain locations: 7 Changes in callave ethical atfidudesy consamerisiny Whe side changes. Pp movkets- that interact move the field - sincome distvibudion: influence sizes o! rommnesntly, BF OM thaw organi sorganizational field: a caren Ee trequently with each others ae sSociogvams: maps ef potentially chelps assess the effectiveness of netwpvks Te undersdevd power, imovation and effectiveness of saciograms, consider: Neleork density: nunbev of jnlev comections between members move communicad ideas. important social /economic connections. aud identify the most powarlal /imovative: ion» wove parizations. Broker positions: ovepnreation intevacts with otter oW : iz informacion: ified Ss oes ty with the mebers: cconeal fee” ca kT i ob lett calle i cect fit oR i wove Ne vs ueWVeenHIS RG? new discoveries im dechnobgy, may create opportunities oud threat. indicators of innovative activity: - 1 vesearch aud development budgeds: Pound in financial veports. 5. cite They veseavch » geogk scholav 2 cilation omalysis: how othe: B- Polending activity: vepisleved im patente Ue new product awnoancement: via median B- media covevage: covev lates! technologies were . : EeSlag EAL - envionment prolection: enevay problems, global wamings recycling: ecological challenges: 1- divec} pollution obligations minimize production of pollution, then also dispose waste. 2- Product stewavdship: manage ecological isnes throughout the endive lite cycle an i oduct in the futuve- 3 agian development: the ability of producing the pr duct i e < sustain vou matevials>+ Sources of presuve: Ecological: a . ‘certainty s Pollution|is = Pret, plebat worming iF Proves ovis Y cars potltion is move visible than folition Om 28% 1 1 yan iy dangey Semothitysewelioxpl. beavs in denger, vaceive move attentie Organisational field: * activism: active guivenmental qvoups: Sinseneei lac so Wide tanages wien veleot hs Internal orgar leader values «40 | prefect envivonment Jigations- BRU lon Lehaciors, contslent with somtegiea! aoe motives to vespond 4° ecological issues = : ; |p competitiveness: veducing ewaste Ay yednce expenses com impose oO premiam Price oe vepataction D- legitimac; g-vesponsibility: rom \eadeys values > ‘Legal covev all types of vules- fovinal ond. informe! i ica eagelter #P capitalism . orate me vegulations Teamal aimd inferwnad Wales define 2 Sms wees dbterent re emivonments: Fr tawection and verortng FF compelilion vequladions S. labors ewivonmental cinforwal rules: norms and et : as diffeverd cvays to doing business: — sisifton, Rmewce Om wovkets: cliberal market economies? Pau come die Aenea srimated. wavked ecowsmies” a eal jes: the state owns ov inFluenc: _ deve lopme panty thet ove impor ob de Re consumer vepulations: pected behavior. eg yee of companies al mavket economil ‘Jaut do the dovelopinent VV MPM PWT TTT ON PPMP APP em Pom mm" .— Key drivevs for change: ental factors liKely te have high impact on industvies, ave environ and influence stratepies eithin hem using the PESTEL framework: \-expply selectively 4o identity Deidemdity Pactors that ove impa Z-use data to support poinds, and analy Lp identifly opportunities oma Hhveorts: Forecasting approaches: “single point: low wnce' dys predict population increase | Range: median uncerlainity. Ccorinuous) iy. Continous) yp aaprees. ab eeballlty Romge of possible outcomes + differt allemative Aeluves: high uncertainily C discomtinaons>. event Peaclures linet and di whant cuwently, and will be importeut im the flave. ze tvevds: Possible outcomes, but di Divections of change: bids of infovmeadion. weak signals: advanced sion cvepedition of the signal may | stadicated the ends. small te its importance of feduve Av indica -worlgage fai! Pinawetal evisis- ints: me i iw qrends- points: sharp shifts + ie pat ifs influence lasts IPlexion fov decades: wmegatvends rave large scale slow = Aging populations = climede changes afte | Scenavio amalysis: views of how dhe macro envivenment might delelop in the fucts ave: wasad in conditions of high uncevtainity- eased wove Por leaning than predicting, ect agrice uve , touvim high uncevtainity Sconavio cube: phigh potertial impact Ee independenc@ steps of scenario omalysis: {define scenavio scope: in Jews 2- Identify Key dvivers for change: and hove high impact: ag. develop scenario eborias: description of each ontcame ‘ Un identity impact of each conavios ond evaluate felave stradlegies Be monitov propvess: of industry, region, Hime PESTEL factors that ave independert, uncevtain E & E factors that impoct the industyy J market. E E E E