A Business plan on Tender coconut

juice

Company name: Newzy Company

Brand name : Chill Me
Headquarters : Kerala
Email address :
Newzy33687@gmail.com

Project report by
Sahana m
Presented to
Manjunath sir
Content
 Company information
 Vision and mission
 Location
 Raw material resources
 Where & how to buy
 Machine
 Employee requirement
 Product
 Ingredients
 Production Process
 Unique features
 Packaging details
 Pricing details
 Profit details
 Market analysis
 Competitors name
 Competitors price strategy
 Demand for soft drinks
 Our marketing strategy
 Analyzing competitor market strategy
 Operation strategy
 Financial Plan
 Analyzing risk
 Social plan
 Exit Strategy
 Conclusion
Coconut Juice

About Company
Coconut juice is a private company which
is engaged in beverages currently.We are
providing coconut juice naturally.we promise
to satisfy our customer and to deliver the
best.
Vision and Mission
Vision
To deliver best Quality and Healthy
products.
Mission
 To retain customer
  To be top among other company
 Extend our company
 To have a diversification
 To be a multi national company
Location
It would be approptiate if we start in kerala
as the raw material required for coconut juice
is largely available and at best price.
If we start in another area or state it may
cost more as the raw material is not available
near the factory as much and it includes more
transportation cost. So, it’s better to start in
kerala as the required material available there.

Where and how to buy tender coconut

Creating a contract with those peoples

who have land with coconut trees. Contract
cost will be the average of Rs.60000/- for one
acre and it is based on the trees with a number
of coconuts and size of tender coconuts. Make
a contract for 100 trees.
Required material for production
  Raw materials
 Machine for production
 Employees

Where to buy the machine

Machine is available in a market.Cost of

the machine is Rs.30000/- and the capacity of
the machine is 100 coconuts.

Requirement of employees
It does not required more employees as it
is based on machine-oriented technique.
Product
Ingredients
 Tender coconut
 Sugar
 Flavour
 Preservative
Production Process
Washing Tender
coconut

↓
Breaking coconut
shell

↓
Tender Coconut
Shell

↓
Filtration

↓
Adding sugar

↓
Bottling/Packing

↓
Chilling

↓
Storage
Unique Features

 Fresh juice
 Providing reasonable quantity
 Less price
 Good taste

Packaging

Adopting good quality packaging to

protect product.

Details on packaging

 Manufactured name
 For feedback and complaints:
customer care number
E-mail address
 Nutritional information
  Quantity
 Manufacturing date
 Expired date
 Production batch number
 Ingredients
 Storage details
 MRP

Pricing Details

Say 1 tree will give 100 coconuts,

100 tree will give 10000. Contract for
100 tree we spend Rs.60000

 Cost of a coconut= 60000/10000

Rs. 6/-
 Transport and labor charges will be
Rs. 4/-
 Process charges Rs. 2/-
 Total cost of coconut = 12/-
  Selling price will be Rs.39(depend
upon Quantity)

Profit Details

 Profit for one coconut will be Rs.

27
 If we sell 50 coconuts we will get
a profit of Rs.1350/-(50*27)
 If we sell 100 coconuts we will
get a profit of Rs.2700/-(100*27)
 So, more the sell ,more we get
profit
 More sell = More profit

Market Analysis

Competitors

 Coca Cola
 Frooti
 Slice
  Mirinda
 7 up
 Sprite
 Thumps up
 Pepsi

Competitor price analysis

Company Chill me Pepsi sprite Thumps Frooti

up
name
Price 35 35 38 38 38

Quantity 600 ml 600 ml 600 ml 600 ml 600 ml

Soft drinks consumption/Demand in India

Marketing Strategy

Selecting a place where people

movements are high to open a shop.
 To collaborate with the hospitals as
patients drinks coconut juice
 To collaborate with gyms as they
want healthy drink
 To open a shop near the hospital
 Advertising
 Providing as a free samples
 Make a camp
 Arranging competition in social
media
 Paid promotion in a platform like
tiktok, moj, reels etc as the people
use this platform very much
 Distribute local shops our product
and make them to sell for
commission
 Analyzing competitor’s market
strategy

 Providing discount
 Providing less price in winter
season
 Giving more advertise in winter
 Offering more quantity
 Offer other product with their
product
 Giving sponsorship
 Making hero, heroine as a brand
ambassador
 Making a camp
 Paid promotion in social media
 Arranging competition or
challenges in social media

Operation Strategy
 Fresh tender
coconuts from
farm

Transported

Factory
storage shed

Extraction of water

Bottling unit

Cans are transported

Company
warehouses

Distribute to

Retailers/
Shops
Finally reaches to

Customer
Financial Plan

 Contract cost Rs.60000

 Labor and Transport charges Rs.2
per bottle
 Advertisement expenses Rs.
100000
 Factory and warehouse expenses
2000000 contract for 5 years

Total we need 2500000 to start a

business

Analyzing risk

 May face loss

 Less sales
 Not reaching customer
 Government policies
 Environment factor
  Availability of resources
 Unable to face competitor etc.

Social Plan

 Employment opportunities
 Benefits to farmers as we buy
coconuts from them
 Infrastructure facility

Exit strategy

If we not able to earn the profits in

this business, we give investors a
money that they invested by selling
company assets even personal assets.

Conclusion
 Believe in us we make it together to
reach the level

Thank You