Analysis of Goals and Problems

The goal and objective of Jollibee is to serve great tasting food, bringing the joy of eating to
everyone. And promote the traditional family values, by implementing a likewise approach in the
company structure and management.
This what the Jollibee wants to achieve in order to get their goals

 We excel in providing great tasting food that meets local preferences better than anyone.
 We provide superior dining experience, through FSC (Food, Service, Cleanliness)
excellence in every encounter.
 We are the most cost efficient restaurant company in our business segments, allowing us
to price at the most popular levels.
 Our people are passionate about their work and thrive in a high performance culture.
 We strive to become a model corporate citizen by being relevant to the communities we
serve.
 Our brands are either #1 or #2 in each of our market segments.
 It is the vision of JFC to become one of the three largest and most profitable restaurant
companies in the world by 2020.

Problems:

These are the common problems Jollibee encounter.

A .Service Quality Issues Jollibee Food Corporation encountered a problem regarding

their service quality, according to our research some branches has slower service, bad
customer traffic, and sometimes tangy foods. Some of their employees did not entertain
their customers well because their crews are exhausted.

This can divert other customers to their competitors.

•Slow Service
•Accommodation of Staff

B. Chicken Shortage Issues Jollibee Food Corporation had a problem regarding their
chicken, the taste is still the same, the quality is still the same, therefore there is a lot of
consumer demanded their CHICKENJOY product, unfortunately they had shortage in
their popular product CHICKENJOY.

•Shortage in Chicken Joy

•Closure of Stores