ALTERNATIVE LEARNING SYSTEM

Learning Activity Worksheets

LS4 – Life & Career Skills

Learning Competencies:

• Plan for a business [LS4LC-AE-PSB-AE/JHS -15]

• Generate new business ideas [LS4LC-AE-PSB-AE/JHS-6]
✓ Generate business ideas from one’s PECs and career interests
✓ Generate business ideas using product innovation from trends and emerging needs
✓ Generate business ideas using other methods (e.g., benchmarking, SWOT analysis, serendipity
walk)
• Propose a new product/service for at least one identified feasible business idea [LS4LC-AE-
PSBAE/JHS-8]
• Explain what makes your proposed product unique and competitive [LS4LC-AE-PSB-AE/JHS-11]
Activity 1 – Making a Business Proposal
Using your creative mind, fill up the following needed information to come up with a successful
business proposal.
Name of your business:
____________________________JAF Pizza__________________________________________
Type of business (retail, wholesale, production, services): Food
Name of the Product/Services (Brand Name) – write at least 3 names
a. Pizzeria by James
b. Yummypizza
c. All time fave Pizza by James
Product Description (The product that you will sell or the service that you will provide):

a. Offers fast and free delivered pizza

b. will also offer mobile pizza to allow accessibility

c.

Target Customers/Buyers: (The people or customers that you think will buy your product or your service.
Examples: young mothers, children, farmers, etc.) a.
b. Residentials
c. Families
Location of the business (The place of production, production area): Manila
Product Price (Determine the selling price for each of your products or services)
Product 1: __600_________
Product 2: 400
Product 3: 250
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Promotion (Describe your market outlets, for example, selling place, location of buyers, etc. And describe how
you will advertise your product or service to your intended customers. Example, word of mouth, fliers, radio,
speaking in events, public display)

JAF Pizza will implement an effective marketing and advertising campaign, consisting of
direct mailings, community and event sponsorships, and coupons. A complete staff
consisting of cooks, drivers, and wait staff will be hired.
Production (List the needed equipment, tools, utensils, raw materials /supplies, and skills needed to start a
business)
a. Equipment, tools, utensils:
Oven, pans, cookwares, trays
b. Raw materials / supplies needed:
Cooking supplies, dough
c. Specialized Skills needed (What specialized skills are needed in order to have a good production effectivity
in your business, eg. IT, weavers, create artworks, shoemakers, home economics, etc):
_________________________________________________________________________________
d. Personnel needed: It is estimated that a staff of 10 will be needed to maintain operations. As

this industry does not require special training and turnover is typically high, staff wages can
be relatively low. Most of the staff will maintain part time hours, as many will be high school

students and retirees. This will eliminate the need for expensive benefits and other

requirements.

_____________________________________________________________________________
e. Number of products produced in a month: 1500 orders

B. FINANCIAL REQUIREMENTS FOR THE BUSINESS:

A. Fixed Capital - List of tools, equipment, utensils and other machineries and calculate the Total Fixed Capital
cost

Total Fixed Capital Cost: 100,000

B. Production Capital - List of raw materials, supplies, production staff for 1 month and calculate the total cost
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Learning Activity Worksheets

Total Production Capital Cost: 120,000

C. Calculate Total Start-Up Capital for the Business (A plus B): 220,000
D. Estimated Profit for 1 month operation: 35,000

C. SWOT Analysis

The SWOT analysis for this pizza business plan is as follows:

Strengths: fast, free delivery; unique recipes and secret sauce; first mover advantage;
healthy menu options; low overhead and fixed expenses; prime location; management team

Weaknesses: higher variable costs for ingredients due to better quality; competing pizzeria
already operating; three person management team

Opportunities: tourists allow higher margins; mobile beach carts for additional delivery
method; capture local delivery market with faster and cheaper delivery

Threats: new pizzeria entering market; existing competition offering fast, free delivery

Proposal Submitted by: (full name)

James Andrei A. Ferrer

_______________________________________________________________