Business Plan

Board of Directors
Dan Shurkey, Senior Accounting Manager
LeeAnn Hintz, Human Resources
Tina White, Senior Management
Amy DeMars, Senior RN
Shirley Sullivan, Purchasing

Wall Flowers LLC

3403 Lapeer Road
Port Huron, MI 48060
Telephone: 1-888-4UR-KIDS (1-888-487-5437)
Fax: 1-810-327-6826
E-Mail: wallflowersllc@yahoo.com

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 I. TABLE OF CONTENTS
I. Table of Contents 2

II. Executive Summary 3

III. General Company Description 4

IV. Products and Services 5

V. Product Features and Benefits 6

VI. Marketing Plan 7

VII. Operational Plan 8

VIII. Appendix 9

Dan Shurkey: Cover, Table of Contents, and Products and Services

Amy DeMars: Executive Summary
Tina White: General Description
LeeAnn Hintz: Products, Customers
Shirley Sullivan: Operational Plan
Vince Cooke: Marketing Plan

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 II. Executive Summary

 Wallflower LLC

 Location: Baker College of Port Huron MI

 Our product is to provide quality child care

 The customers will be the students and staff who need childcare during class.

 The economy is changing and more people are going to school.

 The need for child care is growing.

 We will be applying for a loan in the amount of $230,000

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 III. General Company Description

The Wall Flower, LLC Company delivers quality child care needs to our students and serves the
comfortable needs of today’s family. The center services child care needs for infants, toddlers,
and school-age children. Parents who have children are looking for a safe, secure "home away
from home" where they can learn, play and grow. Our services will be available to our full and
part-time students. The Wall Flower, LLC Company believes in helping children develop a
positive self-image, sense of independence, and self-discipline through success-oriented,
developmentally appropriate activities.

Baker’s staff provides whole group instruction that promotes social skill development and
balance of nurturing, playtime and learning throughout the day. Our staff (students) will plan a
wide variety of creative and fun activities to keep school-age child busy.

The target market for the daycare center focuses on the current full-time and part-time students,
also the staff member of Baker College. Our company focuses on students out of work due to
the economy, or a career change in a student life

The target clients for Baker College’s daycare include staff member’s children, full time students
who have children and part time students who have children. As an added feature, recently
unemployed parents can apply for free tuition or use Wall Flower’s sliding fee scale.

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 IV. Products and Services
Wall Flowers LLC provides childcare for students and staff members of Baker College of Port
Huron. The methods that will be used are modern techniques that are learned firsthand from
instructors that are currently working in the industry. These techniques have been studied and
revised from methods that were used in the past.

The staff, at Wall Flowers LLC., is students that are currently enrolled in the Early Childhood
Education (E.C.E.) program at Baker College of Port Huron. These students will be given the
opportunity to practice the techniques they learned in the classroom. The E.C.E. students will be
supervised by state certified aides.

Children that are enrolled in this program will experience the highest quality of care. The
children and staff will interact on a personal level, not just on a supervisory level. The staff
members will be encouraged to participate in the games and activities the children are engaged
in.

The daycare facility will run from 8 a.m. to 10 p.m., Monday through Friday. The price for this
service is $750 a semester. The students that are currently enrolled in classes at Baker College of
Port Huron will be allowed to have the cost added to their tuition. The staff at Baker College of
Port Huron will be allowed to have the cost subtracted from their pay.

The cost of this program could be further reduced if more students from Baker College of Port
Huron could be implemented in this venture. Students that are majoring in Accounting,
Marketing, Graphic Design, Computer Information Systems, Human Service, and Heating,
Ventilation, Air Conditioning and Refrigeration Technology could be useful. Each student would
be able to get firsthand experience for the field they are majoring in and drastically reduce the
cost of starting and running the daycare.

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 V. Product Features and Benefits

Wallflower LLC believes a child needs to be an individual; our daily curriculum is

developmentally based. Staff encourage children to grow socially, cognitively, emotionally and

physically, through a program geared to develop high confidence and self-esteem. We offer art,

music, science and dramatic play, along with language, motor skills and math. We feel the best

way for children to learn is through hands-on experiences, and our center was developed for the

hands of the child. An added benefit is the unique structure of Baker College staff and students.

Our program is ran by experts in childcare and monitored by students who are parents

themselves.

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VI. Marketing Plan

Vince Cooke

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 VII. OPERATIONAL PLAN
PRODUCTION:
The Wallflower Daycare LLC will be located on the Baker College Campus grounds.
Our technique is to provide nurturing care and a healthy environment for the children of enrolled
students and the staff at Baker College. The cost of this will be determined as part of the
student’s tuition and payroll deductions for the staff.
The quality of our daycare will always have a licensed, CPR and first aid trained instructors
always on hand that are required to have a full background check along with early childhood
development training.
Our customer service is to serve the families of Baker College with a safety and healthy
environment.
Inventory will be done on the last Friday of each month, following by the ordering of supplies on
the first Tuesday of the following month.
Product development will be to provide all children with equal opportunities in a fair and healthy
setting.
LOCATION:
Our location of the Wallflower Daycare LLC, will be on the Baker College Campus, which is
fully secured inside and out by professional security personnel.
Our daycare will preside in a room already on the premises of Baker College, with the room size
of 30’x 40’, and outdoor play area of 40’x28’, that includes a play gym that accommodates 22
children ages 5-12 years.
The building will be a part of the existing site at Baker College, brick with air conditioning
throughout. With this the utilities and other power sources will be enclosed with the regular
Baker College billing.
Zoning will be a part of Division 7, B Neighborhood Business District. Sec. 52-349 required
conditions.
ACCESS:
We centrally located with easy access from the I-94 expressway from N-S or E-W. We have an
ample amount of free parking, in a fully secured lit parking lot. We will have our own access
door in the rear of Baker College, and with the use of the students and staff parking permits,
parking is always free.

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VII. APPENDIX