SUMMER TRAINING PROJECT REPORT

ON

“Market research, review and cross Promotion “

AT

(Submitted in partial fulfillment of the requirements for the award of

the degree of master of business administration of rajasthan technical university, kota)

SUPERVISED BY SUBMITTED BY

Miss venna arora Lokesh Lakhiwal

FACULTY SUPERVISIOR

Mr. Atul Gupta

SUBMITTED TO

DEPARTMENT OF MANAGEMENT STUDY

SWAMI KESHVANAND INSTITUTE OF TECHNOLOGY,
MANAGEMENT & GRAMOTHAN, JAIPUR
2009-11
 PREFACE

As a part of university course curriculum every student is required to submit

the project study for the partial fulfillment of the course. It is also very necessary to
acquire the practical knowledge on the specialized field against the theoretical
base.

The topic “Market research, review and cross promotion” with especial
reference to analyze the effectiveness of promotional tactics of Amul milk and also
to generate the awareness about the Amul pouch milk in the Jaipur city.

The report consists of the tables and the graphical representation of the data
gathered by the research.

The report discussed the following aspect by which I achieved my primary

and secondary objectives. In this research I found the strengths, weaknesses,
opportunities, & threats of the product as well as the company.

ACKNOWLEDGEMENT
 A project is never successfully completed without the assistance &
guidance from appropriate persons. So now it is the right time to express may
sincere gratitude towards all those persons who have helped me to complete this
project.

Apart from this I would like to gratify Dr. Veena arora for giving me his
valuable time in spite of his official work, for the successful completion of this
project.

I would like to acknowledge my sincere thanks to Head of the Department,

Dr. Vikash Shotriya for helping me in this project.

I would like to take this opportunity to express my sincere thanks &

gratitude to Mr. Atul Gupta, for giving me valuable inputs for completing this
project. I would like to thank him for giving his precious time for guide me to do
this training. I would also thanks all the faculty members for helping me in my
entire course.

At last but not least I am grateful to all of my friends for their moral support
and endurance during the course of the project.

Thanking all of you once again.

Lokesh lakhiwal