Assignment 5a (Research Methods)

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Quantitative 

research is the used to quantify an issue or problem by generating numerical data

that can be transformed into useable statistics. It is used to quantify attitudes, opinions,

behaviors, and other defined variables, and generalize results from a larger sample population.

This includes surveys such as, paper, mobile, mobile and kiosk surveys, face-to-face interviews,

telephone interviews, longitudinal studies, online polls, and systematic observations. This deals

with numbers and statistics which allows the testing of hypothesis by systematic collection and

analyzation of data.

Quantitative research deals with numbers and statistics, while qualitative research deals with words
and meanings. Quantitative methods allow you to test a hypothesis by systematically collecting and
analyzing data, while qualitative methods allow you to explore ideas and experiences in depth.

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