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Assignment 5a (Research Methods)
Assignment 5a (Research Methods)
Assignment 5a (Research Methods)
that can be transformed into useable statistics. It is used to quantify attitudes, opinions,
behaviors, and other defined variables, and generalize results from a larger sample population.
This includes surveys such as, paper, mobile, mobile and kiosk surveys, face-to-face interviews,
telephone interviews, longitudinal studies, online polls, and systematic observations. This deals
with numbers and statistics which allows the testing of hypothesis by systematic collection and
analyzation of data.
Quantitative research deals with numbers and statistics, while qualitative research deals with words
and meanings. Quantitative methods allow you to test a hypothesis by systematically collecting and
analyzing data, while qualitative methods allow you to explore ideas and experiences in depth.