Asynchronous 1: Principle of Marketing

1. As the saying goes, “No man is an Island”. For your own reference, Is your Social need
satisfied? What is your wants that satisfies your social need? What is your demand,
considering your age and resources among others? Put a check in the corresponding box
of your answer.

Needs Wants Demands

Social Needs (as derived
from Maslow’s Hierarchy
of Needs)

Social Needs (as derived
from Maslow’s Hierarchy
of Needs)

Social Needs (as derived

from Maslow’s Hierarchy
of Needs)

Explain:
In my own opinion, there are times that my social need is satisfied but then due to the
restrictions cause of the pandemic, we are limited to do such things. At my age I am longing for
accompany or friends. Having someone that you can personally interact with is important and has
an impact to our lives. To create memories and bond together, it doesn’t need have so much friends
but is to find those who will understand and listen to you can help to cope up with some things.
They are the one who can somehow relate to you because there are instances that they’ve also
experienced such thing. Where you can find comfort and safe space to release your thoughts and
emotions.
ASSESSMENT:

Challenge your knowledge:

A. Do a Venn diagram. Illustrate and indicate the similarities and differences
between the need theories identified in the blanks. (Maslow, McClelland &
Aldefer)

McClelland's Human Motivation

Theory states that every person has
one of three main driving motivators:
the needs for achievement, affiliation,
for power. These motivation are not
inherent; we develop them through our
culture and life experiences

Three tiers attempting to

form a more practical
theory

Abraham Maslow presuppose

Alderfer's Erg theory suggests
that if you want to motivate a
that there are three groups of
person to action, you need to
core needs: exstence (E),
know which level in hierarch of
relatedness (R), and growth
priorities has already been
(G).
satisfied.
 B. MULTIPLE CHOICE
Choose the letter of the correct answer who said the following statement.

a. Chartered Institute of Marketing

b. Philip Kotler
c. Adam smith
d. Abraham Maslow
e. David McClelland
f. Clayton Alderfer

F. 1. Three needs existence, relatedness and growth as the sources of motivation that
will lead to action.

A. 2. Marketing is the management process responsible for identifying, anticipating

and satisfying customer requirements profitably.

D. 3. If you want to motivate a person to action, you need to know which level of
hierarchy of priorities.

C. DIFFERENTIATE THE TRADITIONAL APPROACHES TO MARKETING

Production Concept Product Concept Selling Concept

It is concentrated in While in product concept it In selling concept, it is to sell

expanding distribution and
improving production
efficiency. The objective is
to lower production costs
resulting in lower prices.
is focused on product what is manufactured rather
improvement and innovation. than manufacture what the
market wants.