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574 Asm2 VNM
574 Asm2 VNM
Introduction
- State the purpose of this paper.
- Name of the selected company (e.g., google, apple, ....)
- Structure of the report
Analysis
1. Identification of strategic capabilities
1.1. Benchmarking analysis
Selecting capabilities for benchmarking
Can be selected based on resources and competences
Identifying the targets (industry/best-in-class) for benchmarking
The name of the rivals or industry average.
Compare the organizational capabilities with the rivals' ones
Compare based on the following indicators.
Identify sets of value activities which creates the most values to the
organization
Which of these are most significant in delivering the strategy and achieving
advantage over competitors? Explain?
Which activities add most value to the final product or service (and in turn to the
customer) and which do not? Explain?
Assess the relative importance of activity costs
Which activities are most significant in terms of the costs of operations?
How does value and the cost of a set of activities compare with the similar activities
of competitors?
=> From the above analysis, identifying the activity bringing/reducing competitive
advantages
use academic resources for definitions.
support your arguments with reliable sources
1.2.2. Value system analysis
Identifying the link and relationship of activities
Describe who are suppliers, distributors, customers? How they allow the delivery of
goods/services
What are costs/prices structures of the links and relationships in the
value system?
Identifying costs of each link or relationship in the value system
Identifying value of each link or relationship in the value system
Where are the profit pools?
What links and relationship, which have the most valuable (value surpass cost)?
=> this link or relationship is the strength of your organizations.
use academic resources for definitions.
support your arguments with reliable sources
1.3. Activity system analysis
Identify higher-order strategic themes.
Connect the themes to each other.
Example:
Note: higher-order themes is colored as dark purple.
Supporting activities are colore as organce.
=> identifying strength by specifying what higher-order strategic themes provides
success for your organizations.
use academic resources for definitions.
support your arguments with reliable sources