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OUTLINES

Introduction
- State the purpose of this paper.
- Name of the selected company (e.g., google, apple, ....)
- Structure of the report
Analysis
1. Identification of strategic capabilities
1.1. Benchmarking analysis
 Selecting capabilities for benchmarking
Can be selected based on resources and competences
 Identifying the targets (industry/best-in-class) for benchmarking
The name of the rivals or industry average.
 Compare the organizational capabilities with the rivals' ones
Compare based on the following indicators.

Can select other capabilities to compare with.


Example:
Your organization Industry averages
The best-in-class
organization
Name of rresources
Name of competences
Your arguments to support the above table
=>From the above analysis, identifying the capabilities allows/reduces competitive
advantages.
use academic resources for definitions.
support your arguments with reliable sources
1.2. Value chain and value system analysis
1.2.1. Value chain analysis
 Identify sets of value activities which creates the most values to the
organization
Describe separate categories of activities? How do the link to each other?
Specifiy what supporting activities and primary activities?

 Identify sets of value activities which creates the most values to the
organization
Which of these are most significant in delivering the strategy and achieving
advantage over competitors? Explain?
Which activities add most value to the final product or service (and in turn to the
customer) and which do not? Explain?
 Assess the relative importance of activity costs
Which activities are most significant in terms of the costs of operations?
How does value and the cost of a set of activities compare with the similar activities
of competitors?
=> From the above analysis, identifying the activity bringing/reducing competitive
advantages
use academic resources for definitions.
support your arguments with reliable sources
1.2.2. Value system analysis
 Identifying the link and relationship of activities
Describe who are suppliers, distributors, customers? How they allow the delivery of
goods/services
 What are costs/prices structures of the links and relationships in the
value system?
Identifying costs of each link or relationship in the value system
Identifying value of each link or relationship in the value system
 Where are the profit pools?
What links and relationship, which have the most valuable (value surpass cost)?
=> this link or relationship is the strength of your organizations.
use academic resources for definitions.
support your arguments with reliable sources
1.3. Activity system analysis
Identify higher-order strategic themes.
Connect the themes to each other.
Example:
Note: higher-order themes is colored as dark purple.
Supporting activities are colore as organce.
=> identifying strength by specifying what higher-order strategic themes provides
success for your organizations.
use academic resources for definitions.
support your arguments with reliable sources

2. Analysis of strategic capabilities


When you have strategic capabilities from benchmarking, it is a requirement to do
VRIO analysis.
You need to answer whether or not the specify strategic capability is

Criteria Conditions Conclusion Action


Valuable No This capability Stop
provides
competitive
disadvantage.
Yes Next
Rare No This capability Stop
provides
competitive parity.
Yes Next
Inimitable Yes This capability Stop
allows temporary
competitive
advantages
No Next
Organizational No This capability Stop
support allows temporary
competitive
advantages
Yes This capability Stop
allows sustainable
competitive
advantages
=> specifying that how strategic capabilities has an impact on the competitive
advantages based on the above table.
use academic resources for definitions.
support your arguments with reliable sources
3. Strengths and weaknesses
3.1. Strengths
- Strategic capabilities that provide competitive parity, temporary competitive
advantages, and sustainable competitive advantages.
use academic resources to support your argument.
3.2. Weaknesses
Based on the above analysis, please provides
- Strategic capabilities that provide competitive disadvantage.
use academic resources to support your argument.
4. Recommendations
-> recommend how your organization can take advantages from strengths and reduces
weaknesses.
use academic resources to support your argument.
Conclusion
- Stating the summary of this essay's purpose
- Conclude that at the monument, the organization are in advantageous/disadvantageous?

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