Professional Documents
Culture Documents
HRM Retail Main
HRM Retail Main
PROJECT REPORT
ON
Submitted To:
Dr. Mousumi Sengupta
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Abstract
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ACKNOWLEDGEMENT
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SI.NO TITLES Page. No
ABSTRACT Ii
ACKNOWLEDGEMENT Iii
1 INTRODUCTION 1
2 LITERATURE REVIEW 2
3 INDIAN RETAIL INDUSTRY 3
4 ORGANIZED AND UNORGANIZED RETAILING 4
5 HUMAN RESOURCE MANGEMENT IN ORGANIZED RETAIL 4
6 SHIFT FROM UNORGANIZED TO ORGANIZED 5
7 HRM IN CHANGING UNORGANIZED TO ORGANIZED 5
8 IMPORTANCE OF HRM IN RETAIL SECTOR 6
9 CHALLENGES 6
10 JUMBTAIL 7
10.1 Vision& Mission 7
10.2 Recruitment 7
10.3 Training and Development 7
10.4 Talent Management 7
10.5 J24 Retail Services 8
10.6 Salary and Compensation 9
11 RELIENCE RETAIL LIMTED
3.1 Introduction 10
3.2 Vision & Mission 11
3.3 Recruitment and Selection 11
3.4 Training and Development 12
3.5 Compensation and Benefits 12
12 FUTURE RETAIL LTD
4.1 Introduction 13
4.2 Mission & Vision 13
4.3 Corporate Social Responsibility 13
4.4 Recruitment and Selection 14
4.5 Development and Training 14
5.1 Performance Appraisal 15
5.2 Compensation 15
5.3 Salary Structure 15
13 CONCLUSION 15
14 REFERENCE 16
Table of Contents
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INTRODUCTION
Human resource taking part in all stages of the hiring process, from generating job
descriptions to advertising and conducting interviews to finally hiring and
onboarding new employees. After that, they must make certain that all labor
regulations are adhered to and employees are properly taught and included in the
company's culture.
The management of human resources (HR) is critical to the achievement of an org
anization's goals. With its enormous contribution to the Indian economy, the retai
l sector has had a spectacular impact on India. The entrance of organised retail bu
sinesses has transformed the retail industry dramatically.A transformation is takin
g place in Indian organised retailing, and it is anticipated to grow to world standar
ds. Effective HRM practises are becoming increasingly important in today's compe
titive environment.The organised merchants in India have begun to understand th
e necessity for efficient labour in order to meet this severe global economic rivalry
, and as a result, strengthening their business with the help of HRM activities.
Innovative HR methods may help firms and their employees change their
mindsets, allowing them to enter and expand new markets. Retail is one of the
service industries that is anxiously anticipating the demand for qualified
personnel. Around the world, retail is a crucial component of doing business. It is
the final step in delivering items to customers is retail. They offer both products
and services to their customers. The process of "selling products or items with
minimum or single quantities for direct consumpton by consumer from a
permanent place such as a department store or kiosk" is known as retail. Product
delivery is an example of a service that may be included in retail. Individuals or
businesses can be buyers; retailer buy items or products in bulk from production
suppliers, either directly or through wholesaler, and then sells them to end users
or customers in smaller amounts or batches. As an integral component of the
entire manufacturing / merchandising distribution strategy, retailers are really the
only link in the supply chain.
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LITERATURE REVIEW
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INDIAN RETAIL INDUSTRY :OVERVIEW
The retail sector is an essential business sector. It gives customers the chance to buy goo
ds and services from different sorts of dealers.Indian retail has become one of the most
dynamic and fastgrowing businesses as a result of the entry of different new enterprises
. The total cost of consumption should rise to around 3,600 billion dollars by 2020 and 1,
824 billion dollars by 2017.contributes more over ten percent of the country's GDP and
employs around eight percent of the work force.
In terms of retail,
India is the world's fifthlargest destination.It is responsible for 8% of all employment in t
he country. According to the World Retail Organization, India is the world's 5th largest r
etail market. For the organised retail industry, foreign direct investment (FDI) has been a
game changer.India is a target market for retail giants looking to expand their operation
s.
Various efforts have been made by the Government of India, to give a boost, the retail
sector in the country. Some of them are listed below -
Government may alter FDI guidelines in the food processing to allow E-commerce
companies and foreign retailers to sell Made in India consumer products.
100 percent FDI in online retail of goods and services was allowed by the
Government of India. This will provide more clarity on the existing E-commerce
businesses operating in the country.
GST which came as a single unified tax system has provided policy support.
Though 90% of the Indian retail market is unorganised, it offers enormous potential for l
argescale merchants to set up shop. The organised retail industry is growing gradually as
department stores, hypermarkets, supermarkets, and specialised shops replace traditio
nal forms, drastically changing India's retail environment.
Because of the rise of organised retail, Indian businesses now have a perfect platform to
enter this industry. The company is based in India.Retailers that banded together in resp
onse to competition understood the need of having a well-trained workforce.
Human resource policy and employee happiness in organised shops have become a maj
or issue.
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Organized and Unorganized Retailing:
On the basis of employment status, the retail industry is further divided into organised a
nd unorganised retailing. Businesses in the organised retail sector are integrated with th
e proper government and authority and adhere to the laws and regulations.The unorgan
ised sector, on the other hand, is incorporated with government authorization.As a resul
t, it disregards all rules and regulations.Organized companies are associated with govern
ment, business, and largescale industries, whereas disorganised businesses are associat
ed with retail, smallscale operations, and private firms, among other things.
Selection:
Group discussions and interviews serve as the basis for making the final decisions. Some merch
ants are required to take an admission exam, then participate in a group discussion and a perso
nal interview.
Performance Appraisal:
A lot of people have strong feelings about these human resources system. No one in a company
is ever satisfied with the system since it exposes the horrific realities of a worker. it is subjective
and varies from person-to-person, it is fundamentally conflict-based.
Compensation:
When an employee provides services to an organisation, they are compensated for their efforts
. In any case, remuneration serves as a motivation for workers of all ranks.
• Rewarding and Recognizing Your Employees
Every store strives to find new and innovative methods to keep their workers engaged while als
o lowering the turnover rate. The use of prizes, incentives, and employee recognition is becomi
ng increasingly common in business. retailers have introduced Perk performance reward kit and
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star performer of the year.They are used to recognise employees, teams, and organisations at a
ll levels of achievement.
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Employee Theft and Misconduct.
Create Meaningful Employee Experiences.
JUMBOTAIL
Jumbotail is a B2B trading center in India and the New Retail stage, serving a large
number of mother and pop stores ("Kiranas"). Jumbotail Nature has 4 houses inside,
special sections - B2B online shopping center, Supply Chain and Logistics, Fintech for
SME Lending, and Retail stage that manages its supermarkets listed J24.
Jumbotail transforms the usual sloppy kirana shops into J24 supermarkets currently
branded, staffed by kirana, controlled by Jumbotail's New Retail stage and playbook
containing J24 shopper tags, new GoldenEye store, selection of operational features and
enhancing experiences, Integrated network for inventory and daily fulfillment of the
store, Greencard's robust system and installment arrangements.
Vision
Jumbotail’s vision is to plan a diet and basic food program in India using innovative
materials, information science and program. They create the resources, categories and
management of the next billion people in India, with different needs - access, language,
commitment, shopping network, finance, social, and so on. Their market potential is
enormous - at a cost of billions of dollars.
Mission
Jumbotail is rethinking and re-introducing the basic food and nutrition program through
canny renaming, ecosystems, and network models for creative and innovative
businesses. They are an enthusiastic group driven by their sense of direction to care for
a fundamental issue that can be guaranteed. Each partner will be responsible for the
components that go into the online edge-of-the-line, inventory network, request age,
and the credit and management categories they build.
The work you will do in Jumbotail will affect real lives and bring lasting change to billions
of Indians. They guarantee a fun, quick trip with almost the most intelligent people,
loaded with the freedom to learn and develop, and leave a legacy.
Recruitment
Jumbotail looks at internal and external sources of his hiring process. They advertise
staff vacancies on their official portal, Freshersworld.com, indeed.co.in, naukri.com,
LinkedIn with job descriptions such as job qualifications, qualifications, experience. Their
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selection process varies with different roles and positions within the company. Typically,
the selection process can consist of telephone interviews, written tests (eligibility),
interviews, technical interviews, personal interviews. The ‘Test Center’ is used as a tool
to see promotions in the organization. All vacant posts within the organization are
advertised internally and a panel of senior members and an HR manager evaluate
applicants.
They have appointed a vendor manager who acts as a link between company and the
vendors. He focuses on providing a world-class customer experience with unique sales
and linear growth / Responsive Selection and be obliged to sign the correct mix of
selections by assigned vendors. He creates Selection and Terminal Negotiations with
Vendors and focus on Productivity and Demand. He also builds relationships and
manage Vendor Performance to deliver a superior customer experience.
TALENT MANAGEMENT
The company at Jumbotail believes that effective people management is important to th
e organization's longterm success.A strong talent management framework has been dev
eloped to identify, develop, and plan the career of talented individuals in accordance wit
h this concept. As a result, we have a strong foundation for future leadership requireme
nts in our pipeline.
Jumbotail's holistic program me begins with talent identification and focuses on their
development through structured interventions such as specific training programs,
opportunities to lead strategic projects, and exposure to a variety of roles and
businesses through job rotations, preparing them to take on greater responsibilities and
eventually move into leadership roles across the company.
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Visit stores regularly to design appropriate, efficient and targeted training programs.
Prepare a weekly, monthly, quarterly and annual training calendar to include scheduled
training activities. Conduct research with managers and staff at all levels to identify and
evaluate training and development needs. Monitor and monitor the progress made
through training programs and ensure that staff receive a complete response. Manage
the new training and recruitment program and share progress through individual
questions and feedback. Plan strategies and develop plans to improve staff performance
and maintain a database of all training materials. Act as a link between performance,
technology and engineering to share user feedback on product development. Prepare
for the introduction and new training of various groups and groups. Help and support
the shopping team to promote the development and growth of Jumbotail employees.
Be responsible for managing learning and development for new and existing business
friends, professionals and managers. Identify potential agents / trainers and train them
so that they can be trained in various marketing processes.
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RELIANCE RETAIL LIMITED
INDUSTRY: Retail
FOUNDED: 2006, Mumbai
FOUNDER: Mukesh Ambani
CEO: Akhilesh Prasad
PARENT COMPANY: Reliance Industries Limited
INTRODUCTION:
Reliance Retail Limited (RRL) was founded my Mukesh Ambani in the year 2006. RRL is
one of subsidiaries of Reliance Industries Limited, and one of the main profit-making
industries in Reliance Industries Limited. RRL is India's leading income-based retailer.
They are making the other competitors in the world compete, but because of the vast
spread retail in the world, it makes the competitors very difficult in all the ways to
compete.
The RRL itself is widely diversified into many sectors. Their diversification makes the
customers get very convenient for purchase of goods and services. Their main sectors
are electronic consumable products, groceries, digital platform, dress and wears, jewels
and many more sectors.
There are 45 subsidiaries and many more divisions in RRL. Some of them are Reliance
Fresh and Reliance Smart which mainly focus on food, bakery, groceries and many more.
Reliance Digital is more of consumer electronics retail sector, it has already around 680
outlets in the year 2014. Reliance LYF is Indian brand for laptops and smartphones. It
produces smartphones that work with Android 4G-enabled VoLTE. Reliance Trends is
the retail store for clothes and apparels, which is the main income generating retail
store for RRL. Other than physical stores RRL also has many E- commerce stores. The
emergence of E-commerce stores in RRL makes them to spread all over in the world and
could make high competition with other competitors in the world. Some of the E-
commerce retail sectors RRL are dealing is AJIO, which is a fashion shopping website and
there is JioMart, which is known for providing groceries and other items which is
essential for daily uses by delivering to our home. It is operating around 200 cities in
India. JioMart is a collaborative venture of RRL and Jio Platforms. RRL have also made
many acquisitions. Some of the main acquisition of RRL is the acquiring of majority of
Urban Ladder, which is known for furniture and decorating. Just Dial is also one of the
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major acquisitions of RRL which is digital platform where we can book rooms and other
services. In August 2020 RRL had made an announcement that they are acquiring the
entire Future Group for around 25000 crore rupees, but still there is some policy work
and, they need to get approve from the government of India. These all are the main
acquisition of the RRL, also they are planning to expand their acquisition to many more
in the country as well as worldwide.
VISION
We are totally dedicated to building a reputation as the most professional and highly
valued circuit board supplier to our customer base as an industry partner.
MISSION
We will continue to invest in our people, the most up-to-date processes and enhance
our production capabilities to add real value for our customers.
First is the written test. There are 75 questions in the written test and 35 minutes of
time for these questions. The topics are from many subjects, such as ratios, elementary
logics, comparisons, analogies, etc. And the candidates should score at least 60% to
qualify for the next process of recruitment.
The second process is technical written test, in which the candidates should have
minimum of 50% in the test. The test is all about electronics, networking subjects and
every candidate should attend 50 questions within 25 minutes. The eligible candidate
after this selection goes to the final stage of recruitment which is technical and HR
interview.
The final phase is a technical and HR interview after both written tests have been
clarified. It takes one hour and is based on the exam of national merit. In this process,
some basic questions will be asked and the company, projects, hobbies, etc. will be
questioned in HR. Applicants are needed during interviews to present original mark
sheets or certificates.
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The candidates who have successfully gone through all these processes will be finally
selected for the applied post in the company.
The salary packages of main employees in Reliance Retail stores are based on their
actual performance. The assistant managers in RRL will get around 2 lakh per annum.
Department managers will get almost 3 lakhs per annum and store managers will get
around 2.5 lakhs in a year. All these payments include all the components of capital
structure of basic pay, allowance retrieval benefits and many more.
The benefits other than compensation include job training, health insurance, education
assistance, free transport, childcare and many benefits.
All these compensation and benefits are calculated by the compensation committee of
the company. They are the persons who calculate and evaluate the individual
performance with compared to the management objectives. They after looking into all
these measurements they give the compensation to the employees.
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FUTURE RETAIL LTD
INTRODUCTION:
Future Retail Limited is an Indian retailer that specialises in fashion, home, food, and
consumer goods. The company's brands include Big Bazaar and Big Bazaar GEN NXT
hypermarkets, HyperCity and foodworld supermarkets, Easyday Club and Heritage Fresh
neighbourhood food and grocery shops, fbb fashion stores, Foodhall lifestyle food
superstores, and WH Smith travel convenience stores. It also owns and runs the eZone
brand of lifestyle consumer electronics stores. The firm had 1,308 stores as of March 31,
2021, including 285 Big Bazaar/ Hypercity outlets, 88 fbb stores, 8 Foodhall stores, and
927 small format stores. Bharti Retail Limited was the company's previous name until
May 2016, when it was renamed Future Retail Limited. FRL is located in Mumbai, India
and was founded in 2007.
MISSION:
“We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments – for classes & for masses. We shall
infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost-
conscious & committed to quality in whatever we do”
VISION:
“Deliver Everything, Everywhere, Every time to every Indian consumer in the most
profitable manner”
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RECRUITMENT AND SELECTION:
The process of soliciting, screening, and choosing competent candidates for a position is
referred to as recruitment. On a strategic level, this may mean creating an employer
brand that incorporates a benefit package.
To find people via networking, advertising or other methods; link candidates to job
demands and test individuals (assessment of talents or personality); to interview and
analyse opportunities in order to discover motives and adapt to organisation's
requirements. All the recruitment process includes the acceptance of jobs offered and
induction and onboarding of new personnel.
Managers, general staff, and/or recruiters may be necessary, depending on the size and
culture of the organisation.
PERFORMANCE APPRAISAL:
Every year in April, the HR department performs a performance evaluation of all
workers.
Incentives are offered in their salary based on their performance.
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Furthermore, if an employee meets or surpasses the goal set for them, they and
their Employees will be rewarded with enticing cash and other benefits.
COMPENSATION:
Employees are adequately compensated with appealing benefits packages. An
employee's compensation package includes a basic salary. HRA, extra allowance,
Mediclaim, and other benefits are available. Around the time of Diwali, the annual
bonus will be distributed. Employees and their dependents have access to authorised
private hospitals with which the firm has a partnership. If the hospital is not recognised,
all staff are given a "Employee Discount Card" (EDC) that allows them to get a 20-30%
discount on any items at Big Bazaar.
SALARY STRUCTURE
FUTURE RETAIL MONTHLY SALARY
Cashier 10,000
Counter sales 10,955
representative
Assistant store manager 62,930
Store manager 66,670
CONCLUSION
Indian retail sector is growing at a rapid pace. Contribution of organized retail to total
retail in the country is also on the increase. Policy changes turned out to be the driving
factors and brought in many more foreign and private players into the market. The
Human Resource Management practices plays a key role in the development of any
business or sector. These practices have highly expanded, in the retail sector as well.
Major emphasis is being placed on Human Resource Management, especially by
organized retailers which includes practices like recruitment, selection, training and
development, compensation, performance appraisal etc. With the growing market size,
and as this sector continues to employ more and more people, this practices of HRM in
the organized retail industry will need more emphasis, in order to make it more
competitive.
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Reference
1. www.ibef.org / www.Indianretailer.com
2. https://www.ripublication.com/gjfm-spl/gjfmv6n6_01.pdf
3. http://www.junikhyat.com/no_12_jun_20/5.pdf
4. www.corporate.shoppersstop.com
5. www.vijaykashyap.com
6. www.marketing91.com/organized-and-unorganized-retailing.
7. www.jumbotail.com
8. www.futureretail.com
9. Retail Management- A strategic approach twelfth edition by Barry Berman and Joel R.
Evans.
10. Reddy, D.M., & Chandra, S. (December, 2011). Human Resource Management Practices
in Organized Retailing: A Study of Select Retailers. International Journal of
Multidisciplinary Research, 1(8), 523-534.
11. Bhaskar, N. (June, 2012). Human Resource Management Practices in Organized
Retailing: A Study of Select Retailers in Warangal District. Asian Journal of Research in
Business Economics and Management, 2(6), 77-89.
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