Leadership :

Narendra Modi
The Hon. Prime Minister of India

October 19 2021
By-
Akash Goel
Surabhi Rakhecha
Prabu Sivaramakrishnan
Narendra Modi was born in Gujarat,
India. He was born into a class
categorised as Other Backward
Classes by Govt. of India
Sept 17 1950 1967
Narendra Modi and his
brother ran a Tea stall near a
bus station and completed his
higher secondary education
Narendra Modi took part in his In the India General election
first political activity and joined Modi was appointed as the Prime
the Jana Sangh Sathyagarah but minister of India and in 2019
the then govt. put him in jail. again he won the elections and is
currently serving his second term
1971 Oct 7 2001 2014
After years of serving for RSS he
was given the opportunity to take
the responsibility of Gujarat and
was sworn as the chief minister
of Gujarat
Leader of the masses

● Chaiwallah - teaseller,
resonates with commoners as
he too rose from the masses
● Populist leader
● Empathises with the ordinary
Indian and her struggles
 ● Self-organised
Leadership Style ● Affiliative
● Confident
Leveraging Social Media
- Modiji is India’s biggest digital influence
- As of June 2021, Narendra Modi has 46,053,747 likes on Facebook, 68.9 Million
followers on Twitter, 8.79 million subscribers on YouTube, and 56.1 million
followers on Instagram
- Narendra Modi is the most followed international political leader on Instagram
and Facebook, as well as being in the top three on Twitter.

ENGAGEMENT
- Audio Content – Mann ki Baat
- Video Content – New Year’s Video
- Engagement – Reply to audience
 Success Stories -
Swachh Bharat Abhiyan ● Country-wide campaign
initiated by the Government of
Clean India Mission India in 2014 to eliminate open
defecation and improve solid
waste management

● 89.9 million toilets were built in

the period

● bringing about a behavior

change regarding sanitation
practices, and augmentation of
capacity at the local level
 create a conducive environment for
Success stories - ●
investments, develop a modern and
Make in India efficient infrastructure, and open
up new sectors for foreign capital.

● The World Bank's 2019 Ease of

Doing Business report
acknowledges India's jump of 23
positions against its rank of 100 in
2017 to be placed now at 63rd rank
among 190 countries.
 ● Be it ‘Chai pe Charcha’ or ‘Mann Ki
Powerful Orator Baat’, he is communicating with the
nation through TV screens, the
radio or his campaigns

● Abraham Lincoln, Obama,

Napoleon Bonaparte, Adolf Hitler,
great leaders are accompanied with
powerful oratory skills

● Captures the imagination of a

Billion Indians and beyond
International Relations
- Putting India on the
global map

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Leadership Lessons
1. Change the Game
If you want to create a bigger impact
and emerge as an astounding leader,
change the game
2. Focus on Servant Leadership
Leadership is not about power and
authority, it is more about how can
we serve the people following us
3. Think Long Term
Even though his tenure was about to
end in 2019, Modiji proposed his
ideas and vision till the year 2022.
4. Don’t be afraid of Decision Making
Rather than running away from
tough decisions we should make
decisions based on our experience
and knowledge and if things go
wrong learn and grow from that
experience.