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Mple Celebrity Endorsement Research Questionnaire
Mple Celebrity Endorsement Research Questionnaire
Mple Celebrity Endorsement Research Questionnaire
Date: ___/___/____
Q1. Tell us something about your objective behind conducting a celebrity endorsement research program?
Q2. According to your opinion, what is the core motive of a celebrity endorsement research?
________________
Q3. For this research, who is your core target from the following mentioned sources?
People
Corporate people
Previous records
Others: ________________
Q4. What source are you using for this research?
Online survey
Public interviews
Opinion polls
Q5. What type of products or services are you targeting for gathering the sufficient feedback to complete the research?
Luxury
Cosmetic
Clothing
Accessories
Jewellery
Furniture
Other, please specify: _____________
Q6. Are you considering a particular brand for this celebrity endorsement research?
Yes
No
If yes, kindly specify the name: ___________________
Q7. How are you measuring their publicity value?
Popularity
Income
Impressive appearance
Other: ________________________