How do pandemics such as Covid 19 impact consumer behavior?

Name

Course

Instructor

Date
 Surname 2

Pandemics usually have a huge implication on the lives of people and it highly affects

their consumer behaviors. Thus, the coronavirus pandemic is viewed more than a health crisis as

it has changed unpredictably the people’s way of life including their consumption pattern.

Therefore, the COVID-19 pandemic has resulted to a global manifested change on the spending

levels relating to consumer behavior. The following paper will explore how the coronavirus

pandemic has impacted the spending habits of the consumers.

The changes in behavior and consumption habits of consumers are linked directly to the

extent of their exposure to the new environments under pandemic. According to Svajdova, the

customer experience in the digital era across various sectors has created expectations that are

required to e meet to gain engagement1. Thus, the new experiences require to provide an

incremental value of great significant that will result to the change becoming permanent while

receiving poor experiences will lead to past behaviors rapid reversal. Therefore, the rising use of

digital tools for consumption have blurred the lifestyle and social interactions relating to

consumer spending habits. Therefore, the changes in consumer habits have resulted to rise in

digital adoption, changing mobility patterns due to working remotely, together with their

purchasing behavior.

In conclusion, the COVID-19 pandemic has resulted to tremendous changes on the

consumers spending habits and patterns. Majority of consumers has opted to using e-commerce

platform that is facilitated by digital platforms and use of social media. Therefore, it can be

viewed that pandemics result to altering people’s way of life. Hence, there is view whether these

changes in consumer behavior will continue to trend after the end of COVID-19 pandemic.

1
Svajdova, Lenka. "Consumer Behaviour during Pandemic of COVID-19." Journal of
International Business Research and Marketing 6, no. 3 (2021): 34-37
 Surname 3

Bibliography

Svajdova, Lenka. "Consumer Behaviour during Pandemic of COVID-19." Journal of

International Business Research and Marketing 6, no. 3 (2021): 34-37.