Questionnaire

Customers
We are students of MBA studying in GLS NRIBM AHMEDABAD and carrying out a survey for
our academic project to“Role of sales promotions in FMCG”. So please fill this questionnaire.
Your identity would not be revealed and information will only be used for academic purpose.

Q1. Which brand of Soap / Detergent do you use?

Detergent powder Respondent

Bathing –soaps Respondent Nirma supper
Lux Wheel
Hamam Surf
Lifebuoy Ariel
Nirma Others
Others Q2. Do you always buy the same brand of Soap /
Detergent?
Particulars Respondent
Yes
No
Q3. Which factors do you normally consider while purchasing a particular brand of
Soap / Detergents?
Bathing Det.powde
Factors soap r
Fragrance
Quality
Company image
Price
Packaging
Others
Q4. Do you consider promotional schemes while purchasing a particular brand of Soap /
Detergent?
Particulars Respondent
Yes
No
Q5. Which of the following promotional schemes you have come across so far?
Promotional
schemes Respondent
Coupons
price off
Freebies
scratch cards
lucky draw
Bundling
extra qty.
Q6. Which medium do you feel is suitable to promote the various promotional schemes?

Source Respondent
 Role of sales promotions in FMCG sector
Radio
TV
Newspaper
Hoarding
Others

Q7. Is there any existing scheme on the Soap / Detergent you are currently using?

Responden
Particulars t
Yes
No

Q8. If yes, please specify?

Particulars Respondent
3+1/Other
Free
Discount
No idea
No answer

Q9. If you get an attractive promotional offer in the product other than of your choice will
you switch over?

Particulars Respondent
Yes
No

Q10. Give reason for the same?

Responden
Particulars t
Cost+qty
Quality
Satisfaction
Brand loyal
More
benefit/budget
Season change
No answer

Q11. Give suggestions about futuristic promotional schemes.

GLS N.R.I.B.M/M.B.A-2nd Year/Marketing/20-3-2010

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 Role of sales promotions in FMCG sector
Retailers
We are students of MBA studying in GLS NRIBM AHMEDABAD and carrying out a survey for
our academic project “Role of sales promotions in FMCG”. So please fill this questionnaire. Your
identity would not be revealed and information will only be used for academic purpose.

Q1. Since how long are you in this business?

Particulars Respondent
1-5 Years
5-10 Years
More than 10 years

Q2. Name the Soap / Detergent (Company) you stock for.

Companies Respondent
Nirma
HUL
P&G
Godrej
Others

Q3. Rank the following factors that customers look for in the purchase of Soap /
Detergent. (Rank from 1 to 6)
Factors 1 2 3 4 5 6
Fragrance
Quality
Company
Image
Price
Packaging
Others

Q4. Do you suggest customers to purchase a certain brand?

Particular Respondent

Yes
No

Q5. If Yes why?

Particular Respondent
High margin
Quality
Relationship
No reason

GLS N.R.I.B.M/M.B.A-2nd Year/Marketing/20-3-2010

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 Role of sales promotions in FMCG sector
Q6. Do customers look for various schemes in the product?

Particu Respond
lar ent
Yes
No
Q7. If yes which schemes?
Promotional Respondent
Schemes
Coupons
Price Off
Freebies
Scratch Cards
Lucky Draws
Bundling Offer
Extra Quantity

Q8. Which Trade Promotions do various companies offer?

NIRMA HUL
Promotions Respondent Responden
Extra Margin Promotions t
Extra Units Extra Margin
credit facility Extra Units
Gifts Credit facility
promo. PExp.
&G Gifts
GODREJ
Promotion Respon Promo. Exp. Respondent
Promotions
s dent Extra Margin
Extra Extra Units
Margin Credit facility
Extra Gifts
Units Promo. Exp.
Credit OTHERS
facility Responde
Gifts Promotions nt
Promo. Extra Margin
Exp. Extra Units
Credit facility
Gifts
Promo. Exp.
Q9 Give reasons for not stocking a particular brand.

Q10 Any Suggestions.

GLS N.R.I.B.M/M.B.A-2nd Year/Marketing/20-3-2010

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