APPLIED BUSINESS TOOLS IN TOURISM AND HOSPITALITY

PRELIM EXAM

Name: Sarah Marianne Y. King Day and Time: (TTH 10:30am-12:00nn) Year: 2nd year

Test I. Multiple Choice

Direction: Choose the letter of the correct answer.

1. Online conference using video cameras to link individuals

c. Videoconferencing

2.Travel documents required for international travel

c. Passports/Visas

. 

2. Welcoming of guests in a hotel is the work of ..............department

B. front office

. 
3. Shifting the baggage of the guests to their rooms is the responsibility of .............
c. Bell boy

4. Restaurant Manager is responsible for .…

B. overall functioning of the restaurant

5. Public area supervisor has the duty of ..............

c. managing each floor

6. House keeping department does not require special trained personnel

A. False

7.Q1. 

Statement 1: There are various types of tools that may be used in a business varying in size,
complexity, danger, and importance to the business operation.
Statement 2: Business tools aim to consider the items that are portable and valuable, and by their
very nature present unique management challenges to the business.
c. Both of the statements are true

8 Q2. 

Statement 1: The storage requirements for each tool must not be considered.
Statement 2: There is the physical space that will be needed for the tool and any other items.

A. The first statement is false. The second statement is true

9.: Systems can record each person that accesses the storage area and also the users that take the
tools from the storage location.
Statement 2: Access to the tools cannot be controlled by the use of swipe cards.
A. The first statement is true. The second statement is false.

10.: Computer systems cannot have password protection to restrict access.

Statement 2: The advantage of this system is that users will forget their password and some
protocol needs to be established to enable users to reset their passwords when they forget them.

d. The first statement is false. The second statement is true.

11. Q6. 

Statement 1: Most passwords are case sensitive so an “A” does not equal an “a”.
Statement 2: The usual minimum is 8 characters.
.

c. Both of the statements are true.

.

12.  A business which has its own identity and is distinct from the owners is called ___

A. Autonomy

 
13. It is an electronic tag that can be attached so as to locate the asset within a reasonable distance.

A. RADIO FREQUENCY IDENTIFICATION TAGS

. 
14 It is a set of characters and letters to verify that access is allowed.

D STOCKTAKE

15 It is the development of skills and knowledge to be able to use a business tool.

A. Training

16.  What is the course title of our subject ?

c. Applied business tools and technologies for tourism

17 What are the two things, that a small businessman would consider the most?
c. Money and people

18  It is a business technology, when you need e-signatures on contracts and agreements.

C Obtaining electronic signature

19  It is the systematic recording and reporting of business financial transaction.

c. Accounting

20  It shows how much you gained or lost on a business investment relative to how much you spent
on it.

d. Return on investment

1. 1Test II Essay

Direction: Read and analyze the questions carefully. Discuss your answer comprehensively.

Criteria
Content and originality -5pts.
Argument and organization -5 pts.
Grammar /Mechanics- 5 pts.

1 .Discuss the importance of CRM and customer data management

In the Hotel Operation

CRM, in short, aids a company in recognizing the worth of its customers and capitalizing on
better customer connections. You can be more attentive to your clients' needs if you have a
deeper understanding of their needs. Finding out about your customers' purchasing behaviors,
opinions, and preferences is one way to achieve CRM. CRM enables hotel management to
satisfy client expectations. CRM assists in the management of customer feedback, loyalty
programs, and, most importantly, a 360-degree picture of customer information and interactions,
in addition to handling leads. Hoteliers must collect and organize guest information in order to
stay in touch with current and past customers during and after check-out. The CRM module must
work in tandem with the front desk and reservation system to gather all guest information. It aids
in the storage of guest information and provides an easily accessible database. It also offers
contact information for guests before and after their stay. If a hotel already has a CRM system,
the PMS should be able to integrate with it. This module can also aid in the organization of
marketing and promotions, as well as the measurement of guest experience and the provision of
pre- and post-stay services.

2. Discuss the PMS Module of Back office Manage.

This PMS module makes hotel staff management, back-office operations, and
administrative hotel operations easier. A back-office management module may have the
following features:

Catering and event management (planning of conferences and receptions)

Management of spas and gyms

Personnel management (human resources management in back and front office: shift
management, staff invoicing)

Analysis of consumption expenses and hotel expenditures

Inventory evaluation

Promotional campaign sales and management

Management is reviewed.

Users of PMSs that have this module can manage campaigns, send emails, and report a
guest's exact arrival time. Internal messaging and, in some situations, accounting are
included in this function.

3. Point -Of - Sale Services

This feature is essential for handling transactions in a hotel with several point-of-sale terminals.
It automates transactions and centralizes financial data. Most hotels offer a restaurant on site, and
properties with gyms and spas are even better. Hoteliers can use a PMS to add additional
expenses or discounts to each customer's final bill. • Spas, gyms, and activities may incur
additional charges.

4. • In-room services, mini-bar products, TV, or Wi-Fi • Food and beverage services (restaurants,
cafes, breakfasts) The business may collect payments from customers and keep track of sales
with a POS system. It appears simple enough, but depending on whether you sell online, have a
physical storefront, or both, the arrangement can operate in a variety of ways. The cash register
in a store is referred to as a point-of-sale system. They allow employees to focus on the
consumer as well as the physical preparation and sale of products, promoting retail's most
fundamental ideals. Staff can also be tracked using POS systems, including the times and hours
they work, as well as the number of transactions they perform.

5. 5 Useful Tools for Every Hospitality Business

7Shifts is the first of a series of seven shifts.

Keeping track of your team's schedule can be difficult, especially if your employees don't
work regular hours. The innovative thing about 7Shifts is that its cloud platform allows
you to auto-schedule your employees depending on their availability and develop
bespoke templates to fit your company's needs, making it simple to organize your
workforce. You may even use their platform to control sales and labor expenditures if
you want to take it a step further.
2. The sidekick
Finding suitable seasonal staff is a regular issue in the hospitality industry, especially
when you just need staff for a single event or a short contract period. This problem is
addressed by Sidekicker, an on-demand staffing platform. Over 11,000 experienced
employees in hospitality, promotions, events, business administration, and retail are in
their database. Employers can easily find the right people for the job by looking at
detailed, rated, and reviewed employee profiles.

3. Typsy

Learning and upskilling should always be a priority for every hospitality professional,
particularly as the industry faces a skills shortage. Typsy’s online learning platform offers
hospitality businesses, staff, and schools the ability to assign professional hospitality courses
and lessons with their 350+ video library. Users can learn essential industry skills in areas of
culinary, beverage, service, marketing, and business. Courses are led by world leading
hospitality professionals, including champion baristas, restaurant consultants, restaurateurs,
and chefs.

4. Screen Cloud (Digital menu app)

Digital menu signs are beneficial for restaurants with certain concepts. Of course, you probably
wouldn’t consider using them in a fine dining establishment, but they work really well in a fast-
casual setting. Digital signage is not only aesthetically pleasing, it makes it easy to update
information on menu items, discounts, and more.
With Screen Cloud's menu feature, users can easily create, edit and customize digital menus in
real time and manage it remotely for in-store display. Their software is also compatible with
plenty of devices, meaning it can be displayed nicely across most screens within venues.

5. Upserve

Having the right point of sale system in your hospitality business is crucial for efficiency and a
smooth operation. It’s also important for your POS to be industry-specific in order to ensure it
can meet the demands of our industry. There are plenty of point of sale systems out there, but
not all are geared toward restaurants and hospitality tailored to the restaurant and hospitality
industries. Aside from basic POS functions, Upserve features like mobile payment, marketing
tools, inventory control, and more.

Using online tools in your hospitality business definitely has its benefits –  it’s efficient, saves
time and it’s cost effective. By incorporating these tools you’ll increase productivity and have
more time for priority areas in your business. Why not give these a shot?

6. Revenue Management

A PMS is a huge step toward bettering hotel revenue management indicators including occupancy,
RevPAR (Revenue per Available Room), and ADR (Average Daily Rate), all of which are important in
determining a hotel's financial performance. While GDS and OTA integration can assist maximize these
rates, revenue management systems can help a manager understand how to tweak operations to improve
results and keep costs under control. This module assists in increasing overall revenue from rooms by
utilizing forecasts to optimize occupancy and determining whether to increase or decrease inventory
prices. Dynamic pricing is possible thanks to the revenue management module. This module uses
algorithms to assist hotels price rooms based on historical data from previous reservations, as well as
competitor prices, weather data, and local events. It optimizes pricing tactics and changes prices across all
distribution channels in order to sell more rooms at the best possible price. Read our article on how
machine learning redefines revenue management in the hotel business to learn more about revenue
management.