1.

0 COMPANY PROFILE
 Description in term of name of the organization, company’s logo and
Organization/Company background/history.

1.1 Organization Logo/ Motto

Logo description, Organization Mission and Vision

Logo/Motto

Mission

Vision

1.2 Organization Background

Name of the Organization :

Business Address :
Website/e-mail address :
Telephone Number :
Form of Business : (Partnership/ Private Limited Company)
Main Activities :
Date of Commencement :
Date of Registration :
Name of Bank :
Bank Account Number :
5.0 MARKETING PLAN

5.1 Product description

Our bags are divided into two categories: tote bags and bag packs. A tote bag
costs RM75, while the bag pack costs RM85. It may appear to be costly, but
because of its versatility, it is considered the best value we have to offer. The
pillow may be found on the right side of the tote bag and at the front of the bag
pack. The small build in massager can be found on the left side of the tote bag as
well as on the rear side of the bag pack. A switch box is situated on the right side
of the tote bag and the left side of the backpack to turn on the massager. The
massager is powered by batteries from the energizer brand, which last nine times
longer than a standard battery.

Our bags are made of Outdoor materials, which are extremely durable,
resistant to abrasion, and waterproof. Because of their durability, it lasts a long
time. Backpack bags, totes, and other items are frequently made from 1000 denier
Cordura Nylon. With the addition of Sunbrella, a fabric commonly used to make
backpacks, beach bags, and tote bags. Outdoor fabrics that are waterproof are
intended for use in outdoor clothes and equipment. These are not the same as
water-repellent fabrics. Waterproof textiles normally have a coating on the wrong
side of the fabric rather than a treatment on the right side, which produces a
strong barrier against moisture entering from the environment. To put it another
way, the exterior of the fabric may appear damp, while the interior remains
entirely dry. Because these are mainly synthetic fabrics that melt when exposed to
intense heat (from an iron, for example), caution must be exercised when using
them. We utilise a coated nylon canvas, also known as waterproof canvas, for the
bottoms of the bags because it is a durable material that will not quickly wear.
 We use memory foam to fill the pillow instead of the traditional substance of
cotton. The capacity of memory foam to conform to and keep the shape of your
head is legendary. This prevents the head from sinking too far into the cushion, as
it would with a traditional pillow. It has made to distribute weight evenly and
relieve pressure on the neck and spine. Memory foam pillows are comprised of a
naturally hypoallergenic material that inhibits the growth of bacteria, mildew, and
dust mites. Unlike feather, fur, and cotton pillows, which can be inhaled, it will
not emit any "micro-fluff" into the air. This could be the ideal pillow for folks
who have severe allergies.

On the left side of the tote bag and on the rear of the bag pack is a
mini massager. The pillow is on the front side of the bag pack and on the right
side of the tote bag. The massager is powered by batteries developed exclusively
for our company in partnership with the Energizer battery brand. The AA8
Ultimate Lithium battery lasts nine times longer than a standard battery, which
lasts 95 minutes. Why did our company choose tote bags and bag packs out of all
the other types of bags? Because both bags have a simple yet attractive look.
Furthermore, it is particularly well-known among younger and twenty-first-
century generations.
5.2 Target Customers

Our target customers are those people who suffer in lack of sleep. Consequently,
their only solution is to take a quick nap during their breaks in between classes
and working hour, specifically students and working civilians despite their age
and gender.
This product is introduced and promoted through online media especially
social media such as Instagram and TikTok, which are now famous among the
younger generations. Through this social media and with the help of social media
influencers we can catch the attention of our customers. Social is like a platform
for businessperson to promote their product cost efficiently and reach out to
millions of people around the globe. Our major purchaser are individuals who are
students and workers because they are the ones who are active in going in and out
of their house to study and to work. They are also the ones to experience
insufficient sleep and backache from studying or working too long without any
breaks to stretch out their body and to rest their mind.
Most of our major purchasers are local people since it is easier to
communicate and reach out to them. Our company focus more on to solve the
lifestyle of an individual especially their mental health and physical body.
Although we can market it globally, but our company believed it is better to start
with those who are closest within our reach geographically speaking.
Nowadays it is easier to reach out to the customers and vice versa.
With our own online website, we can create a platform for them to contact us
through phone calls, email and chat through our official company’s WhatsApp.
Besides that, with the help of our key partners, news, and introduction of our
product, will spread like fires. People will get curious and would try to find out
on their own will to know more of our product. At first it may not be easy, but it
will soon increase the number of customers to reach out to our company.
5.3 Estimated Market size and Trends.

 Estimate the market size by considering the market segmentation and their
buying trend for the product yearly/monthly in the unit of quantity or RM.
Eg:

Target No. of Potential No. of

market population customer Potential
(%) customer
Family 40%
Students 20%
Total

Estimate for every month:

A Family will buy 2 bags @ RM = RM

A Student will buy 1 bag @ RM = RM

Target No. of Estimated of the product buying

market Potential
customer
Quantity RM/unit/month Total (RM)
(bags)/month
Family 2,000
Students 3,000
Total market
size

5.4 Competition and Competitive Edges

No Name of Competitors Strengths Weaknesses

.
1. Competitor 1

2. Competitor 2
5.5 Estimated Market Share and Sales

Based on your assessment of the advantages of your product or service, the market
size and trends, customers, competitors, and their products, estimate the share of
the market and the sales in units and ringgit that you will acquire in each of the
next three years.

Market share
Competitors Before After
% Unit/month RM/month % Unit/month RM/month

Competitor 1 60 50

Competitor 2 40 30

Your 0 20
company

Total

Product/service Market Share and Sales for Your company

Year
2018 2019 2020
Market Share (%)
Total Sales in units
Total Sales in RM
5.6 Sales Forecast (example shown below)

Sales Forecast for XXX

Year ----------------
Month Sales Collection (RM)
January
February
March
April
May
June
July
August
September
October
November
December
TOTAL

5.7 Marketing Strategies

 Product/Service
 Brand
 Design
 Packaging
 Labelling
 Ease of Use
 Product Differentiation

 Price
 Pricing strategy including the prices to be charged for your product and
services and compare your pricing policy with those of your major
competitors.

 Place (Distribution)
Describe the methods and channels of distribution you will employ.
 Manufacturer Consumer
 Manufacturer Retailer Consumer Choose One
 Manufacturer Wholesaler Retailer Consumer
  Promotion
Describe the approaches the company will use to bring its product or
service to the attention of prospective buyers.
 Advertising (newspaper, magazines, TV, radio, internet)
 Sales Promotion (point of purchase, contest, sweepstakes, discount, sample)
 Public Relation
 Personal selling

5.8 Marketing Budget (example shown below)

MARKETING EXPENDITURE
RM
Fixed Assets/Capital Expenditures
Motor Vehicle

Working Capital/Monthly Expenditure

Promotion

Other Expenditures
Insurance & Road Tax
Pre-Opening

TOTAL