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  • Asm401 100 Plus Vs Getarade

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    Megan Sikajat
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    100PLUS and Gatorade are sports drinks that are formulated differently but aimed at hydration and energy for athletes. 100PLUS contains 6g or less sugar per 100ml along with glucose and minerals, while Gatorade uses natural flavors and Stevia sweetener. Both drinks are distributed widely in supermarkets, malls, convenience stores and endorsed by famous athletes to promote hydration and performance benefits for sports.

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    100PLUS and Gatorade are sports drinks that are formulated differently but aimed at hydration and energy for athletes. 100PLUS contains 6g or less sugar per 100ml along with glucose and minerals, while Gatorade uses natural flavors and Stevia sweetener. Both drinks are distributed widely in supermarkets, malls, convenience stores and endorsed by famous athletes to promote hydration and performance benefits for sports.

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    38 views1 page

    Asm401 100 Plus Vs Getarade

    Uploaded by

    Megan Sikajat
    100PLUS and Gatorade are sports drinks that are formulated differently but aimed at hydration and energy for athletes. 100PLUS contains 6g or less sugar per 100ml along with glucose and minerals, while Gatorade uses natural flavors and Stevia sweetener. Both drinks are distributed widely in supermarkets, malls, convenience stores and endorsed by famous athletes to promote hydration and performance benefits for sports.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    100 PLUS GATORADE

    PRODUCT In Terms of Ingredient Scientifically researched and game-


    DIFFERENT  In 2018, 100PLUS was tested for athletes
    "reformulated to contain
    6g or less sugar per  Hydration
    100ml, loaded with  Protein
    glucose and minerals  Energy
    that properly hydrate for  Equipment
    optimum bodily function
    and speedy recovery. In 2010; introduced the G Natural
     Now carry the Healthier Gatorade line which is made with
    Choice Logo (HCL) from "natural flavours and ingredients",
    the Health Ministry. specifically sweetened with Stevia.

    Separate line of products: -


    Formulated for consumption before,
    during and after personal fitness
    exercise.

    PRICING 350ml: RM1.30 - RM1.50 [Each] Bottle:


    500ml: RM2 - RM2.50 20 oz. (0.6L) - 64 oz.(2L)
    1 L: RM2.70 - RM3.00 $1.99 (RM8.17) - $3.49 (RM14.34)
    PLACE  Supermarkets:  Supermarkets:
    (DISTRIBUTION) City Grocer Bravo supermarkets, WinCo
     Hypermarket: Foods.
    Boulevard, Servay  Malls
     Convenience Stores:  Convenience Stores
    99 Speedmart  Drugstores
     Restaurants  Grocery Shops:
    Safeway, Albertsons

    PROMOTION  The only drink endorsed  Gained popularity and was


    by the National Sports published in Sports Illustrated
    Council of Malaysia. and Miami Herald.

     Brand ambassador: -Lee  Using sports as a medium to


    Chong Wei, a Malaysian promote its product.
    Olympic silver medallist
    in badminton, and now  Many players were also
    Lee Zii Jia. included in promoting this
    sports drink namely, Derek
     Increase brand Jeter, Dwight Howard, Mia
    awareness through Hamm, Sidney Crosby,
    contest, campaign, Dwayne Wade, Tiger Woods,
    advertisement, and Serena Williams, Vince Carter,
    corporate social and Peyton Manning.
    responsibility.

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