Written Case Analysis Evaluation:

Criteria 20 points 15 points 10 points 5 points

Identification ofPresents accurate and detailed With a few exceptions, identifies Identifies and outlines only Does not recognize the
Issues (20%) descriptions of the problems and outlines the principal the secondary problems and problems or issues of the
and issues central to the case; problems and issues in the case; issues in the case; displays case, or identifies problems
provides a well-focused demonstrates an acceptable little understanding of the and issues that are not based
diagnosis of strategic issues and understanding of the company’s issues, key problems, and the on facts of the case; displays
key problems that issues, current situation, and company’s present situation little understanding of the
demonstrates an excellent strategic challenges; executive and strategic challenges; issues, key problems, and the
grasp of the company’s present summary provides an adequate summary is missing many company’s present situation
situation and strategic overview of the case issues and important points. and strategic challenges;
challenges; descriptions are problems; summary is missing a executive summary does not
compelling and insightful; few minor points, but meets present a clear overview of
provides a thorough and expectations the case issues;
effective executive summary
Internal and Discusses an in-depth and Discusses a somewhat thorough Discusses a sparse Did not discuss a critical
External Factors thorough critical assessment of assessment of the facts of the assessment of the facts of assessment of the case.
Evaluation the facts of the case in relation case in relation to available the case in relation to
(20%) to available research research available research
Strategy Weighs and assesses a variety Weighs and assesses a limited Weighs and assesses only Did not weighs and assesses
Formulation of alternative actions that variety of alternative actions one alternative solution for possible solution for the case
(20%) address multiple issues in the that address multiple issues in the case
case, all or most of which are the case, some of which are
realistic options. realistic options.
Recommendations Proposes a detailed action plan Proposes a limited action plan Proposes a limited action Did not give a final
and of final recommendations with of final recommendations with plan of final recommendation for the
Implementation specific evidence. some evidence. recommendations with no case.
(20%) evidence.
Organization and Effective organization of Satisfactory organization of Unsatisfactory organization Inadequate organization
Completeness of thoughts contribute to full thoughts; the case analysis is of thoughts; the case analysis making the case analysis
the Prescribed comprehension of written case readable and easy to follow with is not easy to follow with difficult to follow; the written
Format analysis; uses language only a few lapses; uses good significant lapses; uses not so case analysis exhibits
(20%) conventions effectively (e.g., language conventions and good language conventions multiple errors in grammar,
spelling, punctuation, sentence mechanics with a few minor and mechanics with a sentence structure, spelling;
structure, grammar, etc.); errors in spelling, grammar, significant errors in spelling, unacceptable writing skills;
religiously followed the sentence structure, etc.; grammar, etc.; did not follow prescribed format not
required format. followed the required format at the required format. followed.
an acceptable level.