Sales Pitch

6 Key Ingredients

December 2020
Keep your
introduction
succinct
Tip 1:
Don't begin the pitch with a
long recitation about
yourself, your achievements,
your company's history, and
so on.
*A brief summary is
okay, but move quickly to
more engaging content.
Show self-
assurance
TIP 2:
Confidence sells and
buyers are often as attracted
to the seller as to the
product.
Avoid doubt in a pitch.
Never say, "it is my goal" or
that you "hope" for
something.*
Sell value, not
price
TIP 3:
Value beats price, so
it's essential to hammer
home the value of your
product.*
Back up your
product
 TIP 4:
Buyers always want to know
that you stand behind your
product, both from a value and
technical sense.
The key to business success is not just
selling your product to one customer, but to
build throngs of loyal customers.
You get there by ensuring the product
exceeds customers'
expectations.
Make sure
your solution
solves real
problems
TIP 5:
Go all out to make sure
potential customers can
see how essential the
magnitude of the problem
that your product solves. If
there's no real
problem, there's no
need for a solution.
Get ahead of
potential
problems
TIP 6:
Every product has
shortfalls. Try to
anticipate reservations
that potential customers
may have and address
them proactively.
This could help you close
the deal and avoid any
dissatisfaction down the
line.
 Activity 1.2
Make a 90-second pitch about the company
that you’ve selected.
Prepare a spiel and practice. (Make sure to memorize it)
2 Preps
1) Sales Pitch – live during class (start January)
2) Pre-recorded – instructions to be posted in edmodo