Business

Plan
Parts of a
January 2020
REVIEW:
What is a
Business
Plan?
Parts of a
Business
Plan
“Title
page and
Content
“ the name
of the
business;
“ the name/s
of the
proponents
“ address;
“ telephone
number;
“ e-mail and
website
address;
“ the date;
“ the name of the
person who
prepared the
business plan.
“Executive
summary
 Executive Summary
The executive summary is a
portion of the business plan that
summarizes the plan and states
the objectives of the business.
“ The capital
needs of the
business;
“ How the
money will
be used;
“ benefits
derived by the
business
 Loan; repaid
“ with interest
Outside
investment;
profits generated.
“Description
of the
business
 Description of the
Business
This particular portion of the
business plan is very useful to
the SBO, as well as prospective
investors and lenders.
“ short
explanation of
the industry
“ description
of the
business
 Description of the
Business
In describing the industry, it is important to
present the current situation and the outlook for
the future. Information must be provided
regarding the various markets within the
industry, as well as new products or
developments that could affect the business. The
sources of information must be indicated.
“ Vision
Statement
“ Mission
Statement
“ industry
sector
“ Business:
new or
established;
“ ownership
status of
business
“
customers
“
size of the
market;
“ product or
service
distribution
“Description
of the
Product
or Service
 Description of the
Product or Service
The product of service must be
described clearly in the plan. To
achieve this, the following must be
presented:
“ The important
features of the
product or service,
“ A detailed
description of
how the product
is used.
“What makes the product
or service different
from others available in
the market.
 Description of the
Product or Service
The objective of product or service description is
to show that the firm has a competitive edge over
the others. If the business plan is able to show
that edge, lenders and investors may just
respond favorably. It is very important to explain
that the business will be profitable.
“ superior
organization of
the business ;
“ latest equipment
that are
currently used by
the company;
“ superior
location of
the company;
“ fair piece of
the product or
service; and
“ superior
customer
service offered
by the company.
“Market
strategies
“Analysis
of the
competition
“Operations
and
Management
“Financial
data
“Supporting
Documents