Dimension Prefer Prefer Dimension

Universalism To know what the rules To be allowed freedom Particularism

are and to follow them. to use one’s own
To meet clear judgement, and to be
expectations. creative with solutions.

Individualism To be in an environment To be in an environment Communitarianism

where individuals can where team working is
achieve and be valued more highly than
rewarded. individual achievement.

Specific Direct communication Indirect communication Diffuse

that isn’t meant to be which pays attentions to
taken personally. Get people’s feelings and
straight down to background.
business/task.

Neutral To communicate To communicate Affective

without showing expressively and feel
emotion or to reveal comfortable expressing
inner thoughts. emotion.

Achievement To give respect and To know one’s place in Ascription

social status only to the hierarchy and
people who have earned respect family origins,
it through hard work job titles and
and personal professional titles as
achievement. signs of status.

Time – Present and To enjoy the moment To know the history or Time – Past Orientation
Future Orientation and not be constrained background of a
by plans (Present situation and know how
orientation) that links to now. To be
Like to talk about future told very clearly WHY if
possibilities and plans have to change.
potential (Future
Orientation).

Time – Sequential To do one thing at a To juggle many things at Time – Synchronic

Orientation time. once. Orientation

Internal To view nature and To view nature and External

one’s destiny as things one’s destiny as outside
that can be controlled. their control.
To win. To maintain the
relationship.

Adaptation of THT 7 Dimensions of Culture.