ILHAM HUSNI LUBIS EDUCATIONAL BACKGROUND

Area Sales Manager at PT. Ruang Dagang UNIVERSITY OF PADJAJARAN

Internasional | Asisten Area Sales Manager at
Unilever I Ex Account Manager Ruangguru* I Ex BACHELOR OF AGRICULTURE ENGINEERING (2009-2014)
BADAN EKESKUTIF MAHASISWA
Area Sales Spv. Campina Ice Cream* I FMCG
Sales & Distribution Expert
Bandung West Jawa, Indonesia
# SKILL

DISTRIBUTOR MANAGEMENT, TERRITORY MANAGEMENT, SALESMANSHIP, NEGOTIATION, PUBLIC SPEAKING, MS. OFFICE
(WORD,EXCEL,PPT), PIVOT TABLE, VLOOKUP, PROFITABILITY DISTRIBUTOR, EXECUTION PROMO (LOYALTY & CONS.PROMO)

#ABOUT
I have + -5 years experience in sales and marketing, 3 years in consumer good as a area Sales spv & Area Sales manager and 1 year in
education and forwarder services. I am very good at negotiating, have a systematic analysis, easy to adapt with new environments, like
challenges, and very interested and enthusiastic in the field of new industry development

- Area Sales Manager

- PT. Ruang Dagang Internasional (Maret 2021- Now)
- JAWA BARAT (BANDUNG, CIREBON, INDRAMAYU, KUNINGAN)

RESPONSIBILITY
My Duty responsibility as Area Sales Manager is to make the business of credibook escpecialy in consumer good
distribution on GT Channel can growth sustain and achieved the target.

My Subordinate
I lead team in bandung: 1 SPV, 6 Salesman, 1 Admin, 2 Deliveryman
Cirebon, indramayu, kuningan: 3 SPV, 3 Salesman

My Jobdesk
 Make sure my SPV understands their job desk for controlling, coaching and training the sales team in the field
 Together with SPV looking for suppliers
 Create a KPI monitoring dashboard consisting of; unique customer code, total order and GMV and Ensuring that
all my SPV do daily monitoring of KPI achievement
 Visit to the new area in JABAR to survey the sales potential and opening new area distribution
 Formulating ideas for new channel development
 Ensure the team to achieve the target every month. KPI targets consist of; Unique Customer Code/Outlet
Active, Total Order, and GMV
 Weekly and monthly reviews related to KPI team performance report to VP Of Sales and Chief Operation
Officer (COO)

Achievement
 Opening new area distribution in Cirebon, indramayu and kuningan
 Increase GMV Bandung from 107M - 871M and for Cirebon 24M  160M
 Increase Unique Customer Code Bdg from 37 Outlet - 171 Outlet, Cirebon: 31Outlet58 Outlet
 Increase Total Order Bdg From 54Transaction 246 Transaction, Cirebon: 44 Transaction 77Transaction
 Proposes to develop wholesale channels
 Making SOPs for system administration

 ASSISTANT AREA SALES MANAGER

 PT. UNILEVER INDONESIA, TBK. (May 2019-August 2020)
 Manado Area, North Sulawesi, Indonesia
RESPONSIBILITY

. My duty and responsibility as a aasm is to make improvements so that the distributor business can grow sustainably based
on CDMA (COVERAGE, DISTRIBUTION, MERCHANDISING, ACTIVITY). CDMA KPI`s are:

1. Quality of Coverage: Achieve stores transactions based on number of visits (BP) and based on total active stores
(ECO) during a month, ensuring that the visiting salesman matches the coordinates of the shop (100% geomatch)
2. Quantity Of Coverage: Increasing the coverage level & white space through adding a new stores (NOO)
3. Distribution: Achieve the product distribution target (Perfect Store/IQ Assortment)
4. Merchandising: Ensuring merchandising activities in stores
5. Activity: Maximize the use of promotional budgets (ISR Promo, Consumer Promo & Loyalty Promo) in Pareto Stores

My role is how to maintain the 5 KPI can be achieved by the distributor team (SPV-Salesman-shipping-Warehouse Team) by
playing an active role directly in the field for tandem visit as a step to observe team performance, coaching and training
then followed by routine work monitoring with create a worksheet monitoring the achievement of transaction stores, NOO,
secondary sales, perfect store

ACHIEVEMENT
1. Opening of 100 new stores as new open outlets in the district fast team
2. Clustering stores with biweekly and monthly visits
3. Re-Mapping Beat for work effectiveness and monitoring of non-transaction store
4. Increase merchandising activities through an increase in the number of store participant activations
5. Making secondary sales by outlet monitoring, BP, and 4P easily understood by the team and routine team
. performance evaluation through briefings
6. Ensuring the utilization of ISR budget for second dealer stores
7. Ensuring the execution of consumer promo activities and loyalty promos for the Supermarket, Family Grocery, Second
. Dealer Dolphin channels and ensure that the outlet reaches the target
. 8. SUPERMARKET GROWTH 105%, SECOND DEALER GROWTH 114%, TRADITIONAL TRADE REGULAR GROWTH 117%,
. TRADITIONAL TRADE FOOD GROWTH 110%. TOTAL SECONDARY SALES GROWTH 109% VS SP JULY 2019-2020
  ACCOUNT MANAGER
 PT RUANG RAYA INDONESIA (RUANGGURU) (FEBRUARY 2019 - MARCH 2019)
 BANDUNG, JAWA BARAT
RESPONSIBILITY

> Personal work

1. Looking for potential schools to offer ruangguru products especially e-learning products
2. Negotiations with the school (headmaster, deputy headmaster, curriculum head) to be able to hold a
presentation related to classroom products in the classroom
3. Establish ongoing cooperation between the Ruangguru and the schools
3. Make a budget for each week for work operations (travel expenses to visit the school, souvenirs for schools) every
week
4. Make an accountability report on the work operational budget every week

>Team work
1. Coordinate with the team regarding the presentation schedule to the school
2. Evaluate the performance of the presentation team when presentations to students at school, discuss the
strategies of each team member how effective presentations are to get many paid users.
3. Hear advice and enter it from the presenter team in terms of getting potential schools

ACHIEVMENT

1 day at least 1 school for a School Visit deal is always fulfilled. total schools that have dealt 25 schools 1 month to
work.

 MARKETING BUSINESS DEVELOPMENT

 CV. GOZZA LINTAS NUSA (JANUARY 2018 – FEBRUARY 2019)
 BANDUNG, JAWA BARAT
RESPONSIBILITY
» Looking for new customers by;
1. Visit the company and find out the contacts of the person who work in logistics departement at the company
2. Find out the company's telephone contact through the company's website then contacting a person who work in
logistic departement at the company
» Looking for people who have a have shuttles in large quantities
» Negotiation about shiiping cost between shipper and vehicle owner
» Ensure that the process of loading and unloading products runs well
» Ensure that the driver is a trusted person, checking all vehicle documents of driver
» Ensure the product is delivered and on time

ACHIEVEMENT
» Successfully partnered with PT. INTI and PT. Cahaya Benteng Mas
 AREA SALES SUPERVISOR
 PT. CAMPINA ICE CREAM INDUSTRY, TBK (JANUARY 2016 – NOVEMBER 2017)
 KENDARI, SULAWESI TENGGARA
RESPONSIBILITY

• Ensure the distribution of products to every store subscribed is reached (100% service level
required)
• Controlling all jobs team include; Sales team, delivery and mds performs his job properly and
Based on SOP
• Doing activities that can increase the selling out (in cooperation with the Event Organizer to hold
the event and become sponsors, doing promotion activity of new products through sampling to
increase brand awareness)
• Looking for new outlets for expansion area and handling unproductive outlets (not transactions /
close)
• Handles all technical issues of freezers and warehouses
• Business Review for sales development in kendari area with distributor head

ACHIEVEMENT

• Based on By Year To Date Data (Sep.2016-April 2017) the average sales growth of kendari + -12%
• Opening new area distribution (north kolaka) in southest Sulawesi
• Increase sales in hypermart channel (channel hypermart can growth 39%)