2020 is the hardest year for all people throughout the world.

The Covid-19
pandemic outbreak almost stop all activities. Many activities such as
schooling, working, eating / hanging out in cafes, and outside activities are
being limited due to the #stayathome suggestion from government.

Hence online activities during this pandemic continue to increase, as reported

by JAKPAT on COVID-19 special report which states that consumption of
online media such as streaming video and social media is increasing. Many
people access social media either to spend the spare time or look for the
latest information about Covid-19.

To understand social media usage trend in Indonesia within the 1st semester
of 2020, JAKPAT conducted a survey of 1,701 respondents nationwide,
which aimed to determine social media awareness, usage, BUMO (Brand
Used Most Often), and value. In addition, we also want to capture user habit
on social media, such as social media friends, undesired following, and
common interest through certain social media
Data collecting Research objectives

• 1.701 JAKPAT respondents involved • This survey is to capture social media usage

• Data collecting was done on: trend in Indonesia within the 1st semester of
2020
1. (1st quarter | April 14-20, 2020)
• Determine social media awareness, usage,
2. ( 2nd quarter | June 16-20, 2020)
BUMO (Brand Used Most Often) and values
• Margin of error below 3%
• Capturing users habit on social media, such as
• The questionnaires were distributed via
social media friends, undesired following, and
JAKPAT mobile app
common interest through certain social media
• Proportioned by Indonesian internet
population
Total sample: Gender Age range
1.701 respondents

Area
28% 34% < 25 yo
Female • Greater Jakarta: Jakarta Pusat,
50% 50% 25-35 yo Jakarta Barat, Jakarta Selatan, Jakarta
Male
> 35 yo Timur, Jakarta Utara, Kota Bogor,
Kota Depok, Kota Tangerang, Kota
38% Tangerang Selatan, Kota Bekasi.

• Java area: Jawa Barat ( exclude Kota

Bogor, Kota Depok, Kota Bekasi),
Banten (exclude Kota Tangerang,
Area SES Kota Tangerang Selatan), Jawa
Timur, Jawa Tengah, DI Yogyakarta.

• Outside Java: all areas in Sumatera,

Kalimantan, Bali, Nusa Tenggara,
16% 20% Sulawesi, Maluku & Papua.
Greater Jakarta 31%
Lower + Middle
Java area
Upper Age range
Outside Java 69%
64% • 17 – 44 yrs old
Among all respondents (n: 1,701)

Accessed in the P3M

Accessed in the P1M P3M: past 3 months

P1M: past 1 month
P1W: past 1 week

Accessed in the P1W

Accessed in the P3M

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Accessed in the P1W
Among all respondents (n: 1,701)

89% 78% 3% 8%

83% 76% 4%3%

79% 79%

34% 27% 1%6%

24% 24%

Q (Multiple Answer): Media sosial apa saja yang kamu akses setiap hari dalam 3 Q9 (Grid): Platform apa yang paling sering kamu gunakan untuk mengakses media sosial berikut:
bulan terakhir?

Mobile applications become the main platform for accessing social media, although there are some social
media that are still accessed through websites or mobile web, such as Facebook and Twitter.
By gender & age Female Male
n: 859 n: 842

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n: 575 n: 643 n: 483

Q (Multiple Answer): Media sosial apa saja yang kamu akses setiap hari dalam 3 bulan terakhir?
 Among all respondents (n: 1,701)

Average score: 3,13 Female Male

AVAILABLE IN
1
1 platform 11% PREMIUM
2 VERSION
2 platforms
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17%
3 contact us at
4
dea@jakpat.net
3 platforms 35%
5

4 platforms 23%

<25 yo 25-35 yo > 35 yo

5 platforms 13%

2
Majority of respondents used several social media in
1st semester of 2020. On average, they used 3 3
different social media platforms
4
Q (Multiple Answer): Media sosial apa saja yang kamu akses setiap hari dalam 3 5
bulan terakhir?
 Among all respondents (n: 1,701)

74%
71%
entertaining
52% 50%

25%
19% Hoax content 19%
13% 12% 17%
5%

Facebook Instagram Youtube None Twitter Tik tok Youtube Instagram Facebook Tik tok Twitter

Majority of socmed users consider Youtube as a social media platform that provides entertainment content.
Meanwhile Facebook, is perceived by the users as a platform that contained hoax content.
Entertaining social media platform
By age By SES

< 25 yo 25-35 > 35 yo < 25 yo 25-35 > 35 yo

Youtube Instagram Facebook Tik tok Twitter Youtube Instagram Facebook Tik tok Twitter

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Hoax social media platform

By age By SES

< 25 yo 25-35 > 35 yo < 25 yo 25-35 > 35 yo

Youtube Instagram Facebook Tik tok Twitter Youtube Instagram Facebook Tik tok Twitter

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56% of respondents use social media to find
information about COVID-19, which is mostly done 40%
by Facebook users. 40% of Facebook user
respondents claimed to use this platform to find 36%
36%
information about COVID-19 during the 1st 35%
semester of 2020.

Facebook Youtube Instagram Twitter

The use of socmed

related to pandemic
44% COVID-19 51%
informations
56%
35%

14%

Search information Updates on number of Participated in

related to COVID-19 COVID-19 cases socmed challenges
(among Facebook’s user n:
1.507 respondents) Gender Age range

49%
29% 32% < 25 yo
25-35 yo
> 35 yo
51% 39%

Area SES

Outside
17% Java
Lower +
30%
Greater Middle
19% Jakarta
64% Upper
Java area 70%
(among Facebook’s user n: 1.507 respondents)
Communicating with Comment on other status / photo /
other user video account uploads
Communicating with other user 87% Chat via FB messenger
Giving like
Looking for various information 77%
Repost status/image
Giving update to my personal account 56% Looking for various Looking for news / information
information
Watching video
Updates on COVID-19 40%
Read the timeline
Giving update to my Upload videos
Buying-selling activities 35%
personal account
Upload stories
Brand engagement 26% Upload photos / images
Upload status
Checked in somewhere
Updates on COVID-19 Aside from doing personal activities on Make a live video
Facebook such as communication with other Activities related to Following the #stayathome
41%
36%
users and searching for information, there Covid-19 challenge during the co-19 physical

28%
are as many as 40% who are looking for distancing period

updates about COVID-19 on Facebook Updates on COVID-19 cases

Looking for information related to
corona virus (covid-19)
Based on age, the 25-35 year age group Buying-selling activities Online shopping
tends to look for updates about Covid-19 on Selling online
< 25 yo 25-35 yo > 35 yo Facebook compared to other age groups Brand engagement Searching info about
brand/product
Reviewing the brand/product

Q10 (Multiple Answer): Aktivitas apa saja yang kamu lakukan di FACEBOOK dalam 3 BULAN terakhir?
(among Facebook’s user n: 1.507 respondents) By details

Communicating
with other user (87%)

Looking for various

information (77%)

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Activities related to
Covid-19 (40%)

Buying-selling
activities (35%)

Brand engagement (26%)

Q10 (Multiple Answer): Aktivitas apa saja yang kamu lakukan di FACEBOOK dalam 3 BULAN terakhir?
(among Facebook’s user n: 1.507 respondents) By details

By total user
Peer group
Peer group 84% (84%)

Family/relatives 83%
Family/
People I meet online 62% relatives (83%)

People at work 53%

People I meet
online (62%)
Public figure 41%

People at
COVID-19 authority 40% work (53%)

Public figure
(41%)
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COVID-19
authority (40%)

Q11 (Multiple Answer): Siapa saja yang berteman denganmu di FACEBOOK?

(among Facebook’s user n: 1.507 respondents) By age group

< 25 yo 25-35 yo > 35 yo

n: 480 n: 585 n: 442

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Q11 (Multiple Answer): Siapa saja yang berteman denganmu di FACEBOOK?

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#1 Feature 1 #2 Feature 2 #3 Feature 3 #4 Feature 4 #5 Feature 5

1st
semester of
2020

#1 Facebook #2 Facebook #3 Facebook #4 Likes & #5 Facebook

Messenger Group Live reactions Marketplace
2nd
semester of
2019

Q13 (Multiple Answer): Dari fitur FACEBOOK berikut ini, pilih maks 5 fitur yang menurutmu PALING MENARIK
(among Youtube’s user n: 1.114 respondents)
Gender Age range

More than
49% 35 y.o
33% 28%
25-35

51% 39% Less than

25 y.o

Area SES

Outside
17% Java
Lower +
Greater 33%
Middle
20% Jakarta
63% Upper
67%
Java area
 Browse trending videos
42%
Activities based
Updates on COVID-19
on content
35%

Looking for reviews of specific product/brands

28%

Latest news updates 1. The discussion about COVID become one of

27% the contents that attracted attention for
Youtube users this semester. 35% of
Youtube user respondents claim to look for
the information related to COVID-19 on this
Give likes or dislikes platform.
42%
2. Based on the Youtube watching videos
Skip the ads habit, there are 37% of silent viewers
41% respondents, that is watching without
n: 1.114
Silent viewers* giving likes/dislikes or leaving comments
respondents 37%
Leave a comment
Viewing habits 33% * Silent viewers: Youtube users who watch videos but didn’t
Download the video give like / dislike or leave comments
25%
Q (Multiple Answer): Aktivitas apa saja yang kamu lakukan di YOUTUBE dalam 3 bulan terakhir?
Check the notification
20%
(among Youtube’s user n: 1.114 respondents)

premium version
Available in

Life hacks & DIY 32%

News 30%
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Beauty 30% To purchase, contact us at dea@jakpat.net
Talkshow 28%
Science 27%
COVID-19 info 26%
Challenge 26%
Religious 26%
Prank 23%
Automotive 21%
Gossip/Celeb 20%
Politics 12%
Other Option 3%

Q27 (Multiple Answer): Konten apa saja yang suka kamu ikuti (subscribe) di YOUTUBE dalam 3 bulan terakhir?
(among Youtube’s user n: 1.114 respondents)

Female Male
n: 737 n: 678

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Q27 (Multiple Answer): Konten apa saja yang suka kamu ikuti (subscribe) di YOUTUBE dalam 3 bulan terakhir?
(among Youtube’s user n: 1.114 respondents)

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< 25 yrs 25-35 yrs > 35 yrs

n: 465 n: 465
n: 465

Q27 (Multiple Answer): Konten apa saja yang suka kamu ikuti (subscribe) di YOUTUBE dalam 3 bulan terakhir?
(among Instagram’s user n: 1.339 respondents)
Gender Age range

More than
54% 35 y.o
27%
34%
25-35

46% 39% Less than 25

y.o

Area SES

Outside Java
17%
Lower +
Greater 34%
Middle
21% Jakarta
62% Upper
Java area 66%
(among Instagram’s user n: 1.339 respondents) Chat / chat via direct message
Responding /communicating Comment on posts
with other user Give a like/dislike
Share posts / status via direct message
Communicating with other user 84% Upload videos
Make IG live
Giving update to my account 77% Make a boomerang
Giving update to my account Repost photos / images / videos
Looking/browsing various information 71% Uploading IG stories
Upload photos / images
Following celebrity’s life 59% Make IG TV
Browse explore
Brand engagement 52% Looking/browsing various Look for a specific hashtag
information
Access news / information from official media accounts
Updates on COVID-19 46%
Look for references to specific celebrity / style fashion
Culinary references 41%
Following celebrity’s life Stalking a celebrity account
Buying-selling 39% Access news / information from gossip accounts
Give a review / tell the experience of a particular brand /
Brand engagement
product
Connected with other users and information searching is the Finding out about certain products / brands
Following the #stayathome challenge during the co-19
main role of IG. In addition there are 59% of users who claim to physical distancing period
use IG for stalking celebrity life and 52% who claim to use IG to
Updated on COVID-19 Finding out the development of covid-19 sufferers
Looking for information related to corona virus (covid-19)
carry out activities related to brand engagement. Look for food / beverage references from a culinary review
Culinary references
account
Selling online
Buying-selling
Online shopping

Q14 (Multiple Answer): Aktivitas apa saja yang kamu lakukan di INSTAGRAM dalam 3 bulan terakhir?
(among Instagram’s user n: 1.339 respondents) By details
Give like/dislike 91%
Share posts / status via DM 62%
Comment on posts 47%
Communicating with
Chat via DM 45% other user (84%)

Upload photos 51%

Upload IG stories 43%
Make boomerang 35%
Repost photos / images / videos 34%
Make IG live 19%
Upload videos
Giving update to my
18%
Make IG TV 13% account (77%)

Look for a specific hashtag 45% Looking/browsing

Access news / information from official media accounts 43% various information
Browse explore 39% (71%)
Stalking a celebrity account 37%
Look for references to specific celebrity / style fashion 34% Following celebrity’s
Access news / information from gossip accounts 33% life (59%)

Finding out about certain products / brands 38% Brand engagement

Give a review / tell the experience of a particular brand / product 27% (52%)

COVID-19 information searching 37%

Updates on COVID-19 cases 26% Updates on
Challenge on socmed #StayAtHome 14% COVID-19 (46%)

Looking for culinary review 41% Culinary references (41%)

Online selling
Buying-selling
25%
Online shopping 25% activities (39%)

Q14 (Multiple Answer): Aktivitas apa saja yang kamu lakukan di INSTAGRAM dalam 3 bulan terakhir?
 By gender

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Female Male
n: 729 n: 610

Q14 (Multiple Answer): Aktivitas apa saja yang kamu lakukan di INSTAGRAM dalam 3 bulan terakhir?
 By age

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< 25 yrs 25-35 yrs > 35 yrs

n: 520 n: 358
n: 461

Q14 (Multiple Answer): Aktivitas apa saja yang kamu lakukan di INSTAGRAM dalam 3 bulan terakhir?
(among Instagram’s user n: 1.339 respondents) School / college friends 60%
Family 60%
Media account 56%
For Instagram users, besides following
Comedy account 50%
closest colleagues, media accounts, Brand account 47%
Community Friends 43%
comedy, and brands are accounts that they
Online shop 41%
admit to follow on Instagram In addition, Boyfriend / spouse 39%
Co-workers 38%
there are 25% of them claim to follow National celebrity 36%
official account information about Covid-19 International celebrity 34%
Government official account 34%
Strangers I know / meet online 33%
Restaurant / food brand account 33%
Tutorial account 32%
Influencer 32%
Gossip account 31%
Public figure 31%
Film 28%
Fashion blogger 25%
Indonesian / global official COVID-19 account 25%
Food blogger 25%
Local / regional celebrities 22%
Travel blogger 22%
People in the same field as me (but have never met in person) 19%

Q15 (Multiple Answer): Akun siapa saja yang kamu ikuti di INSTAGRAM?
(among Instagram’s user n: 1.339 respondents) By gender

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Female Male
n: 729 n: 610

Q15 (Multiple Answer): Akun siapa saja yang kamu ikuti di INSTAGRAM?
(among Instagram’s user n: 1.339 respondents) By age

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< 25 yrs 25-35 yrs > 35 yrs

n: 520 n: 358
n: 461

Q15 (Multiple Answer): Akun siapa saja yang kamu ikuti di INSTAGRAM?
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#1 Feature 1 #2 Feature 2 #3 Feature 3 #4 Feature 4 #5 Feature 5

1st
semester of
2020

#1 Upload #2 Upload
#3 Exploring #4 Upload
Photos on IG Videos on IG #5 IG Live
Hashtag Multiple Photo
Stories Stories
2nd
semester of
2019

Q17 (Multiple Answer): Dari fitur INSTAGRAM berikut ini, pilih maks 5 fitur yang menurutmu PALING MENARIK
(among Instagram’s user n: 1.339 respondents)

By gender By age
Explore feature 55% 55% 55%
50% 52% 46% 45%
45% 42% 42% 41%
IG Live 42%43% 41% 38% 37%
37% 32%
31% 33% 30% 29%
27%
Share stories/ 22% 21%
feed to friends
Face filter

Close friends Female Male < 25 yo 25-35 > 35 yo

By SES Each segment has different preferences for their favorite

51% Instagram features. A favorite feature for female users is to
46% 47%
40% 41% 39%
45% explore features, while male users prefer IG Live.
33% 33% Based age group, users under 25 favor the explore and face filter
24% feature, age groups 25-35 like the share stories / feed feature, and
age groups over 35 prefer IG Live.
Then based on economic status class, lower and middle class like
IG Live while upper class prefers share stories / feeds to friends.
Lower + Middle Upper

Q17 (Multiple Answer): Dari fitur INSTAGRAM berikut ini, pilih maks 5 fitur yang menurutmu PALING MENARIK
(among Twitter’s user n: 584 respondents)
Gender Age range

More than
45% 35 y.o
22%
33%
25-35

55% Less than

45%
25 y.o

Area SES

Outside
13% Java Lower +
Greater 41% Middle
23%
Jakarta 59% Upper
64%
Java area
(among Twitter’s user n: 584 respondents)

Communicating with other

user Reply a tweet
Favourite tweet
Communicate with other user 84%
Following account
Make thread
Information search 53%
Retweet
Make polling
Brand engagement 39%
Chat via DM
Information searching Searching for information/news
Giving updates to my account 37%
Give a review/tell experience of a
Brand engagement particular brand/product
Updates on COVID-19 37%
Search information about
brand/product
Giving updates to my account Share/check in a location

Data above shows that Twitter tends to be a tool to Post photos

Post status
communicate / interact with other users. It also tends to be used Information search related to
Updates on COVID-19 COVID-19
for tools to find information rather than updates about the users
Updates on the number of cases
themselves. #StayAtHome challenges

Q18 (Multiple Answer): Aktivitas apa saja yang kamu lakukan di TWITTER dalam 3 bulan terakhir?
(among Twitter’s user n: 584 respondents) By details

Reply a tweet 58%

Favourite tweet 43%
Following account 30%
Make a thread 23% Replying tweet is an activity
Retweet 23%
that is mostly done by
Make polling 18% Communicate with
Chat via DM 12% other user (84%) Twitter users in
Information communicating with other
Information searching 53% searching (53%)
users.
Give a review/tell experience of a particular brand/product 26%
Meanwhile, for users who
Brand engagement
Search information about brand/product 16% (39%)
like to give updates to their
Post status 17% accounts, they like to share /
Share/check in a location 16% Giving updates to my
Post photos 11% account (37%) check their current location.

Information search related to COVID-19 28%

Updates on
Updates on the number of cases 13%
COVID-19 (37%)
#StayAtHome challenges 4%

Q18 (Multiple Answer): Aktivitas apa saja yang kamu lakukan di TWITTER dalam 3 bulan terakhir?
(among Twitter’s user n: 584 respondents) By age

< 25 yo 25-35 yo
n: 192 n: 262

> 35 yo
n: 130

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Q18 (Multiple Answer): Aktivitas apa saja yang kamu lakukan di TWITTER dalam 3 bulan terakhir?
(among Twitter’s user n: 584 respondents)

premium version
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International celebrities 34%
Spouse/partner 31%
Indonesian celeb 31%
Film 29%
Gossip account 26%
Restaurant/cafe 26%
Co-workers 26%
WHO official account 25%
Public figure 25%
Culinary reviewer 25%

Q19 (Multiple Answer): Akun siapa saja yang kamu ikuti di TWITTER?
Retweet is the most favorite feature for user where they can re-share another user’s message or ideas. This feature
is the power behind Twitter’s ability to spread information in seconds. Beat the hashtag feature in the second
semester of 2019, the option to accept or reject DM on Twitter came in second place as a favorite feature in
semester 1 2020.

#2 Reject or #5 Explore
#1 Retweet #3 Hashtag #4 Thread
accept DM tweet

1st
semester of
2020

#3 Reply #4
Tweet without #5 Explore
#1 Retweet #2 Hashtag Notification
mentioning tweet
username
filtering

2nd
semester of
2019

Q21 (Multiple Answer): Dari fitur TWITTER berikut ini, pilih maks 5 fitur yang menurut kamu PALING MENARIK
(among TikTok’s user n: 403 respondents)
Gender Age range

More than
61% 35 y.o
34% 29%
25-35

39% 37% Less than

25 y.o

Area SES

Outside Java
16% Lower +
35% Middle
Greater
17% Upper
Jakarta 65%
67%
Java area
(among TikTok’s user n: 403 respondents)

Actively making videos

35%
Watching videos on Passive users Active users
TikTok timeline only
65%
Watching videos on
TikTok timeline

The majority of TiktTok users (65%) tend to be active users,

By age 76%
who’s not only enjoying but participating. This platforms 67%
51% 49%
also liked by the segments above 25 years old who’s also
33%
the active users. 24%

< 25 25-35 > 35

Active users Passive users

Q22 (Multiple Answer): Aktivitas apa saja yang kamu lakukan di TIK TOK pada 3 bulan terakhir?
(among TikTok’s user n: 403 respondents)
Female n: 248
By total users

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Male n: 115
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Q23 (Multiple Answer): Konten apa yang kamu suka ikuti di Tik Tok dalam 3 bulan terakhir?
(among TikTok’s user n: 403 respondents) By age

< 25 yo 25-35 yo > 35 yo

n: 135 n: 148 n: 119

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Q23 (Multiple Answer): Konten apa yang kamu suka ikuti di Tik Tok dalam 3 bulan terakhir?
(among TikTok’s user n: 403 respondents) Female
n: 248

By total users

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PREMIUM VERSION
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us at dea@jakpat.net n: 115

Q24 (Multiple Answer): Siapa yang kamu follow di TikTok?

(among TikTok’s user n: 403 respondents) By age

< 25 yo 25-35 yo > 35 yo

n: 135 n: 148 n: 119

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Q24 (Multiple Answer): Siapa yang kamu follow di TikTok?

(among TikTok’s user n: 403 respondents)

TikTok users perceived this platfrom

as an apllication that contains
entertaining contents, this is the main
factor they access the platform.

Q25 (Open Ended): Ceritakan dong, apa yang kamu suka dari Tik tok?
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