Project Plant Pals | SMART Goals

January 5

Rewrite the two goals below to make them SMART. Then explain what makes
them Specific, Measurable, Attainable, Relevant, and Time-bound.

Goal One: “Office Green wants to increase brand awareness.”

SMART Goal One: “Office Green wants to increase brand awareness by 15% by
the end of the year by promoting a new operations and training service with a new
marketing and sales strategy, Marketing set to increase unique page visits by at
least 15k each month and will be tracked through the rest of the year after launch in
Q3.”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response:
Yes, Office Green want’s to increase brand awareness by measuring page visits

What makes this goal measurable? Does it include metrics to gauge success?
Response:
Yes, This goal is measurable because there’s a metric to gauge success (increase 15%
awareness and 15k page visit)

What makes this goal attainable? Is it realistic given available time and
resources?
Response:
Yes, This goal is attainable because Office Green will implement new service, marketing, and
strategy

What makes this goal relevant? Does it support project or business objectives?
Response:
Yes, This goal is relevant because office green is offering extensive service

What makes this goal time-bound? Does it include a timeline or deadline?

Response:
Yes, this goal includes a timeline for 1 quarter

Goal Two: “Office Green wants to raise the customer retention rate.”
SMART Goal Two: “Office Green want increase customer retention by 10% within
the next 12 months with the launch of the operations and training plan that will
improve on existing customers service standards and boost efficiency”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response:
Yes, This goal is specific because we’re measuring customer retention

What makes this goal measurable? Does it include metrics to gauge success?
Response:
Yes, we use the 10% increase as a measure to gauge success

What makes this goal attainable? Is it realistic given available time and
resources?
Response:
Yes, increasing customer retention is attainable because Office Green is adding feature and
services

What makes this goal relevant? Does it support project or business objectives?
Response:
Yes, we the goal is relevant and support the business objective

What makes this goal time-bound? Does it include a timeline or deadline?

Response:
Yes, this goal include a timeline for 1 year