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Influences of Advertisement On Consumers' Buying Behavior
Influences of Advertisement On Consumers' Buying Behavior
Influences of Advertisement On Consumers' Buying Behavior
Dear Respondents,
This survey questionnaire is divided into two parts. Part I is the Influence
of Advertisement and the 2nd part is Consumers’ Buying Behavior. Please note
that the series of statements below were adapted by the researchers from the
pioneering studies on “Influences of Advertisement on Consumers’ Buying
Behavior”.
5 – Very Strongly
4 – Strongly
3 – Neutral
2 – Disagree
1 – Strongly Disagree
5 4 3 2 1
No. of INFLUENCE OF ADVERTISEMENT
items
Please rate how much of the following factors influence you on your buying
behavior.
5 – Strongly Agree
4 – Agree
3 – Neutral
2 – Disagree
1 – Strongly Disagree
5 4 3 2 1
No. of FACTORS INFLUENCING CONSUMERS
items
BUYING BEHAVIOR