COMPLETE NAME: ANNEDEL B.

ARANCILLO
Date: October 23, 2021

Title of the Case: The Starbucks Coffee Company: “The Indian Dilemma”

Main Problem of the Case: What are Starbucks Coffee Company's market entry plans
for the Indian market, given the current circumstances?

Statement of Objectives: To identify market entry strategies for Starbucks Coffee

Company to implement in penetrating the Indian market, as well as analyzing the
opportunities and challenges that Starbucks could face in India.

Alternative Courses of Action:

1. Enter new markets with companies who already possess a strong presence
within that market.
2. Starbucks could expand its menu to include a wide variety of teas popular in
India.
3. Through promoting its coffeehouses as locations to hang out, eat, and drink, to
avoid the issue of tea vs. coffee competition.

Recommendation
1. Starbucks has relied on joint venture partners to enter new areas since the
beginning of the business. It's a strategy that's worked for them in the past, and
it's one they should keep using when they come to India. It's efficient and
effective, and it should be used until it fails to work.
2. The company must come up with new ways to serve their products and
specialties with the same taste as before but with healthier ingredients, such as
lesser sugar and fat content. This will assist India in overcoming its obesity and
diabetes challenges.
3. In order to improve their market share, Starbucks must not forsake their
distinctive Starbucks experience and high-quality coffee that they provide to
every client.