9/20/21, 12:20 PM Inman Handbook On Homesnap - Inman

AGENT

Inman Handbook on Homesnap

Like many online platforms, the past year has been a time of innovation and
development for Homesnap. Find out how to put these new features to work for
your business and what the company is rolling out later this month

Image by: RunPhoto via Getty Images

BY
CHRISTY MURDOCK
Today 2:00 A.M.

Acquired in December 2020 by CoStar, the leading provider of commercial

real estate data, analytics and online marketplaces, Homesnap combines
easy-to-use mobile technology with the power of real-time information to
provide a variety of home search, messaging and data management
functions for both consumers and real estate professionals.

This combination is designed to empower agents to better serve their

current clients and reach out to consumers in their market.

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Leveraging artificial intelligence, machine learning and data from

hundreds of sources — including more than 250 MLSs — the platform
currently serves more than one million U.S. agents.

Product offerings include the consumer-facing Homesnap mobile app, the

highest-rated consumer home search app, Homesnap Pro, the mobile
business platform for agents, and the Homesnap search portal, a joint
venture with the Broker Public Portal.

Like many online platforms, the past year has been a time of innovation and
development for Homesnap. In addition to enhancements to their current
product offerings, the company is rolling out a new feature, Homesnap
Showings, later this month.

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Table of Contents
About Homesnap
Homesnap Pro data enhancements
New Homesnap Pro’s sell speed
Homesnap Pro+ Concierge
Next up? Homesnap Showings

About Homesnap
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One of Homesnap’s most powerful differentiators is the way that it brings

together consumers and agents with tools and information that make
transactions more seamless and convenient. It provides innovative search
options, including a snap function that provides MLS information based on
location and a home’s photo. 

Homesnap’s in-app messaging allows home searchers to communicate with

others within the app, including friends, family and agents to whom they’re
connected. This provides a convenient, all-in-one solution for searching and
communicating throughout the purchase process.

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For real estate agents, Homesnap offers both Pro and Pro+ versions. By
signing in with your MLS information, you can claim your Pro account and
begin using its agent-facing features including real-time data, rapid CMAs,
in-app messaging and even an agent safety timer.

Pro+ is the platform’s paid service, offering additional features including

marketing and advertising capabilities designed to raise your online profile.

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Additional resources

CoStar Group acquires Homesnap for $250M

CoStar revenue jumps 17% with help from new addition Homesnap
With CoStar in the game, a new real estate chessboard emerges
After CoStar acquisition, Homesnap vows loyalty to Broker Public
Portal
3 ways Homesnap Pro+ will boost your online presence

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Homesnap Pro data enhancements

After more than three years of research and development, Homesnap Pro’s
newest data enhancements provide a variety of new and improved features
including the following:

Real-time MLS data integrations to sync contacts, saved searches and

listing carts for better property analysis.
Advanced search filters so that agents can meet more specific client
criteria, including parking requirements, homes with a basement or
pool or specific appliances.
Improved residential building pages for more personalized
information, including the ability to browse individual units by search
criteria or unit numbers.

In addition, the portal’s new Off-Market Marketplace

uses machine learning to assign homes a Likelihood to
List score. This allows agents to identify likely sellers or
off-market properties that match their buyers’ criteria.

According to Lou Mintzer, Homesnap’s senior vice

president of product, the Off-Market Marketplace allows Lou Mintzer
Homesnap Pro agents to “identify potential sellers
before they’ve started the selling process, putting them one step ahead of
the competition.” Its predictive algorithm finds patterns to determine which
homes are likely to go on the market within the next year.

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Additional resources

Homesnap launches souped up Homesnap Pro app for agents

Inman Handbook on unlocking the power of Homesnap
Homesnap update promotes live open houses
Likelihood to List puts the power of predictive analytics in the agent’s
hands

New Homesnap Pro’s Sell Speed

Homesnap Pro now offers Sell Speed, a proprietary algorithm that uses up-
to-the-minute real estate market data to predict how quickly a home will sell
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at a variety of price points. This provides tremendous confidence for agents

in analyzing and recommending pricing, especially in today’s rapidly
changing market.

Agents can view the Sell Speed of both their current listings or any off-
market property. This allows agents to:

Advise sellers on pricing strategy and its impact on timeline. This helps
agents to set realistic expectations and illustrate how changes in price
impact the sale process.
Enhance listing presentations by providing pricing insights using
accurate, data-driven models to win more listings.
For Pro+ agents, Sell Speed is available for any listing, including those
represented by other listing agents. They can then use the data to
prepare offers and support their position during negotiations.

Sell Speed is only available as an agent-facing product on Homesnap’s

platform. This helps to avoid confusion and unrealistic pricing models for
seller clients and buyers.

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Additional resources

Homesnap launches AI-powered tool that predicts days on market

How to price a listing in a red-hot seller’s market
Overpriced listing? How to persuade clients to drop that number
CoreLogic and Homesnap team up to make agents more mobile

Homesnap Pro+ Concierge

Introduced in June 2020, just after the beginning of COVID-19-related
shutdowns, Homesnap Pro+ Concierge service helps top agents

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participating in the Pro+ plan run custom ads on Facebook and Google while
also delivering prequalified leads from homebuyers and sellers.

Concierge connects agents with Homesnap’s in-house marketing, design

and engineering team to develop lead-gen campaigns that are powered by
the platform’s machine learning algorithms.

Leads are vetted by phone, text and email, then provided to agents with key
details including location, budget, timeframe, and current homeownership
and mortgage status.

“Campaigns are managed by a combination of real humans who are experts

in the digital advertising space and machine learning that understands the
real estate market, ultimately saving agents hundreds of hours each month,”
Mintzer said. “Concierge leverages Google’s Local Services Ads to deliver
front page visibility and live phone call leads to Homesnap agents.”

Concierge campaigns are optimized for performance on an ongoing basis so

that agents stay in front of relevant prospects. In addition, advanced
reporting and analytics help agents maximize their investment and the
tools provided by the Homesnap Pro+ platform.

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Additional resources

Map-based real estate marketing sees explosive growth

Homesnap launches new advertising and lead gen service, Concierge
With Homesnap, Facebook Marketplace delivers the best experience for
renters
Homesnap has created the Instagram Stories of real estate

Next Up? Homesnap Showings

According to Homesnap President John Mazur, “At Homesnap, we believe
that the essential tools real estate professionals use every day to serve clients
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should not be owned or controlled by market

participants who compete with those real estate agents.
Showing management software is one of those essential
tools.”

Thus, launching this month is Homesnap Showings, a

proprietary showings management tool designed to John Mazur

simplify the showing process and enhance agent

productivity.

“Agents must be able to collaborate with their buyers and sellers without fear
that their clients’ information is being shared with a competing brokerage,”
Mazur said. “Similarly, brokerages must have confidence that the tools their
agents use don’t provide confidential information to a competitor who may
make offers on their listings, or list the house down the street.”

Offering a modern interface and simple scheduling features, Homesnap

Showings provides Homesnap Pro and Pro+ agents with the ability to
customize showing details for a home based on their client’s needs. Since it
is directly integrated into Homesnap Pro, agents can manage the entire
process from their phones. 

Homesnap Showings will also be available on the web and on iOS and
Android devices as an MLS membership benefit at no additional charge.

Prepare for this fall with top agents & brokers at Connect Now this Tuesday.
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GET YOUR TICKET

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Additional resources

Inman Handbook on digital home showings

From cold to close: How virtual showing tools benefit your long-term
business
The Inman Handbook on showing management platforms

Christy Murdock is a Realtor, freelance writer, coach and consultant and the
owner of Writing Real Estate. She is also the creator of the online
course Crafting the Property Description: The Step-by-Step Formula for
Reluctant Real Estate Writers. Follow Writing Real Estate
on Twitter, Instagram  and YouTube.
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TOPICS: agent advice

| home selling
| homebuying
| technology
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