MA

RKE
T IN
G
TUT
OR
IA L
A

Building
Customer Value
HOMEWORK 2021

DG IBE 1B:
Anjeli Siti Maliska I - 19020307
Amila Safira Arafani - 19020280
Annisa Anggun Kusrini - 19020188
Rafly Zahriansyah - 19020230
Alya Fadia Novara - 19020158

 Scent Shine Targeted Segment

Geographic: Psychographic:

People living in Jabodetabek and People who value everlasting

Bandung Area . fragrances that blend in with their

surrounding ambiance .

Demographic: Behavioral:

Men and women age 15-24 with People who have trouble or feel

middle to upper income . /

disturbed with his her body odor
 Product: perfume

-
A travel size EDP perfume that comes with a

unique storyline for every scent and can stay all

.
day for your daily activity
The core
customer
value
We aim to provide our

-
customers with a long lasting

fragrant and handy perfume

that can be easily carried

anywhere with elegant and

-
travel friendly packaging .
 Actual Product
1. Its product ( perfume , fragrant )
2. Simple and elegant design packaging

3. Stickers

4. Unique storyline per each type of our perfume

01 We have a different fragrant for each theme , such as , " the moonlight " which

represents a sweet and floral smell because moonlight is identical to romantic .

02 Simple and elegant design packaging , because it will give the exclusive look for our

packaging and also make it iconic .

03 Stickers are used for perfume packaging and also freebies .
04 We believe that “ moody skies ” here represent our various stories and activities

executed along with our changing mood . Current unstable situations especially

during the pandemic era will be accompanied by the scents of moody skies . The

scents collection of variations are distinguished in order to fit customer s certain '
daily activities .
 Augmented 03 Discount

You will get a discount for special occasion

product 04
( , ,
such as Valentine day Moon eclipse etc

Promos
).

01 Free small tester of another

,
If you buy a package it will be more cheaper

scent in every purchase

than you buy the individuals .
,
It means that if you buy our perfume you
05
,
will get free small tester and you also can
Free shipment

choose the smell as well. ,

If you buy in an online story such as Shopee

,
and Tokopedia we will gives a free shipment

02 Warranty for false and broken for every purchases and special day for

purchase example like 12.12

If you get a broken and false purchase you,
will get a warranty which we will give the

,
right one but the customers must record

the unboxing .
Individual Product Decision
"Sunset Perfume"
Product/Service Prodcut Support
Branding Packaging Labelling
Attributes services

Easy to carry Round and glass

Providing a
around. perfume with box
A perfume that feedback form
The fragrance indicates a warm for every
represent a souls and the purchase.
warm soul sense of quietude Giving a free
Could last the sample of
whole day other product
Individual Product Decision
"Sunrise Perfume"
Product/Service Prodcut Support
Branding Packaging Labelling
Attributes services

Easy to carry Round and glass

A perfume that Providing a
around. perfume with box
brings the value of feedback form
The fragrance a good start and a for every
represent sense of freshness. purchase.
freshness as if this collection Giving a free
Could last the gives you a brand sample of
whole day new hope other product
Individual Product Decision
"Moonlight Perfume"
Product/Service Prodcut Support
Branding Packaging Labelling
Attributes services

Easy to carry A perfume that Round and glass

Providing a
around. has a scent on perfume with box
feedback form
The fragrance spray is very for every
represent sweet and floral. purchase.
romantic with this lovely Giving a free
Could last the and romantic sample of
whole day scent other product
Product Mix Decision
Scent Shine

Perfume

Sunset

Sunrise

Moonlight
 F THE EVER
O LA
H ST
C
U

IN
TO

Thank You
CONTACT US THROUGH:
SCENTSHINE.CO@GMAIL.COM
WWW.LINKEDIN.COM/COMPANY/SCENTSHINE
@SCENTSHINE.CO