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    Child As A Consumer PDF

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    Tanmay P
    The document discusses factors that influence children's buying decisions and how they vary by age. For children ages 0-3, their buying decisions are made by parents and they are attracted to bright colors, music, and movable objects. Ages 4-9 are fascinated by objects and characters from TV/movies and influence household purchases. Ages 10+ are more interested in social activities, video games, and developing brand loyalty. The document also outlines advantages and disadvantages of marketing to children.

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    Child As A Consumer PDF

    Uploaded by

    Tanmay P
    23 views15 pages
    The document discusses factors that influence children's buying decisions and how they vary by age. For children ages 0-3, their buying decisions are made by parents and they are attracted to bright colors, music, and movable objects. Ages 4-9 are fascinated by objects and characters from TV/movies and influence household purchases. Ages 10+ are more interested in social activities, video games, and developing brand loyalty. The document also outlines advantages and disadvantages of marketing to children.

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    The document discusses factors that influence children's buying decisions and how they vary by age. For children ages 0-3, their buying decisions are made by parents and they are attracted to bright colors, music, and movable objects. Ages 4-9 are fascinated by objects and characters from TV/movies and influence household purchases. Ages 10+ are more interested in social activities, video games, and developing brand loyalty. The document also outlines advantages and disadvantages of marketing to children.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    23 views15 pages

    Child As A Consumer PDF

    Uploaded by

    Tanmay P
    The document discusses factors that influence children's buying decisions and how they vary by age. For children ages 0-3, their buying decisions are made by parents and they are attracted to bright colors, music, and movable objects. Ages 4-9 are fascinated by objects and characters from TV/movies and influence household purchases. Ages 10+ are more interested in social activities, video games, and developing brand loyalty. The document also outlines advantages and disadvantages of marketing to children.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 15

    Child As A

    Consumer
    Factors Affecting Child's
    Buying Decision

    • Family values
    • Children involvement
    • Family status
    • Peer influence
    • Family composition
    • Stress in life
    0-3 Years
    • Short attention span
    • Attractions-
    colorful and musical
    • Reactive not very
    intentional
    • Liking for bright colors
    • Slow paced higher
    pitch music
    • Buying decisions by
    parents
    • Moving objects
    Movable
    objects Musical

    Colourful
    Shiny
    • Soft disproportionate toys
    • Toddler friendly products
    • Bright and attractive
    4-9 years
    • Limited ability to distinguish between fantasy
    and reality
    • Fascination for objects and animate animals
    • No temptation resistances
    • Fast paced entertainment
    • Influence on household purchases
    • Skeptical
    Flick characters play an important
    role in kids decision making
    HAPPY MEALS

    By having tie-ins relating to popular


    movies or TV shows the fast food
    industry creates a connections
    between the feelings that children
    have for the toys with a brand.
    10+ Years
    • More attracted to
    social activities
    • Prefer multiplayer games
    • Inclination towards physical
    and mental activities
    • Video games are must
    Trend Loyal to
    followers brands

    Choosy
    Marketing For Kids

    ADVANTAGES DISADVANTAGES
    • Influence over family buying • Gullibility of children may be exploited
    • Easy to convince • Incorrect interpretation
    • Brand loyalty • Dangerous stunts
    • Opportunity to inculcate morality, • Impulse buying
    sense of duty • Materialism
    • Motivation • False imaging
    • Cautionary adverts • Sexual objectification
    • Environmental, social awareness • Inferiority complex
    • Junk Food
    CONTRIBUTION

    • 157 - PUSHKAR BAKSHI _ Research papers


    • 160 - RAJAT AGRAWAL _ Kinder Joy
    • 161 - RAJEET SINHA _ Happy Meals
    • 162 - RUCHIRA TAMHANKAR _ Age diversification
    • 164 - SAAGARIKA CHHABRANI _ Fisher price
    • 169 - SHREYA JAIN _ Hamleys
    • http://www.longwood.edu/staff/miskecjm/
    400marketingarticle.pdf
    • http://dspace.iimk.ac.in/xmlui/bitstream/h
    andle/2259/671/69-
    74.pdf?sequence=1&isAllowed=y
    • https://www.nestle.com/sites/default/files
    /2019-07/marketing-to-children-audit-
    india-2019.pdf
    • https://mediasmarts.ca/digital-media-
    literacy/media-issues/marketing-
    consumerism/how-marketers-target-kids
    • https://www.thetot.com/baby/7-
    innovative-kids-products-youll-want-right-
    now

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