QUESTIONS FOR 500 WORD ESSAY ON TIGER AIRWAYS

PLEASE ANSWER ALL QUESTIONS IN REPORT FORMAT. PLEASE ANSWER EACH QUESTION IN
TURN, WITH ITS QUESTION NUMBER MARKED. IF YOU DO NOT DO THIS, YOU WILL LOSE
MARKS

Questions 1 and 2 each carry 6% of total marks, Question 3 carries 2% of total marks
(totalling 14% of total marks for the module)

1) Please research the LCC market in Asia over the last 10 years prior to the case in order to
report on the competitors and their market shares, consumers and any other strategic
issues that have affected Tiger Air over this period. Please use data from the case, and also
from the university online databases.

2) Please identify which operators are Tiger’s main competitor set, and please provide your
rationale for identifying your chosen set of companies rather than any others. Please use
data from the case, and also from the university online databases.

3) Please can you provide the following information IN THE APPENDICES

- Suggested analytical tools that you will use to perform your analysis

- How do you plan to do research?

- What are the sources of data /information?

- Your proposal project plan (GANTT chart) with activities and timings for completion
of the main report