Page |1

“A study on factors affecting Consumers Buying Behaviour during the

pandemic at BIG BAZAAR in Patna”
Author
(Himanshu Gautam)
Student of

Sri Balaji University, Pune

( Balaji Institute of International Business)

ON SUCCESSFUL COMPLETION OF THE
1st YEAR of MBA programme

Co-Author 1
Dr. Nitesh Behare
Associate professor,
Balaji Institute of International Business,
Sri Balaji University, Pune

Co-Author 2
Dr. Rashmi Mahajan
Associate Professor,
Balaji Institute of International Business,
Sri Balaji University, Pune
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DECLARATION:-

I declare that the research paper report on A study on factors affecting

Consumers Buying Behaviour during the pandemic at BIG BAZAAR
in Patna is submitted by me is based on original research conducted by me
during the period from 1st May to 30th July under the guidance of Dr. Rashmi
Mahajan mam and I further declare that there is no falsification of data to the
best of my knowledge.

I further declare that the material obtained from other sources has been duly

acknowledged in this report.

Date:

Place: Pune

(Signature)
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CERTIFICATE OF THE GUIDE

I certify that the work incorporated in the research paper titled, “A study on
factors affecting Consumers Buying Behaviour during the pandemic
at BIG BAZAAR in Patna” Submitted by Himanshu Gautam
-Is his original work which was carried out by the candidate under my
supervision and guidance. I further certify that the above work was duly
approved by me and this work is the result of candidate’s independent study and
effort. Such material has been obtained from other sources has been duly
acknowledged in the thesis.

(Signature of Faculty Mentor)

(Signature of Research Guide)

 Page |4

ACKNOWLEDGEMENT

I would like to express my sincere gratitude to my faculty mentor, Dr. Nitesh

Behare & Prof. Paheli Nigam/ research guide, Dr. Rashmi Mahajan for his

never-ending encouragement and support.

I would like to extend my sincere appreciation to the researchers and others for

sharing their wisdom and experience which helped in my research.

My sincere thanks to my parents for their unconditional, proactive support and

timely permission for research work. Finally, I thank God for making for this

journey an enriching experience for me.

Date:

Place: Pune (Signature of the candidate)

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Research Title
A study on factors affecting Consumers Buying Behaviour during the
pandemic at BIG BAZAAR in Patna
Author

Himanshu Gautam

Student Manager

Balaji Institute of International Business,

Sri Balaji University, Pune

Co-Author 1

Dr. Nitesh Behare

Associate Professor,

Balaji Institute of International Business,

Sri Balaji University, Pune

Co-Author 2

Dr. Rashmi Mahajan

Associate Professor,

Balaji Institute of International Business,

Sri Balaji University, Pune

 Page |6

RESEARCH GAP:
Buyers' behaviour is considered regularly on the grounds that certain
choices are fundamentally influenced by their behaviour or
anticipated activity. Therefore, the behaviour of the buyer is
considered to be an applied discipline. The main justification for
examining customer behaviour in a holistic sense is that it plays an
important role in our lives. Most of my recent memories are easily
spent in commercial centers, eating or participating in various sports.
A lot of extra time is spent pondering about items and management,
talking to colleagues about them, and seeing and hearing notifications
about them. This overall concern is sufficient to justify an
investigation of the buyer's behaviour as well. In any case, it is the
opinion that many people try to understand the behaviour of their
customers for a quicker and more practical reason. The main content
of this work was to discover the buying behaviour of shoppers while
shopping in a huge marketplace in light of how the majority of the
public reviewed like to shop in shopping centers, and how shopper
needs are escalating. I did. This venture helped me understand what
the different behaviours of the average client shopping in a huge
market are.
 Page |7

KEYWORDS
Availability of Products
Brand Preference
Preferred Bill Payment Option
Token standing
Waiting queue
Staff availability
Online option
basket size

Introduction

In the year 2001 BIG BAZAAR was established. Big Bazaar is sign
of many things, including variety of products, availability of products,
discount providing departmental store, one of the best Indian retail
chain for hypermarkets under parent organisation known as future
group.
India has always seen a need to run to different places or stores for
different types of products. This is where Big Bazaar came in. A store
that includes all home essential and daily use products under one roof
and it saw huge success over the years housing 250+ stores across 120
cities and towns in India as it was time saving and also provided great
offers to which consumers got attracted to.
The Covid pandemic began in early January 2020 and was declared a
global pandemic by WHO by the end of March causing world to shut
down. It caused panic between people for essential products like food
items, sanitary items, and many other daily use products which
usually people used to buy less but as there was a lockdown in many
countries including India. People started panic buying and storing
commodities of sub-standard quality without caring about factors
 Page |8

such as brand they preferred etc as there was scarcity of products due
to effect in supply of commodities caused by lockdown.
Big Bazaar took many steps to ensure its customers safety and assure
to minimize the risks of spreading covid amid the pandemic and made
products available to the people as per demand.
The aim of the following research is to study if there is change in
consumers buying behaviour towards Indian retail hypermarket Big
Bazaar.
Objective

To study the buying behaviour during pandemic.

Hypothesis

H0: There is a no significant relationship between low availability of

product and consumers behaviour at big bazaar during the pandemic.
H1: There is a significant relationship between low availability of
product and consumers behaviour at big bazaar during the pandemic.
H0: There is no significant relationship between purchase of alternate
brand and consumer behaviour at big bazaar during the pandemic.
H2: There is a significant relationship between purchase of alternate
brand and consumer behaviour at big bazaar during the pandemic.
H0: There is no significant relationship between large queues and
consumer behaviour at big bazaar during the pandemic.
H3: There is significant relationship between large queues and
consumer behaviour at big bazaar during the pandemic.
H0: There is no significant relation between low availability of staff
and consumer behaviour during the pandemic.
 Page |9

H4: There is a significant relation between low availability of staff

and consumer behaviour during the pandemic.
H0: There is no significant relation between use of online delivery
and consumer behaviour during the pandemic.
H5: There is a significant relation between use of online delivery and
consumer behaviour during the pandemic.

REVIEW OF LITERATURE:
[ CITATION Set21 \l 16393 ] in his study found that during the pandemic when
social distancing became a necessity the old buying habits were
changing and people were improvising new buying habits. Even if
consumers would go to their old buying habits after some time
passed, there would certainly be some modifications in the regulations
and procedures in order to make the consumers get used to new
customs and not go to old habits. It is also estimated that due to
advancing technology new habits would emerge changing
demographic scale and the new lifestyle they came up with.

In the study researchers found that due to pandemic and lockdown

consumers were affected in more than one way as health measures
effect the economy too. Thus, hinting change in market dynamics. It
is known that in every market consumers are the driver for growth
integration and market competition and due to instability in market
consumers were also experiencing a transformation in behaviour.
[ CITATION Meh21 \l 16393 ]
 P a g e | 10

In the following study the researcher tried to identify the consumer

behaviour taking the city Chennai to reference. From the data
collected it was found that majority of respondents were indicating a
fundamentally changed buying behaviour and were focusing on
purchase of health and hygiene products more than before. It was also
noticed that there was a change in consumer brand preference and
purchase decision.[ CITATION Vij20 \l 16393 ]

The researcher in their study mentioned many factors like shopping

habits, brands, purchase behaviour etc acts as an influencing factor for
consumer behaviour. Also, a customer is led by factors such as
culture, sub culture, social class, membership group, family,
personality etc. By identifying such factors one can determine their
tactic to deal with the customers.[ CITATION Ram16 \l 16393 ]

In the following research it was mentioned that behaviour of a

customer plays vital role in maintaining profit and market reputation
of any product. Due to COVID it has been highly impacted. Different
factors were taken into consideration to mark out the change in the
pattern and it was found that Quality of product mattered and it was
also found that in all sectors the spending reduced except for
education sector. It also showed that there were growth in some sector
such as health care, Ott platform subscriptions while downfall in
others.[ CITATION Jha20 \l 16393 ]

In the following research it was concluded that panic buying is not

defined in consistent term and it was also revealed that studies in
 P a g e | 11

panic buying is fragmented across different segments. It is also stated

that the domain remains insufficiently studied and thus require further
scope study[ CITATION Bil21 \l 16393 ].

According to the research done it was found that as the

unemployment, social restrictions, limited access to products
consumers behaviour was seeing a change. Consumers were giving
health top priority and it was becoming a dominating factor when it
came to purchase decision. People were taking safety and marking
hygiene while making a purchase. Furthermore, COVID increased the
demand for health products, immunity boosters etc. The growth in the
sector of global fitness equipment was seen to be about 170%.[ CITATION
Muk20 \l 16393 ]

In the following research it was noticed that due to pandemic people

were very focused on what they were buying and where they were
spending as due to lockdown many jobs were having salary cut and
many are getting unemployed and no one knows the duration it would
continue. During Diwali when people normally buy new stuffs like
clothes, utensils, vehicles etc and the market would boom but this
time the market was not so up to the mark. It is seen that the
consumer has become very particular about what they want to buy.
[ CITATION Sur21 \l 16393 ]

In this research the researcher has worked towards factors influencing

the perception of consumers when it comes to private labels and also
to analyse big bazar as a label. Their main aim is to find how to
increase and promote labels like big bazaar. After researching the
 P a g e | 12

various factors they concluded that in the last two decades private
brand labels have found quite a good response and it continues to
expand.[ CITATION Raj14 \l 16393 ]

The researcher aimed at finding patterns regarding impulse buying

that was caused by pandemic. They had telephonic interview in order
to avoid contact and there were quite a few people who feared illness
due to which they stocked up more than they required. Due to news of
wide spread empty shelves they started buying on impulse and the
habit sustained. The framework of the study showed that main factors
for impulse buying was fear and perceived risk theory. [ CITATION Nae21 \l
16393 ]

According to the researcher consumer behaviour is an applied

discipline. Much of their time is spent in market then thinking about
what they want and what they don’t. the researcher focused on
behaviour of people while buying from big bazaar because while
survey it was found that consumers prefer malls over roaming around
in shops.[ CITATION Fer21 \l 16393 ]

In the following research it is mentioned that with the ascent of

globalization and the penetration of worldwide brands into developing
business sectors, retailers are confronting difficulties to win piece of
the pie in this serious scene. Thus, retailers are returning to
imaginative techniques, for example, experiential advertising to
impact customer purchasing conduct.. The impacts of fragrance and
sight as indicators of procurement aim among Generation Y
customers is investigated. Through a quantitative report, 256 self-
 P a g e | 13

regulated polls were conveyed among Generation Y people in

Johannesburg. The information investigation was finished through
primary condition displaying (SEM), with the principle centre being
set around way demonstrating for testing the proposed theories. The
discoveries show that both aroma and sight are indicators of
procurement expectation. Albeit a few examinations have investigated
this wonder in a variety of settings, barely any examinations have
researched Generation Y inside a South African setting. This paper is
of principal significance to retailers who try to acquire piece of the pie
in the serious scene by executing imaginative routes in a bid to viably
impact shopper purchasing conduct.[ CITATION Ave15 \l 16393 ]

The following research meant to investigate the impacting elements of

customers' purchasing conduct in retail locations dependent on Price,
Place, Promotion, Product, People, Physical proof and Process. In
particular, the examination has the accompanying principle goals: To
recognize the components that impact customers' purchasing conduct
in retail locations in the Kingdom of Bahrain; To gauge the degree of
understanding among customers on different elements of promoting
blend (7Ps) which may influence their purchasing conduct in the retail
locations; and to look at relationship of the chose measurements of the
7Ps on the purchasing conduct of customers in different retail
locations.[ CITATION Gom18 \l 16393 ]

This examination explores the purchaser conduct of travelers at

obligation free shops who experience various impediments on
shopping than do customers at general shopping centres. The
 P a g e | 14

objective for inspecting was outbound sightseers who shopped in two

lodging obligation free shops in Seoul, Korea. The last investigation
utilized information from 343 respondents and the outcomes
uncovered (1) the more good the feelings felt by vacationers, the more
rash purchasing conduct happens; (2) time pressure during shopping
builds up adverse feelings, bringing about expanded emotional
motivation purchasing; and (3) expanded shopping inclusion
straightforwardly increments psychological drive purchasing.

The improvement of shopping centres is a significant social and

worldwide marvel that has uncovered a novel aspect for consumer
loyalty and their ensuing or relative purchasing conduct. The point of
his paper was to investigate the sexual orientation contrasts in
customer purchasing conduct at chosen Durban shopping centres. It is
an observational cross-sectional investigation did on 700 arbitrarily
chose respondents to consider purchasing limit, purchasing conduct
and shopping experience of male and female customers at shopping
centres in the city of Durban, South Africa. Information was gathered
through pre-tried semi-organized poll with shut finished inquiries.
The investigation uncovered that there are prominent sex contrasts,
which shape shopping conduct among people. Time and cash spent at
the shopping centre was fundamentally high among female when
contrasted with male customers. Therefore, the outcomes credited that
individual ascribes and shopping centre engaging quality elements
assumed a pivotal part in impacting client shopping conduct among
the shopping centre customers. The examination reasons that sexual
 P a g e | 15

orientation contrasts are common in the purchasing conduct of clients

at the select shopping centres in Durban, South Africa. Normal time
spent by female is high when contrasted with male which likewise
influence their normal cash spent at shopping centre. Mental, Social
and Cultural elements are exceptionally affecting customer
purchasing conduct at shopping centres.[ CITATION Kat18 \l 16393 ]

Fast advancement of retailing in India has prompted development of

shopping centres in more modest urban communities. The flow
research was coordinated towards little city buyers (n=276) to
comprehend their shopping centre shopping conduct. The vast
majority in little urban communities are new to the idea of shopping
centres and their openness to the coordinated retail has been restricted
before. Shopping centres carry practical and experiential advantages
to them and influence their shopping conduct. The apparent
advantages, in any case, may contrast among purchaser gatherings.
This examination explicitly centres around investigating the
distinctions across age and sex gatherings. ANOVA test was utilized
for the examinations. The outcomes show that purchasers' sexual
orientation and age assume a significant part in deciding their
demeanor towards shopping in shopping centres. The impact of
shopping centre credits, for example, stylistic theme, design,
administrations, assortment of stores, and diversion offices should be
thought of while arranging shopping centres in more modest urban
areas as they affect customers' purchasing conduct. The shopping
centre shopping conduct of metropolitan city customers ought not be
 P a g e | 16

summed up with that of customers in more modest urban areas[ CITATION

Kha11 \l 16393 ]

In this research the Consumer conduct is resolved profoundly by

social elements and India being impacted by friendly local area for
bunch exercises have encountered shift in purchaser purchasing
conduct due to Coronavirus pandemic circumstances, evolving
utilization examples of individuals and the lockdown brought about
alarm purchasing conduct hurrying to load up on fundamentals.
Further the significant areas encountering customer conduct changes
including diversion, travel the travel industry, paper, food
industry,individual cleanliness, independent venture, instruction, drug
store, farming, and internet business have brought about proactive
purchasing conduct, flexibility to new advancements, responsive well
being the board, storeroom arrangement, isolated living
preparation,restricted living and carrying on with an existence with
fundamental prerequisites. The purchaser organizations direly need to
expect, so they can make it through the current emergency and
fabricate abilities that can meet future necessities. [ CITATION Var20 \l 16393 ]

It is significant for organization to quantify the shopper conduct for

the development and increment portion of the overall industry. The
COVID-19 emergencies seriously affect the buy conduct and
utilization examples of individuals, and their prosperity, hence the
social science of utilization has dedicated considerations in the time of
Crises. For this reason, the information of 1700 clients on different
measurements were assembled utilizing close finished Likert scale
 P a g e | 17

survey and dissected with Structured condition model through AMOS

programming. The result of the examination is the Framework that
incorporate the indicators (for example Attention to COVID-19,
Attitude towards Pandemic and Product Type) and out comes (for
example Customer Behavior, Change in Priority and Change in
Method) because of dangers that showed mental cycle hidden
reactance to their opportunity. Results demonstrated the critical
impacts of Awareness of COVID-19, Attitude towards Pandemic, and
sort of item in shopping on changes in purchaser conduct and needs in
present emergency.[ CITATION Gos21 \l 16393 ]

The COVID-19 pandemic has unleashed ruin in Korean culture since

the finish of 2019. Not at all like preceding the pandemic, when on
the web and disconnected exercises were directed one next to the
other, numerous parts of customers' day by day lives are just led on
the web, particularly shopping and gatherings. This investigation
examined the attributes of customers who have utilized disconnected
shopping channels during the pandemic. Also, members were asked
how frequently they will utilize on the web and disconnected
shopping channels after society settles from COVID-19 to break
down what determinants will be utilized to choose either on the web
or disconnected shopping channels after the pandemic. This
investigation will add to give a more profound comprehension of the
utilization examples of purchasers (online versus disconnected)
during seasons of profound outside sway, like a pandemic.[ CITATION
Moo21 \l 16393 ]
 P a g e | 18

As COVID-19 raised internationally in 2020, ordered suspension of

feast in administrations was imparted to control infection
transmission. Cafés lost billions of dollars, millions experienced
serious business changes, and various little eateries shut. For those
excess in business, changing over to online food requesting was
fundamental. Interesting to the food requesting setting, this
examination expanded the Stimulus-Organism-Response model to
anticipate the buy aims of members in an online food requesting
setting. Utilizing underlying condition displaying, this investigation
found the circuitous impacts of the menu's visual allure and
usefulness, and the view of COVID-19 dangers on purchaser buy
goals. This causal relationship was essentially intervened by shoppers'
craving for food and their apparent comfort of online food requesting.
Through giving hypothetical and administrative ramifications to how
to distinguish fitting items, use content advertising adequately, and
draw in new clients, this examination could help cafés in adjusting to
staying serious, even post COVID-19.[ CITATION Bre21 \l 16393 ]

RESEARCH SCOPE:

In this research we will try to determine different aspects of consumer

behaviour such as modes of payment in big bazaar which haven’t
been taken into consideration in previous researches.
The study has been conducted in Patna.
It covers people of various ages as well as different genders.

RESEARCH METHODOLOGY:
 P a g e | 19

 Descriptive research design has been considered as a suitable

methodology for present study and for data analysis.
 In this study, an effort has been put to understand factors
affecting consumer buying behaviour at big bazaar during covid
pandemic.
 In the research we have given a review of the findings of some
of the researches that has already been conducted by various
researchers.
 Then listed the research objectives.
 Then a panoramic view of the subject is given.
 Then research method, that is, sample unit, sample size, the
sampling area, the sampling procedure used in the report is
described.
 Then the data collected through the questionnaire is analysed.
 Then, determined the results of the survey are determined.
 Then, finally some suggestions are made.

Part A: Descriptive Analysis:

GENDER:
 P a g e | 20

GENDER
79
80 69
70
60
50
40
30
20
10 1

0
male female other

In the above chart we can see a total of 149 respondents out of which
79 are male and 69 are female whereas 1 was other.
AGE GROUP:

From the above figure, we can infer that 84.2% of the total
respondents belonged to the 18 to 24 years of age group, 11.8% of
them belonged to 25 to 34, 1.3% of them belonged to 35 to 44, and
the remaining 2.6% belonged to the age group of 55 and above.

PROTOCOLS:
 P a g e | 21

Protocols
90
81
80

70

60

50

40
33 31
30

20

10
2 2
0
storngly agree agree neutral disagree strongly disagree

From the above figure, we can infer that 81 of the total respondents
agree to the fact that protocols are being followed, 33 of them
strongly agree to it, whereas 31 people prefer to stay neutral and 2
respondents each slightly disagree and strongly disagree.

COMMODITY SHORTAGE:

Commodity Shortage
70

59
60

50 47

40

30
22
20 18

10
3
0
strongly agree agree neutral disagree strongly disagree

From the above figure, we can infer that 59 of the total respondents
agree to the fact that protocols are being followed, 22 of them
 P a g e | 22

strongly agree to it, whereas 47 people prefer to stay neutral and 18

respondents slightly disagree and 3 strongly disagree

EXCESS QUANTITY PURCHASE:

Excess Quantity
60
54
49
50

40

30

18
20 15
13

10

0
always often sometimes rarely never

BUY ALTERNATE BRAND:

From the above figure, we can infer that 54 of the total respondents
agree to the fact that pro, 22 of them strongly agree to it, whereas 47
people prefer to stay neutral and 18 respondents slightly disagree and
3 strongly disagree
 P a g e | 23

buy alternate brand

37

112

From the above figure, we can infer that 112 of the total
respondents(149) would go for other brand if their preferred brand
was not available.

Descriptive Statistics
Std.
Rang Deviatio Varia
N e Mean n nce
protocols 149 4 2.05 .778 .605
Commodity
149 4 2.47 .955 .913
Shortage
Visiting Intervals 149 4 2.59 .846 .716
branch 149 3 2.17 .896 .803
Payment Mode 149 3 2.13 .939 .882
Excess Quantity 149 4 2.81 1.125 1.266
Service Delay 149 4 2.56 .910 .829
no of people at
149 4 2.26 .994 .989
billing counter
 P a g e | 24

no of people in
149 4 2.39 .998 .996
mall at once
online option
149 4 3.07 1.024 1.050
reliability
Valid N
149
(listwise)

Part B: Hypothesis Analysis:

H0: There is a no significant relationship between low availability
of product and consumers behaviour at big bazaar during the
pandemic.
H1: There is a significant relationship between low availability of
product and consumers behaviour at big bazaar during the
pandemic.

Chi-Square Tests
Asymp.
Sig. (2-
Value df sided)
Pearson Chi- 32.36
4 .000
Square 7a
Likelihood Ratio 25.03
4 .000
5
Linear-by-Linear 20.96
1 .000
Association 4
N of Valid
149
Cases
a. 4 cells (40.0%) have expected count
less than 5. The minimum expected
count is .13.
 P a g e | 25

We observed that there is significant association between consumer

behaviour and availability of product. (sig<0.05). Hence, we reject
the Null hypothesis.

H0: There is no significant relationship between purchase of

alternate brand and consumer behaviour at big bazaar during the
pandemic.
H2: There is a significant relationship between purchase of
alternate brand and consumer behaviour at big bazaar during the
pandemic.

Chi-Square Tests
Asymp.
Sig. (2-
Value df sided)
Pearson Chi-
8.261a 4 .082
Square
Likelihood Ratio 8.229 4 .084
Linear-by-Linear
5.168 1 .023
Association
N of Valid
149
Cases
a. 4 cells (40.0%) have expected count
less than 5. The minimum expected
count is .25.

We observed that there is no significant association between

consumer behaviour and alternate brand. (sig>0.05). Hence, we
reject the alternate hypothesis.
 P a g e | 26

H0: There is no significant relationship between large queues and

consumer behaviour at big bazaar during the pandemic.
H3: There is significant relationship between large queues and
consumer behaviour at big bazaar during the pandemic.

Chi-Square Tests
Asymp.
Sig. (2-
Value df sided)
Pearson Chi- 22.00
16 .143
Square 1a
Likelihood Ratio 21.40
16 .163
7
Linear-by-Linear
.022 1 .882
Association
N of Valid
149
Cases
a. 14 cells (56.0%) have expected count
less than 5. The minimum expected
count is .01.
We observed that there is no significant association between
consumer behaviour and large queues. (sig>0.05). Hence, we reject
the alternate hypothesis.

H0: There is no significant relation between low availability of

staff and consumer behaviour during the pandemic.
H4: There is a significant relation between low availability of staff
and consumer behaviour during the pandemic.
Chi-Square Tests
 P a g e | 27

Asymp.
Sig. (2-
Value df sided)
Pearson Chi-
8.892a 4 .064
Square
Likelihood Ratio 9.397 4 .052
Linear-by-Linear
1.116 1 .291
Association
N of Valid
149
Cases
a. 2 cells (20.0%) have expected count
less than 5. The minimum expected
count is .45.
We observed that there is no significant association between
consumer behaviour and low availability. (sig>0.05). Hence, we reject
the alternate hypothesis.

H0: There is no significant relation between use of online delivery

and consumer behaviour during the pandemic.
H5: There is a significant relation between use of online delivery
and consumer behaviour during the pandemic.

Chi-Square Tests
Asymp.
Sig. (2-
Value df sided)
Pearson Chi- 12.785
a 4 .012
Square
Likelihood Ratio 14.026 4 .007
Linear-by-Linear
11.873 1 .001
Association
N of Valid Cases 149
 P a g e | 28

a. 2 cells (20.0%) have expected count less

than 5. The minimum expected count is .46.

We observed that there is significant association

between consumer behaviour and online delivery.
(sig<0.05). Hence, we reject the null hypothesis.
 P a g e | 29

FINDINGS:
Finding 1:
The data reveals that the p-value of .000 which is less than the significance
level of 0.05, hence there is significant relation between low availability of
product and consumer behaviour at big bazaar during the pandemic.
Therefore, the alternate hypothesis is accepted.
Finding 2:
The data reveals that the p-value of .084 is more than the significance level
of 0.05, hence there is no significant relation between purchase of alternate
brand and consumer behaviour at big bazaar during the pandemic.
Therefore, the null hypothesis is accepted.
Finding 3:
The data reveals that the p-value of .163 is more than the significance level
of 0.05, hence there is no significant relation between large queues and
consumer behaviour at big bazaar during the pandemic. Therefore, the null
hypothesis is accepted.
Finding 4:
The data reveals that the p-value of .064 is more than the significance level
of 0.05, hence there is no significant relation between low availability of
staff and consumer behaviour at big bazaar during the pandemic. Therefore,
the null hypothesis is accepted.
Finding 5:
The data reveals that the p-value of .012 which is less than the significance
level of 0.05, hence there is significant relation between use of online
delivery and consumer behaviour at big bazaar during the pandemic.
Therefore, the alternate hypothesis is accepted.
 P a g e | 30

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