Billboard Poster

Questionnaire
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Have you ever seen a billboard
poster?
92% of the focus group given the
questionnaire answered yes to the
question if they had seen a billboard
poster before hand.
This instantly shows me that they
have some knowledge on billboards
and will have some expectations on
what a billboard poster should look
like.
What size do you consider a
billboard poster to be?

The options were poster to be advertised on a store

window, huge ones that are one steel frames along side
motorways, massive in scale hung up on walls in cities and
towns or other.
75% of the results answered they consider billboards to be
huge ones that can hung up on the side of motorways
whilst 22% of the group suggested that they consider them
to be ones hanging on walls in towns and cities but also
large ins scale. The other 3% suggested the window option.
This gives me the impression that the audience wish a
billboard to be massive in scale rather than being a small
advertising poster in the window of a store.
What adverts have you seen for
presented on billboards?
The answers available to the user was cosmetic beauty,
sports, online services, newspapers or other.
49% answered with sports whilst another 31% answered
with online services like BT or Sky and 15% answered with
cosmetic beauty. Leaving only 5% of the results answering
with actually have seen a newspaper related billboard
poster.
The results show me that the audience have rarely seen a
newspaper billboard but rather online services or beauty
products on billboards being advertised rather than actual
newspaper billboards which means their expectations would
be based on other types of billboards rather than other
newspaper billboards. This may mean some conventions
and forms of billboards could be challenged here.
What elements should a Billboard
poster have?
The answers available was dominating image, bright
colours, dark colours, bold text, subtitle text, organisation's
Information, slogan, organisation's contact Info and/or
other.
Many of the results was that the audience wanted a
billboard poster to have dark colours, imagery and text
rather bright colours. Some organisation information
included.
This shows me that the audience want to avoid bright
colours on the billboard poster and wish to have more
images and text rather having the organisation’s logo and
name advertised more which shows more emphasis on the
message being conveyed from the poster.
Where would you like to see a
billboard typically?
The answers available were on an outside wall in the city,
indoors on a wall, displayed on the side of a motorway or
other.
Around 85% wanted a billboard to be on the side of a wall
outside in a city whilst the other 15% wanted a billboard poster
to be inside like in a shopping centre. No other votes for the
side of a motorway.
The results gathered shows that the audience wish more
billboards to be inside or in towns/cities rather on the side of
motorways. This could be because of any reason but nether
the less it shows they wish billboards to be in towns mostly so
this indicates the designs I should produce. This is due to that
motorway billboards are much larger than other billboards in
towns so that drivers can see and read them.
Have you seen billboards lit up at
night?

This was a simple yes or no question where 52% replied

with that they did which shows me that the billboards will
be lit at night most likely. This means dark colours can be
used just like the audience wants because at night they still
will be visible to the audience.
This can easily influence my designs which means no bright
colours should be used which means no lime greens, bright
yellows or bright pink colours.
What features of a billboard
effects you the most?

The answers were, slogan, organisation's logo/information,

images or other. 71% answered with a slogan whilst the
rest voted for an image but nobody voted for organisations
logo or other.
This very strongly suggests that the image or text/slogan is
the key in conveying a message to the audience rather than
the organisations logo. This means a clever slogan or
imagery should be considered in the designing phase.
The next question was What element of a billboard makes
you notice it more?. The answer was bold text by majority
of 76%which only supports the use of slogans.
How do you prefer billboards?

The answers were a simple billboard, balance between

images and text, more text and less image or other.
61% responded with a balance with text and images whilst
24% wanted a simplistic design with 15% responding with
more text.
This clearly suggests the audience wishes for a simple
billboard with some text and imagery but no complicated
designs or text dominated design should be produced
unless a focus group likes the design.
How much information do you
wish to gain from a billboard
poster?

No one responded with none whilst 54% responded with

simply a reminder for the product available and 46%
wanted organization's information.
The answers means that the audience primarily wants some
simple text to allow the produce to be easily advertised
without any heavy resources put into it. This suggests a
balance of regional newspaper information and product
reminder can be combined together.