MINDANAO STATE UNIVERSITY-NAAWAN

College of Business Administration and Accountancy

Department of Hotel and Restaurant Management
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1.0 EXECUTIVE SUMMARY

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2.0 COMPANY DESCRIPTION

2.1 Name of the Company

Swab Taste Pizzto Hub is the company name. The company name defines and explain
that our business offers Puto with Pizza Toppings as the highlight of the product and
Hub means store or the business. The company name “Swab Taste Pizzto Hub”
means having a traditional dessert that Filipino. The company aims to ensure
satisfaction and build a repeat-customer base by providing innovated,good services,
delicious and a fair prices for a market/customers.

2.2 Nature of a Business

Swab Taste PizzTo Hub is a business that offers good quality of a Puto Pizza product,
a tasty snack at a reasonable price .The business started with the motivation of
innovating food to meet the customer satisfaction. The service operation will be
similar to a restaurant who offers delivery only in the municipality of Lugait,
Manticao and Naawan , Misamis Oriental. The costumer will order and payment will
follow.

2.3 Form of a Business

The business is form through partnership with six(6) partners who will direct the
business and contribute equal working capital as an investment to operate the
business. The business owners are group of the following students namely: Jessiel
Achas, Kimberly Galorio, Archelyn Manos, Krizel Kate Laquibla, Kiefer Mae Planca
and Mary Grace Relevo.
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2.4 Vision, Mission, Objectives

Vision :

 To serve happiness and meet satisfaction of our customers through our mass-
friendly, delicious and innovative product that will eventually cater their all
walks of life.

Mission

 To provide innovative and exquisite food product to suffice the customer’s wants
and expectations and thereby increase profitability through our consistency and
maintain the quality of our products.

Objectives:

 To produce a good quality of PizzTo product that customers will love

 To sell PizzTo at a reasonable price
 To grow customers based by building customers loyalty
 To generate profit by the sales of food product
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3.0 MARKETING PLAN

3.1 Description of the Product

3.2 Competition Analysis
3.3 Target Market
3.4 Market Area
3.5 Distribution Strategy
3.6 Promotional Measure
3.7 Pricing Strategy
3.8 Summary of Marketing Mix
3.9 Supply and Demand Analysis
3.10 Market Share
3.11 Sales Forecast
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