Perfetti Van Melle

About the Company

• Perfetti Van Melle Group B.V. is a privately held Italian global manufacturer of confectionery and gum
• Perfetti was incorporated in 1946 by two Perfetti brothers Ambrogio and Egidio, in a small town called
Lainate just outside of Milan
• Perfetti S.p.A. acquired Van Melle N.V. in March 2001, which was an important step for the group to
strengthen its position in the market, expand the product propositions and increase the dominance across Important Information
markets CEO - Sameer Suneja
• In 2006 Perfetti Van Melle acquired the Spanish company Chupa Chups Headquarters - Lainate, Italy
• Globally Perfetti Van Melle sells to over 150 countries worldwide and has a strong workforce of 17.9K Breda, Netherlands
employees in 38 operating companies throughout the world Founded - March 2001
• Perfetti Van Melle India is a leading manufacturer of sweets and confectionery, fruit jellies, fruit bars, and Founders - Ambrogio and Egidio Perfetti (Perfetti)
proprietary ayurvedic medicine Izaak, Michael and Pierre Van Melle (van Melle)
• Under its umbrella, Perfetti markets some of the most popular global brands like Alpenliebe, Mentos, Employees – 17.9k
Chupa Chups, etc. and local brands such as Big Babool, SMINT, Center Fruit, etc. Revenue – INR 500 cr+ (2020)
Vision
To enhance their world leadership in confectionery by creating value for consumers through innovative and gratifying high-quality products
Mission Core Values
• Develop, manufacture and market high-quality and innovative products for their • Integrity without compromise
consumers through the efficient use of their resources and in collaboration with • Achieving excellence
their business partners; • Dedication to the consumer
• Create a fulfilling workplace for their employees built on trust, mutual respect, • Care for our people
and appreciation of their diversity; • Social and Environmental responsibility
• Value the role they play in their communities, as a socially and environmentally • Independence
committed organization;
• Generate economic value through superior growth and profitability
Major Brands
Global Brands Regional Brands

Company in News
Perfetti Van Melle Sweetens Retail Execution with Perfetti Van Melle launches NPD for biggest ever Sweet push: Perfetti India looks to grow in-
Latest Platform Pick ‘All Wrapped Up’ Halloween campaign home consumption
Perfetti Van Melle (PVM) has chosen to drive growth Perfetti Van Melle (PVM), one of the world’s largest Perfetti Van Melle India said that business is now
and increase market share in the confectionary manufacturers and distributors of confectionery and almost back to pre-Covid levels due to higher in-
category by selecting a new retail execution platform. chewing gum, is launching its biggest-ever home consumption trends visible even in impulse
The manufacturer and distributor of confectionery and Halloween campaign. Titled ‘All Wrapped Up’, it purchase categories. The confectionery major is
chewing gum, has deployed StayinFront TouchCG will support sales opportunities ahead of HFSS strategically focusing on deepening its presence in
technology to help drive growth and enhance the work regulations coming into force next April. (Aug '21) rural regions and launching new products with a
of its field force teams. (Sep '21) differentiated proposition. (Feb '21)
Relevant Questions
• How does Perfetti Van Melle instill practices related to innovative mindset in its employees and daily operations?
• What are some of the unique characteristics that define a Perfetti Van Melle employee?
• What according to you will be the long term effects of COVID19 pandemic on the confectionary industry and what steps has Perfetti Van Melle taken to tackle
them?
• What role and exposure can an MBA student expect and what are the opportunities that will be available for us while interning at Perrfetti Van Melle?
• What are some of the measures taken by Perfetti Van Melle in ensuring a diverse and inclusive work environment?
• With such a huge product portfolio how does the company come up with a fairly accurate sales forecast needed to manage production and inventory
efficiently?
• What are some of the short and long term opportunities you see in the confectionary market in India?