SWOT ANALYSIS

ON YOUR BUSINESS
How and Why You Should Do a
SWOT Analysis on Your Business

SWOT
ANALYSIS
SWOT Analysis is a simple but useful
framework
organization's
for analyzing
strengths,
your
weaknesses,
opportunities, and threats. It helps you to
build on what you do well, to address what
you're lacking, to minimize risks, and to
take the greatest possible advantage of
chances for success.

“STRENGTHS”
QUESTIONS What makes your company unique?
What does your company do well?
Which areas are you most successful in?
What resources do you have that give you an
advantage over others?

“WEAKNESSES”
QUESTIONS

What areas need the most improvement

What negative things about your business
do you hear from customers?
Why do potential customers fail to convert?

“OPPORTUNITIES”
QUESTIONS
Where could you find additional promising
customers?
Which outside trends will have a positive impact on
you?
Which upcoming events could prove helpful in
growing your business?
Will your market experience grow in the future?

“THREATS”
QUESTIONS
What competitors might you face in the near
future
Which trends will have a negative impact on
you?
Is your market on a downward trajectory?
Are there any recent developments which
may create challenges for you?

SOURCES: 1Q TECHWRITING CONTENT 2LT - GOOGLE DOCS