CHAPTER 1

Executive Summary

Brief Description of the Project

Change is inevitable and so the people and the technology and the

business. As people are very much exposed with the use of technology, they

explore a lot of things. Online selling this are more likely prone to millennials.

They are wise that they want to earn money by selling online. Some of them sell

second hand products like clothes, shoes, materials and even gadgets.

“Gadgets Republic” will be the proposed name of the project. It’s all about

buying second hand products and selling it. The proponents decided to propose

this type of project because, people nowadays tend to use gadgets than going

outside and so this project will definitely help customers to shop even though

there in their house they can easily shop on what product they desired to. Selling

gadgets are profitable than selling something because people are so called

‘bandwagon’, what’s trendy they will follow.

Brief Profile of the Entrepreneurs

 The said business is a Partnership consisting of six (6) individuals. The

proponents came up with the feasibility study through their efforts, ideas and

capital of the partners namely: Jonathan De Guzman and Wellen Joy Osorio

from Lingayen, Joey Lane Anota and Ren Kenneth Acosta from Labrador,

Kenneth Zulueta and Zoe Katherynne Gallego from Dagupan City, and all from

the province of Pangasinan. Each partner needs to invest Php 113,083.33 each

with the total amount of Php 115,333.333 for putting up the said business.

Projects Contribution to the Economy

Gadgets Republic is a service company were we buy and sell different

kinds of gadgets. This business will have a good impact to our economy by

means of creating a business venture that will be eco-friendly because the wraps

of the product will be made up of paper that can be use to wrap another thing

after using it.

PROJECT BACKGROUND AND HISTORY

The project came through the initiative of the proponents. Its name

Gadgets Republic means came from the product itself gadgets and republic

which means right to choose and combine as write to choose gadgets. Gadgets

Republic enables individuals to become hassle free when it comes to buying their

gadgets. The entrepreneurs come up with this business because of the booming

demand of the customers in online shopping and also they want to give service
to the customers that can met their standards regarding the product and the

service.

Rationale

The buy and sell does help the customers who doesn’t have enough time

going to shopping mall to buy gadgets and other things also it helps the

customers who doesn’t have enough budget to afford gadgets on the shopping

malls or any stores. Eventhough customers stays on their houses or any place

they want to stay in they can shop by just saying their orders and where is their

exact location for it to be delivered. With this customers can do anything they are

going to do while waiting for their orders to come.

Proposed Name of the Business

The proposed name of the business is Gadgets Republic which derived

from the product itself gadgets and republic means right to choose. Its just mean

that this business let its customers to choose what gadgets they want to buy.

Type of Business Organization

It a partnership form of six (6) entrepreneurs, where the proponents are

responsible on anything the business would encounter. The owners are liable to

any loss and gains inside the business. The proponents job is to efficiently and

effectively give customers satisfaction with the product and services while

gaining profit.
 Location of the Proposed Business

The business will be located at Perez St. Dagupan City, Pangasinan. The

reason of the proponents on putting this business in this place is that it is

along the way and it will be easier to locate if ever that the customers want to

visit it.

Mission

To deliver the best quality product that will last through time. To provide

the best service for our clients and create a healthy environment for business

transaction.

Vision

To be the leader in the buy and sell industry and to contribute in the

country’s productivity by providing import-worthy as well as provide jobs for will-

driven individuals.

Objectives

The following are the business objectives:

1. To make it easier for the customers to buy their desired

gadgets without going into the market.

2. To ensure that the products we buy and sell are of the best

quality.
 3. To make buy and sell one of the leading business venture

that people can invest in without hesitation.

4. To range a high profit.

Business Logo

Our business logo’s shape is round it signifies the continuing process of

our business. It has its name on the top and bottom of our logo for it to be easily

identify. On the center it has one of our product. The clock on the screen signifies

the time because the business that we are proposing won’t waste time of any of
 the customers. The color of our logo is black and gray because the commonly

used color of the gadgets the producer use is the color black and gray itself.

CHAPTER 2

Marketing Plan

Consumer Analysis

From the questionnaire, the researchers udse the consumer analysis. 377 is the

total number of our respondents; using Solvin’s Formula in 4 selected Barangays;

Malued, Pogo Chico, Herrero-Perez and Tapuac.

Figure 1.

Age of the Respondents

Majority of

the respondents

age 15-25 years

old with 45% or

169 of the total

number of

respondents 377.

17% or 64 was 26-35 years old, 26% or 98 was 36-50 years old and 12% or 46 was 51

and above
 Figure 2

Number of Respondents answered they prefer to buy second hand items.

In the question, what they prefer to buy, majority of the respondents answered

second hand items, with a total number of 231 or 61%.

Figure 3

Number of Respondents answered they usually buy cellphone on online

shops.
 Majority of the respondents answered cellphone in the question what do

you usually buy on online shop. With an average of 53% or 198.

Figure 4

Number of Respondents answered what brand of tablet they usually

buy
 Most of the respondents answered Samsung with 44% or 166, in

the question what brand of tablet do you usually buy.

Figure 5

Number of Respondents answered they prefer Apple brand for cellphone.

Majority of the respondents in the question what cellphone brand do you

prefer to buy answered apple with an average of 61% or 231.

Figure 6

Number of Respondents answered Asus as brand of the laptop they

buy
 Most of the respondents answered 44% or 166 in the question what

brand of laptop do you usually buy.

Description of the Service

Gadgets Republic provides good services and quality product to the

customers. It means that our service is more reliable than the service of the other

buy and sell shops that our competitors. We priorities each customers by giving

their needs and demands while exceeding each of their expectations for service,

quality and value.

Our buy and sell shop will render service in exactly 8 o’clock in the

morning and last at exactly 8 o’clock in the evening but we will accept orders until

10 o’clock in the evening, and it will be going to deliver the next day or the day

after it has been ordered. The processed will be after ordering the gadgets you

want after a day and the exact time that you ordered it is the time that it will be

delivered.
 We will assure you that every item that you purchased will be in good

condition as what you seen in the pictures it will be the same as when you see it

personally. Less worry for the delivery process because the gadget that you will

going to purchase will be wrapped for it to become presentable when you receive

and also for it to be away from damages during the delivery process.

In terms of communicating with us during ordering products we will assure

you that we will give you details regarding the products that you are ordering or

about to order. Also you can ask all of the questions that’s on your mind

regarding that product you want.

We will give discounts for those who buys our product about 3-4 times

with a cost of each items about 10,000 above for a better relationship with them.

Location

Business location is one of the most important thing to consider in building

a business. Since our business is about online selling our business location will

not be so much important because customers will just wait for the product to be

delivered and they will not go to our location to buy our product. Yet our location

is Perez Boulevard Dagupan City 2400 Pangasinan

Market Area

The proposed location of our buy and sell shop is Perez Boulevard,

Dagupan City 2400 Pangasinan. This location is appropriate because there are

lot of schools surrounding in it and after seeing it they will easily know about our

shop.

Main Customers
 The proposed business will provide service to students and people who

are engage in social media and are using gadgets in communicating and for

entertainment. Also for those who also do buy and sell.

Promotion

Promoting a business is the process of introducing a new a new business

venture to public. Gadgets Republic will be introduce in social media as for it to

be known by lot of people who are social media users. It will be post in facebook,

twitter and also in Instagram so that people who engage in his type of social

media will be easily inform or be aware of the shop.

Price

Price is the basis of being reliable between competitors. Price will be the

greatest weapon or a business venture. Being competitive in price may increase

the profit of the business itself. Gadgets Republic will provide price base on the

price of the competitors yet still look if the proposed business will gain profit in

the competitors price. The prices of our product are listed below.

TYPE BRANDS PRICE

Cellphone Samsung Php. 6,000-40,000

Iphone Php. 9,000-50,000

Huawei Php. 5,000-10,000

Vivo Php. 4,000-10,000

Oppo Php. 4,000-10,000

Tablet Samsung Php. 10,000-50,000

Php. 9,000-15,000

Huawei Php. 5,000-18,000

Php. 8,000-15,000

Lenovo

Asus
Laptop Asus Php. 20,000-23,000

HP Php. 15,000-20,000

Acer Php. 25,000-29,000

Lenovo Php. 30,000-

Place
 Gadgets Republic are equipped with wifi that will be using for connecting and

contacting our customers, a computer also for communication. Tables and chairs that

can be use during the process in communicating with the customers.

Product/ Service Description

 The business is about buying products and selling it in an affordable cost with a

good quality. Gadgets Republic do buy products and sell it in a low cost yet still have

good quality and functions well. It includes buying and selling of cellphones, tablets and

laptops. The proponents can manage to satisfy customer by giving them good quality

product. It offers a price that can easily afford by the customers. Unlike other shops it

offers refund or exchange to an item that is purchase under the shop but only if it is

purchased about one week.

SWOT Analysis
 Appendix A

Questionnaire

Direction: Put a check ( / ) on the box.

1. Age

15-25 years old

26-35 years old
36-50 years old
51 above

2. What do you prefer to buy?

brand new
second hand

3. What gadgets do you usually buy on online shops?

cellphone

laptop

tablet

4. What brand of tablet do you usually buy?

Apple
Samsung
other brand

5. What cellphone brand do you prefer to buy?

Apple

Samsung

Oppo

other brand

6. What brand of laptop do you usually buy?

Acer
Asus
Hp
other brand
 Appendix B

Plant Layout

1.5 m 5.5 m

1.5m _ __------------
1m

4.5 m 4.5 m

4.5
 2m 1 1.5 m
m

0.8 m 0.8 m 0.8 m

5.5 m

The plant layout for the buy and sell gadgets will have the
following in its location. The stock room which will be use to store
the stocks measuring 1.5 m. A repair and services for the
customers for their complains and other things regarding the
product and services measuring 2 m and 0.8 m. The counter and
consulting station and displays fot the product measuring 3 m. A
comfort room measuring 1 m. A waiting area with 4.5 and 1.2 m. A
product display shelf measuring 1.5 m and 0.8 m. A door that
measures 0.8 m.

Appendix C

Capital Breakdown

1. Capital for Gadgets Php. 350,000

2.Rental and Renovation(20sq. m) Php. 150,000
3.Furniture and Fixtures Php. 80,000
4.Business Permit and Legal Document
(BIR, DM, Receipt, etc.) Php.
15,000
5.Tools and Equipment Php. 10,000
6.Salaries and Wages (3 Months) Php. 60,000
7.Utilities Php. 20,000
8.Office Equipment Php. 10,000
9.Office Supplies Php. 7,000
10.Raw Materials Php. 70,000
11.Promotions Php. 5,000
Total: Php. 692,000

Curriculum Vitae

Personal Profile

Name: Ren Kenneth Acosta

Age: 18

Date of Birth: July 18, 2000

Address: San jose labrador Pangasinan

Name of Father: Rufo Acosta

Name of Mother: Floribeth Acosta

Educational Attainment:

Senior High School: Lyceum-Northwestern University

Junior High School: Labrador National High School

Elementary: Labrador Central School

Curriculum Vitae

Personal Profile

Name: Joey Lane Anota

Age: 17

Date of Birth: June 11, 2001

Address: Bongalon Labrador, Pangasinan

Name of Father: Allan Anota

Name of Mother: Jane Anota

Educational Attainment:

Senior High School: Lyceum-Northwestern University

Junior High School: Labrador National High School

Elementary: Bongalon Elementary School

Curriculum Vitae

Personal Profile

Name: Jonathan De Guzman

Age: 18
Date of Birth: January 12, 2001

Address: Quibaol West Lingayen Pangasinan

Name of Father: Juanito De Guzman Jr.

Name of Mother: Maria Gladez De Guzman

Educational Attainment:

Senior High School: Lyceum-Northwestern University

Junior High School: Saint Columbans College

Elementary: Poblacion Central School

Personal Profile

Name: Zoe Katheyrynne Gallego

Age: 17

Date of Birth: May 16, 2000

Address: Dagupan, Pangasinan

Name of Father: Frederick Gallego

Name of Mother: Mell Balolong

Educational Attainment:

Senior High School: Lyceum-Northwestern University

Junior High School: Francisco Q. Duque Special Science

High School

Elementary: Pamma Learning Center

Curriculum Vitae

Personal Profile

Name: Wellen Joy Osorio

Age: 18

Date of Birth: October 11, 2000

Address: Malimpuec Lingayen, Pangasinan

Name of Father: Willermo Osorio Jr.

Name of Mother: Jubilen Osorio

Educational Attainment:

Senior High School: Lyceum-Northwestern University

Junior High School: Estanza National High School

Elementary: Malimpuec Elementary School

Curriculum Vitae

Personal Profile

Name: Marc Kenneth Zulueta

Age: 18

Date of Birth: February 1, 2001

Address: Dagupan City , Pangasinan

Name of Father: Roderick Vicente

Name of Mother: Michelle Zulueta

Educational Attainment:

Senior High School: Lyceum-Northwestern University

Junior High School: Francisco Q. Duque Special Science

High School

Elementary: St. John CathedralSchool