Business plan of

Blossoms

ABOUT US

Our company BLOSSOMS is formed on the basis of

the word blossoms which stand for tenderness and
purity.

Our blossom family proudly presents the perfect

mixture of best herbs from the treasures of the
Himalayas, in our skin and care line. We believe
there is only one way to be beautiful, and that’s
nature’s way. We’ve believed this for years and still
do. We constantly seek out wonderful natural
ingredients from all corners of the HIMALAYAS, and
we bring you products bursting with effectiveness to
enhance your natural beauty.

The soul of beauty

Beauty is not in the face; beauty is a light in the
heart.

Beauty... when you look into a woman's eyes and see

what is in her heart.

I'm tired of all this nonsense about beauty being only

skin-deep. That's deep enough. What do you want -
an adorable pancreas?
To us, beauty is a feeling, a natural way of being,
where character, self-esteem and humour are freely
expressed and celebrated. That’s the soul of beauty.
It’s not just about looking beautiful. It’s about
exuding a vibrant attitude to life.

ONCE UPON A TIME……

The whole idea of coming up with a skin range
started from the concept of woman of substance.

Today we see Indian women has stepped out of her

social restrictions and comes across as a determined
and confident person. She knows what she wants
and knows how to get it. She is a professional in the
corporate and on the contrary is a caring mother, a
loving wife, and a sweet sister at home.

We call her as the SUPERWOMAN, and offer a skin

care range especially for her.

We try and make looking good externally a little

easy, natural and economical.
WHY GO GREEN??
We decided to go completely herbal in our products.
The reason for this is as follows:
• In recent years, people have realized the
adverse effects of using cosmetic products that
contain chemical ingredients.
• While chemical ingredients have overall
damaging effects for every consumer, some
people exhibit immediate health problems upon
use of such products.
• For instance, people with sensitive skin or those
who have recently undergone some kind of
cosmetic or plastic surgery tend to react with
rashes or have other allergic reactions to the
chemical components of such cosmetics.
• Such reactions gave rise to the need for all
natural cosmetics.
WHAT ARE NATURAL PRODUCTS ?
Natural cosmetics are those which are not made
using any chemical ingredients and fragrances. This
reduces the chance of anyone having an allergic
reaction to the components of such cosmetics.
People with sensitive or acne-prone skin therefore
find natural skin care cosmetics makeup provides an
excellent make-up alternative for their skin type.

THE NEED….

• It is no new fact that ordinary commercial

beauty and cosmetic products often contain
toxic and chemically-potent substances.
• The regulations to restrict the use of these have
been getting gradually firmer but the truth is
most cosmetic products, even those that are
manufactured by well-reputed brands at the top
 of the cosmetic market, may often contain such
harmful products.
• For instance lead-content in make-up makes the
cosmetic last longer and hence cosmetic
companies often use this toxic and carcinogenic
material.
• Few people realize that they will be paying for
this long-lasting effect with their health and
well-being.
• As more people around the world grow aware of
the dangers of using chemical cosmetics
however, the demand for certified organic skin
care and cosmetics is rising steadily.

To cater to need of the people to provide safety

for their skin with no side effects, we have decided
to manufacture herbal skin care products.

OUR OFFERINGS….
The working women have to step out everyday and
face the hardships of the environment. She has no
option but to go out in the morning and come back in
the evening.

The 9 to 5 job hours leave the lady with very little or

no time for her to care of the skin.

Again, visits to beauty saloons are not very

convenient plus is expensive.

Therefore, we wish to come up with an anti pollution

range comprising of various creams and lotions
which help in protecting the skin against damages
caused by dust, sun, harmful UV rays, chemicals,
exhaust smoke, industrial pollutants etc….

Where’s the money…???

The sources:

Shikha is a die hard fan of salman khan. When she

got to know that there’s a show coming up on TV
which is going to be hosted by salman himself, she
just could not stop herself. She got herself registered
for playing the show and went to Bombay for it. Her
stars favored her and she got the chance to play dus
ka dum with the legend himself.
As its said jab upar wala deta hai to chappar far
ke deta hai…she not only got the chance to
meet salman khan but also miraculously ended up
winning the show…!!!

So she bagged up a wholesome 10 crores…!!

After tax deductions she was left with 9.70 crores.

A loan worth Rs.5 crores was raised against the

property in gurgaon from HDFC @10% per annum for
15 years.

Shikha’s father is a real estate business man. He has

a idle 3 storey building in Udyog Vihar in gurgaon,
which he gave it to her to realize her dream.

Shikha offered this proposal to us (her friends) and

got us in the management of blossoms.

So we five are the board of directors in blossoms…..

Each of us got 30lacs as capital which in total added

another 1.20 crores in the investment.
So we have a total of 16.20 crores.

SOURCE AMOUNT
Dus ka dum 9,70,00,000
Loan from HDFC @ 10% 5,00,00,000
Capital bought in by each 1,50,00,000
(30 lacs X 5)
TOTAL: 16,20,00,000

Turning dream into reality:

Remembering the basic principles of management,

we prefer going step by step according to the 4 M’s.

MANPOWER
We have the place and we need manpower, this is
how we got the best people for the job:
1. Operators-6 @ 5000pm
2. Security guard-2 @ 3000pm
3. Accountants- 2 @ 10000pm
4. Sales representatives-20 @7000pm (all females)

EMPLOYEE NUMBER SALARY

Operators 6 5000pm
Security guard 3000pm
Accountants 2 10000pm
Sales 20 7000pm
representatives
Materials
We got in touch with a manufacturer of herbal
cosmetics in Himachal Pradesh.

MR.ROHIT VERMA agreed to our requirements and

entered into a contract to supply us the following
product:
1. Herbal face cream
2. Cleansing milk
3. Toner
4. Sunscreen gel
5. Night cream
6. Face wash
7. Scrub
8. Lip balm

All these items will be manufactured by them and we

will do the final packaging.

We also entered into a contract with MR.KUMAR N

SONS who will provide us with the following items:
1. High grade bio degradable plastic bottles
2. Glass bottles

The rates were fixed according to the size

specification:

MACHINERY
We bought the following machinery:
1. Fully automatic packer master -3@2.8 crores each
2. Maruti omni-4 @ 2lacs each (cng)
3. Sri ram Honda generator-1@30lacs

MISCELLANEOUS
1. Furnishing and fittings-50lacs
THE MARKETING

1. S.T.P. ANALYSIS

SEGMENTING ANALYSIS

Urban areas

Delhi and NCR

Females

Working women

Age 25-35

Income < 50,000

Our chosen segment consists of working women in

the above mentioned age group of 25- 35 years.

TARGETING ANALYSIS

We plan to target those women who neglect their

skin care regime either because of hectic schedules
or resistance to use chemical products.

POSITIONING ANALYSIS
We want the women to see and identify blossoms as
a brand that provides easy and natural skin care.

We want BLOSSOMS to be identified as a brand that

caters to the beauty needs of not only elder woman
but teenagers as well. We try to position ourselves in
the minds of the consumers as someone who helps in
staying beautiful…..naturally, which is evident from
its tagline itself

CLOSE TO NATURE…..CLOSE TO YOU……..

On the above mentioned basis blossoms has the

following characteristics:

1. Someone who takes care of your beauty needs.

2. Something that is not harsh on the skin.
3. Above all, it’s Indian.

2. The WLD analysis:

WIDTH: The width of our offering is narrow because

we believe in expertise. We offer skin care against
pollution in our anti- pollution range.

LINE: Our product line is as follows:

1. Herbal face cream

2. Cleansing milk
3. Toner
4. Sunscreen gel
5. Night cream
6. Face wash
7. Scrub
8. Lip balm
DEPTH: The above listed products are available in
the following sizes an skin types:

Our products are designed for all skin types .

1. Face Cream – 100ml, 200ml

2. Face Wash- 50gm, 100gm
3. Night Cream – 50ml, 80ml
4. Toner – 100ml
5. Scrub – 50gm, 150gm.
6. Cleansing Milk – 50ml, 120ml, 200ml
7. Sunscreen Lotion – 50ml, 100ml
8. Lip Balm – 10gm

CONSISTENCY:

Our products are quite consistent with each other,

since all of them fall in the same category- skin care.
The use of our products are related in quite a
significant manner. Since all our products are used
for the purpose of facial skin care, the usage and the
directions of use of all these products is very closely
related.
• The size of bottles and the pricing of our
products are also closely related. There is not
much difference between them.

• The advertising and promotion strategies used

for the products are also the same.

OUR USP:
1. 100% natural from the raw materials to the final
bottle.
2. Low price as compared to existing products in the
market.
3. Superior quality herbs.
4. Dermatalogically tested – No SIDE EFFECTS.
5. Supporting an NGO- MAHILA KALYAN PARISHAD, in
Himachal Pradesh, working for the cause of women
empowerment.
We plan to donate 10,000 of our earnings to them.
6. One of a kind range for the super women of the
metros.

THE NOBLE CAUSE:

Mahila Kalyan Parishad is working consistently in

tribal area district Kinnaur Himachal Pradesh.
Organization is implementing NACO projects in the JP
hydropower projects in kinnaur targeting the migrant
labourers and also working on community based
programmes of NRHM.

Organization is also availing counseling services to

women and families in the geographical area for the
betterment of family ties and women empowerment

Its mission is to contribute towards the

empowerment of disadvantaged women and children
to enable them to gain control over their own, their
families' and their communities' health.

In order to provide a good flow of information, a

documentation and information centre has been
created. Today main efforts are aimed at
documenting the lives of women and children in India
and health issues. The collection contains a special
section of training manuals, information kits and
modules. Languages: English, Hindi, Gujarati.

It Also aims to develop a feminist perspective in

understanding women's issues and the women's
movement, and to sensitize everyone about women's
issues.

Category 1 – Women
Category 2 - Community Development
Category 3 - Medical - HIV / AIDs
Coverage - Kinnaur District ,HP

THE THREATS:
COMPETITORS: Himalaya and Lotus.
Himalaya is our core competitor.

INDUSTRY ANALYSIS:

The skin care market is valued at $180 million in

India.
With safe and effective procedures, advancement in
medical technology, increase in awareness, the
Indian Skin care solutions business is growing very
fast.

The skin care market can be segregated into toners,

cleansers, sunscreens, anti-wrinkle creams, dark
circle removing creams, astringents, facial creams,
moisturizers, fairness creams, day and night creams,
etc.

Out of these, facial creams, moisturizers, fairness

creams, day and night creams, etc. are the most
popular products and account for approximately 60%
of the skin care segment.
The skin care market is at a primary stage in India.
The penetration level for both the urban and rural
market is low.

The profits in the skin industry are still on the lower

side because many people are scared of using
chemical products on their skin.

Many people still prefer to use home made and

traditional products to cure the skin problems.

However, within a period of five-six years, the use of

skin care products has increased significantly in
India. With changing life styles, increase in
disposable incomes, greater product choice and
availability, and influence of satellite television, more
people are taking interest in personal grooming. The
facial skin care market is booming. The most looked
after part of the skin by the customers is their face.
Hands and legs are also soothed but the most
treated is the skin.
Products are competing with one another to take
shelf space in the retail stores. Facial skin care
products have become an essential part of the
beauty market.

Like western countries, creams and potions are

applied in India also, in an effort to remove the
pimples and the acne, fight stress and worry lines,
and to remain young. Since the penetration level is
still relatively low, growth is expected to be around
25% over the next five years.

Some of the major players in this segment are

Hindustan Lever (Fair & Lovely, Lakme, Ponds) with a
market share of 53%, followed by Cavin Kare -
Fairever with a market share of over12 % and
Godrej-Fair Glow with a market share of 3.4 %. The
other players that have a presence in the market are
Emami (Gold Turmeric and Naturally Fair), Revlon
(Fair & Glow).

SWOT ANALYSIS:
Let us have a look at the SWOT analysis for the skin
Industry in India.

STRENGTHS:
• More and More people( especially the females)
are becoming conscious of their skin. During the
three decades, from 1970 to 1990, the skin
industry has gained momentum in its extensive
development through per capita consumption.
Even some segments may vary; the cosmetic
industry is near maturity. The current annual
retail sales of the industry totaled up to $14.5
billion.
• A very good strength for the skin care products
manufacturing companies, and especially those
manufacturing herbal products is that many
people are now switching over to natural
products or medicines.

WEAKNESSES:
• According to past developments, things have
never remained the same for the Skin Industry.
The industry is no longer recession-proof and is
now bound for depressions and declinations.
• The sales in the past year are slow moving
because of downed consumer spending.
• Another setback of the industry is the demand-
price ratio. Within the past five years, the prices
were invariable and steady but promotion
budgets were growing and getting greater than
ever.
 OPPURTUNITIES:
• In keeping away from a potential head-on
competition, a strategy of focusing on special
niches proved to be effective especially in the
struggle with the industry leaders. This has
been a great line of attack adopted by smaller
companies in their contest with the market
leaders. They survive and exist through
specializing in niches, differentiating the product
lines, and focusing on market segment.
• Also, an opportunity lies in store for the new
companies if they offer new products at
relatively low prices when compared to the
existing products.
• The massive surge in the popularity of Skin care
products, statistics have shown that the average
Indian consumer spends much less on skin care
products than consumers from every other part
of the world. This means that the Indian skin
care industry has an even greater potential for
growth than it is presently experiencing.

THREATS:
• Notwithstanding the apparent growth of the skin
care industry in the past four decades, there are
currently more than 700 growing skin care
companies competing in the market.
• Additionally, there are also market leaders that
dominate the skin care industry. Consequently,
it creates stiff and intensifying competition
especially to the smaller companies as market
leaders are putting pressure on these smaller
companies.

COMPETITOR ANANLYSIS:
In recent years in the skin care market India
competitors have begun to manufacture products to
cater to an International need. For instance, herbal
cosmetics from India have a great demand in the
overseas market and many skin care products that
are manufactured in India today are supplied to
international suppliers of branded cosmetics
products.

As we are manufacturing all natural products in the

anti- pollution range for skin care; we consider our
biggest competitors to be Himalaya and Lotus Skin
Care.

While, Himalaya is our core competitor which is

providing us competition in almost all our products
like toner, face wash, moisturizer and night cream,
Lotus is a relatively small player and offers products
such as cleansers, toners, moisturizers, protecters,
nourishers, correctors and enhancers.
Himalaya is a much more popular brand with the
customers as compared to lotus. Also
advertisements, posters and symbol of Himalaya is
much more in common and is more in remembrance
as compared to Lotus Skin Care.

MARKETING STRATEGY FOLLOWED BY

HIMALAYA:

• The thrust of Himalaya’s marketing strategy is

on offering products which have very clearly
defined problem solving benefits.
• There is little dependence on advertising and
very high importance attached to encouraging
consumers to spend time at exclusive stores and
other retail outlets in seeing products, reading
brochures and getting briefed by trained doctors
and executives.
• A Himalaya consumer typically starts with a
single positive experience and moves within the
 brand to other products. It is quite normal to see
10-12 products being used by such Himalaya
households. This approach is what prompted the
company to market all our products under a
single brand.

DISTRIBUTION CHANNEL:
Distribution (or place) is one of the four elements
of marketing mix. An organization or set of
organizations (go-betweens) involved in the process
of making a product or service available for use or
consumption by a consumer or business user.

Frequently there may be a chain of intermediaries,

each passing the product down the chain to the next
organization, before it finally reaches the consumer
or end-user. This process is known as the
'distribution chain' or the 'channel.' Each of the
elements in these chains will have their own specific
needs, which the producer must take into account,
along with those of the all-important end-user.

Channels

A number of alternate 'channels' of distribution may

be available:

• Selling direct, such as with an outbound

salesforce or via mail order, Internet and
telephone sales
• Agent, who typically sells direct on behalf of the
producer
 • Distributor (also called wholesaler), who sells to
retailers
• Retailer (also called dealer or reseller), who sells
to end customers
• Advertisement typically used for consumption
goods

Channel members

Distribution channels can thus have a number of

levels. Kotler defined the simplest level, that of a
direct contact with no intermediaries involved, as the
'zero-level' channel.

The next level, the 'one-level' channel, features just

one intermediary; in consumer goods a retailer, for
industrial goods a distributor. In small markets (such
as small countries) it is practical to reach the whole
market using just one- and zero-level channels.

In large markets (such as larger countries) a second

level, a wholesaler for example, is now mainly used
to extend distribution to the large number of small,
neighborhood retailers or dealers.

We are following one tier distribution channel as

under:

1. Manufacturer to retail stores: This includes all

the small retail stores in local markets of Delhi,
Gurgaon and Noida.
We will distribute our finished goods to these small
retail stores in the local markets.
2. Manufacturers to chemist: We are having a tie
up with 98.4. We chose 98.4 because it is a well
known chemist and and if our products are offered
there , it will bring a positive effect to our image.

3. Manufacturers to beauty saloons: We are also

selling our products through the leading beauty
saloons all over our target area. This will also help in
promoting our product
as when the parlours use our product, the customers
may like it and go for making a purchase.

We will use our motor vehicles to transfer the

finished cosmetics from gurgaon to the various
saloons and retailers.

Our 20 sales representatives are going out to major

residential areas in Delhi and NCR to promote and
sell our brand.

PROMOTION
Promotion involves disseminating information about
a product, product line, brand, or company. It is one
of the four key aspects of the marketing mix. (The
other three elements are product marketing, pricing,
and distribution.)

Promotion is generally sub-divided into two parts:

Above the line promotion: Promotion in the media

(e.g. TV, radio, newspapers, Internet and Mobile
Phones) in which the advertiser pays an advertising
agency to place the ad

Below the line promotion: All other promotion. Much

of this is intended to be subtle enough for the
consumer to be unaware that promotion is taking
place. E.g. sponsorship, product placement,
endorsements, sales promotion, merchandising,
direct mail, personal selling, public relations, trade
shows

The specification of these four variables creates a

promotional mix or promotional plan. A promotional
mix specifies how much attention to pay to each of
the four subcategories, and how much money to
budget for each. A promotional plan can have a wide
range of objectives, including: sales increases, new
product acceptance, creation of brand equity,
positioning, competitive retaliations, or creation of a
corporate image.

The term "promotion" is usually an "in" expression

used internally by the marketing company, but not
normally to the public or the market - phrases like
"special offer" are more common.

We are going to promote our brand in the following

manner:
1. Print ad (posters)- We have printed posters for
our products. The poster has a photo of Dia Mirza,
who is our brand ambassador. These posters are
given to be printed in some women oriented
magazines.

2. Television commercial featuring DIA MIRZA for

15 seconds.

3. Radio jingle : Meow 104.8 fm

4. Stalls in malls:

5. E-advertising: rediff and yahoo

6. Stalls in front of call centres

Dia mirza is our brand ambassador and has agreed

too appear in print ad and TV commercials @ 1.4
crores.

We also put up posters in leading beauty saloons and

local shops and markets.

We are also giving out novelties like:

1. T shirts
2. Key chains
3. Pens

Our friend circle or formally the bods are going out to

the busiest shopping malls like Sahara, CSM, GIP,
Ambience etc and organizing contests where the
winner is given our products as gifts.

PRODUCTS OFFERED:
1. Sun Screen

Due to different intensity of UV rays on the skin, the

skin tone gets uneven and looks darker and lighter
on some parts. This gel helps to remove tan and
make skin fairer and glowy. It tones up the skin,
looking fresh and clear. In short it is a protection
against the direct UV rays of sun.The film forming
polymers of this lotion make a water resistant
protective layer on your skin. Enriched with Cobra
Saffron and Mulberry extract, it helps your skin retain
its natural moisture, preventing damage from UVA
and UVB rays. It leaves your skin fresh, luminous and
looking younger.

2. Cleansing milk

Generally use on a regular basis to clean the skin. It

cleanses the skin, remove dead cell, dirt and grime
and keep the skin looking clear, soft and silky. This
refreshing, non-foaming cleansing milk is enriched
with the goodness of Sandalwood, Almond & Indian
Berberry extracts. It deep cleanses, nourishes and
heals the skin.

3. Face Wash

This natural cleanser with pure Honey & Turmeric

has antiseptic properties that protect your skin from
the daily damage. It removes microbes & pollutants
from the innermost pores leaving the skin fresh &
tingling. The extracts of Orris Root & Margosa
blended with natural cleansers help in removing
impurities & pollutants from the skin. It cleans
without drying, leaving your skin soft & silky smooth.
4. Scrub Gel

Combination of different herbs and granules of

apricot deep cleanses the skin, scrub the surface of
the skin and makes the skin soft, smooth and silky.
The apricot granule improves the blood
circulation.The remarkable product exfoliates and
rejuvenates, porcelains & retextures, cleans &
refreshes the skin. Plant extracts make this exfoliater
apt for all skin types.

5. Face cream

Skin-lightening co-agents like Liquorice and Wild

Turmeric, with extracts of Mulberry & Lemon Peel
fade melanin deposits and lighten skin pigments
without dehydrating the skin.

6. Toner
INGREDIENTS: jasmine, jati, mimosa pudica,origanum
majorana, citrus lemon.
It controls excess oil secretion and makes your skin
oil free.
It helps to refresh the kin and improve toning.

7. Night cream

This natural rich anti-wrinkle, nourishing cream

checks pre-mature ageing of skin. Regular use helps
to reduce the appearance of wrinkles and preserve
the elasticity of skin. It makes the skin appear fresh,
clear and more youthful. Filled with all the goodness
and riches of Jojoba oil, Wheat germ oil, Gerenium
oil, Palmarosa oil, Castor oil, Galnut extract,
Grapeseed oil, Carrot seed oil, Pomegranate extract,
Sunflower oil and Vitamin E, this active formula fights
against wrinkles, ageing spots and prevents skin
from sagging. The Vitamin E and natural
Polysaccharides 7 ceramics rebuild the skin's internal
defence mechanism against ageing factors and
invigorates new cell generation. It should be applied
after thoroughly cleansing the face just before
sleeping.

8. Lip balm

This unique lip shield enriched with Cocoa Butter and

vitamin E, helps heal chapped lips, conditions &
keeps them soft & moist, while protecting them from
harmful effects of the sun (SPF-10), wind and cold.

PRICE

Penetration pricing is the pricing technique of

setting a relatively low initial entry price, often lower
than the eventual market price, to attract new
customers. The strategy works on the expectation
that customers will switch to the new brand because
of the lower price.

Penetration pricing is most commonly associated

with a marketing objective of increasing market
share or sales volume, rather than to make profit in
the short term.

The advantages of penetration pricing to the firm

are:

• It can result in fast diffusion and adoption. This

can achieve high market penetration rates
quickly. This can take the competition by
surprise, not giving them time to react.
• It can create goodwill among the early adopters
segment. This can create more trade through
word of mouth.
• It creates cost control and cost reduction
pressures from the start, leading to greater
efficiency.
 • It discourages the entry of competitors. Low
prices act as a barrier to entry.
• It can create high stock turnover throughout the
distribution channel. This can create critically
important enthusiasm and support in the
channel.
• It can be based on marginal cost pricing, which
is economically efficient.

Price Penetration is most appropriate where:

• Product demand is highly price elastic.

• Substantial economies of scale are available.
• The product is suitable for a mass market (ie.
enough demand).
• The product will face stiff competition soon after
introduction.
• There is not enough demand amongst
consumers to make price skimming work.
• In industries where standardization is important.
The product that achieves high market
penetration often becomes the industry standard
(eg Microsoft Windows) and other products,
whatever their merits, become marginalized.
Standards carry heavy momentum.

Taken to the extreme, penetration pricing becomes

predatory pricing, when a firm initially sells a product
or service at unsustainably low prices to eliminate
competition and establish a monopoly. In most
countries, predatory pricing is illegal, although it can
be difficult to differentiate illegal predatory pricing
from legal penetration pricing.

The bottles and tubes for the various items are

outsourced at the following rates:

SIZE QUANTITY RATE

50 ml 3 1.5
50 ml 1 5 (glass)
80 ml 1 2
100 ml 2 4
120 ml 2 5
200 ml 2 6

10 gm 1 1
50 gm 2 2
100 gm 1 3
150 gm 1 4
We plan to produce 500 units of each unit every
month.
PARTICULARS RATE QUANTITY AMOUNT
MACHINERY

Machinery 3,00,00,00 3 9,00,00,00

0 0
Installation 50,000 - 50,000
Construction 1,50,00,00 1,50,00,00
2nd floor 0 0
Furnishing 50,000 50,000
and fixtures
(B, G, 1)
Tata ace 2,00,000 2 4,00,000
Maruti omni Rs.3/km 50,000km 1,50,000
(Outsourced)
Sachet maker 60,00,000 1 60,00,000

PROMOTION
Radio ad 5,00,000 - 5,00,000
25 times/day
for 3 months
Dia mirza 1,40,00,00 1,40,00,00
0 0
Star plus 10,00,000 10,00,000
OUTSOURCI
NG
Bottles
Material(crea 3,00,000 3,00,000
ms)

SALARIES
Operators 5000pm 12 7,20,000
Guard 3000pm 4 1,44,000
Accountants 10,000pm 2 2,40,000
Sales people 7500pm 20 18,00,000
Manager 10,000pm 4 4,80,000

TOTAL 13,31,34,0
00
Bottle contractor:
1.5 * 3 * 500 = 2250
5 * 2 * 500 = 5000
2 * 2 * 500 = 2000
6 * 2 * 500 = 6000
4 * 2 * 500 = 4000
2 * 1 * 500 = 1000
1 * 1 * 500 = 500
4 * 1 * 500 = 2000
3 * 1 * 500 = 1500
TOTAL____---24,250

ESTIMATING SALES:
For all our products, we are producing 500 units per
month in all varieties. According to our estimation,
we have a sale percentage of 23.48% in the half
yearly period of April to October.
The breakup of sales is as follows:

PRODUCT SIZE OF BOTTLE %CONTRIBUTION

QTTY. SOLD

& COST IN SALES

CLEANSING 50 ML @ RS.40 40%

1200

LOTION 120 ML @ RS.70 25%

750

200 ML @ RS.100 8%
240

SCRUB 50 GM @ RS.60 45%

1350

150 GM @ RS.100 18%

540

FACIAL 100 ML @ RS.75 37%

1110

CREAM 200 ML @ RS.120 25%

750

TONER 120 ML @ RS.90 10%

300

SUNSCREEN 50 ML @ RS.95 20%

600

100 ML @ RS.175 15%

450

NIGHT 50 ML @ RS.200 12%

360
CREAM 80 ML @ RS.250 7%
210

LIP 10 GM @ RS.15 12%

360

BALM

FACE 50 GM @ RS. 70 42%

1260

WASH 100 GM @ RS. 130 35%

1050

AMOUNTS RECEIVED FROM THE SALE OF

DIFFERENT PRODUCTS IN 1ST 6 MONTHS.
PRODUCTS QUANTITY &PRICE
AMOUNT RECOVERED

CLEANSING MILK 1200@ RS. 40 EACH 48000

750 @ RS. 70 EACH

52500

240 @ RS. 100 EACH

24000

SCRUB 1350 @ RS. 60 EACH

81000

540 @ RS. 100 EACH

54000

FACE CREAM 1110 @ RS. 75 EACH 83250

750 @ RS. 120 EACH

90000

TONER 300 @ RS. 90 EACH

27000
SUNSCREEN 600@ RS. 95 EACH 57000

450@ RS. 175 EACH

78750

NIGHT CREAM 360 @ RS. 200 EACH 72000

210 @ RS. 250 EACH

52500

LIP BALM 360 @ RS.15 EACH

54000

FACE WASH 1260 @ RS. 70 EACH 88200

1050 @ RS. 130 EACH

136500

TOTAL
9,98,700

These sales were recorded in the first six months of

operation. In the next six months, we got sales of
30%.

BREAK EVEN
We expect an increase in our sales in the
next six months of operation.
In the first 6 months, our sales was 23.4%
and in the next 6 months 30%.
So our total sales in the first year of
operation is Rs.2978700.
Looking at this trend of operation and
growt, we expect to breakeven in the
next 8 years.

Compiled by

Irfan azad

G - 16
I