Competitive audit

Goal: Compare the ordering experience of each competitor's app

General i

Competitor type Location Product offering Price

J-Shammah hospitals Direct Bariga, Lagos Hospital $

$100 per
Ade's clinic Indirect Bariga, Lagos Medical lab and pharmacy
session
 General information

Website Business size Target audience

J-Shammah.com.ng Medium Everyone

www.adeclinic.ng Small everyone

 First impressions
Unique value proposition Website experience
Good
+ Simple to navigate
"superb but affordable healthcare" - Minimal features and visuals

Good
+ Visually appealing
"A place for everyone" + Makes customers feel welcome
- Navigation is complicated
First impressions
Dedicated mobile app experience Features
Okay Outstanding
+ Easy to use + Detailed pizza tracker with live updates
+ Lots of intuitive features + One-click payment
- App doesn't offer any audio accessibility
- App is only available in English
Good Okay
+ Visually appealing + Group order option
+ Makes customers feel welcome + Order filter feature
+ Accessibility-friendly - Simple, unreliable delivery tracker
- Payment process is difficult to complete
 UX
(rated: needs work, okay, good, or outstanding)
Mobile app interaction
Accessibility User flow
Needs work Outstanding
- Only available in English + Straightforward user flow
- No features for audio or visual impairments + payment processes are simple and clear

Outstanding Needs work

+ Available in five languages - Payment process is repetitive and frustrating
+ Audio available for entire menu - Difficult to find key info (menu, location, hours)
+ Integrated with voice assistant technology
 Mobile app visual design
Navigation Brand identity
Good Needs work
+ Buttons are clearly marked - Minimal brand identity
+ Easy to switch locations - App is simple
- App sections are not defined by color - Only uses two colors

Okay Outstanding
+ Easy to switch languages + Clear brand identity, including colors, font, style,
- Some elements seem clickable but are not motion, imagery, and photography
 Mobile app content
Tone Descriptiveness
Friendly and informative Outstanding
+ Short and to the point
+ Focused on info relevant to target
audience

Friendly and formal Okay

+ Focused on info relevant to target
audience
- Wordy
- Unnecessary details