Muhammad Reynaldy : 1920602139

Putri Patrisia : 2030602221

Agil Alparabi : 2030602214
Adela Monika : 2030602208
Rofiansyah Almatin : 2030602228

Coffee,

Kemuning, skip the end of batch 66 jalan bali, Palembang.

Coffee

Business Plan

Prepared: APRIL,25, 2021

Executive Summary

Why your business is

running to be successful ?

● Finalize a business plan so that the business continues to grow

● Have a clear description of your business to generate confiden
● Always maintain the quality of the product so that the reputation will increase

The Business
Business name: Coffee

Business structure: Partnership

Business location: Kemuning, skip the end of bacht 66 jalan Bali. Palembang

Date etablished: APRIL 25, 2021

Products/services: Coffee/ quality service for consumers, friendly, clean place, prayer room and
choose in the coffee shop dan tavern sector.
 The Market
Target market:
Young children or adolescents. Because coffe is a common or typical drink that is widely known ans
liked by young children or adilescents

Marketing strategy:

Understand well the steps that need to be done in preparation, namely:

1. do research
2. form a team
3. build close relationships with local business people
4. Study the tax and legal systems
5. marketing and service preparation

Promotions, discounts, gifts, rewards, cashback :

● Update with market trends

● digital marketing
● provide the best quality
● unique

The Future
Vision statement:

VISION:
To be the pioneer of a leading quality coffee company with high taste both at the national and international levels, and to
become the number one coffee producer in Southeast Asia.

Goals/objectives:

Producing company products into superior products. Providing selected products with high taste, innovative,
affordable prices and ensuring their availability for customers. Committed to continuously improving employee
competence, efficient production processes, and developing technology. Increasing company values ​on an ongoing
basis.

● trying to get to know the customer personally

● store customer data by building a database consisting of telephone numbers
● study customer preferences and needs
● Do customer research.

The Finances
A lot of profit that is wanted to be generated in the period of 1 month, which is to produce 3 million. money
needed or required in this initial business of 1.5 million. these funds are at our own expense. the contribution money
for this business is around 1.5 million.
The Business
Business details
Products/services:

Coffee/ quality service for consumers, friendly, clean place, prayer room and choose in the
coffee shop dan tavern sector.

Registration details
Business name: Coffee

Date registered: APRIL 25, 2021

Location(s) registered: Kemuning, skip the end of batch 66 jalan Bali. Palembang

Business structure: Partnership.

Organisation chart

Products/services
 Product/Service Description Price

Coffee
Ready-to-drink coffee with quality coffee 13K - 50K
flavors and every steeping of coffee
tastes delicious with a very distinctive (Depending on
taste. the selected
coffee menu list)

Operations
Production process

The following coffee shop equipment is needed:

1. Coffee Grinder (Coffee Grinder)
2. Drip Coffee Maker
3. Moka Pot
4. Espresso Coffee Machine
5. Equipment For Cooking
6. Containers For Cooking
7. Equipment For Baking
8. Food Storing Equipment
9. Equipment for storing drinking water
10. Silverware
11. Glassware
12. Blenders & Juicers
13. Cleaning Equipment
14. Air Conditioning
15. Security Equipment
16. Cashier Application (Point of Sale)
 To mix a delicious coffee latte, you need several ingredients such as the following:
1. Coffee bean grinder
2. Arabica or robusta coffee beans
3. Hot water with a temperature of 89–96 degrees Celsius
4. Low-fat milk

How to Make Latte Coffee

Here are a few steps:
1. Prepare your favorite coffee cup in advance.
2. Pour the espresso into the glass.
3. Enter the milk and milk foam that has been made before.
4. Avoid pouring the milk too full so your coffee does not spill.
5. Your coffee latte is ready to serve.

The Market
Market targets
Cost of Production (HPP):
Raw material costs Rp. 3,210,000
Labor Cost Rp. 1,020,000
BOP IDR 1,250,000
Production cost of IDR 5,480,000

The first assumption:

If it is assumed that in one day there are 140 visitors who come and order coffee plus cake at a
price of IDR 8,000, then on one day your total income is IDR 8,000 x 140 = IDR 1,120,000

Second assumption:
So if it is assumed that in one month 140 x 30 days x Rp. 8,000 = Rp. 33,600,000

Gross profit: IDR 33,600,000 - IDR 5,480,000 = IDR 28,120,000

Net profit ; IDR 28,120,000 - IDR 1,250,000 = IDR 26,870,000
Income statement :
revenue from sales
net sales of Rp. 33,600,000
purchase of IDR 5,480,000
Gross Profit IDR 28,120,000
Business costs
electricity costs Rp. 120,000
water cost Rp 73,000
rental fee Rp -
labor cost Rp. 1,020,000
Total Operating Costs Rp. 2,270,000
net profit of IDR 25,850,000
S.W.O.T. analysis
[List each of your businesses strengths, weaknesses, opportunities or threats in the table
below and then outline how you plan to address each of the weaknesses/threats.

Strengths Weaknesses

● Drinking coffee has become a lifestyle for ● Requires large capital

Indonesians.
● Does not require a complicated menu.
● Broad target market for coffe
● The place doesn't have to be fancy
● Easy daily turnover
● There must be free wifi
● Used as a place to hang out for a long
time
● There must be a smoking room
● The location must be strategic
● All accessories must be updated
● Lack of facilities, customers do not
come back

Opportunities Threats

● Has a wide market ● Difficult material management

● Easy Daily Turnover ● Must always be ready menu
● Only Requires a Simple Menu ● Crowded at the grand opening
● Only Requires a Comfortable Place ● Always go awry with the menu stock

The following are ways or

steps to overcome the risk of
failure in doing this bus

1. Maintain the brand

identity of the
business
2. Diligent innovation
3. Pamper consumers
4. Diligent promotion
5. Increase the number
of offline outlets
 Advertising & sales
Namely by:
● Provide a discount
● Using Social Media
● Leveraging Momentum
● Become a Sponsor
● Opening Opportunity to Become Reseller and Dropshipper
● Make a Giveaway
● Making Ads in Unusual Places
● And Join the Community

The Future
Vision statement
VISION:
To be the pioneer of a leading quality coffee company with high taste both at the national and
international levels, and to become the number one coffee producer in Southeast Asia.

Mission statement
MISSION:
Producing company products into superior products. Providing selected products with high taste, innovative,
affordable prices and ensuring their availability for customers. Committed to continuously improving employee
competence, efficient production processes, and developing technology. Increasing company values ​on an ongoing
basis.

Goals/objectives
Producing company products into superior products. Providing selected products with high taste, innovative,
affordable prices and ensuring their availability for customers. Committed to continuously improving employee
competence, efficient production processes, and developing technology. Increasing company values ​on an ongoing
basis.
 ● trying to get to know the customer personally
● Mistore customer data by building a database consisting of telephone numbers
● study customer preferences and needs
● Do customer research.

The Finances
Assumptions
The financial tables on the subsequent pages are based on the assumptions listed below:
§
[Listyourfinancialassumptions.Thesecanincludeseasonaladjustments,drough
torinterest ratesetc.]

Start-up costs for [YEAR]

[Double-click the table below to enter your details or attach your own start up costing
sheet at the back of this business plan.]

START-UP COSTS Cos EQUIPMENT/CAPITA Cost

t L (Rp)
(Rp)

Registrations Business purchase price -

Coffee FranchiFranchise
1.500.0
00

cences 75.000 Start-up capital 1.500000

Permits 150.000 Plant & equipment 500.000

Domain names 15.000 Vehicles 200.000

 Trade 50.000 Computer equipment 30.000
marks/designs/patents

Vehicle registration 30.000 Computer software 50.000

More… 10.000 Phones 20.000

Membership fees 10.000 Fax machine 40.000

Accountant fees 15.000 More… 10.000

Solicitor fees 20.000 Security system 50.000

Rental lease cost (Rent 70.000 Office equipment 1.000000

advance/deposit)

Utility connections & Furniture 150.000

bonds 150.000

(Electricity, gas, water)

Phone connection 15.000 Shop fitout 250.000

Internet connection 22.000 More… 10.000

Computer software 35.000

Training 25.000
Wages 50.000

Stock/raw materials 300.000

Insurance

Building & contents 65.000

Vehicle 25.000

Public liability
100.000

Professional indemnity
150.000

Product liability
200.000

Workers compensation 250.000

Business assets
5.000.0
00

Business revenue
4.50000
0
 Printing
120.000

Stationery & office

supplies 500.000

Marketing & advertising

400.000

More… 20.000

Total start-up costs Total equipment/capital

7.282. 3.810.00
596 costs 0

Break-even analysis
[Double-click the table below to enter your details or attach your own table]

BREAK-EVEN CALCULATOR

Timeframe (e.g. monthly/yearly)

4.5jt/13
5jt

Average price of each product/service 2.00000

sold 0

Averagecostofeachproduct/servicetoma
ke/deliver 1.5jt/50
0rb/1jt
 Fixed costs for the month/year 1.5jt/18j
t

Percentage of price that is profit 5jt

Total sales needed to break-even 3jt

Number of units sold needed to 1jt

break-even

supporting documentation
Attached is my supporting documentation in relation to this business plan. The attached
documents include:

In meeting consumer needs, the coffee shop business must implement a marketing
strategy so that sales volume increases. the investment list amounted to 4.5 million, the place /
questionnaire got data from very good objects.
 🤍
Thank you sir