Professional Documents
Culture Documents
GD Pointers (Summers 2020)
GD Pointers (Summers 2020)
I
https://www.groupdiscussionideas.com/democracy-in-india-success-or-failure/
https://www.mbauniverse.com/wat-for-iims/topic/e-commerce
https://www.gyanipoint.com/post/atmanirbhar-bharat-abhiyan-gd-wat-ga#:~:text=In%20May%202020%2C%20Ind
https://www.groupdiscussionideas.com/do-deadlines-destroy-creativity/
https://bestgdtopics.com/corporate-slavery/
https://medium.com/@douglasswong/the-9-5-slave-system-a-problem-that-can-t-be-ignored
https://www.monster.com/career-advice/article/pros-cons-of-working-from-home
https://www.owllabs.com/blog/work-from-home-pros-cons
https://www.webfx.com/internet-marketing/traditional-media-vs-new-media.html#:~:text=Traditional%20media%2
https://www.tutorialride.com/gd-on-general-interest/group-discussion-on-blue.htm
https://www.youtube.com/watch?v=3GOGVdKHB6k
https://www.bbc.com/news/world-asia-india-53150898
%20May%202020%2C%20Indian%20Prime,hit%20badly%20by%20COVID%2D19.
-problem-that-can-t-be-ignored-d580217c2517
:text=Traditional%20media%20allows%20businesses%20to,online%20ads%2C%20and%20search%20results.
GD topics: IIM K Summers 2020
https://www.wbcsd.org/Overview/News-Insights/WBCSD-insights/COVID-19-outlook-for-electric-vehicl
https://timesofindia.indiatimes.com/business/india-business/government-plans-4-6-billion-in-incentives-for-battery-
https://talentbattle.in/blogs/group-discussion/group-discussion-topic-should-there-be-limit-on-media-freedom
https://tfipost.com/2020/03/the-wuhan-virus-pandemic-has-cleaned-the-slate-for-a-new-world-order-one-where-ind
https://www.quora.com/Career-Advice-Is-getting-an-MBA-overrated
https://navigus.in/blog/is-mba-overrated/
https://www.soroptimistinternational.org/blue-is-the-new-pink-pink-is-the-new-blue-challenging-gender-stereotypes
https://www.jagranjosh.com/general-knowledge/national-education-policy-1596096791-1
https://indianexpress.com/article/explained/reading-new-education-policy-india-schools-colle
https://www.mbauniverse.com/group-discussion/topic/business-economy/ease-of-doing-business-ranking-of-india#
https://www.livemint.com/news/india/india-jumps-14-notches-in-world-bank-s-ease-of-doing
https://www.novozymes.com/-/media/Project/Novozymes/Website/website/about-us/Sustainability/Novozymes-an
https://www.fieldcircle.com/10-benefits-of-digitization-of-field-sales/
https://www.vlerick.com/en/research-and-faculty/research-in-action/marketing-sales/vlerick
https://blueprintdigital.com/social-media-influences-brand-engagement/
https://medium.com/@FloTapePost/daily-dillagi-campaign-for-tata-sky-a-case-study-cf52ed65
https://theconversation.com/why-fairness-matters-more-than-equality-three-ways-to-think-philosophically-about-jus
https://theconversation.com/why-fairness-matters-more-than-equality-three-ways-to-think-ph
e-limit-on-media-freedom
new-world-order-one-where-india-plays-a-crucial-role/
-challenging-gender-stereotypes-at-the-csw-58/
cation-policy-india-schools-colleges-6531603/
s-in-world-bank-s-ease-of-doing-business-rankings-11571882591868.html
us/Sustainability/Novozymes-and-the-Sustainable-Development-Goals---The-Novozymes-Report-2019.pdf?la=en
-action/marketing-sales/vlerick-sales-excellence-centre/activities/article-summaries/digitization-of-selling-activity-and-sales-for
r-tata-sky-a-case-study-cf52ed65369b
-equality-three-ways-to-think-philosophically-about-justice-140954
selling-activity-and-sales-force-performance
GD topics: IIM Indore Summers 2020
16. You never know what you have until you clean your room.
17. Raising your voice vs having your arguments strong
Links/Points
https://thenewzbox.in/lifestyle/fashion/fairness-fairytale-whitening-crea
https://www.indianfolk.com/fairytales-beauty-id
https://timesofindia.indiatimes.com/readersblog/midweekread/irrationa
https://economictimes.indiatimes.com/markets/
https://www.wionews.com/opinions-blogs/if-media-is-the-4th-pillar-of-d
https://www.lawyered.in/legal-disrupt/articles/
https://investmentu.com/are-tech-stocks-still-good-investments/
https://edition.cnn.com/2020/07/17/tech/goog
and mortar stores
much compensation, the rationale behind it. https://www.mckinsey.com/~/media/McKinsey/Industries/Consumer%
Can talk has
3rd link about negotiation
a repository ofetc
various other
links as well https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7498239/
https://timesofindia.indiatimes.com/readersblog
4th link for quick facts and figures https://www.news-innovation.com/research-development/10-technologi
https://www.futuretimeline.net/21stcentury/20
Can lookhas
3rd link at industry wiseof various other
a repository https://techcrunch.com/2020/09/17/blume-ventures-karthik-reddy-on-
https://economictimes.indiatimes.com/blogs/et-
links as well https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7498239/
https://timesofindia.indiatimes.com/readersblog
3rd link for stats and numbers https://hsc.com/Blog/Future-Of-OTT-In-India
https://www.soil.edu.in/ott-platforms-in-india/
onomy or not? https://www.thehindu.com/news/national/india-flattened-the-wrong-cu
https://www.outlookindia.com/website/story/o
o
https://www.indiabix.com/group-discussion/is-an-mba-necessary-to-suc
https://www.monster.com/career-advice/article
https://www.healthline.com/health/herd-immunity
https://timesofindia.indiatimes.com/india/herd-
Kind of an abstract topic, draw parallels
around it. Example, being organised can
lead to more opportunities etc
https://medium.com/illumination/instead-of-raising-your-voice-you-shou
https://consumeraffairs.nic.in/sites/default/files/file-uploads/comparative-test-by-consumers-association-of-india/fa
https://spectrem.com/Content/stock-market-rational.aspx
https://www.youthkiawaaz.com/2019/09/role-of-media-as-the-fourth-pillar-of-democracy/
ion.cnn.com/2020/07/17/tech/google-facebook-india-investment-jio/index.html
ia/McKinsey/Industries/Consumer%20Packaged%20Goods/Our%20Insights/How%20COVID%2019%20is%20changing%20the%
https://www.genevaenvironmentnetwork.org/resources/updates/updates-on-covid-19-and-the-environment/
https://www.bbva.com/en/emerging-technologies-what-will-world-be-2030/
https://www.builderonline.com/products/home-technology/21-technology-milestones-we-wil
https://scroll.in/article/958595/indian-startups-were-headed-for-a-good-year-and-then-the-coronavirus-happened
https://www.genevaenvironmentnetwork.org/resources/updates/updates-on-covid-19-and-the-environment/
https://www.impactonnet.com/amp/cover-story/the-rs-5000-cr-opportunity-for-ott-platforms-in-india-6074.html
https://www.livemint.com/market/mark-to-market/what-is-the-economic-cost-of-an-extended-covid-19-lockdown-1
https://www.careerride.com/view/is-mba-necessary-to-be-a-successful-in-business-23246.aspx
https://www.businessinsider.in/science/news/pursuing-herd-immunity-is-a-non-strategy-that-could-cause-mass-dea
nstead-of-raising-your-voice-you-should-strengthen-your-case-2f4bd2111be8
consumers-association-of-india/fairness.pdf
2019%20is%20changing%20the%20world%20of%20beauty/How-COVID-19-is-changing-the-world-of-beauty-vF.pdf
-19-and-the-environment/
then-the-coronavirus-happened
-19-and-the-environment/
t-platforms-in-india-6074.html
an-extended-covid-19-lockdown-11586852662704.html
-23246.aspx
rategy-that-could-cause-mass-death-without-boosting-the-economy-a-trump-adviser-may-be-pushing-for-it-/articleshow/778783
of-beauty-vF.pdf
-for-it-/articleshow/77878311.cms
GD Topics - IIM Lucknow Summers-2020
https://www.groupdiscussionideas.com/is-india-ready-to-be-a-cashless-economy/
https://www.warc.com/newsandopinion/opinion/four-covid-19-marketing-trends-navigating-whats-next/3643
https://www.luxinnovation.lu/wp-content/uploads/sites/3/2020/07/mi-post-covi
https://indianexpress.com/article/explained/explainspeaking-why-the-atmanirbhar-bharat-abhiyan-economic-packag
https://www.thehindubusinessline.com/opinion/india-needs-a-better-covid-19-relief-package/article31297141.ece
https://www.dw.com/en/deutsche-bank-proposal-to-levy-income-tax-on-remote-workers-draws-criticism-in-german
https://www.groupdiscussionideas.com/work-from-home-pros-cons/
https://bestgdtopics.com/work-from-home/
https://www.demandjump.com/blog/the-importance-of-consumer-behavior-in-marketing
https://business.trustpilot.com/reviews/learn-from-customers/what-are-consumer
https://economictimes.indiatimes.com/news/economy/agriculture/everything-you-need-to-know-about-the-new-agr
https://www.financialexpress.com/economy/explained-what-the-new-farm-bills-ar
https://timesofindia.indiatimes.com/india/what-
https://www.groupdiscussionideas.com/gender-equality-in-the-workplace/
https://www.livemint.com/news/india/india-s-post-covid-recovery-in-employmen
https://www.absolutestudy.com/essay-on-consistency-is-the-virtue-of-fools-for-school-college-students-long-and-sho
https://www.hindustantimes.com/ht-view/change-is-something-that-is-constant/s
https://www.placementmentor.com/qna/group-discussion-creative-topics/nice-guys-finish-last/qid-231
https://www.goodreads.com/book/show/175705.Nice_Guys_Finish_Second
https://www.entrepreneur.com/article/290078#:~:text=When%20your%20team%20is%20in,it%20all%20starts%2
https://www.linkedin.com/pulse/core-values-why-so-important-your-company-nic
https://www.technadu.com/pros-and-cons-of-fintech/90842/
https://www.thehindubusinessline.com/opinion/columns/ashima-goyal/the-economy-suffers-from-a-trust-deficit/art
https://www.thehindu.com/news/national/the-hindu-explains-what-will-be-the-impact-of-chinese-apps-ban/article3
https://www.mbauniverse.com/group-discussion/topic/current-affairs/chinese-ap
https://indianexpress.com/article/explained/chi
https://bestgdtopics.com/is-india-ready-for-electric-vehicles/
https://www.englishavenue.in/gd-topic-is-india-ready-for-electric-car/
https://www.cnet.com/news/beyond-the-impossible-lab-grown-meat-better-for-planet-if-you-will-eat-it/
https://theprint.in/world/lab-grown-planet-friendly-meat-is-here-but-are-we-read
https://ebom.com/what-can-the-electronics-industry-expect-in-2021/
https://blog.euromonitor.com/consumers-will-buying-expensive-electronic-produc
https://www.forcemanager.com/blog/digital-transformation-a-roadmap-for-sales-teams/
https://digitalmarketinginstitute.com/blog/how-the-digital-age-is-transforming-the
https://www.forbes.com/sites/bernardmarr/2020/04/20/these-25-technology-trends-will-define-the-next-decade/?s
https://idsa.in/issuebrief/india-next-global-manufacturing-hub-kogila-saurabh-131120
https://www.inspirage.com/2016/06/expanding-global-supply-chains-present-key-challenges/
https://www.peoriamagazines.com/ibi/2014/oct/factors-consider-when-expandin
https://www.mbauniverse.com/group-discussion/topic/social-issues/plastic-ban-environment-vs-economy
https://www.civilserviceindia.com/current-affairs/articles/plastic-ban-and-its-imp
ads/sites/3/2020/07/mi-post-covid-trends.pdf
r-bharat-abhiyan-economic-package-is-being-criticised-6414905/
ief-package/article31297141.ece
om-customers/what-are-consumer-insights-and-how-do-i-use-them
ofindia.indiatimes.com/india/what-is-farm-bill-2020-pros-cons-of-three-farm-bills-centre-introduced/articleshow/78180231.cms
5.Nice_Guys_Finish_Second
hy-so-important-your-company-nicolas-schoenlaub/
my-suffers-from-a-trust-deficit/article23794621.ece
express.com/article/explained/chinese-59-apps-ban-in-india-tiktok-camscanner-ucbrowser-6484032/
ndly-meat-is-here-but-are-we-ready-for-it/529922/
uying-expensive-electronic-products-2021/
nds-will-define-the-next-decade/?sh=47e6965d29e3
t/factors-consider-when-expanding-your-supply-chain-globally
rs/articles/plastic-ban-and-its-impact-on-economy.html
articleshow/78180231.cms
Date Topic 1 Topic 2
Handling millennials in an COVID 19 and Its Impact On Indian
5 Oct Success metrics to measure FMCG Ban on chinese apps in India -
organization Economy
6 Oct performance Discuss
E-learning –1+13+1
Pros & Challenges How to revive Indian economy?
1+13+1
7 Oct
1+13+1
Is work life balance a myth? 1+13+1
Pink is the new black
8 Oct Plastic ban1+13+1
- Environment vs 1+13+1
Curbing fake news
9 Oct Economy
Lessons for the world from COVID-19 Business of a 1+13+1business is Business
10 Oct 1+13+1
pandemic 1+13+1
Universal Basic Income: Is this a
1+13+1 | Its Effect On Market, Advertising And
11 Oct good idea for India? HUL wants to launch
1+13+1 Societya dry Shampoo.
19 Oct Case-Based GD Suggest a GTM strategy.
1+13+1
Premium watch company based out
of Switzerland wants to enter Indian
20 Oct Case-Based GD
market. Suggest a GTM strategy.
1+13+1
A confectionary company wants to
enter into dark chocolate
21 Oct segment(new segment for the Case-Based GD
company). Suggest a GTM strategy.
1+13+1
Duration of GD - 10 mins
Interview - (expected) 15 mins
#HSBC #GD
1 min to think
7 mins for GD
2 mins to conclude
#UBER
GD AND FGD topics from previous year
1. Scaling for Uber Moto - how to increase the existing customer base, launching into new cities - semi urban and ti
2. Reduction in driver incentives - Impact, response and mitigation
3. Uber Go launch in tier 2 city - how would you go about it?
4. What Uber can do for driver welfare other than monetary rewards?
5. What opportunities can you think you for Uber? How would you implement it? What would be the challenges? Ho
6. Ola, Uber, Jio - are price wars constructive or destructive?
7. Discussion on surge pricing?
8. Uber is launching in a new city. How to go about it?
9. Out of Rs. 100, 80% is for drivers. How would we make the model profitable?
10. What is surge pricing?
11. Uber in Lucknow. What is good, what is bad?
12. Rider business vs Eats business - how would you bring synergy?
13. Case - a driver is drunk and customer had reported sexual harassment. How would you go about it?
14. CEO has been associated with political party and your apps are being uninstalled - how would the communicati
15. Traffic in city - best way to manage it?
16. Should women be given flexibility at workplace?
17. Driver partner training for customer experience (emphasis on implementation).
18. Maps: build or buy?
19. Healthy culture vs hyper growth
20. Should drivers be sensitized towards women?
21. Demonetization: has it made India cashless?
22. How to train drivers in India?
23. Curbing fake news
24. 30 cities vs 120 cities: which is better?
25. Autonomous vehicles in India - GTM strategy
26. Bullet train vs railway bridges
27. Shared economy - is it sustainable in the long run?
#BCCL #SCM
GD: Small Video of apple (1-2mins) -
You are the supply chain manager and how you can improve it.
Asked a question based on a point I mentioned in GD about Uber moving in B2B rather than B2C (GD topic was W
#BCCL #brand
GD: 3 min video of Macintosh
5 mins to think
10mins discussion on: (1 min conclusion)
- Messaging, brand personality, target group amd how to increase it
#BCCL #brand
GD: video of an ad
5 mins to think, 9 mins GD, 1 min conclude
-Messaging
-brand personality
-target group
Tip: please spend time equally on 3 topics and when asked to conclude - conclude
#BCCL #SCM
GD topic repeated.
Interview panel will may interrupt in between to give points to dicuss on. Focus more on those points
#Adani #GD
1min thinking time; 10mins GD
Startups - Risks & Opportunities
#BCCL #SCM
GD: shown a marketing advt (apple/Flipkart)
Assume you are the supply chain manager, discuss the process improvement vs process innovation.
Previous yr GD topics
#colpal
175 yr old brand. Catering to personal care. Trying to enter detergent segment. Discuss the launch strategy.
Malt drink - market leader in the kids drink targeted at moms. Target is to double the market share. Focus on promo
ABC white is facing a decline in brand equity, no. Of customers and distribution channel. Analyse relevant paramete
#rpsg # gd
1st panel asked to choose a topic.
1. Can industrial progress and environment go hand in hand?
2. US - China trade war
Expected style of GD
#rpg - General - similar to mess first floor GD topics
Previous yr GD topics
#capgemini (happens in 2 stages - group and individual) - 4mins to think and 8 mins to discuss for GDs
1. Your firm hires engineering graduates without any work experience from tier 3 colleges. take multiple interviews.
Guesstimate
If you are owner of an online portal that provides very relevant and good IT skill training which ensures candidates b
2. You are an offline retailer.What all technological solutions can you use to compete against e-commerce retailers
Individual Guesstimate
Estimate monetary benefits of implementing following solutions in your offline retail store
- using in-house navigation app to find location of products
- using self checkout app to complete the billing process on ur own
- app to scan product and find the customer reviews of that product
4. Fintechs are taking up the market share for traditional banks. Your client is a bank, what are the tech solutions yo
Guesstimate:
Bank is introducing chatbots. Cost saving for a year.
5. Bank in Italy.
Not doing so well.
They are going digital.
5 factors you will consider to help them transform digitally.
Individual activity
Estimate the cost savings for a banking client. Had given two processes which the client was undertaking.
Previous yr GD topics
#ABG
1. There has being a corporate governance issue at the firm. You have the following five options rank them accordi
1. Media release
2. CBI investigations
3. Industry leader
4. Change structure of board
5. Accept CEO resignation of CEO
1. Education
2. Govt infra
3. Cables
4. Auto
5. STFL
Previous yr GD topics
#flipkart
1. Ecommerce penetration in tier 3 cities.
2. Flipkart is not as successful as Alibaba.
(Tip: Define what is success here)
3. 2 companies.
Small company- manufactures a product but market share is low.
Big company- manufactures the same product using state of the art technology.
As a consultant, what would you advise the small company to do?
4. As a consultant, how can you improve Customer experience on ecommerce?
5. What will ecommerce do in the next 3-5 years?
Previous yr GD topics
#RIL
1. There is a 6G spectrum. How would you market it? Position it? Launch it?
2. Refrigeration company started in 60s. Had a brand value in the past. Now is outdated in terms of technology, cus
3. Case on petrol retail outlet. We have limited budget. How do we do the customer acquisition with limited budget?
4. The quality of the final manufactured product comes to be lower than the prototype which was initially designed.
Previous yr GD topics
#RB
Detailed analytics case given. Data given about bath cleaner product. Increase in growth by 15% of the product and
(TIP: look at the distribution network. Read about difference in distribution in urban vs. rural market )
#abg#GD
Case based GD: American toy manufacturer and details given. As board members, discuss and come to consensu
Timings:
6 mins to read the case
13-14 mins to discuss
1 min given to each candidate and asked 3 solutions that he/she will take as the CEO.
#ABInBev #GD
Everyone was individually asked Why ABInBev?
10 mins GD
#Mars #GD
Tips for panel 1 - Case based GD (specific roles given to each candidate)
2-3mins - case reading
5-7 mins - group discussion
5-7 mins - prepare for case presentation
~10 mins - presentation on whiteboard
Important: don't act as if you know the this structure from before. Above pointers are for reference
#ABInBev #round2
Group Interview:
Tell me something that is not there in your CV (30sec)
Guesstimate the no of bars in Lucknow
What are the products of ABInBev?
If you 1 Billion Dollars, what will you do with it
#AbInBev #round1
GD: What should be the right age bar for alcohol consumption?
10 mins
#Mars #GD
Case based GD - two products, pedigree(dog food) and whiskas(cat food), decide which group should get the fundi
Structure
10 mins - case read + discussion
10 mins - group presentation by each group
10-15mins - group discussion to decide which group should get the funding
#ABInBev #round1
#RB#Interview
CV based Q's
Q's to test candidate on stress
Q's on what you spoke in GD round
Do you have any Qs for me
#tatasky #GD
gd topic - paid content or free content which is more sustainable?
#ABInBev #round1
#Colpal #gd
Case based GD (15-20 min)
Case: A brand ABC's sales and market share has been declining as it is considered to have an age old image of pla
P.S. Please do not turn the GD into a fish market. It might lead to the scrapping of entire group, good for none.
#ABInBev #round1
25mins gd
Each person given clues. Collectively the group has to arrive at a solution
25 mins GD
Puzzle: a parallel universe
a building had to be constructed with 50000 blocks, each worker would work for 2 hours and lift 150 blocks at one p
# Marico ops
Very technical
Case based Gd
5 minutes to read and 15 minutes to discuss
# Marico ops
Very technical
Case based Gd
5 minutes to read and 15 minutes to discuss
They have launched 30 new products and sales have been going good for the past 3 months
It is necessary to maintain 75% freshness for goods otherwise they are written off
Fill rate of stock 85%
Previous yr GD topics
#RIL
1. There is a 6G spectrum. How would you market it? Position it? Launch it?
2. Refrigeration company started in 60s. Had a brand value in the past. Now is outdated in terms of technology, cus
3. Case on petrol retail outlet. We have limited budget. How do we do the customer acquisition with limited budget?
4. The quality of the final manufactured product comes to be lower than the prototype which was initially designed.
#StarIndia #GD
1min to think 15-20mins of discussion
Topic - Should content be free
(Repeated from previous year)
Moderated GD. After some time, panel is asking specific people to speak.
New ideas of penetration are being appreciated
#bajaj Finserv # gd
25 min GD
Problem statement given
6 people have to cross the bridge wherein some are girls and some are guys. No girl can be alone on one side of th
Focus on Team work and solution
#StarIndia #GD
Same format
#capgemini#gd
Case based GD: You are a consultant to a bank which is facing competiton from non banking and digital payments
Individual activity at end of di
Format: 1 min for noting down points. 15-20 mins GD and post that 1 person will be asked to summarise the discus
Special focus on conducting the discussion like a corporate meeting.
#Flipkart #GD
What will ecommerce do in the next 3-5 years. 10 min GD.
Panel expecting practical innovative ideas
#Flipkart #GD
As a consultant, how can you improve Customer experience on ecommerce?
Note: please define the structure in the beginning.
PLEASE DO NOT MAKE IT A FISH MARKET.
#Flipkart #Gd
Flipkart is not as successful as Alibaba.
Tip: Define what is success here. Panelist appreciating a healthy discussion.
#Airtel Finance GD
Duration 35 minutes
15 minutes to read case
15 minutes to discuss case
5 minutes to summarise
#Fliplart #GD
#Flipkart #GD
Pointers: How to improve conversion, will loyalty programmes help, will private labels help, growth strategy?
#AsianPaints #GD
Topics:
1. Is India undergoing recession. Your thoughts?
2. Mob lunching and hyper nationalism lead to India’s secular fabric getting disturbed.
Format:
Topic announced and ppl were asked to either start immediately or think and then start, up to the groups choice.
GD lasting for ~10-12 mins
#Flipkart #GD
#AsianPaints #GD
Topics:
1. Is India undergoing recession. Your thoughts?
2. Mob lunching and hyper nationalism lead to India’s secular fabric getting disturbed.
3. Digital media’s impact on business is real or over hyped?
Format:
Topic announced and ppl were asked to either start immediately or think and then start, up to the groups choice.
GD lasting for ~10-12 mins
#AsianPaints #GD
Topics:
1. Is India undergoing recession. Your thoughts?
2. Mob lunching and hyper nationalism lead to India’s secular fabric getting disturbed.
3. Digital media’s impact on business is real or over hyped?
4. Experience is the name everyone gives to their mistakes
Format:
Topic announced and ppl were asked to either start immediately or think and then start, up to the groups choice.
GD lasting for ~10-12 mins
#Flipkart #GD
GD: Flipkart has 100 million downloads but only 40million regular users - How can we increase the conversion?
#Flipkart #GD
#AsianPaints #GD
Topics:
1. Is India undergoing recession. Your thoughts?
2. Mob lunching and hyper nationalism lead to India’s secular fabric getting disturbed.
3. Digital media’s impact on business is real or over hyped?
4. Experience is the name everyone gives to their mistakes
5. Is running a business profitably not in fashion anymore?
Format:
Topic announced and ppl were asked to either start immediately or think and then start, up to the groups choice.
GD lasting for ~10-12 mins.
#Flipkart #GD
GD: How can online sales channel disrupt the market for Flipkart.
How can online channels help increase sales in the Grocery market. How can it be profitable and scaled up?
#Flipkart #GD
#act #gd
Case based on market entry in a regulated space.. how to win over market share from incumbents.
5 min think
10 min gd
#GSK
GD topic:
Drug Price control is justified or not
15 minutes
2 minutes to think
#GSK GD
Do women make better bosses?
#GSK GD
Work life balance
new cities - semi urban and tier 2, pricing strategy and challenges
on those points
cess innovation.
ss the launch strategy.
nel. Analyse relevant parameters and given data to provide solutions in the short and long term
eges. take multiple interviews. hire them and then train them for 2-3 months. however the firm is facing the issue that many of th
ng which ensures candidates become adept what revenue can I expect in my first year
what are the tech solutions you would recommend to increase it's market share
TY AND GROWTH:
ed in terms of technology, customer outreach. How would you increase the sales without affecting the bottom line?
cquisition with limited budget?
which was initially designed. As a management team what will be your decision? Go ahead with the release/not?
wth by 15% of the product and explain the rationale behind that no.
. rural market )
What will you change in the ad. What different would you do for the perception to change?
iscuss and come to consensus on what can be the solutions. (Use frameworks as applicable to better structure and solve the c
or reference
ich group should get the funding
o have an age old image of plain white toothpaste. The distribution channel is also weakening.
tire group, good for none.
urs and lift 150 blocks at one point. Had to figure out how many days it would take to make the building with additional constrain
ed in terms of technology, customer outreach. How would you increase the sales without affecting the bottom line?
cquisition with limited budget?
which was initially designed. As a management team what will be your decision? Go ahead with the release/not?
can be alone on one side of the bridge. Try to minimize traveling effort.
e release/not?
er structure and solve the case)
ing with additional constraints.
he bottom line?
e release/not?
ons for focusing on B2B and interview revolved around it.
test technologies like blockchain not contributing much. as VP of HR devise a strategy to be presented to CXO
ted to CXO
f
1. Use of Analytics in public policy making
2. Bank merger impact on economy
3. Does Social Media really connect people?
4. Use of data analytics in dealing with climate change
Servify
1. Which one is better and why? Corporate life vs Start ups
2. Will you open an online based business in Kashmir?
3. Opportunities for India amidst US China trade war. What should we pursue? (Program Management)
4. Roots vs Wings (prod man)
Microsoft
1. Whatsapp for college students / education
2. Whatsapp for enterprise
Samsung RnD
1. How startups help in achieving $5 trillion economy
2. How is AI disrupting business models?
Oyo Rooms
1. Case study on how to reduce no show in Oyo rooms
2. Should the rich be taxed more?
Uber
1. Is food delivery business sustainable?
2. Gig Economy - Boon or Bane?
3. Uber in Bangalore. What went well and what not.
Wipro
1. Build a bridge
2. Build a tower
Dabur
1. Digital marketing is focused on share of mind rather than share of wallet
2. For mature segment in FMCG, ads won't work but consumer promotion can
UHG
1. Recovery of India from the economic slowdown
2. Should IITs and IIMs be increased?
Alshaya
1. Brick and mortar vs online retail
2. Space exploration vs Water and sanitation. What should India focus on?
3. Should companies use personal data from social networking sites to influence recruitment decisions
KCC
1. Everything wrong with the me too movement
#rpsg #gd
5. Artificial Intelligence - reducing or increasing jobs
6. Does creativity need to have commercial viability?
#diageo #GD
1. Ban on alcohol advertising
2. Rising seats in colleges, how does it affect economy
#puma #gd
Who could be the new asset for Puma?
#diageo #GD
Gender Diversity and Inclusion
#rpsg #gd
7. Hyperlocal delivery, boon or name
8. Does language shape the way we think?
#puma #gd
What could be the new venture in which puma can enter?
#abg#GD
Case based GD: American toy manufacturer and details given. As board members, discuss and come to consensu
Timings:
6 mins to read the case
13-14 mins to discuss
1 min given to each candidate and asked 3 solutions that he/she will take as the CEO.
#puma #gd
How to stay relevant and grow? How will you innovate in product, sales and strategy?
#Samsung #GD
Duration - 20 mins
Borderless organisation is an illusion
#Samsung #GD
Managing millennials in an organisation
Indian economy in 2020
#ABInBev #GD
Everyone was individually asked Why ABInBev?
GD: Is alcohol ban good or bad?
10 mins GD
#Mars #GD
Tips for panel 1 - Case based GD (specific roles given to each candidate)
2-3mins - case reading
5-7 mins - group discussion
5-7 mins - prepare for case presentation
~10 mins - presentation on whiteboard
Important: don't act as if you know the this structure from before. Above pointers are for reference
#Samsung #GD
Corporate governance and CSR norms
#hccb #gd #sales
5 mega trends that are shaping the world
#hccb #gd #supply chain
Which metro city would you live in and why?
#HUL #SnM
Is GST a 1 nation 1 tax system?
Duration - 15 mins
#HUL #Finance
Want to launch dry shampoo
Potential of the product
Additional info required
If reject, alternatives?
Risks and opportunities
How do you justify this financially?
Duration - 15 mins
#HUL #IT
Case based GD - cost optimisation for distribution of small outlets. What are the technology interventions you can think of
5 mins+20 mins
#Uber#GD
Driver or Driverless cars : Which is better for society
#Uber#GD
Food Delivery : is it a sustainable option
#Uber#GD
Should Uber expand into more number of cities (like Ola) or follow current system that they have
#Uber#GD
Should Indian govt. Focus more on bullet train on current rail infrastructure
#HUL
Short Interaction post the GD - continuation of GD itself
#Uber#GD
Are app based services safe for consumers?
#ITC #GD
Plane crash in a forest. You have to rank 15 items as per usage.
#ITC #GD
Death of a person. 8 people responsible. Rank them for most responsible
#HUL #Finance #GD
Case based
Mobile launch in India - factors to considered
#ITC #GD
Plane crash. 6 survivors. Choose Leader.
#HUL #SnM
Plastic ban environment vs economy
#BCCL #SCM
GD: Small Video of apple (1-2mins) -
You are the supply chain manager and how you can improve it.
#Uber #GD Topic
Is Gig Economy good or bad!
#BCCL #brand
GD: video of an ad
5 mins to think, 9 mins GD, 1 min conclude
Tip: please spend time equally on 3 topics and when asked to conclude - conclude
#BCCL #SCM
GD topic repeated.
Interview panel will may interrupt in between to give points to dicuss on. Focus more on those points
#Adani #GD
1min thinking time; 10mins GD
Startups - Risks & Opportunities
#Adani #GD
Artificial Intelligence - Is it increasing or decreasing jobs?
#Adani #GD
Efficiency vs Creativity
(Company feedback : Don't make it a fish market)
#AbInBev #round1
GD: What should be the right age bar for alcohol consumption?
#Samsung #GD
Donald trump good for the US and world?
##GD
A brand ABC sells condoms and sexual play products in Tier 2 cities. Brand equity is high but sales low due to disc
#nestle #GD
Select an ad campaign and analyse that.
General tips:
Choose an ad about which everyone is aware of.
Don't choose ad from competitors brand
#grofers #GD
#Mars #GD
Case based GD - two products, pedigree(dog food) and whiskas(cat food), decide which group should get the funding
Structure
10 mins - case read + discussion
10 mins - group presentation by each group
10-15mins - group discussion to decide which group should get the funding
#hccb #gd #sales
Do women make better leaders?
#Samsung #GD
as a group - decide your topic 😋
#nestle #GD
Same topic is being repeated.
Follow marketing frameworks.
Use marketing jargons.
#grofers #GD
Emotions are over-rated
Topic getting switched in the middle
Having emotions is not practical in a startup
#puma #gd
What should be PUMA's strategy for Gen Z?
#hccb #gd #sales
Compare leadership styles of Narendra Modi & Trump
#hccb #gd #supply chain
Trump vs. Xi Jinping
#rpsg #gd #supply chain
Indian Millennials are aping (imitating) the West. Agree or Disgaree. Half the group asked to agree, rest had to disagree
#GD #Grofers
Truth is only true when it is spoken rationally.
#GD #Grofers
Lots of abstract coming in. Don't stress. Think n speak. Quality over quantity.
#ABInBev #round1
15sec - Individually tell 3 values that define you.
GD: Is GD a good form of elimination?
#Mars #GD
Case repeated (pedigree vs Whiskas , which one should get the funding)
Panel divided in 2 groups, each group gets 1 product
10mins - case read and individual group discussion on 2 questions
Why their product should get the funding and where they would allocate the additional funding
5min (each group) - pitch to interviewers
10mins - cross group pitching
#rpsg #gd #sales
Role of ecommerce in the next 5 years assuming you are in 2020
Previous year topic
#Mahindra #GD
2 mins to think
1 min to write
15 mins to discuss
30 seconds to summarise
- Design a future car and mention 3 features of the future car
3 implementable solutions to cu corruption
Should women be made bolder or men more sensitive
#rpsg #sales #gd
Higher education is necessary for success in life
Half the group had to agree and half disagree
#tatasky#GD
gd topic - paid content or free content which is more sustainable?
#mondelez #gd #s&m
There's a snacking product priced at ~Rs. 10 and is targeted towards the 5-13 age group. Sales is declining in uan and rural are
How will you revive the growth?
How will you target >13 yr old?
How will you plan sales and distribution?
#Pidilite #GD
You’re going for a project in Nigeria in one week. How do you prepare for it?
#dabur
Rural distribution vs Uan distribution.
#Dabur #GD#last year topics repeated
Germs found in your product - As the CEO what will be your plan of action given that the consumer is a social activist
#Dabur #GD
Rural Distribution is more challenging than Uan Distribution
#Dabur #GD
#last year topics
Disruptive Business Models like Jio is the new norm
#Pidilite #GD
Is the new traffic law amendment justifiable?
#Dabur #GD
#lastyeartopics
Success metrics to measure FMCG performance
# Marico ops
Very technical
Case based Gd
5 minutes to read and 15 minutes to discuss
# Marico ops
Very technical
Case based Gd
5 minutes to read and 15 minutes to discuss
They have launched 30 new products and sales have been going good for the past 3 months
It is necessary to maintain 75% freshness for goods otherwise they are written off
Fill rate of stock 85%
Short term goals
Maintain the sales
Reduce write off
Long term
Maintain pipeline inventory for 25 days
How to formulate distribution of 85 skus across 25 areas
#Dabur #GD
Guys. Please go through the last year topics posted above.
Could be same.
#Pidilite #GD
Current Government: For or Against?
#Dabur #GD
Marketing is more of a science than art.
#marico marketing #
Case
There is a non sticky hair oil and you have to market it in West Bengal
There are 4 media channels in consideration
Tv, outdoor, print media and on ground
Cost and duration data for all channel is given in the case
Budget allocated for marketing is 3 crores
How would you allocate your resources across all these marketing channels
#StarIndia #GD
Same format
Topic - What would Indian sports scenario be like without cricket?
Moderator is asking questions in between to move the GD to a new direction.
Basically they are looking for fresh ideas.
#Dabur #GD
Is E-commerce a way forward for consumer goods.
#capgemini#gd
Case based GD: You are a consultant to a bank which is facing competiton from non banking and digital payments companies
Individual activity at end of discussion - If you are a bank and want to enter the insurance industry, what factors will you cons
#Udaan #GD #BD
#Round1
How can you increase customer loyalty through credits?
(Read about the company to understand who their customers would be). Lasted for about 10-15 minutes. Elimination round f
#Udaan #GD #Ops
We are going to introduce a new product line B2B. How should we go about it. 15 minutes GD.
#Dabur #GD
Is sales more important than marketing
#Hinduja Group #GD
15-20 mins GD
Topics: Automotive sector is going through a slump
Format: 1 min for noting down points. 15-20 mins GD and post that 1 person will be asked to summarise the discussion.
Special focus on conducting the discussion like a corporate meeting.
Flipkart Past GD topics
#Flipkart #GD
What will ecommerce do in the next 3-5 years. 10 min GD.
Panel expecting practical innovative ideas
#Flipkart #GD
As a consultant, how can you improve Customer experience on ecommerce?
Note: please define the structure in the beginning.
PLEASE DO NOT MAKE IT A FISH MARKET.
#Flipkart #Gd
Flipkart is not as successful as Alibaba.
Tip: Define what is success here. Panelist appreciating a healthy discussion.
#Airtel Finance GD
Duration 35 minutes
15 minutes to read case
15 minutes to discuss case
5 minutes to summarise
#ril #gd
Type: Case based
Pattern:
5 min to read the case & think
15 min to discuss
Topic: Pertol refinery wants to expand in retail space (already into it, but very low market share). Aim: growth. Current situati
Interviewer asked the candidates to focus on customer and competitor.
#Hinduja Group #GD
15-20 mins GD
Topics: 1.Automotive sector is going through a slump
2. IOT is a boon or bane
Format: 2-3 mins for noting down points. 15-20 mins GD and post that 1 person will be asked to summarise the discussion. 2
Special focus on conducting the discussion like a corporate meeting.
#ril #gd
Topic: The company has launched a new product and taken orders from customers (low cost product). But due to sudden inc
#udaan #gd #BD #Round1
How to manage expiry dates for pharma products in our business model?
#Udaan #GD #Ops
How are companies like Flipkart/Amazon managing BigBillion days/GIS. Then, individual questions around inputs given by the
#udaan #gd #BD #Round2
Build up of round 1 with remaining candidates (non eliminated) :How to manage expiry dates for pharma products in our bus
Cross questioning the individual contributor.
Alshaya
1. Brick and Mortar vs E-commerce
2. Should company use social media data to evaluate the candidate
s GST a 1 nation 1 tax system?
Duration - 15 mins
#Uber#GD
Food Delivery : is it a sustainable option
#Uber#GD
Should Indian govt. Focus more on bullet train on current rail infrastructure
#ITC #GD
Plane crash in a forest. You have to rank 15 items as per usage.
#Uber #GD Topic
Was abolition of Article 370 correct!
#Adani #GD
1min thinking time; 10mins GD
Startups - Risks & Opportunities
#Adani #GD
Supply chain challenges in Farming in India
#Adani #GD
Artificial Intelligence - Is it increasing or decreasing jobs?
#Adani #GD
Efficiency vs Creativity
#Adani #GD
Indian Youth - Are they informed or confused
#adani #gd
Good thinking leads to good things
#UBER
GD AND FGD topics from previous year
1. Scaling for Uber Moto - how to increase the existing customer base, launching into new cities - semi uan and tier 2, pri
2. Reduction in driver incentives - Impact, response and mitigation
3. Uber Go launch in tier 2 city - how would you go about it?
4. What Uber can do for driver welfare other than monetary rewards?
5. What opportunities can you think you for Uber? How would you implement it? What would be the challenges? Ho
6. Ola, Uber, Jio - are price wars constructive or destructive?
7. Discussion on surge pricing?
8. Uber is launching in a new city. How to go about it?
9. Out of Rs. 100, 80% is for drivers. How would we make the model profitable?
10. What is surge pricing?
11. Uber in Lucknow. What is good, what is bad?
12. Rider business vs Eats business - how would you bring synergy?
13. Case - a driver is drunk and customer had reported sexual harassment. How would you go about it?
14. CEO has been associated with political party and your apps are being uninstalled - how would the communicati
15. Traffic in city - best way to manage it?
16. Should women be given flexibility at workplace?
17. Driver partner training for customer experience (emphasis on implementation).
18. Maps: build or buy?
19. Healthy culture vs hyper growth
20. Should drivers be sensitized towards women?
21. Demonetization: has it made India cashless?
22. How to train drivers in India?
23. Cuing fake news
24. 30 cities vs 120 cities: which is better?
25. Autonomous vehicles in India - GTM strategy
26. Bullet train vs railway bridges
27. Shared economy - is it sustainable in the long run?
#HUL #Finance
Want to launch dry shampoo
Potential of the product
Additional info required
If reject, alternatives?
Risks and opportunities
How do you justify this financially?
Duration - 15 mins
1. Lenovo - Compare Thinkpad to HP and Dell laptops
Read about their products
2. Puma -
a) Who should be the next brand ambassador?
b)Because of rising trend of deep discounting by E-commerce giants, retail stores are feeling the heat. What should
c) Innovation in product, sales and marketing that would keep Puma relevant for Gen-Z
3) Flipkart : Should flipkart venture into online B2B market.
4) Tata sky - selling bundled products at a price. Pros and cons
5) Ola- how do you deal with rising traffic congestion
Startups go for exit strategy or profitability
6) Intuit - entrepreneurship vs job
7) Saint Gobain - A walk to remember!/ Role of marketeers in the era of aggregators
B) 5 trillion: how to make a dream come true
8) Tata sky - Netflix vs YouTube. Who is more sustainable?
9) ITC - Plane crashed and decide who should be the leader? (Case study)
asian
Other topics which were asked
Auto mobile sector
AI and its impact on service sector
MBA degree vs experience
Entrepreneurship vs jobs
Organic vs inorganic innovation
How should retail stores.cope up amidst competition with ecommerce
Streaming services in india
New product offering and market for ola cabs
Net neutrality