|Course Syllabus|

e-COMMERCE
İstanbul Commerce University

Instructor m e-Mail
Dr. Mustafa Emre Civelek ecivelek@ticaret.edu.tr
Web Site
www.emrecivelek.com
Twitter
http://twitter.com/emrecivelek

Course Description & Learning Objectives achievable goals, to anticipate problems, and to be prepared for
Today internet reformat the entire global market and competition. The process, not the plan itself, increases the
fundamentally change the competitive structure. likelihood that the business will be a success. In this course we
Unprecedented effectiveness that we can observe in all line of aim to create a top level business plan for an online business
business cause the unemployment rate to increase. and to learn how to attract investors and launch a business in
Digitalization and automation will increase. In the future robots internet.
and computer systems will take over labor force. In course Course Schedule
curriculum we tried to bring out the situation and to provide Week 1. _ Introduction
students with rudimentary knowledge about new chaotic Week 2. _ Lecture I
business environment. Week 3. _ Lecture II (Part 1)
Lectures Week 4. _ Lecture VIII- Lecture IX
Lecture I – Description of the Internet - Rise of the Internet - Week 5. _ Lecture II (Part 2)
Key Features of the Internet - Hypertext Revolution - The Dark Week 6. _ Lecture III
Side of the Internet - Negative Profit Factors on Internet - Week 7. _ Lecture IV
Intellectual Property Rights Week 8. _ Lecture V
Lecture II – Digital Economy - Information Age - New Ecosocial Week 9. _ Lecture VI – Lecture VII
System - Creative Destruction - Web 2.0 - Social Media – Viral Week10._ Lecture X
Marketing Digital Divide - Chaos Theory - Organizational Design Week11._ Presentations
and Internet - Basic eBusiness Terms (ERP, eCRM, Artificial Week12._ Presentations
intelligence (AI) etc.) Week13._ General Review
Lecture III – B2B - B2C - C2C - Escrow - P2P - Positioning of a Site Week14._ General Review
Lecture IV – eDocuments - XML - UneDocs Project - Bolero Evaluation & Grading
System - Electronic Bill of Lading 1. Assignment (Business
Lecture V - Legal Aspects of eDocuments – eUCP - eSignature Plan + Presentation)
Law No 5070 - Public Key Infrastructure - Certificate Authority - % 40
Digital Signature - Biometrics 2. Final Exam %60
Lecture VI – Trade Points ( Parties and Fuctions) - UN Projects Attendance
Lecture VII – Case Study ( Electronic Work Flow of a Foreign Mandatory Attendance Rate % 70
Trade Transaction )
Cource Materials
Lecture VIII – Entrepreneurship
Mandatory Textbook:
Lecture IX - How to Write a Business Plan
e-Commerce Textbook | www.emrecivelek.com
Lecture X - e-Government - Web 3.0
Business Plan Class Participation
Because of the nature of the subject, we should be able to learn
Business plans are an essential part of doing business. Business
a lot from each other by dicussing and debating on e-
plan is a written document that identifies a company's goals
commerce. Therefore this will require active participation in
and outlines how the company intends to achieve the goals.
class.
Just as important as the plan itself, the process of writing a
business plan forces a businessperson to think ahead, to set