Marketing plays an important role in 

business because it contributes

significantly to the organization's success. Marketing has a big impact on
production and distribution. It is the process of introducing and promoting a
product or service to the market in order to encourage sales from the public

Marketing aspect is the lifeblood of all feasibility studies. It has a major impact
on the study because it serves as a foundation for the proponents to
determine whether or not to pursue the business. Through the project
demand, it will determine the factors to be considered in establishing and
developing the business, as well as the financial basis.

This chapter seeks to identify the opportunities and threats, target market,
total demand and supply of the product, competition, and marketing
programs, which include product, price, place, and promotional strategies.

Since the goal of marketing is to make the product or service widely known
and recognized to the market, marketers must be creative in their marketing
activities.