Dynie Duron BSBA-MM 4 MWF: 1:00PM-2:00PM

Professor: Junmar Pag-ong, MBA Subject: MME4: Industrial/Agricultural Marketing

EXAMINATION (PART 2)
1.How would you evaluate the Agricultural constraints in the Philippines. Kindly
give examples and explain. (10points)
The agricultural sector in the Philippines has been in decline for years. A bigger
challenge is low agricultural productivity. Poor mechanization, support for research and
development and post-harvest facilities are to blame. Climate change could also have
an impact on the country's agricultural sector.
2.How can you develop and formulate an ideal
Agribusiness plan. Relate it to aggregate market factors, category factors
and environmental analysis. (10points)

Identify what kind of Identify your target Know and evaluate your
agri-product to sell. market business competitor

Start the business Evaluate if the business Identify the strength and
is in demand in the weaknesses of the
market business